Future of measurement: 5 things you will see more of in 2016 when it comes to...Jean-Vincent 'JV' Chardon
IAB UK asked us to think about the Future of Measurement... We have compiled 5 things we believe one will see more of in 2016 when it comes to mobile marketing measurement. If you would like the slides complete with notes, please email me!
App Retention Strategies for 2020 by Evgeny Kruglov & Mike BarclayMoEngage Inc.
You probably know that driving new users to install your app is not enough! You need to ensure they stay back and derive value from your app.
As you begin 2020, we wanted to help you plug the critical leaks and grow your marketing LTV. Here's the presentation from a webcast with AppFollow, It discusses the reasons why users do not return to your app and how you can plug those leaks using a simple engagement strategy.
A presentation by Georgia Zacharaki, Digital Account Director, Tempo OMD Hellas
This presentation was part of the 2nd Mobile Marketing event by Warply. Top executives from leading brands, media agencies and Greek media presented trends of the mobile industry and real examples of how they engage their customers and capitalize on the shift towards a mobile-first reality.
The event was powered by:
Warply
Microsoft Innovation center
Nespresso
Papadopoulou Biscuits
Future of measurement: 5 things you will see more of in 2016 when it comes to...Jean-Vincent 'JV' Chardon
IAB UK asked us to think about the Future of Measurement... We have compiled 5 things we believe one will see more of in 2016 when it comes to mobile marketing measurement. If you would like the slides complete with notes, please email me!
App Retention Strategies for 2020 by Evgeny Kruglov & Mike BarclayMoEngage Inc.
You probably know that driving new users to install your app is not enough! You need to ensure they stay back and derive value from your app.
As you begin 2020, we wanted to help you plug the critical leaks and grow your marketing LTV. Here's the presentation from a webcast with AppFollow, It discusses the reasons why users do not return to your app and how you can plug those leaks using a simple engagement strategy.
A presentation by Georgia Zacharaki, Digital Account Director, Tempo OMD Hellas
This presentation was part of the 2nd Mobile Marketing event by Warply. Top executives from leading brands, media agencies and Greek media presented trends of the mobile industry and real examples of how they engage their customers and capitalize on the shift towards a mobile-first reality.
The event was powered by:
Warply
Microsoft Innovation center
Nespresso
Papadopoulou Biscuits
Mobile Spree Berlin 2018: Jerome Perani, VP of Growth & Partnerships, L'Express
A keynote focusing on how to improve engagement by 45% through the use of push notifications, technical excellence, and reasonable ad experience.
How Mobile Killed the Desktop: 33 Stats that Tell a StoryPlacester
It's no secret: mobile Internet traffic is growing, the number of folks who own mobile devices is growing, and more and more online consumers are seeking out mobile-friendly websites. A quick review of recent research data shows that the mobile revolution isn't some far-fetched piece of science fiction: it's happening NOW. If your business's website isn't optimized for mobile, you could be missing out on a ton of potential traffic, leads, and customers.
Social projects and mobile apps to help themHeads&Hands
Presentation about digital social projects and examples of successful mobile applications and web projects in this sphere. Tips how to create such an app.
16 Digital Trends for Multi-Market CampaignsPerformics
Running digital campaigns across markets can be complex. Take a look at our Infographic highlighting market nuisances across search, social, display and mobile to better engage and convert consumers across borders.
To effectively monetize mobile and apps, we need to shift the focus away from installs and acquisition, to engagement and reengagement.
Today it’s not just about getting traffic or acquiring customers or app downloads. It’s all about relevant and targeted communications in order to better accomplish those things.
Though the in-app purchase is the holy grail the ultimate goal is maximise customer lifetime value. So the objective is isn’t the first sale but to generate a a continuous stream of revenue from your best customers.
Mobile Spree Berlin 2018: Jerome Perani, VP of Growth & Partnerships, L'Express
A keynote focusing on how to improve engagement by 45% through the use of push notifications, technical excellence, and reasonable ad experience.
