This document discusses the evolution of mobile technology and its impact on healthcare. It outlines how smartphones and mobile apps are changing the way healthcare is delivered and accessed. Key points include:
- Smartphones and tablets are becoming more powerful and ubiquitous, enabling new health-focused mobile apps.
- Many healthcare professionals now use mobile apps for clinical references, drug interactions, medical calculators and patient record management. Some apps help avoid medical errors.
- Consumers use health and fitness apps for condition management, appointments, refills and more. However, true potential lies in tools enabling electronic health records, remote monitoring, and smarter healthcare delivery.
- Successful health apps require understanding users, promoting value, and focusing on un
Mobile: One small step for consumers, one giant lead for enterprisetlevey
Delivering fast, rich, engaging experiences across an increasing variety of mobile devices, networks, and locations is a complex challenge.
All too often performance issues go unidentified due to a lack of visibility into the true end user experience and a simple way to identify the root cause - is it the mobile device, carrier, 3rd-party, back-end infrastructure or application logic that is the problem?
Join Tom Levey in this session, to discuss not only how to effectively monitor the end user experience and identify performance bottlenecks, but also measure the real-time revenue impact, by turning on the lights inside your mobile app.
Comprehensive research by GetJar on consumer usage and demographics regarding mobile apps. Analyzes consumer demographics in the US, Europe and Asia in terms of what types of apps consumers are downloading, how often, when etc...
Mobile media are here.
The future is how you use them.
Learn the best mobile media practices for informing, discussing and solving. Come to Mobile Me & You at the University of Nebraska-Lincoln College of Journalism and Mass Communications, Oct. 28-30.
Moving brand tracking successfully to the mobile worldOn Device Research
Tracking studies can be monsters to tame - here's how Millward Brown has moved them successfully from face-to-face to mobile.
This presentation was co-presented at the MRMW conference in Singapore in March 2014 by Yee Mei Chan of Millward Brown and Alistair Hill of On Device Research.
A presentation at the Cincinnati Digital Hub Initiative - Emerging Trends in Mobile Marketing. This presentation discusses the trends and implications of mobile marketing.
Mobile: One small step for consumers, one giant lead for enterprisetlevey
Delivering fast, rich, engaging experiences across an increasing variety of mobile devices, networks, and locations is a complex challenge.
All too often performance issues go unidentified due to a lack of visibility into the true end user experience and a simple way to identify the root cause - is it the mobile device, carrier, 3rd-party, back-end infrastructure or application logic that is the problem?
Join Tom Levey in this session, to discuss not only how to effectively monitor the end user experience and identify performance bottlenecks, but also measure the real-time revenue impact, by turning on the lights inside your mobile app.
Comprehensive research by GetJar on consumer usage and demographics regarding mobile apps. Analyzes consumer demographics in the US, Europe and Asia in terms of what types of apps consumers are downloading, how often, when etc...
Mobile media are here.
The future is how you use them.
Learn the best mobile media practices for informing, discussing and solving. Come to Mobile Me & You at the University of Nebraska-Lincoln College of Journalism and Mass Communications, Oct. 28-30.
Moving brand tracking successfully to the mobile worldOn Device Research
Tracking studies can be monsters to tame - here's how Millward Brown has moved them successfully from face-to-face to mobile.
This presentation was co-presented at the MRMW conference in Singapore in March 2014 by Yee Mei Chan of Millward Brown and Alistair Hill of On Device Research.
A presentation at the Cincinnati Digital Hub Initiative - Emerging Trends in Mobile Marketing. This presentation discusses the trends and implications of mobile marketing.
Leverage the Mobility platform to expand your consumer reach......................Consult Binary Semantics Ltd.
www.binarysemantics.com
marketing@binarysemantics.com
From modern transportation to monetary infrastructures, we depend on data to power global systems. Take a quick glimpse at what our lives would look like without data.
Learn more about our products and solutions here: http://www.netapp.com/us/
At #Source14 (www.flurrysource14.com) on April 22, 2014, Flurry CEO and President Simon Khalaf presented "The Age of Living Mobile". This data-rich presentation for 500+ attendees covers mobile disruption industry-by-industry, the rise of mobile addicts and the massive business opportunities ahead. Video of his 20 minute talk is also available on YouTube: https://www.youtube.com/watch?v=N_gwwAay_vs&list=UU3CqvKG-iPJQr7isTLkvirQ
The global Mobile Report Final English ComScore DataMegumi Tsukada
Earlier in 2017, our Mobile’s Hierarchy of
Needs report highlighted some key
consumer behaviours on mobile devices that
align with the human needs established in
Maslow’s famous paper.
