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1) Geofencing uses virtual boundaries to trigger personalized mobile messages when consumers enter areas like retail stores. 42% of young consumers are interested in location-based deals from retailers.
2) Geofences can be created around any location to send targeted offers via SMS. Consumers opt-in to receive alerts for deals.
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Vikas Gulati presented on audience targeting and boosting display advertising ROI. Some key points included:
1. Display advertising spending is increasing worldwide and online video ads will become more common.
2. New technologies like real-time bidding and data-driven marketing through audience targeting can help drive growth in the display advertising industry.
3. Case studies on search and site retargeting showed how re-engaging past customers through banner ads led to increased conversions and lower costs per booking or action.
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2) Mogreet is a mobile marketing platform that can deliver videos, images and text messages to over 1 billion consumers globally and provides tools to help companies like Charlotte Russe build their mobile CRM strategies.
3) The future of mobile CRM will involve more personalized and targeted messaging to customers based on their interests, delivering content through customers' preferred channels, and integrating mobile into the overall customer relationship to drive engagement.
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This is a list of our marketing services. Including informative descriptions and the role play in the new marketplace
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This document provides an overview of mobile marketing solutions including SMS text marketing, mobile websites, mobile performance advertising, email marketing, and lead generation. It discusses the benefits of SMS marketing such as high open and response rates. It also includes case studies on SMS push campaigns run for brands like Reebok and Foot Locker that increased store traffic and sales. The document promotes the ability to target consumers based on over 700 data variables and profiles.
SMS/Mobile Marketing Municipalities Presentation
The document discusses using mobile marketing to promote health clubs. It notes that most people now own mobile devices and use them frequently. Mobile marketing allows health clubs to send members promotional texts with special offers, event reminders, and location details. A case study shows that a furniture store generated over $100,000 in revenue from two SMS campaigns, with SMS recipients spending on average $14.33 each versus $1.84 from email recipients. The document encourages building an opt-in database and using texts to drive traffic and engagement with members.
SMS/Mobile Marketing Health Club Presentation
The document discusses using mobile marketing to promote health clubs. It notes that most people now own mobile devices and use them frequently. Mobile marketing allows health clubs to send members promotional texts with special offers, event reminders, and location details. A case study shows that a furniture store generated over $100,000 in revenue from two SMS campaigns, with SMS recipients spending on average $14.33 each versus $1.84 from email recipients. The document encourages using mobile websites and text messages to drive engagement and traffic.
SMS/Mobile Marketing Retail Presentation
This document discusses the opportunities for retail mobile marketing. It notes that mobile devices are ubiquitous and consumers are using them for various activities like text messaging. The document promotes using mobile marketing techniques like mobile-friendly websites and text messaging to engage customers, promote sales and events, and drive traffic. It provides examples of text campaigns retailers can use and cites a case study where a furniture retailer generated over $100,000 in new sales from SMS messages promoting a secret sale.
SMS/Mobile Marketing Schools Presentation
This document discusses the opportunities for retail mobile marketing. It notes that mobile devices are ubiquitous and consumers are using them for various activities like text messaging. The document promotes using mobile marketing techniques like mobile-friendly websites and text messaging to engage customers, promote sales and events, and drive traffic. It provides examples of text campaigns retailers can use and cites a case study where a furniture retailer significantly increased revenues through a secret sale promoted using email and SMS messages.
Mobile Marketing
Mobile marketing is an effective way for local businesses to connect with customers using their mobile devices. It includes SMS text marketing, mobile websites optimized for smartphones, and QR codes. SMS texts have high response rates and can be used to send promotions, reminders and alerts. A mobile-optimized website improves the user experience for customers on their phones. QR codes allow customers to instantly access online content through their phone's camera without typing in long URLs. These mobile marketing strategies increase brand exposure, customer engagement and sales for local businesses.
Key Response Info
Mobile marketing is marketing to individuals through their mobile phones via texting. Key Response LLC is an Arizona-based mobile marketing service provider that enables customers to deliver timely, relevant promotions to over 200 million mobile users in the US. Mobile marketing offers unique targeting abilities and benefits such as immediacy, reach, mobility, affordability, and effectiveness. Key Response's mobile messaging platform makes it easy for businesses of any size to execute mobile marketing campaigns.