How Mobile Killed the Desktop: 33 Stats that Tell a StoryPlacester
It's no secret: mobile Internet traffic is growing, the number of folks who own mobile devices is growing, and more and more online consumers are seeking out mobile-friendly websites. A quick review of recent research data shows that the mobile revolution isn't some far-fetched piece of science fiction: it's happening NOW. If your business's website isn't optimized for mobile, you could be missing out on a ton of potential traffic, leads, and customers.
Social projects and mobile apps to help themHeads&Hands
Presentation about digital social projects and examples of successful mobile applications and web projects in this sphere. Tips how to create such an app.
16 Digital Trends for Multi-Market CampaignsPerformics
Running digital campaigns across markets can be complex. Take a look at our Infographic highlighting market nuisances across search, social, display and mobile to better engage and convert consumers across borders.
To effectively monetize mobile and apps, we need to shift the focus away from installs and acquisition, to engagement and reengagement.
Today it’s not just about getting traffic or acquiring customers or app downloads. It’s all about relevant and targeted communications in order to better accomplish those things.
Though the in-app purchase is the holy grail the ultimate goal is maximise customer lifetime value. So the objective is isn’t the first sale but to generate a a continuous stream of revenue from your best customers.
eMarketer Webinar: Social Media Marketing on Mobile DeviceseMarketer
This webinar explores how consumers’ social media usage is shifting, how their social activities differ on the desktop vs. mobile, and what businesses can do to embrace the new opportunities that the mobile environment provides.
Mobile Display: How to Make Money Off of Such a Tiny ScreenAffiliate Summit
This presentation is from Affiliate Summit West 2014 (January 12-14, 2014 in Las Vegas, NV). Session description: RTB, DSP, Ad Networks, Ad Exchanges, SSP, Trading Desks, and more! Learn how to navigate the tricky mobile display landscape and generate profits for you and your clients.
Reflecting on over 20 years of designing around mobile technology, products and services, Jason descibes some of the lessons he has learned along the way. He then uses these as a basis to help identify how these might help us identify new opportunities and tackle key challenges as we cerate new mobile solutions.
Presentation by Bryan Rieger of Yiibu on Modeling the Mobile User Experience, presented on June 4th at the Mobile Design UK event at the RSA in London.
1.5 million other apps. Rising UA costs. Uninstalls and fraud. It’s a tough app world out there. To succeed, app marketers need to unleash the power of campaign and customer data. In this video, Jim Nichols (VP - Marketing at Apsalar) and Murtza Manzur, Developer Evangelist at InMobi will outline six actions app marketers can take to significantly increase revenue and profitability in both the short- and long-terms.
We Are Social's comprehensive new report covers internet, social media and mobile usage statistics from all over the world. It contains more than 350 infographics, including global snapshots, regional overviews, and in-depth profiles of 30 of the world's largest economies. For a more insightful analysis of these numbers, please visit http://bit.ly/SDMW2015
You will learn:
– what is omnichannel marketing
– how to segment your app users and how to use that segmentation for communication in other channels
– how to acquire leads from the app
– what can you learn from geolocation data
– how to address multi-screening
– how to keep in touch with anonymous website visitors
Brands are building up their mobile presence - comprised of apps, websites, and app stores - with the goal of interacting and engaging with consumers across every touch point. But why have relatively few brands effectively mastered the mobile channel? Find out in a report detailing survey findings of 1,000+ mobility influencers across the US and UK. We uncovered how much brands are investing in mobile projects, what their mobile priorities are and what frustrates them about mobilizing their businesses.
Conceptualizing a New Product – Agri-business Mobile Application.docxrobert345678
Conceptualizing a New Product – Agri-business Mobile Application
Lebogang Mokgosi
EU Business School: Digital Campus
1
Introduction
There has been a lot of talk about the role of information and communication technologies (ICTs) and mobile technology (MT) in development during the past decade, and the discussion of mobile technologies in agriculture is a subset of that.
