The document discusses strategies for monetizing mobile applications and websites. It encourages companies to view mobile as an "unclaimed goldmine" and provides tips for "digging" into mobile to realize value. It identifies key stakeholders in mobile like product managers and developers. It also outlines tools in the Adobe Marketing Cloud that can help with mobile personalization, testing, messaging and analytics. Overall the document promotes a more robust mobile strategy and tapping into mobile opportunities.
Add rocket fuel to your digital marketing (Innotech Austin 2014)Ed Hewett
Devices have changed, marketing has evolved, and customers are speaking out; but are we listening? Marketers faced with accelerating complexity and competitive forces may find it difficult to tune in. Luckily, we can close the gap—digital marketing technologies ignite opportunities presented by the evolving digital world.
In this session we review how to:
·improve connectedness with customers
·integrate customer touch points
·simplify the message
Presented at 3|SHARE's EVOLVE'15 - The Adobe Experience Manager Community Summit on Monday August 19th, 2015 at the Hard Rock Hotel in San Diego, CA. http://evolve.3sharecorp.com
Mobile is changing the way our customers use email. Learn how to incorporate mobile in a cross-channel business climate from email marketing experts, originally presented at Adobe Summit.
This presentation gives you an insight of the advantages using Adobe Experience Manager Mobile for creating and managing Mobile apps. AEM Mobile reduces the time to market of mobile apps with 50-70% compared to most other App development andmanagement tools.
Webinar by OpenXcell Technolabs: Impacts of iOS 7 on App Marketers and Develo...Jayneel Patel
The Webinar includes current statistics & forecast of mobile app market as whole. It shows the benefits and challanges of iOS 7 with respect to its new designs and features.The Webinar was hosted by OpenXcell Technolabs Pvt. Ltd a leading iPhone app development and android app development company. Topics like forecast of mobile app market, impact of iOS 7 on app marketing and effect of price change on iPhone apps were explained by Mr. Vinod Sanadhya (Marketing Manager at OpenXcell Technolabs) and issues like benefits and challenges of iOS 7 including the ways to move with the change were discussed by Mr. Varshal Patel (Project Manager of IPhone application at OpenXcell Technolabs). Mr. Jayneel Patel (CEO & MD of OpenXcell) was the panelist for the webinar.
The release of Apple’s iOS 9 is fast approaching, and our team at TAB is excitedly anticipating the changes this will bring for both developers and users. Getting hands on with the Beta has generated lots of discussions, particularly amongst our product owners and iOS engineers, regarding the ways they can implement the updates into our projects.
Here, we share a quick summary of the key developments and features to be aware of.
Add rocket fuel to your digital marketing (Innotech Austin 2014)Ed Hewett
Devices have changed, marketing has evolved, and customers are speaking out; but are we listening? Marketers faced with accelerating complexity and competitive forces may find it difficult to tune in. Luckily, we can close the gap—digital marketing technologies ignite opportunities presented by the evolving digital world.
In this session we review how to:
·improve connectedness with customers
·integrate customer touch points
·simplify the message
Presented at 3|SHARE's EVOLVE'15 - The Adobe Experience Manager Community Summit on Monday August 19th, 2015 at the Hard Rock Hotel in San Diego, CA. http://evolve.3sharecorp.com
Mobile is changing the way our customers use email. Learn how to incorporate mobile in a cross-channel business climate from email marketing experts, originally presented at Adobe Summit.
This presentation gives you an insight of the advantages using Adobe Experience Manager Mobile for creating and managing Mobile apps. AEM Mobile reduces the time to market of mobile apps with 50-70% compared to most other App development andmanagement tools.
Webinar by OpenXcell Technolabs: Impacts of iOS 7 on App Marketers and Develo...Jayneel Patel
The Webinar includes current statistics & forecast of mobile app market as whole. It shows the benefits and challanges of iOS 7 with respect to its new designs and features.The Webinar was hosted by OpenXcell Technolabs Pvt. Ltd a leading iPhone app development and android app development company. Topics like forecast of mobile app market, impact of iOS 7 on app marketing and effect of price change on iPhone apps were explained by Mr. Vinod Sanadhya (Marketing Manager at OpenXcell Technolabs) and issues like benefits and challenges of iOS 7 including the ways to move with the change were discussed by Mr. Varshal Patel (Project Manager of IPhone application at OpenXcell Technolabs). Mr. Jayneel Patel (CEO & MD of OpenXcell) was the panelist for the webinar.
