A presentation by Nicola Perobelli, Market Manager Italy, and Christos Vareloglou, Market Manager Greece, Travelplanet24/ Tripsta This presentation was part of the 3rd Mobile Marketing event by Warply. Top executives from leading brands/companies and media agencies presented trends of the mobile industry and real examples of how they engage their customers using innovative mobile marketing practices. Follow the conversation using #warply #mme3 on Facebook and Twitter. The event was powered by: Warply Microsoft Innovation Center Greece Nespresso Nestle Ice-Cream Hellas

1. 3rd Mobile Marketing event
Mobile moments: be where your customers are
Supported by:

10. Mobile App Launch
I have an app – Yeah! And now?
- “Mamma?!”
- Make sure your watch has batteries!
- Do you really want to go to Mars? Maroussi is closer!
- Join the “Organic Trade Association”
- Keep a coin in your pocket (maybe more than one)
- Get a new Tattoo on your hand: “Natural Born
Tracker”
- Be sure you have a Handsome/Beautiful SEM and
Social media specialist and be kind to them
- Choose your partners by the number of phones they
have!
- “The launch” is forever!

11. Mobile App Retention
I launched an app – Yeah! And now?
- Mamma!?
- Sorry! Your app is not yours anymore!
- It is time to send a letter to Santa!
- Remember you are a “Natural Born Tracker”!
- “Life cycle“ is not a Turkish soap opera!
- You are boring! Bla bla bla!
- How about a relaunch!

12. Push Notification Testing
Test: Measuring retention
Test: Measuring conversion
Automation
1. POI
2. “Smart Boost”

13. Christos Vareloglou
Market Manager Greece
cvareloglou@travelplanet24.gr
Nicola Perobelli
Market Manager Italy
nperobelli@tripsta.it
Ευχαριστούµε - Thank you - Grazie
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