Recent studies have found encouraging results, concluding that "mobile phones do have a multi-dimensional positive influence on sustainable poverty alleviation.“
However, the greatest barrier to fully realizing this promise is the lack of widespread access to such devices.
The aim of this presentation is to conceptualize the creation of an Agri-business Mobile Application.
There has been a lot of talk about the role of information and communication technologies (ICTs) and mobile technology (MT) in development during the past decade, and the discussion of mobile technologies in agriculture is a subset of that. Recent studies have found encouraging results, concluding that "mobile phones do have a multi-dimensional positive influence on sustainable poverty alleviation." However, the greatest barrier to fully realizing this promise is the lack of widespread access to such devices. The aim of this presentation is to conceptualize the creation of an Agri-business Mobile Application.
2
Agri-business Mobile Application
The mobile application for will provide farmers with assistance in tracking the progress of their farming operations based on the latest weather and crop type information.
There is a need for an agri-business mobile application based on consumer insights in order to help farmers and agri-businesses better understand the needs of their customers.
This will allow them to produce products that are more likely to be purchased by consumers, and to better meet the demands of the market.
The application can also help farmers to track trends in the market, and to keep up to date with changes in consumer behavior.
There is a need for an agri-business mobile application based on consumer insights in order to help farmers and agri-businesses better understand the needs of their customers. This will allow them to produce products that are more likely to be purchased by consumers, and to better meet the demands of the market. The application can also help farmers to track trends in the market, and to keep up to date with changes in consumer behavior. Farmers and agri-businesses face many challenges in today's market. They must contend with volatile prices, evolving consumer tastes, and increasing competition. In order to be successful, they need to be able to rapidly adapt to changes in the market. An agri-business mobile application can help them to do this by providing insights into consumer behavior. The application can be used to track trends in the market, and to monitor changes in consumer behavior. This information can be use.
11 Mobile App Retention Strategies for 2016TechAhead
From developer or mobile app business perspective, key factor for developing apps is earning revenues either by selling apps, ad space or end user data to other companies. A closer look at growth of mobile app revenue from 2011 – 2015 and further forecast through 2017 gives a rosy picture.
Global data from In Mobi covering the top trends in mobile app promotion campaigns. In Mobi have analyzed thousands of app promotion campaigns that ran on their mobile network.
http://www.inmobi.com/insights/whitepapers/
This paper:
- Reviews data on the changes in customer behavior that are driving the need for a holistic approach to data including mobile app event data
- Summarizes the current state of customer data management and its limitations, using a simple COLLECT|ORGANIZE|ANALYZE|ACTION model
- Using the same model, it outlines the necessary characteristics of a data management platform that can meet the needs of enterprise in this rapidly changing consumer media environment
This paper:
Reviews data on the changes in customer behavior that are driving the need for a holistic approach to data including mobile app event data
Summarizes the current state of customer data management and its limitations, using a simple COLLECT|ORGANIZE|ANALYZE|ACTION model
Using the same model, it outlines the necessary characteristics of a data management platform that can meet the needs of enterprise in this rapidly changing consumer media environment
Adjust’s annual App Trends 2020 report for long-term trends based on data from 2019 sheds light on insights into how COVID-19 has affected the app economy by comparing Q1 2019 and Q1 2020 figures.
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Millennials changing the world | Aspired StepsZen Cachola
22 Statistics about Millennials | Let's Change the world together | We are in the mobile revolution, which means we have the largest generation on the planet who will have the most accessible information to have the greatest influence over norms.
We have the greatest influence over change. And we are definitely on the right track.
How to help your startup reach $1+ million in 12 monthsZen Cachola
How to help your startup reach $1 mm in 12 months. This is a blog post found here: http://aspiredsteps.com/how-to-help-your-startup-reach-1mm-revenue-in-1-year/
The real lessons of aso keyword optimization postZen Cachola
Have you seen my slideshare about 27 lessons for ASO Keyword?
