Retail experiences will be dominated by in-store analytic modules and aisle or on-self interactions. These new type of data will provide a true omni-channel experience to the end consumer enabling brands deliver a real precision marketing experience. One to one marketing is here and can be efficient applied within the physical store, where still 94% of all retail purchases take place.

1. In-Store Precision Marketing

2. 2.5M
unique devices
2.9M
unique users
mobile ad network

3. three major platforms

4. majority of commerce is offline
source: emarketer 2014 US Market

5. ecommerce growth in decline
source: emarketer 2014 US Market

6. mcommerce growth in further decline
source: emarketer 2014 US Market

7. physical store growth
source: emarketer 2014 US Market
brick and mortal
retail growth
is concrete :-)

8. insights for the Greek market
•51% through mobile
•65% open in store
•recipe searches 70%

9. source: emarketer.com gartner.com
opportunity

10. direct relationships
1. Brand
This is the first time a CPG is
addressing consumers directly,
collecting purchase and consuming
habits.
3. Consumer
The Retail store Owner that is
part of the transaction
Store owners are experiencing
increased sales performance ,
due to increased foot traffic and
cross selling
2. Retail
The provider of the
infrastructure and platform,
namely Warply

11. payments

12. location traffic

13. hardware products
Bluetooth Beacons
Ideal for proof of presence
and on the self campaigns
Bluetooth Proximity
Payment Beacons
Ideal for proximity ecommerce
payments on legacy systems
Cloud Beacon (WiFi, Bluetooth 4.0)
Ideal for managing the beacon fleet,
reprogramming uuids, acting as a wifi beacon
and passive harvesting for mac addresses to deliver
anonymised in-store traffic analytics

14. in store

15. personalisation

16. mobile beacon network value chain

17. demo outside

18. demo outside

19. communication formats

20. push formats
Avoid Spamming
and speak to users in
their Context
Warply’s effective message
optimisation platform
manages to merge relevant
call2action marketing
messages inside app
notification stream
FIG. 3
Notification
Center

21. push with content
In compliance with
new Apple/Android
Regulations
Warply’s mobile ad
unit is a fusion of a
personalised content
based push
notifications with a
context related ad
entry. Ad unit consists of:
1. return within the app (retention)
2. Cross-selling or content
suggestion.

22. native formats
small interstitial ad timeline banner ad list view ad

23. native formats
small interstitial ad timeline video autoplay ad leaderboard ad

24. inbox

25. rich format editor
mobile email mobile ad unit

26. measurement

27. acquisitions

28. Financ Grocery
in-store walk in analytics

29. Financ Grocery
custom campaign creator (m-coupons)

30. Financ Grocery
campaign designer with mobile first templates

31. Financ Grocery
customise all campaigns and communication

32. real time in-memory segmentation features

33. cohort analysis

34. communication

41. Go Ahead and Contact Us
info@warp.ly
warp.ly
facebook.com/warply