NearIT is a contextual mobile engagement platform that allows app owners to send personalized content to targeted user profiles based on location, time, and user behavior and data. It integrates three components - an SDK for mobile apps, a graphic web interface, and a backend with APIs. The platform profiles app users, defines how and when to interact with them through notifications, messages or other channels, and measures campaign results and user reactions. NearIT is a solution for brands, retailers, malls, airports, events venues, and leisure facilities to bridge online and offline user interactions through personalized promotions, feedback requests, traffic analysis and more.