The release of Apple’s iOS 9 is fast approaching, and our team at TAB is excitedly anticipating the changes this will bring for both developers and users. Getting hands on with the Beta has generated lots of discussions, particularly amongst our product owners and iOS engineers, regarding the ways they can implement the updates into our projects.
Here, we share a quick summary of the key developments and features to be aware of.
How different is the mobile application development experience? What do we need to know about native mobile application development stack? How different it is compared to hybrid mobile application development? What's the big deal about it? Let's get together and see a comparison between native vs. mobile web browser vs. hybrid mobile apps, following with an introductory to the hybrid mobile application development.
Does your digital strategy target ‘everybody’ or ‘all developers’? If so, beware! Most successful programs start with a focused strategy targeting a specific developer-type and need and is based on an analysis of developer populations and profiles.
Join Apigee’s Sam Ramji and Michael Rasalan from Evans Data Corporation, the leader in research and market intelligence in the developer and software development industry, to understand why the size and makeup of the developer community is critical to your adoption strategy. Discover the strategies for reaching different types of developers.
We will discuss:
- Why is segmentation important to your strategy?
- How many developers are there? What are their profiles?
- What are the latest trends in developer populations, profiles, and technology usage trends?
- How can you apply this knowledge to reach developers?
6 Reasons Why APIs Are Reshaping Your BusinessFabernovel
A study on APIs to demonstrate the advantages of APIs for businesses in terms of scalability, flexibility, business development, product development, supply chain management...
User experience expert Theresa Neil will guide you through the current mobile strategies: Responsive web, Optimized sites, Native apps, and Hybrids.
Study the most successful mobile implementations in the market today (and some of the worst). Learn the merits and pitfalls of each strategy.
Get to your mobile solution faster by learning the best patterns for Navigation, Forms, Tables, Search, Sort & Filter, Charts, Tools, Invitations, Feedback, and Help.
The Great Mobile Debate: Native vs. Hybrid App DevelopmentNick Landry
It’s not easy being a mobile developer. iOS and Android dominate the market, Windows Phone is climbing into third place, and we’re not really sure if BlackBerry still matters. Do you focus on one platform or many? What size of the mobile population do you really want to reach? Each mobile platform comes with its own programming languages, SDKs, IDEs and application lifecycle & architecture. Are we really expected to learn all of this? Isn’t HTML5 supposed to be the Silver Bullet so we can finally write apps once and run them everywhere? This session will demystify all these questions, walking you through the modern mobile ecosystem, and explore your options as a developer. We’ll review the native story on each major platform, discuss the pros & cons of both mobile native and web development, cover some of the cross-platform solutions available to developers, and explore best practices and guidelines to insure a successful mobile strategy. Don’t just blindly pick a side or assume that “one size fits all”, this session covers one of the most hotly contested debates in modern IT. Come join us and be a part of the conversation.
Developing an app includes elaborate planning and procedures. It begins with app concepts, then goes on to scheduling, design, development, testing, and deployment of the app to the planned mobile devices. However, you will have to choose the exact way in which you need to create and install your app you can develop either a mobile app or a web app.
Xamarin Mobile Leaders Summit | Solving the Unique Challenges in Mobile DevOpsXamarin
Get started with enterprise mobility in this panel on Mobile DevOps moderated by Steve Hall, Director of Enterprise Mobility at Xamarin and featuring Roy Cornelissen, Lead Mobile Consultant from Xpirit, Derek Chan, Manager of the Mobile Competency Center at Alaska Air, Christian Durr, Mobile Software Development Manager at eBay Classifieds, and Joe Dan Galyean, VP of App Development at Cinemark.
Learn the importance of Mobile DevOps and ways to improve your app release and management cycles, including industry perspectives on DevOps and the unique challenges faced when applying DevOps to mobile, especially given that the mobile ecosystem is fragmented with a large number of devices and operating systems that change frequently.
An introduction from Adobe's Jeremy Waite on the future of social business, before welcoming Brian Solis to the stage for an exclusive Q&A in London on 12 July 2013 (view Brian's slides here: http://slidesha.re/13kKtIY)
Avaya Communicator for web is the key to collaboration to Salesforce and Google cloud. Office 365 also can hook into the amazing suite that needs no server .
