1. The document summarizes an event about optimizing the mobile experience. It provides an agenda that includes talks on creating a responsive web design and building the mobile experience. 2. It discusses challenges of mobile including pages loading slowly and users having a poor experience. If businesses do not optimize for mobile, users will go to competitors. 3. The document recommends implementing responsive web design to provide a consistent experience across devices, but also notes responsive design requires additional work and may not be suitable in all cases. Care needs to be taken to optimize content for different screens.

1. 1
Optimize Your Entire Mobile
Experience
We will be starting at 2 pm ET
Use the hashtag #IMPACTinsights on Twitter

2. 2
PRESENTERS:
Ari Weil, VP of Products
Yottaa
@yottaa
Ryan Coates, Creative Lead
IMPACT
@IMryanCoates

3. 3
AGENDA:
1. Big Talk. Small Device.
2. Creating a Responsive Web Design
3. Building the Mobile Experience

4. www.yottaa.com
Respond to Mobile
Stop being reactive; start being responsive
4www.yottaa.com

5. #mobileweb @yottaa www.yottaa.com 5
Mobile devices are a part of every
journey

6. #mobileweb @yottaa www.yottaa.com 6
51% say websites hard to navigate & use
46% say product images are too small
41% are concerned about security
26% feel that checkout is frustrating
It’s not the size that matters, it’s what you
do with it

7. #mobileweb @yottaa www.yottaa.com 7
Get it wrong and lose…BIG
64%
OF SMARTPHONE
USERS EXPECT
PAGES TO LOAD IN
UNDER 4s
$1Bn
APPAREL &
ACCESSORIES
PURCHASES
in Q113
71%
Of all retail
transactions
SMARTPHONE
USERS SHOP
VIA MOBILE
48%
Expect mobile
to be faster
than desktop
85%
Will go to
a competitor
to transact
42%
Will never
return to
your site
29%

8. #mobileweb @yottaa www.yottaa.com 8
Don’t be that business
that if they arrive on a business site that isn't working well on
mobile, they take it as an indication of the
48% of users say
business simply does not care.

9. www.yottaa.com
Big talk…small device

10. #mobileweb @yottaa www.yottaa.com 10
Know thy enemy
In pirate parlance, “Here be dragons”
…its complicated

11. Consider the average eCommerce
page
#mobileweb @yottaa www.yottaa.com 11
Rich content
Dynamic content
Security & trust
Personalization & targeting

12. #mobileweb @yottaa www.yottaa.com 12
Content evolves and becomes more
complex
PAGELOADTIME
EFFORT&TIME
SITE LAUNCH ONGOING MAINTENANCE AND USER ENGAGEMENT EFFORTS
UPDATE CONTENT
& IMAGES
ADD SOCIAL MEDIA
WIDGETS
ADD REAL TIME
PERSONALIZATION
A/B TEST PAGE
CONTENT

13. www.yottaa.com
Responsive to the rescue (?)

14. Implement Responsive Web Design
#mobileweb @yottaa www.yottaa.com 14
Advantages Disadvantages
Most consistent user experience possible Requires additional code re-working
No duplicate content maintains rankings Difficult to differentiate mobile content
Max link value. No risk of split link value Could affect usability/CRO
No redirects = low latency & fewer errors New code may affect rankings

15. Responsive Web Design Dirty Little
Secret
#mobileweb @yottaa www.yottaa.com 15
One of these things is not like the other.
But the size of your website probably is.

16. Responsive Design can work if
you’re careful
#mobileweb @yottaa www.yottaa.com 16
If you don’t see it, it shouldn’t be there

17. #mobileweb @yottaa www.yottaa.com 17
Fact: Reducing Page
Weight/Requests Works
increased
performance by
68%
by reducing
HTTP requests
small page-1.5s
big page – 4.7s

18. www.yottaa.com
Knowledge is power

19. #mobileweb @yottaa www.yottaa.com 19
Know your end user
Where?
What device(s)?
What’s important?
Why YOU?

20. Needs
Goals
FactsPlan
Strategy
#mobileweb @yottaa www.yottaa.com 20
Make a plan
Needs
Goals
FactsPlan
Strategy
Needs
Goals
FactsPlan
Strategy
Implement
Optimize
Differentiate

21. #mobileweb @yottaa www.yottaa.com 21
Get tech savvy
Treats Physics: geographic latency
Strength Static content, streaming
CDN
Treats Efficiency: less & lighter
Strength Asset delivery, rendering
FEO Yottaa
Treats Context: right, in real time
Strength End user experience

22. #mobileweb @yottaa www.yottaa.com 22
Pick your team

23. • ROI proof points
• Benefits of Manual vs.
Automated optimization
• Free Web Performance
ROI Calculator
#mobileweb @yottaa www.yottaa.com 23
Realize ROI on your RWD and WPO
Initiatives

24. 24
THANK YOU!