CNN Greece's mobile strategy focuses on native advertising formats within their mobile app. They send over 30,000 push notifications per day with an open rate of 6.3%. Their strategy utilizes behavioral and geographical user data for targeted mobile ads. While ad blockers present a challenge, CNN sees opportunities in more engaging native ad formats and improved targeting. They are also exploring crowd-sourced journalism through mobile with a new "iReport" feature for Greece.

1. Panagiotis Bomis
General Manager, CNN Greece 5th
Mobile Marketing Event
by Warply
Programmatic on the news:
The CNN Greece Case Study

2. Destination Engagement

4. And the numbers behind..

5. An Introduction

6. CNN Mobile
first strategy- facts
✓ 46% Mobile Vs. 54%Desktop
✓ ~16K Active Users

7. Mobile Analytics

8. Mobile Analytics
✓ 30460 Push Messages per day (average)
✓ 6,3% Push Open rates: push per day

9. CNN Greece native ad Formats
Native Ads at the app’s
main content feed
Example: Auto-Play Video
Ad
Native Ads at the app’s
main content feed
Example: Auto-Play Video
Ad

10. Strategy
✓ Behavior
data
✓ Geographical
data

11. Mobile Targeting in apps
Know your users
Targeting on mobile

12. VS.

13. Ad Blockers
Hinderback or Hidden Opportunity?
✓ What is it?
✓ What does it mean for the advertising
industry?

14. The opportunity
✓ More engaging Ad Formats
✓ Native Ad Formats
✓ Better Targeting

15. “iReport” comes to Greece
✓ Crowd source journalism through mobile