A presentation by Georgia Zacharaki, Digital Account Director, Tempo OMD Hellas
This presentation was part of the 2nd Mobile Marketing event by Warply. Top executives from leading brands, media agencies and Greek media presented trends of the mobile industry and real examples of how they engage their customers and capitalize on the shift towards a mobile-first reality.
The event was powered by:
Warply
Microsoft Innovation center
Nespresso
Papadopoulou Biscuits
Taking a look into the growing app economy throughout the Middle East & North Africa region, we examine who the typical consumer is, what they are looking for and how they find it.
Quality Over Quantity - Mobile Users Mater | Jarah Euston, FlurryDealmaker Media
Jarah Euston, Director, Analytics, Flurry
How to identify, acquire and measure quality users for your mobile app.
The cost of building a quality app audience is dramatically increasing. Cost and quality of acquisition varies widely by channel, changes over time and different purchase volumes. To optimize your ROI of marketing spend, you can identify which channels deliver the best users based on engagement, monetization and more. Not every ad unit is created equal.
Mobile – The Future of Apps is Bright
This panel is all about apps – in particular social and local apps (and some mapping which is of course a key part of local)… Phones started out as social devices – we made voice calls. Then we had SMS (text) and then email (think Blackberry). Now we have smart phones, iPhones and Gphones – personal mobile devices. What does the present and future hold for “local social” on Mobile? How does the rise of the iPhone and emergence of Android change the game? We will examine the fast growth of and impact of applications (and app stores). We may also see some wicked demos, discuss new business models and view what an ‘augmented’ real local world might look like.
Moderator: Greg Sterling, Internet/Mobile Analyst
When do mobile applications enhance business?MobiDev
There are many tools for business nowadays. Mobile technology is just one of them. As with every tool for every purpose, you need to choose a right tool for the right purpose to succeed. If you are an owner of a small or middle business, an innovator, a startup owner who has come up with the idea of establishing mobile presence, you need to handle these tools carefully. Maybe you want to enhance your business with a mobile product. Maybe you want to build your business on such a product. But what you need is the same - find a solid profitable niche, broaden the client audience, and know more about the pitfalls that are waiting around the corner, in order to avoid them.
Is the Mobile Revolution already under way? Is Online something we are? A persistent state of constant connectivity? What do marketers think about Mobile Advertising & what does the near future hold for it?
Enjoy this insightful presentation by Vanina Leka, Sales Director of ThinkDigital in Greece, Cyprus & Albania, which was delivered at Mobile Marketing Conference'14 on July 3.
Mobile Internet User Distribution in Iranaminashena
With the beliefs of transparency and knowledge sharing, Anetwork has created this report to inform clients and the public on the distribution of Internet users in
Entrepreneurial Opportunities: Mobile AppsAshok Karania
The New Business Opportunities In The Mobile World. Entrepreneurial Opportunities Are Out There To Be Captured For The Courageous, Innovative And Techno-Savvy Entrepreneurs
Mainland China Mobile App Market 101: What you need to knowMetaps
This report by Metaps is designed for app developers as a concise overview of the app marketplace in Mainland China.
*The mobile internet environment
*Mobile device usage analysis
*Size of mobile gaming market
*Android app market
*iOS app market
*Case study
Metaps has offices throughout Greater China (Shanghai, Taiwan, Hong Kong) and worldwide (Japan, Singapore, Korea, San Francisco, London), staffed with regional expert consultants with the expertise to deliver app developer monetization.
Role of sports in modern world For Speech 10 minutesRasheen Mansil
This is a small presentation of role of sports in modern world
contents are introduction,types of sports,advantages of sports,disadvantages of sports,sports ends up creating characters,thank you,Q & A..
this presentation is 10min....I hope you will enjoy it....
Leverage the Mobility platform to expand your consumer reach......................Consult Binary Semantics Ltd.
www.binarysemantics.com
marketing@binarysemantics.com
From modern transportation to monetary infrastructures, we depend on data to power global systems. Take a quick glimpse at what our lives would look like without data.
