The document discusses mobile user experience optimization, highlighting the importance of engaging users from onboarding to monetization. It presents statistics showing high user attrition rates in mobile apps and emphasizes the need for effective marketing and retention strategies. The document also suggests that understanding user behavior and making timely interactions can significantly improve user retention and app success.

1. MOBILE USER EXPERIENCE OPTIMIZATION,
FROM ONBOARDING
TO MONETIZATION
It’s not an A/B testing talk … Shai Wolkomir shai@elasticode.com

2. Audience Intelligence
Platform For
Real Time Mobile
Personalization
The next step in mobile product
marketing evolution
A word about Elasticode…
Optimizing ±50,000,000
interactions each month
Over 200 Customers/Apps
Offices in Tel Aviv, Israel
& Launching
in the San francisco, USA

3. The state of mobile

8. 1 out of 5 never comes back…..

9. 80% … ha!
I will take that any day of the week

15. The average app loses 77%of it’s DAUs within
the first 3 daysafter the install.
Within 30days, it’s lost 90%of DAUs.
Within 90days, it’s over 95%
No vanity metrics, please
Real
numbers
don’t
lie,
just
find
them
out

16. Average cost per user…
Post 90 days
±$30
And NO … he didn’t make us any money yet…

17. Wait… it gets “better”

18. 17B
Your “user acquisition" numbers …
Take
into
account
the
real
value

19. Boundary!

21. Two out of three smartphone users say they expect pages to load in 4 seconds or less,
and 85% expect pages to load as fast or faster than they load on the desktop.

22. Product-Marketing-UX
My business card says…

23. Product
MarketingUX
Who’s in charge ?
Who’s
to
blame?
:)

24. Or, Why is marketing such an issue?
(On mobile…)
Retention, retargeting, etc

25. A/B Testing

26. Data/Rocket
Scientist
Statistical
Significant
Data
(Big Data)
Evaluate the
hypothesis
Multi
Variant
Not as easy as it may sound…
52.1 of marketers do not know how to preform a “conversion test”

27. Mobile is NOT Agile
You are!

28. It usually takes 80-140 days for 90% of
people to upgrade to the
latest version of an app.

29. Negotiation process
Have no doubt, its a…
Only we don’t have the “upper hand”

31. Now What?

33. Let’s Go…

37. 69.5% 84%
Facebook installed
Strong
indication

41. Location …

46. Location ++

51. We’ve been here before…

53. The “Gamer”
Persona

56. 56
28%* ±15%*
Rooted/Jailbroken
Strong
indication
Demographics fits criteria of “Gamers”

58. Push!

59. 59
56%* 48%
Push Approval Rate
*Gonna change for the worse….

64. “Ask” only when the benefit is clear

72. Find the “Hook”!

78. Money

82. Just In Time
Think… high competitive markets

86. DeepLinking
Extend the experience, Finish what you started!

88. $17,000,000,000

90.
Downloaded
Unknown period of time …
Opened

93. CPM
CPC
CPA

95. Behaviour
And not after gazillion of interactions…

97. 2nd time

98. 3rd time

99. 3rd time
In a week!

102. Lead, Don’t Follow
Anticipate her/his next move….

107. 107
17%* 24%*
Headphones NOT plugged in
*In both cases when the headphones were plugged in > 80% CTR

108. Suggest…
If it’s relevant, it makes all the difference

114. And many more…
Understand your user
He Would love you!
Device strength
Not
all
devices
are
created
equal,
running
“intense”
processes
on
specific
devices
will
create
a
negative
affect
Curate / Pinterst
People
don’t
just
come
here
to
buy
.
They
want
to
watch,
and
if
possible
curate…
Storage
Address
your
customer
status
do
not
penalized
him
Slow
Timing
is
crucial,
We
have
established
that.
First timer
History,
Knowledge
,
understanding
of
the
vertical/
market
and
more

115. “Instant gratification”
“There is no 2nd chance for a first impression”
Stop thinking in one dimension, you are not apple
Spend 80% of your work on the
first ±10 interactions inside your app!
(Or the first 2-3 days)
“One does not fit all”

116. Things will get more “interesting“

117. Remember
It’s never business, it’s always personal

118. Questions?