3. GLOBAL CLASSIFIEDS LEADER…
#1 mobile app
in 8 markets2
~250M
monthly unique
visitors1
Team of
1,160
~25M monthly
mobile native
app users
~70% Mobile
device traffic
~17bn monthly
Page views
Classifieds
leader in 9
countries
17 countries
with 12 brands
Source: 1) eBay internal data based on unique cookies 2) AppAnnie, Android Google Play store Lifestyle or Shopping free category app ranking Sept. 2015
21. 0% 20% 40% 60% 80% 100%
Vacation Rentals
Services
Real Estate
Pets
Jobs
Community
Cars and Vehicles
Buy and Sell
All
Phrase length distribution
one word two words three words rest
#1 by visits in NL, DK, DE, AU, SA, BE, UK, CA, SG, ARG
17 countries: Canada, US, Mexico, Columbia, Argentina, Ireland, UK, Denmark, Spain, Netherlands, Belgium, Germany, Poland, Italy, South Africa, Singapore, Australia
12 brands: Kijiji, Close5, EbayClassfieds & eBayKleinanzeigen, Vivanuncios, Alamaula, Gumtree, DBA, Bilbasen, Loquo, 2ehands & 2ememain, Marktplaats, Mobile.de
#1 app in countries by Google play store ratings in Lifestyle or Shopping free category: NL, CA, DE, AU, DK, UK, MX, SA
Other metrics see separate XLS file
Keyword searches with bounds (ie Location, Category) became a significant part how our users search. Also more advanced features for filter are less-and-less used
Original venn diagram by drew conway
High-level conversation around skills and the intersection of business-accumen, understanding of the science behind the problem domain and proper engineering is where we are focusing.
Awareness (how often re-search on google)
Impact on business models
ZSRP vs. Opportunity
For product and technology the opportunity space for zero result pages is 40%, 60% is a business opportunity
Another angle we looked at is ‘conversational’
We are however a 3-word world
Highlevel architectural components
Explicit and implicit datastreams
Continuous experimentation to increase recall