Learn more about our products and solutions here: http://www.netapp.com/us/
At #Source14 (www.flurrysource14.com) on April 22, 2014, Flurry CEO and President Simon Khalaf presented "The Age of Living Mobile". This data-rich presentation for 500+ attendees covers mobile disruption industry-by-industry, the rise of mobile addicts and the massive business opportunities ahead. Video of his 20 minute talk is also available on YouTube: https://www.youtube.com/watch?v=N_gwwAay_vs&list=UU3CqvKG-iPJQr7isTLkvirQ
The global Mobile Report Final English ComScore DataMegumi Tsukada
Earlier in 2017, our Mobile’s Hierarchy of
Needs report highlighted some key
consumer behaviours on mobile devices that
align with the human needs established in
Maslow’s famous paper.
A presentation by Georgia Zacharaki, Digital Account Director, Tempo OMD Hellas
This presentation was part of the 2nd Mobile Marketing event by Warply. Top executives from leading brands, media agencies and Greek media presented trends of the mobile industry and real examples of how they engage their customers and capitalize on the shift towards a mobile-first reality.
The event was powered by:
Warply
Microsoft Innovation center
Nespresso
Papadopoulou Biscuits
Taking a look into the growing app economy throughout the Middle East & North Africa region, we examine who the typical consumer is, what they are looking for and how they find it.
Quality Over Quantity - Mobile Users Mater | Jarah Euston, FlurryDealmaker Media
Jarah Euston, Director, Analytics, Flurry
How to identify, acquire and measure quality users for your mobile app.
The cost of building a quality app audience is dramatically increasing. Cost and quality of acquisition varies widely by channel, changes over time and different purchase volumes. To optimize your ROI of marketing spend, you can identify which channels deliver the best users based on engagement, monetization and more. Not every ad unit is created equal.
Mobile – The Future of Apps is Bright
This panel is all about apps – in particular social and local apps (and some mapping which is of course a key part of local)… Phones started out as social devices – we made voice calls. Then we had SMS (text) and then email (think Blackberry). Now we have smart phones, iPhones and Gphones – personal mobile devices. What does the present and future hold for “local social” on Mobile? How does the rise of the iPhone and emergence of Android change the game? We will examine the fast growth of and impact of applications (and app stores). We may also see some wicked demos, discuss new business models and view what an ‘augmented’ real local world might look like.
Moderator: Greg Sterling, Internet/Mobile Analyst
When do mobile applications enhance business?MobiDev
There are many tools for business nowadays. Mobile technology is just one of them. As with every tool for every purpose, you need to choose a right tool for the right purpose to succeed. If you are an owner of a small or middle business, an innovator, a startup owner who has come up with the idea of establishing mobile presence, you need to handle these tools carefully. Maybe you want to enhance your business with a mobile product. Maybe you want to build your business on such a product. But what you need is the same - find a solid profitable niche, broaden the client audience, and know more about the pitfalls that are waiting around the corner, in order to avoid them.
Is the Mobile Revolution already under way? Is Online something we are? A persistent state of constant connectivity? What do marketers think about Mobile Advertising & what does the near future hold for it?
Enjoy this insightful presentation by Vanina Leka, Sales Director of ThinkDigital in Greece, Cyprus & Albania, which was delivered at Mobile Marketing Conference'14 on July 3.
Mobile Internet User Distribution in Iranaminashena
With the beliefs of transparency and knowledge sharing, Anetwork has created this report to inform clients and the public on the distribution of Internet users in
Entrepreneurial Opportunities: Mobile AppsAshok Karania
The New Business Opportunities In The Mobile World. Entrepreneurial Opportunities Are Out There To Be Captured For The Courageous, Innovative And Techno-Savvy Entrepreneurs
Mainland China Mobile App Market 101: What you need to knowMetaps
This report by Metaps is designed for app developers as a concise overview of the app marketplace in Mainland China.
*The mobile internet environment
*Mobile device usage analysis
*Size of mobile gaming market
*Android app market
*iOS app market
*Case study
Metaps has offices throughout Greater China (Shanghai, Taiwan, Hong Kong) and worldwide (Japan, Singapore, Korea, San Francisco, London), staffed with regional expert consultants with the expertise to deliver app developer monetization.
Role of sports in modern world For Speech 10 minutesRasheen Mansil
This is a small presentation of role of sports in modern world
contents are introduction,types of sports,advantages of sports,disadvantages of sports,sports ends up creating characters,thank you,Q & A..
this presentation is 10min....I hope you will enjoy it....
