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Panagiotis Bomis
General Manager, CNN Greece 5th
Mobile Marketing Event
by Warply
Programmatic on the news:
The CNN Greece Case Study
Destination Engagement
And the numbers behind..
An Introduction
CNN Mobile
first strategy- facts
✓ 46% Mobile Vs. 54%Desktop
✓ ~16K Active Users
Mobile Analytics
Mobile Analytics
✓ 30460 Push Messages per day (average)
✓ 6,3% Push Open rates: push per day
CNN Greece native ad Formats
Native Ads at the app’s
main content feed
Example: Auto-Play Video
Ad
Native Ads at the app’s
main content feed
Example: Auto-Play Video
Ad
Strategy
✓ Behavior
data
✓ Geographical
data
Mobile Targeting in apps
Know your users
Targeting on mobile
VS.
Ad Blockers
Hinderback or Hidden Opportunity?
✓ What is it?
✓ What does it mean for the advertising
industry?
The opportunity
✓ More engaging Ad Formats
✓ Native Ad Formats
✓ Better Targeting
“iReport” comes to Greece
✓ Crowd source journalism through mobile

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The CNN Greece Case study