SMS/Mobile Marketing Restaurant Presentation
This document discusses the growing trend of mobile marketing for restaurants. It notes that most people now own mobile devices and use them throughout the day. Mobile marketing strategies for restaurants can include creating mobile-friendly web pages, sending targeted text messages with offers and events, and optimizing content for mobile searches. A case study shows that a furniture store generated over $100,000 in new sales from two SMS marketing campaigns, with SMS recipients spending on average $14.33 per person compared to $1.84 from email recipients. The document concludes that mobile advertising budgets are increasing as mobile becomes a critical marketing channel.
Mobile Marketing for Golf
This document summarizes a mobile marketing service for golf courses. The service allows courses to capture customers' mobile numbers and send instant text communications to promote offers, fill spots, and share timely information. Benefits include universal opt-ins via text, time-sensitive offers, increased visits and reviews. The process involves discovery, planning, setup, training, promotion to build a subscriber list, ongoing engagement via text, and utilizing redemptions to gain referrals. Overall statistics show the power of mobile and texting to reach customers who are constantly on their phones, especially in the golf and entertainment industries.
eMarketing Techniques Conference_Mobile Marketing Show
Gene Groys President of StaffKnex, discusses the power or Mobile Marketing at the eMarketing Techniques Conference at Corporate College. Brought to you by the Key Entrepreneur Development Center.
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Marketing Made Easy through Mobile in 2014 And Beyond
Marketing Made Easy through Mobile in 2014 And Beyond
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Mobile Marketing Made Easy - What you need to do to Grow Your Business
Mobile Marketing Made Easy - What you need to do to Grow Your Business
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eMarketing Techniques Conference_Mobile Marketing Show
eMarketing Techniques Conference_Mobile Marketing Show
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Day 2 - Intro to UiPath Studio Fundamentals
In our second session, we shall learn all about the main features and fundamentals of UiPath Studio that enable us to use the building blocks for any automation project.
đ Detailed agenda:
Variables and Datatypes
Workflow Layouts
Arguments
Control Flows and Loops
Conditional Statements
đť Extra training through UiPath Academy:
Variables, Constants, and Arguments in Studio
Control Flow in Studio
Apps Break Data
How information systems are built or acquired puts information, which is what they should be about, in a secondary place. Our language adapted accordingly, and we no longer talk about information systems but applications. Applications evolved in a way to break data into diverse fragments, tightly coupled with applications and expensive to integrate. The result is technical debt, which is re-paid by taking even bigger "loans", resulting in an ever-increasing technical debt. Software engineering and procurement practices work in sync with market forces to maintain this trend. This talk demonstrates how natural this situation is. The question is: can something be done to reverse the trend?
inQuba Webinar Mastering Customer Journey Management with Dr Graham Hill
HERE IS YOUR WEBINAR CONTENT! 'Mastering Customer Journey Management with Dr. Graham Hill'. We hope you find the webinar recording both insightful and enjoyable.Â
In this webinar, we explored essential aspects of Customer Journey Management and personalization. Hereâs a summary of the key insights and topics discussed:Â
Key Takeaways:Â
Understanding the Customer Journey: Dr. Hill emphasized the importance of mapping and understanding the complete customer journey to identify touchpoints and opportunities for improvement.
Personalization Strategies: We discussed how to leverage data and insights to create personalized experiences that resonate with customers.
Technology Integration:Â Insights were shared on how inQubaâs advanced technology can streamline customer interactions and drive operational efficiency.
Mutation Testing for Task-Oriented Chatbots
Conversational agents, or chatbots, are increasingly used to access all sorts of services using natural language. While open-domain chatbots - like ChatGPT - can converse on any topic, task-oriented chatbots - the focus of this paper - are designed for specific tasks, like booking a flight, obtaining customer support, or setting an appointment. Like any other software, task-oriented chatbots need to be properly tested, usually by defining and executing test scenarios (i.e., sequences of user-chatbot interactions). However, there is currently a lack of methods to quantify the completeness and strength of such test scenarios, which can lead to low-quality tests, and hence to buggy chatbots.
To fill this gap, we propose adapting mutation testing (MuT) for task-oriented chatbots. To this end, we introduce a set of mutation operators that emulate faults in chatbot designs, an architecture that enables MuT on chatbots built using heterogeneous technologies, and a practical realisation as an Eclipse plugin. Moreover, we evaluate the applicability, effectiveness and efficiency of our approach on open-source chatbots, with promising results.
Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectors
Join us to learn how UiPath Apps can directly and easily interact with prebuilt connectors via Integration Service--including Salesforce, ServiceNow, Open GenAI, and more.
The best part is you can achieve this without building a custom workflow! Say goodbye to the hassle of using separate automations to call APIs. By seamlessly integrating within App Studio, you can now easily streamline your workflow, while gaining direct access to our Connector Catalog of popular applications.
Weâll discuss and demo the benefits of UiPath Apps and connectors including:
Creating a compelling user experience for any software, without the limitations of APIs.
Accelerating the app creation process, saving time and effort
Enjoying high-performance CRUD (create, read, update, delete) operations, for
seamless data management.
Speakers:
Russell Alfeche, Technology Leader, RPA at qBotic and UiPath MVP
Charlie Greenberg, host
ScyllaDB Tablets: Rethinking Replication
ScyllaDB is making a major architecture shift. Weâre moving from vNode replication to tablets â fragments of tables that are distributed independently, enabling dynamic data distribution and extreme elasticity. In this keynote, ScyllaDB co-founder and CTO Avi Kivity explains the reason for this shift, provides a look at the implementation and roadmap, and shares how this shift benefits ScyllaDB users.
QA or the Highway - Component Testing: Bridging the gap between frontend appl...
These are the slides for the presentation, "Component Testing: Bridging the gap between frontend applications" that was presented at QA or the Highway 2024 in Columbus, OH by Zachary Hamm.
AI in the Workplace Reskilling, Upskilling, and Future Work.pptx
Discover how AI is transforming the workplace and learn strategies for reskilling and upskilling employees to stay ahead. This comprehensive guide covers the impact of AI on jobs, essential skills for the future, and successful case studies from industry leaders. Embrace AI-driven changes, foster continuous learning, and build a future-ready workforce.
Read More -Â https://bit.ly/3VKly70
Northern Engraving | Modern Metal Trim, Nameplates and Appliance Panels
What began over 115 years ago as a supplier of precision gauges to the automotive industry has evolved into being an industry leader in the manufacture of product branding, automotive cockpit trim and decorative appliance trim. Value-added services include in-house Design, Engineering, Program Management, Test Lab and Tool Shops.
"What does it really mean for your system to be available, or how to define w...
We will talk about system monitoring from a few different angles. We will start by covering the basics, then discuss SLOs, how to define them, and why understanding the business well is crucial for success in this exercise.
What is an RPA CoE? Session 1 â CoE Vision
In the first session, we will review the organization's vision and how this has an impact on the COE Structure.
Topics covered:
⢠The role of a steering committee
⢠How do the organizationâs priorities determine CoE Structure?
Speaker:
Chris Bolin, Senior Intelligent Automation Architect Anika Systems
Introducing BoxLang : A new JVM language for productivity and modularity!
Just like life, our code must adapt to the ever changing world we live in. From one day coding for the web, to the next for our tablets or APIs or for running serverless applications. Multi-runtime development is the future of coding, the future is to be dynamic. Let us introduce you to BoxLang.
Dynamic. Modular. Productive.
BoxLang redefines development with its dynamic nature, empowering developers to craft expressive and functional code effortlessly. Its modular architecture prioritizes flexibility, allowing for seamless integration into existing ecosystems.
Interoperability at its Core
With 100% interoperability with Java, BoxLang seamlessly bridges the gap between traditional and modern development paradigms, unlocking new possibilities for innovation and collaboration.
Multi-Runtime
From the tiny 2m operating system binary to running on our pure Java web server, CommandBox, Jakarta EE, AWS Lambda, Microsoft Functions, Web Assembly, Android and more. BoxLang has been designed to enhance and adapt according to it's runnable runtime.
The Fusion of Modernity and Tradition
Experience the fusion of modern features inspired by CFML, Node, Ruby, Kotlin, Java, and Clojure, combined with the familiarity of Java bytecode compilation, making BoxLang a language of choice for forward-thinking developers.
Empowering Transition with Transpiler Support
Transitioning from CFML to BoxLang is seamless with our JIT transpiler, facilitating smooth migration and preserving existing code investments.
Unlocking Creativity with IDE Tools
Unleash your creativity with powerful IDE tools tailored for BoxLang, providing an intuitive development experience and streamlining your workflow. Join us as we embark on a journey to redefine JVM development. Welcome to the era of BoxLang.