In this update of his past presentations on Mobile Eating the World -- delivered most recently at The Guardian's Changing Media Summit -- a16z’s Benedict Evans takes us through how technology is universal through mobile. How mobile is not a subset of the internet anymore. And how mobile (and accompanying trends of cloud and AI) is also driving new productivity tools.
In fact, mobile -- which encompasses everything from drones to cars -- is everything.
Overview of new directions in mobile makerting and communications, with a case study on WDT's;successful campaign to launch theiMapWearther Radio iPhone application
This report by California Healthcare Foundation reports how smartphone are changing how doctors are using smartphones and other mobile devices to improve patient care. And how they fit in with HIPAA and HIT regulations.
A report from Ericsson ConsumerLab shows how the internet facilitates smart choices in city life.
The idea of smart cities is an intriguing concept. However, the future will partly be a story of how the architects defining the way our future cities operate are going to be citizens themselves. As the internet makes us more informed, we are in turn making better informed decisions.
We are becoming smart citizens and through our changing behaviors, efficient practices and smarter social norms are developing in our cities.
With increasingly more people owning smart phones year over year, the growth of mobile web usage is explosive globally and especially in the United States. Projections show a huge increase in consumers' use of mobile health websites and applications, thus the opportunity to engage mobile consumers is NOW. In this webinar we will discuss how to target and engage health consumers through mobile landing pages, applications and advertising.
Content Marketing World 2011
“Taking Your Content Mobile: Content Tips for Smartphones, iPads, Tablets and the Next New Thing”
Morgan Stewart, CEO, Trendline Interactive
The proliferation of smartphones, iPads, and tablets are driving increased expectations among consumers—now they expect great content while they are on the go. But before you run off and develop a new app, join Morgan Stewart as he shares insights from recent research conducted for ExactTarget on how consumers consume marketing content on mobile devices, what they do as a result, and how approaching mobile as a platform instead of a channel is helping marketers improve their marketing results across the board
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
GridMate - End to end testing is a critical piece to ensure quality and avoid...ThomasParaiso2
End to end testing is a critical piece to ensure quality and avoid regressions. In this session, we share our journey building an E2E testing pipeline for GridMate components (LWC and Aura) using Cypress, JSForce, FakerJS…
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
7. 0
10
20
30
40
50
60
Q1
Q10
Apple iPhone + iTouch
Nintendo Wii
Nintendo DS
Sony PSP
RIM Blackberry
Apple iPod
Source: Morgan Stanley, "The Mobile Internet Report" December 15, 2009
CUMULATIVEUNITSHIPMENTS(MM)
QUARTERS SINCE LAUNCH
FASTEST HARDWARE USER GROWTH
IN CONSUMER TECH HISTORY
OF iPHONE USERS SAY THEY
WOULD PROBABLY OR DEFINITELY
PURCHASE AN iPHONE AGAIN82%
WOULD RECOMMEND THE
DEVICE TO SOMEONE ELSE
97%
13. mobile ads
SUCK
“
“
- Steve Jobs
according to a source
quoted in BusinessWeek
http://www.businessweek.com/magazine/content/10_04/b4164028483414_page_2.htm
15. Source: eMarketer, “Mobile apps and Consumer Products Brands”, March 2010
APP STATS
App Store
➡ 150,000 apps available in Apple App Store as of March 2010
✴3 billion downloads as of Jan 2010
➡ 4.5 BILLION apps will be downloaded in 2010 alone
✴80% will be free
➡ 20,000 Android apps have been created
➡ In contrast, only 5,000 Bberry apps have been created
16. APP USAGE OVER-INDEXES
FOR ANDROID AND IPHONE OWNERS
Source: eMarketer, “Data Feature Use Among US Mobile Phone Users”, March 2010
76% 74%
