The document discusses the challenges and strategies in mobile app marketing, highlighting that many developers are struggling financially. It emphasizes the importance of user retention, organic downloads, and effective ad spending for successful app growth. Additionally, it presents Mobile Action as a mobile marketing accelerator that combines various user acquisition strategies to enhance app performance.

1. MOBILE
ACTION
intro to....
SUSTAINABLE UA

2. CONTENTS
APP POVERTY
APP RISKS
APP SOLUTION
THE BENEFIT
NEXT DECISION
TABLE OF CONTENTS
3
4-5
6-7
7-13
15

3. 50% of iOS developers
64% Android developers
are operating below the
poverty line of $500 per
app per month.

4. "What most marketers recognize is that this is
a highly lucrative population, and 50% of
Millennials worldwide are under 30; by 2018
they will have more spending power than any
in history."
- Kelly Poling, VP marketing, strategy and
operations

5. MOBILE
REVOLUTION TODAY
91% of all people on earth have a mobile phone
56% of people own a smart phone
There are more Smart phones activated each day then babies are born
80% of time on mobile is spent on apps
Average smartphone has 41 apps
The average iOS and Android user downloads 3-5 apps per month
Unfortunately, 26% of apps are
opened once and never used again

6. PP
RISKS
WHATYOUNEED
CAVEAT EMPTOR:
THE ULTIMATE
GUIDE
TO ORGANIC & PAID
INSTALLS
- A team of experts who know what they are doing with your data
- Two to three analytical tools to improve UI/UX
- Patience to know that sustaining top rank is a commitment
- A keen understanding of your users intentions & behavior
- The ability to let Mobile Action manage your ad network
BEFORE YOU START MAKE SURE YOU HAVE:
If your retention rate is below 10% within a 30 day average, your
app is in trouble. There is no point in generating installs.1
2
Beware of the ad networks as they will get you to spend more to
get more. Don't let ad networks take advantage of you, instead
take advantage of them.
3
Do not play around with your keywords. This is the only factor you
have 100% control over. Like SEO, everything depends on
keywords.

7. ACCELERATION
FORMULAThe story behind the journey
Mobile Action is a mobile marketing
accelerator. We've solved the mobile
marketing solution by combining 3 user
acquisition strategies.
The first focus is to guide an app to
increase retention rate - 30% over a 30
day bracket.
The second focus is to increase the
sample of organic downloads to identify
the most reliable source of users.
Increasing organic downloads within the
first month will provide invaluable insight
into a users behavior and intentions.
Our final focus is to apply an intelligent
ad spending to sustain the top ranks with
the least amount of ad spend. We work
with talented app-trepreneurs and
enterprise giants to create the next
generation of great companies.
Mobile Action | User Acquisition

8. MA METRICSDEFINING
There are many analytics
tools out there and
translating big data into
actionable steps are key
factors to affluent UA
strategies.
D A T A I N S I G H T

9. C O M M I T M E N T
Head Quarters.
APP STORE
Refinement
SAN
FRANCISCO
Since 2008, Aykut Karaalioglu
has been working incessantly
to break the laws of algorithms.
Although the market has
evolved and is constantly
innovating, he continues to
innovate and help apps realign
their goals with app store
hacks.
USER
Innovative appetite.
We believe that users have
insatiable appetites for
innovation. The obsession to do
things better is a philosophy we
strive to instill with every
connection we make. Whether
it is with our clients, our users or
competitors - we thrive in
innovation.

10. ASOSUSTAINABLE ORGANIC MODEL

11. VIRALITYGROWTH MECHANICS MODEL
ASO+VIRALITY+ADNETWORK
MOBILE ACTION MODEL
www.mobileaction.co
25%-35% Increase
ORGANIC
1 Organic Download =
3 to 7 Uplift

12. 360
SOLUTION
GROWTH MECHANICS MODEL

13. ADVERTISE
AD NETWORK BUSINESS MODEL
ORGANIC+FREE+PAID
MOBILE ACTION MODEL
www.mobileaction.co
40% Organic + 60% Paid
Vice Versa
1000% Sustain Growth

14. SOURCES
http://prafulla.net/wp-content/sharenreadfiles/2013/02/389843/How-To-Design-for-Viral-Growth-Infographic.jpg
http://www.fiksu.com/assets/ebooks/how­to­acquire­loyal­app­users.pdf
Menu Item 3http://techcrunch.com/2014/04/15/google­play­still­tops­ios­app­store­downloads­and­now­narrowing­
revenue­gap­too/
http://venturebeat.com/2013/11/21/apple­owns­the­top­6­highest­revenue­apps­in­its­own­app­store/#
http://venturebeat.com/2013/11/21/apps­brands­what­the­worlds­top­100­brands­are­doing­on­google­play­ios­and­
amazon/

15. zen@mobileaction.co
By Zen Cachola
www.mobileaction.co