Using
Augmented
Reality
to
change
the

             Business


                 Dan
Romescu

              AugmentedCi7zen.org

           dromescu@googlemail.com

                  @dromescu




                                       ITChillOut 2011
                                      Buzias 24-26 Iunie
What
is
Augmented
Reality?





                          ITChillOut 2011
                         Buzias 24-26 Iunie
It’s
really
an
old
idea





            Think
“Terminator
vision”

Think
“Terminator
vision”

                                      ITChillOut 2011
                                     Buzias 24-26 Iunie
AR
put
really
Hardware
on
your
Head







   Call this “head’s up” augmented reality.2011
                                ITChillOut
                                Buzias 24-26 Iunie
Visual Augmented Reality explained




                              ITChillOut 2011
                             Buzias 24-26 Iunie
Bringing
down
all
the
resources
of

the
internet
out
of
cyberspace
and

       into
ubiquitous
reality




 Mobile phones are like the billion roofing nails that tie the cloud down to earth.

                                                                      ITChillOut 2011
                                                                               Flickr:
c@rljone
                                                                     Buzias 24-26 Iunie
ITChillOut 2011
Buzias 24-26 Iunie
Augmented
Reality
–
Vision
Domain





Computer
vision:
3D
reconstruc7on
and

   object
recogni7on/tracking

Sensor
fusion:
(body)
mo7on
tracking

   and
ac7vity
recogni7on

Visualiza=on
and
rendering:


   realis7c
rendering,
visualiza7on
and

   interac7on





                                                                ITChillOut 2011
                                                               Buzias 24-26 Iunie
Virtual
and
Augmented
Reality





• Comparing real and       • Training of                    • On-the-field assistance
virtual prototypes         maintenance and
                           production tasks                 • Virtual animated
•  isualising simulation
 V                                                          handbooks
data in real               • Better understanding
environment                through in-situ                  • Higher quality / higher
                           visualisation                    response time

                                                                           ITChillOut 2011
 © 2003, Fraunhofer IGD                   9                               Buzias 24-26 Iunie
Technology:
video‐based
tracking





                            ITChillOut 2011
                           Buzias 24-26 Iunie
Animated
Augmented
Reality
Marker
with
Kinect





                                     ITChillOut 2011
                                    Buzias 24-26 Iunie
Remote
Expert:
Communica7on
and

  scribbling
over
the
video
image





                          ITChillOut 2011
                         Buzias 24-26 Iunie
Augmented
Vision:
Discrepancy
Check



•  The
CAD
data
does
NOT
fit
with
the
real

   object/factory
anymore



                     ?



                                                   ITChillOut 2011
                       13                         Buzias 24-26 Iunie
Discrepancy
Check





                           ITChillOut 2011
14                        Buzias 24-26 Iunie
Crash
test
–
Car
door





                          ITChillOut 2011
                         Buzias 24-26 Iunie
From Brain Activity to
Thoughts Command Helmet




                    ITChillOut 2011
                   Buzias 24-26 Iunie
Exoskeleton




               ITChillOut 2011
              Buzias 24-26 Iunie
HULC




        ITChillOut 2011
       Buzias 24-26 Iunie
MIT Kindergarten Project




                            ITChillOut 2011
                           Buzias 24-26 Iunie
ITChillOut 2011
Buzias 24-26 Iunie
Design
implica=ons


•  Assume
connec7vity
is
always
on

•  Except
when
there
are
glitches

•  Except
for
caching,
storing
anything

   locally
is
dumb

•  The
cloud
is
the
computer




                                      ITChillOut 2011
                                     Buzias 24-26 Iunie
Smart
Shopper





             ITChillOut 2011
            Buzias 24-26 Iunie
“Amazon
declares
war
on

                                  retailers”





Shop savvy, Amazon mobile app etc: these are a Retailers worst nightmare



                                                               ITChillOut 2011
                                                              Buzias 24-26 Iunie
Find

‐>
Track
‐>
Buy





                   ITChillOut 2011
                  Buzias 24-26 Iunie
Thank
you!


 @dromescu
         





               ITChillOut 2011
              Buzias 24-26 Iunie
Eastern
Europe
Mobile
Monday
Developer


  Summit

@
26‐28.09
Bucharest





hcp://www.mobilemondaysummit.com/



                                        ITChillOut 2011
                                       Buzias 24-26 Iunie

2011 ict chill out buzias