Welps, we have clarified and corrected them here. Thank you, Gabe from www.asoprofessional.com for your awesome blog post to rectify the slides that i put together for everyone. #grateful
Please remember that we are a community of entrepreneurs. Ready to help and ready to share information that we have learned from our own experiences. We love to solve problems quickly. Let's work together.
27 stupid simple lessons for keyword optimizationZen Cachola
This is to help everyone trying to do ASO on their own. If you are a publisher or app-trepreneur, we hope these slides could help you. If you would like to talk to us or learn more about the UA strategies we do, please contact us www.mobileaction.co
Thank you for stopping by.
Awesome UI login Compiled by Mobile ActionZen Cachola
Hello Folks,
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Check us out: www.mobileaciton.co
3. 50% of iOS developers
64% Android developers
are operating below the
poverty line of $500 per
app per month.
4. "What most marketers recognize is that this is
a highly lucrative population, and 50% of
Millennials worldwide are under 30; by 2018
they will have more spending power than any
in history."
- Kelly Poling, VP marketing, strategy and
operations
5. MOBILE
REVOLUTION TODAY
91% of all people on earth have a mobile phone
56% of people own a smart phone
There are more Smart phones activated each day then babies are born
80% of time on mobile is spent on apps
Average smartphone has 41 apps
The average iOS and Android user downloads 3-5 apps per month
Unfortunately, 26% of apps are
opened once and never used again
6. PP
RISKS
WHATYOUNEED
CAVEAT EMPTOR:
THE ULTIMATE
GUIDE
TO ORGANIC & PAID
INSTALLS
- A team of experts who know what they are doing with your data
- Two to three analytical tools to improve UI/UX
- Patience to know that sustaining top rank is a commitment
- A keen understanding of your users intentions & behavior
- The ability to let Mobile Action manage your ad network
BEFORE YOU START MAKE SURE YOU HAVE:
If your retention rate is below 10% within a 30 day average, your
app is in trouble. There is no point in generating installs.1
2
Beware of the ad networks as they will get you to spend more to
get more. Don't let ad networks take advantage of you, instead
take advantage of them.
3
Do not play around with your keywords. This is the only factor you
have 100% control over. Like SEO, everything depends on
keywords.
7. ACCELERATION
FORMULAThe story behind the journey
Mobile Action is a mobile marketing
accelerator. We've solved the mobile
marketing solution by combining 3 user
acquisition strategies.
The first focus is to guide an app to
increase retention rate - 30% over a 30
day bracket.
The second focus is to increase the
sample of organic downloads to identify
the most reliable source of users.
Increasing organic downloads within the
first month will provide invaluable insight
into a users behavior and intentions.
Our final focus is to apply an intelligent
ad spending to sustain the top ranks with
the least amount of ad spend. We work
with talented app-trepreneurs and
enterprise giants to create the next
generation of great companies.
Mobile Action | User Acquisition
8. MA METRICSDEFINING
There are many analytics
tools out there and
translating big data into
actionable steps are key
factors to affluent UA
strategies.
D A T A I N S I G H T
9. C O M M I T M E N T
Head Quarters.
APP STORE
Refinement
SAN
FRANCISCO
Since 2008, Aykut Karaalioglu
has been working incessantly
to break the laws of algorithms.
Although the market has
evolved and is constantly
innovating, he continues to
innovate and help apps realign
their goals with app store
hacks.
USER
Innovative appetite.
We believe that users have
insatiable appetites for
innovation. The obsession to do
things better is a philosophy we
strive to instill with every
connection we make. Whether
it is with our clients, our users or
competitors - we thrive in
innovation.
13. ADVERTISE
AD NETWORK BUSINESS MODEL
ORGANIC+FREE+PAID
MOBILE ACTION MODEL
www.mobileaction.co
40% Organic + 60% Paid
Vice Versa
1000% Sustain Growth