1. TO APP OR NOT TO APP
Mobile Apps in e-commerce
Robert Priscu – VP Business Development
Zemingo Group
Robert@zemingo.com
2. A word about
Largest mobile service house in Israel
Founded 2008, 120 Employees today
Over 500 apps developed
The only end-to-end Mobile development house
Design - Development - Marketing
11. App used vs. time spent
Apps have reached saturation long ago!
2012 2013 2014 2015
23 Min.
30 Min.
37 Min. 40 Min.
26.5 26.8 26.7 27.1
Average no. of apps
used - last 30 days:
The Nielsen Company 2015
12. Customers are picky!
“60% of consumers that shop
online have 2 apps (or less!) on
their device.
21% Don’t have any at all.”
The state of mobile apps for retailers, Forrester 2015
13. The small print…
“Retailers who's apps offer
advance capabilities like home
screen presence, instant loading,
offline content, push notifications,
personalization and access to
native functionality create richer
consumer experience and see
15% increase in transactions YoY”
Criteo consumer mobile report 2016
16. You should go for an app if:
1. You are willing to invest $$$ in a top quality app!
2. You are a frequently used top brand
3. You plan to leave some money on the phone
4. There is a additional user experience beyond the commerce,
especially if you have a physical device (e.g Nespresso,
FLIR)
None of the above?
Invest in an excellent web m-commerce or use 3rd party web
distribution channel!
17. Interested in this presentation or
need to develop a mobile app?
Contact Me: Robert@Zemingo.com
Robert Priscu
VP Business Development
Zemingo Group