All Smartphone 48%
All Subscribers 12%
17. 0.2%
15%
22%
15%
18%
10%
17%
0 1-5 6-10 11-15 16-20 21-30 31+
Number of iPhone Apps Downloaded by US Mobile Phone Users
Notes: March-April 2009 data; n=104; numbers may not add up to 100% due to rounding
Source: Compete, Inc., provided to eMarketer, May 2009
82% OF iPHONE OWNERS DOWNLOAD
AT LEAST 6 APPS
26. 20.2 MILLION
US adults access health
info from cell phones,
smartphones, or PDAs
Source: http://www.mmm-online.com/overview-online-video-killed-the-radio-star/article/164883/, accessed March 23, 2010
That’s DOUBLE the
amount from last year
30. - 1 in 5 physicians actively
use Epocrates on their
iPhone or iTouch
- Mobile applications are not
only making daily tasks
easier –– the quality of care
is improving
- 40% of Epocrates users
report avoiding two or more
medical errors a week2
1. http://www.epocrates.com/company/news/020410.html
2.. http://www.epocrates.com/company/news/061809.html
39. Vital Sign
monitoring
for everything
from blood
pressure to
blood cell
counts
OXI METER
ECG SENSOR
SIDE EFFECTS
BP MONITOR
WEIGHT MONITOR
NUTRITION DATA
PILL REMINDERS
APPOINTMENT
REMINDERS
SYNC WITH
ERM SYSTEM
EMERGENCY ALERTS
FOR PHYSICIANS &
CAREGIVERS
GPS LOCATOR FOR
CLOSEST HOSPITAL
40. MOBILE
- Several dozen apps are available for HCPs & patients
- Functionality is generally limited
- UX not optimal for cancer patients and caregivers
oncology
42. www.chemocalcapp.com iPhone $49.99
CHEMO CALC: DOSING CALCULATOR
Comprehensive chemo dosing calculator with ability
to calculate doses based on AUC, BSA, or weight
43. EPOCRATES: ESSENTIALS FOR ONCOLOGY
http://www.epocrates.com/products/medtools/oncologyessentials.html Palm & Windows Mobile Free
ONCOLOGY
CALCULATOR:
BSA & Dosing,
Carboplatin
AUC, Opiate
Conversion, etc.
RENAL CELL
CARCINOMA
PROGNOSIS:
Estimates the
likely prognosis
of patients with
stage I to stage
IV renal cell
carcinoma
44. OncLIVE MOBILE: LATEST INDUSTRY NEWS
http://itunes.apple.com/us/app/onclive/id348226937?mt=8 iPhone FREE
Keep up-to-date with the latest breakthroughs in
cancer research and pharma industry news
45. CBC ONCOLOGY CME: MOBILE CME
http://itunes.apple.com/us/app/cbce-oncology-cme/id317839789?mt=8 iPhone FREE
Fully accredited CME from the Center of Biomedical Continuing Education
47. iCHEMO DIARY (MERCK): DISEASE MANAGEMENT
http://itunes.apple.com/us/app/ichemodiary/id334253464?mt=8 iPhone FREE
Personal Oncology Diary to record your chemotherapy
schedule, treatments, and symptoms
48. BREAST HEALTH GPS: SCREENING LOCATOR
http://itunes.apple.com/us/app/breast-health-gps/id361840350?mt=8 iPhone FREE
Locate the nearest certified mammogram screening
center using the iPhone’s GPS and Google Maps
49. COLON CANCER TRIALS: CLINICAL TRIALS LOCATOR
http://itunes.apple.com/gb/app/colon-cancer-drug-trials/id348005674?mt=8 iPhone FREE
Locate clinical trials using the iPhone and Google Maps
Multiple clinical trial apps available for different forms of cancer
52. 55-65+OLDER PATIENTS ARE LESS MOBILE
13-17
18-24
25-34
35-44
45-54
55-64
65+
Source: comScore MobiLens as cited in press release, November 3, 2009
9%
21%
29%
19%
12%
7%
4%
53. Too many health smartphone apps are ill-conceived.
They’re not going to change anybody’s behavior.
Put hot triggers in the path of motivated people.
design for reality
“ “
– B.J. Fogg, director of Stanford’s Persuasive Computer Lab
“How Smartphones are Changing Health Care for Consumers and Providers,” Jane Sarasohn-Kahn, April 2010
54. the end user benefit
REPEATED INTERACTIONS OVER TIME
THE WISDOM (AND REVIEW) OF CROWDS
WELL-DEFINED FUNCTION, WITH FOCUS ON MICRO-TASK
55. promote & engage
SEED IN SOCIAL MEDIA
PAID & FREE PR
IF YOU DON’T PROMOTE, DON’T BOTHER
57. Coughs are the most common symptom
when a patient presents, and we are
relying on doctors and nurses with good
old technology from the 19th century.
think beyond marketing
“ “
- Suzanne Smith, STAR Analytical Services
Bland, E. “Cough Into Your Cell Phone, Get Diagnosis,” Discovery News, Nov 8, 2009