A Deep Dive into ScyllaDB's Architecture
This talk will cover ScyllaDB Architecture from the cluster-level view and zoom in on data distribution and internal node architecture. In the process, we will learn the secret sauce used to get ScyllaDB's high availability and superior performance. We will also touch on the upcoming changes to ScyllaDB architecture, moving to strongly consistent metadata and tablets.
Demystifying Knowledge Management through Storytelling
The Department of Veteran Affairs (VA) invited Taylor Paschal, Knowledge & Information Management Consultant at Enterprise Knowledge, to speak at a Knowledge Management Lunch and Learn hosted on June 12, 2024. All Office of Administration staff were invited to attend and received professional development credit for participating in the voluntary event.
The objectives of the Lunch and Learn presentation were to:
- Review what KM âisâ and âisnâtâ
- Understand the value of KM and the benefits of engaging
- Define and reflect on your âwhatâs in it for me?â
- Share actionable ways you can participate in Knowledge - - Capture & Transfer
"$10 thousand per minute of downtime: architecture, queues, streaming and fin...
Direct losses from downtime in 1 minute = $5-$10 thousand dollars. Reputation is priceless.
As part of the talk, we will consider the architectural strategies necessary for the development of highly loaded fintech solutions. We will focus on using queues and streaming to efficiently work and manage large amounts of data in real-time and to minimize latency.
We will focus special attention on the architectural patterns used in the design of the fintech system, microservices and event-driven architecture, which ensure scalability, fault tolerance, and consistency of the entire system.
Lee Barnes - Path to Becoming an Effective Test Automation Engineer.pdf
So⌠you want to become a Test Automation Engineer (or hire and develop one)? While thereâs quite a bit of information available about important technical and tool skills to master, thereâs not enough discussion around the path to becoming an effective Test Automation Engineer that knows how to add VALUE. In my experience this had led to a proliferation of engineers who are proficient with tools and building frameworks but have skill and knowledge gaps, especially in software testing, that reduce the value they deliver with test automation.
In this talk, Lee will share his lessons learned from over 30 years of working with, and mentoring, hundreds of Test Automation Engineers. Whether youâre looking to get started in test automation or just want to improve your trade, this talk will give you a solid foundation and roadmap for ensuring your test automation efforts continuously add value. This talk is equally valuable for both aspiring Test Automation Engineers and those managing them! All attendees will take away a set of key foundational knowledge and a high-level learning path for leveling up test automation skills and ensuring they add value to their organizations.
Discover the Unseen: Tailored Recommendation of Unwatched Content
The session shares how JioCinema approaches ""watch discounting."" This capability ensures that if a user watched a certain amount of a show/movie, the platform no longer recommends that particular content to the user. Flawless operation of this feature promotes the discover of new content, improving the overall user experience.
JioCinema is an Indian over-the-top media streaming service owned by Viacom18.
Essentials of Automations: Exploring Attributes & Automation Parameters
Building automations in FME Flow can save time, money, and help businesses scale by eliminating data silos and providing data to stakeholders in real-time. One essential component to orchestrating complex automations is the use of attributes & automation parameters (both formerly known as âkeysâ). In fact, itâs unlikely youâll ever build an Automation without using these components, but what exactly are they?
Attributes & automation parameters enable the automation author to pass data values from one automation component to the next. During this webinar, our FME Flow Specialists will cover leveraging the three types of these output attributes & parameters in FME Flow: Event, Custom, and Automation. As a bonus, theyâll also be making use of the Split-Merge Block functionality.
Youâll leave this webinar with a better understanding of how to maximize the potential of automations by making use of attributes & automation parameters, with the ultimate goal of setting your enterprise integration workflows up on autopilot.
Recently uploaded (20)
inQuba Webinar Mastering Customer Journey Management with Dr Graham Hill
inQuba Webinar Mastering Customer Journey Management with Dr Graham Hill
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Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectors
Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectors
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QA or the Highway - Component Testing: Bridging the gap between frontend appl...
QA or the Highway - Component Testing: Bridging the gap between frontend appl...
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AI in the Workplace Reskilling, Upskilling, and Future Work.pptx
AI in the Workplace Reskilling, Upskilling, and Future Work.pptx
Â
Northern Engraving | Modern Metal Trim, Nameplates and Appliance Panels
Northern Engraving | Modern Metal Trim, Nameplates and Appliance Panels
Â
"What does it really mean for your system to be available, or how to define w...
