The document outlines how retailers can utilize mobile marketing strategies to enhance holiday shopping experiences, emphasizing the need for a mobile opt-in list, mobile websites, and improved loyalty programs. It highlights the increasing dependence on mobile technology by consumers, with statistics showing a significant rise in mobile traffic and engagement. Moreover, it stresses that mobile marketing should be integrated into the overall retail strategy for better customer interaction and sales growth.

1. 3 Easy Ways Retailers Can Leverage Mobile Marketing for the Holiday Shopping Season Presented by Lindsay Woodworth Director of Marketing, 2ergo September 14, 2010

2. About 2ergo Mobile marketing & CRM Comprehensive offering Award-winning solutions Self-service & managed services In-house development 10+ yrs experience High profile clients Global offices Publicly traded, debt-free

3. Agenda Retail holiday forecasts Why mobile marketing Top 3 things to do now Case studies Putting mobile to work in retail Technology tools of the trade Special offer for webinar attendees Q & A

4. Outlook for 2010 Holiday Shopping Season Thom Kennon, Wunderman MasterCard’s SpendingPulse Consumer Confidence Index eMarketer Despite signs that the economic recovery is losing steam, the outlook for online holiday sales remains positive. "The economic recovery is proceeding at a healthy pace..." Rosalind Wells, NRF Chief Economist “ When we look back and try to understand when mobile moved from interesting to nice-to-have to the heart of an all-channel brand program, it will be Christmas 2010.” Nervous about jobs and an unraveling economy, shoppers spent only slightly more this August than last. We are still not seeing a rebound. Americans’ confidence in the economy improved slightly in August from July, but they’re still roughly as gloomy as a year ago. Worries are even growing about the critical holiday shopping season.

5. The Next Frontier for Holiday Shopping Interactivity

6. The Unique Benefits of Mobile Personal Location Aware Immediate & Timely Ubiquitous Trackable

7. Why Retailers Need Mobile Marketing Right Now 51% of holiday shoppers used phones for in-store shopping-related activities in ‘09. (2009 Retail Holiday Season Shopper Study) Mobile traffic grew 500% in last 2 years and is expected to overtake PC web access in 3 years. (comScore, Gartner) Mobile web campaigns are 8 times more effective at lifting purchase intent than PC campaigns. (Insight Express) eBay reported mCommerce of $600MM in ’09; forecasts $1.5-$2B in 2010; Amazon reported $1B+ in mobile orders in 2010. (Mobile Marketer) 37% of consumers would be open to mobile loyalty clubs, but 83% have yet to be marketed to by brands they trust. (HipCricket) Your customers are ready & waiting!

8. Top 3 Things To Do Now 1. Build a mobile opt-in list

9. Build a Mobile Opt-In Database Permission-based mobile number list that you own and nurture SMS offers widest reach of mobile marketing tactics 90% of SMS are read within 3 minutes and 99% are read overall* Send timely offers & drive in-store traffic Reduce direct marketing costs Easy to setup now *Source: mobileSquared

10. Gathering Opt Ins: Keyword-to-Shortcode Add to existing marketing campaigns Promote at various points throughout store Website widget, on-package Mobile ads Offer immediate benefit to encourage opt in Point to mobile landing page for more info Reply with zip code for more relevant offers Be clear on what types of messages you’ll be sending and don’t forget to offer opt out every time! Sending Out Messages Create lifecycle alerts based on signup date Create regular weekly messages or sale notifications Send exclusive offers to SMS loyalty club Reach out at specific times to increase slow days How It Works

11. Live Demos In-store call-to-action to offer instant discount Consumer opt-in to your store’s SMS alerts Send MEMBER to 99222 Send SIGNUP to 99222 Don’t worry – we won’t sign you up for anything. These are for illustrative purposes only.

12. Top 3 Things To Do Now 1. Build a mobile opt-in list 2. Create a mobile website

13. A Mobile Presence is No Longer a Luxury Wider reach than smartphone apps and quicker to market Support multi-message campaigns Track clickthrus from SMS (At a minimum, get some mobile landing pages up)

14. Partner with technology provider or leverage self-service tool Speak to the hunters, not browsers Be conscious of load times and imagery Mobile “sniffer” code on regular website Suggested mSite Features: Product information, photos & videos Promote offers & in-store events Exclusive mobile deal of the day Drive foot traffic to store Interesting editorials SMS alert & email opt in On-device surveys & polls Store locations & hours Add to wishlist Branded content downloads How It Works

15. Industry Examples

16. Top 3 Things To Do Now 2. Create a mobile website 3. Enhance loyalty programs w/mobile 1. Build a mobile opt-in list

17. Benefits of Mobile Loyalty Programs Higher ROI due to higher response Messages can be timed for greatest impact Mobile coupons can be unique to ensure true loyalty rewards Interactive engagement Gather demographics & preferences Great customer experience Eco-friendly

18. Customer associates mobile # with loyalty card Outbound SMS messages with offers and promotions; target based on prior shopping behavior Inbound requests to add offers to card which is scanned at checkout Loyalty offers integrated into app/mSite Create mobile loyalty “card” on-device which can be scanned at checkout How It Works

19. Putting Mobile to Work for Your Retail Business

20. Using Mobile Throughout the Customer Lifecycle Customer Engagement Customer Lifecycle 3 rd Party Advertising Mobile Data Cleansing Online Delivery Notifications Behavior Based Offers Mobile Loyalty Card Post Purchase Up Sell In-Store Traffic Driver Stock Checker Mobile Brochure (mSite / App) Customer Feedback Returns to Store Mobile Store (mSite / App) Promotion Portal Build Customer Base CPG Sales Drive Mobile Marketing Campaigns Target Service Upsell Retain Acquire Onboard

21. Retailer Proposition: A Multi-Channel Example Keyword-to-shortcode hook gathers opt-ins Analytics allow marketers to learn and measure ROI SMS message drives traffic to mobile site and/or app mSite/App encourages brand interaction, purchases or in-store traffic; gather more data about customers Hook into your existing loyalty card for ease of use Deliver mobile coupons via SMS, mSite or App

22. Planned Mobile Marketing Tactics Source: Netsize Mobile Marketing Survey 2009

23. Comprehensive Solutions from a Single Partner Mobile Security Secure messaging Mobile banking Customer care and top-up Mobile Web Customization by carrier and device Smartphone optimization Ad network integration Smartphone Applications iPhone, Android, BlackBerry Location-based services Video streaming Mobile Coupons & Ticketing Distribution and redemption POS integration and analytics Loyalty program management Interactive Messaging SMS alerts, voting, text-to-screen, trivia, polls, and CRM Enterprise integration

24. 2ergo’s Tools of the Trade

26. Summary 2010 represents shift to mobile for retailers Mobile marketing is additive to overall strategy Mobile opt-in database is your foundation Start small, with room for growth Mobile web and landing pages cater to the shopper on the go Mobile loyalty programs build better, happier customers Never sacrifice the consumer experience Do something NOW, your customers are waiting Mobile in retail has barely just begun!

27. Wrap Up / Questions 2ergo.com @2ergo [email_address] 703 822 7037 2ergo.mobi