The document discusses data privacy issues in modern advertisement, focusing on the collection and use of private data through methods like cookies and tracking. It highlights various legislations and regulations regarding data privacy, including the FTC's fair information practice and the UK's data protection laws. The content suggests the importance of self-regulation and adapting communication strategies to enhance engagement and monetization while respecting privacy concerns.

1. Data Privacy in Modern Advertisement
john@warp.ly

2. facts first

3. disclaimer

4. private data

5. location

6. behavior

7. cookies

8. cookies

9. ad exchangers

10. RTB

11. data
collection

12. opt in vs opt out

13. identity
-cookie
-advertising id
-email

14. tracking
-google installer referrer
-identifier matching id
-fingerprint matching
-url with click id

15. fingerprinting

17. legislation
- FTC Fair Information Practice
- California Online Privacy Protection Act(OPPA) of
2003
- COPPA rule
- Personally Identifiable Information [PII]
- The UK Data Protection Act 1998
- The UK Privacy & Electronic Communications (EC
Directive) Regulations 2003
- Directive 2002/58/EC (the E-Privacy Directive)
- Right to be Forgotten Ruling C-131/12

18. regulation

19. self regulation

20. A new standard for engagement & monetization
Go Ahead
Communicate with your clients
in their context!
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