"What does it really mean for your system to be available, or how to define w...
Â
Introducing BoxLang : A new JVM language for productivity and modularity!
Introducing BoxLang : A new JVM language for productivity and modularity!
Â
Demystifying Knowledge Management through Storytelling
Demystifying Knowledge Management through Storytelling
Â
"$10 thousand per minute of downtime: architecture, queues, streaming and fin...
"$10 thousand per minute of downtime: architecture, queues, streaming and fin...
Â
Lee Barnes - Path to Becoming an Effective Test Automation Engineer.pdf
Lee Barnes - Path to Becoming an Effective Test Automation Engineer.pdf
Â
Discover the Unseen: Tailored Recommendation of Unwatched Content
Discover the Unseen: Tailored Recommendation of Unwatched Content
Â
Essentials of Automations: Exploring Attributes & Automation Parameters
Essentials of Automations: Exploring Attributes & Automation Parameters
Â
Mssg consumer consent
- 1. Welcome to the World of Consumer Consent My Support Services Group, LLC. Digital Self Service Platform
- 2. Digital adds value Complete marketing solution for your customers Measureable marketing (mobile vs. mobile OR mobile vs. other) Targeting and segmentation of customers Quick Results â How fast can they get users signed up and following? Immediate Flexibility on Promotions/Alerts Easy to use
- 3. Full Service Digital Marketing Mobile Social Mobile marketing database development SMS Marketing â Full service and white label Applications (iPhone, Android, Blackberry) Mobile Landing Pages WAP site building Mobile Advertising, (SMS, & Mobile Web) Matching businesses to the right social sites Create positive social brand presence Site building Site management Customer service improvements Regular postings 3
- 4. Mobile Leveraging Social Media 4
- 5. How To Position Digital Open dialog between a business and their users Does not require spontaneity from user Fill immediate needs or long term needs of any business Most flexible form of marketing Viral Marketing/Loyalty programs Highest ROI of any form of marketing
- 7. Social Media Management Full integration into 34 social media websites 550M people on Facebook alone Combine all social media into one space Consulting on execution of strategy Widget creator to bring more people into your database
- 8. SMS (Text Messaging) 90% of Americans have cell phones 95% of all phones support SMS 95% Open rate for marketing text messages On average, messages are opened within 4 minutes of receiving text Simplicity is key, can contain a link to a mobile web page (WAP) or application download Limited to 160 characters
- 9. More on Text Messaging SMS marketing requires users to âopt-inâ To get permission, consumers text a key word to a short code, or info is gathered via a landing page (i.e. âGet special offers on your cell phone! Text the word âsteakâ to 12345.â) A confirmation message is sent back to the consumer telling them the frequency that they will receive messages and how to opt-out.
- 10. SMS Mobile Coupon Example:
- 11. Mobile Web (WAP & MMS) 70 Million Handsets in the US support the mobile web Average person spends 2.7 hours PER DAY using WAP (computers average 2.1 hours per day) Much more interactive and rich experience than SMS Includes graphics, âclick-to-callâ, search features, etc. Can be connected through SMS link Similar Function to Regular Web Site
- 12. Mobile Web (WAP)
- 13. Downloadable Application 75 Million Handsets can download applications The most interactive experience with the most segmentation -> highest response rate Includes graphics, âclick-to-callâ, limited search features, video streaming, games, etc. Can be downloaded through SMS link or App store Enhanced coupons (thorough click-through info), plus most accurate location targeting
- 14. Mobile App
- 15. Questions on Digital Marketing?
- 16. Contact Info: Michael Snyder Mobile Marketing Specialist Fort Lauderdale, FL 305-600-7729 michael@mysupportservicesgroup.com Robert Seitz CTO Fort Lauderdale, FL 954-892-6121 robert@mysupportservicesgroup.com
- 18. My Support Services Group, LLC is a full service mobile solution (SMS, MMS, WAP, APP) Our platform has created and deployed over 50,000 mobile marketing campaigns Self service SMS & MMS platform (gotocontact.com) Full integration into 34 social media websites Total Digital Solution
- 19. Customers On Our Platform Have Included:
- 22. Casinos
- 23. Pharmaceutical
- 25. Non Profit
- 26. Search engines
- 27. On line auctions