Build scalable app using flutter nubank, bmw & byte dance’s success storiesKaty Slemon
How Nubank, BMW and ByteDance are itnessing 3X growth building scalable app using Flutter. Know benefits of developing scalable app using Flutter framework
Succeed with a Developer-Centric API Strategy - Ronnie Mitra, Principal API A...CA API Management
DX as the key to building a great API
Going beyond usability and simplicity in design
Considerations for the API lifecycle
Treating your API like a product
Apple is growing every day. Over the years, iOS is broadly used on a collection of devices containing an iPad, iPhone, and iPod. And however, with a new update, Apple provides new features and complications for developers over the world.
Looking for app development services Click here to develop a mobile app and get a free consultation. Contact us: https://www.sataware.com
How different is the mobile application development experience? What do we need to know about native mobile application development stack? How different it is compared to hybrid mobile application development? What's the big deal about it? Let's get together and see a comparison between native vs. mobile web browser vs. hybrid mobile apps, following with an introductory to the hybrid mobile application development.
Does your digital strategy target ‘everybody’ or ‘all developers’? If so, beware! Most successful programs start with a focused strategy targeting a specific developer-type and need and is based on an analysis of developer populations and profiles.
Join Apigee’s Sam Ramji and Michael Rasalan from Evans Data Corporation, the leader in research and market intelligence in the developer and software development industry, to understand why the size and makeup of the developer community is critical to your adoption strategy. Discover the strategies for reaching different types of developers.
We will discuss:
- Why is segmentation important to your strategy?
- How many developers are there? What are their profiles?
- What are the latest trends in developer populations, profiles, and technology usage trends?
- How can you apply this knowledge to reach developers?
6 Reasons Why APIs Are Reshaping Your BusinessFabernovel
A study on APIs to demonstrate the advantages of APIs for businesses in terms of scalability, flexibility, business development, product development, supply chain management...
User experience expert Theresa Neil will guide you through the current mobile strategies: Responsive web, Optimized sites, Native apps, and Hybrids.
Study the most successful mobile implementations in the market today (and some of the worst). Learn the merits and pitfalls of each strategy.
Get to your mobile solution faster by learning the best patterns for Navigation, Forms, Tables, Search, Sort & Filter, Charts, Tools, Invitations, Feedback, and Help.
The Great Mobile Debate: Native vs. Hybrid App DevelopmentNick Landry
It’s not easy being a mobile developer. iOS and Android dominate the market, Windows Phone is climbing into third place, and we’re not really sure if BlackBerry still matters. Do you focus on one platform or many? What size of the mobile population do you really want to reach? Each mobile platform comes with its own programming languages, SDKs, IDEs and application lifecycle & architecture. Are we really expected to learn all of this? Isn’t HTML5 supposed to be the Silver Bullet so we can finally write apps once and run them everywhere? This session will demystify all these questions, walking you through the modern mobile ecosystem, and explore your options as a developer. We’ll review the native story on each major platform, discuss the pros & cons of both mobile native and web development, cover some of the cross-platform solutions available to developers, and explore best practices and guidelines to insure a successful mobile strategy. Don’t just blindly pick a side or assume that “one size fits all”, this session covers one of the most hotly contested debates in modern IT. Come join us and be a part of the conversation.
Developing an app includes elaborate planning and procedures. It begins with app concepts, then goes on to scheduling, design, development, testing, and deployment of the app to the planned mobile devices. However, you will have to choose the exact way in which you need to create and install your app you can develop either a mobile app or a web app.
Xamarin Mobile Leaders Summit | Solving the Unique Challenges in Mobile DevOpsXamarin
Get started with enterprise mobility in this panel on Mobile DevOps moderated by Steve Hall, Director of Enterprise Mobility at Xamarin and featuring Roy Cornelissen, Lead Mobile Consultant from Xpirit, Derek Chan, Manager of the Mobile Competency Center at Alaska Air, Christian Durr, Mobile Software Development Manager at eBay Classifieds, and Joe Dan Galyean, VP of App Development at Cinemark.
Learn the importance of Mobile DevOps and ways to improve your app release and management cycles, including industry perspectives on DevOps and the unique challenges faced when applying DevOps to mobile, especially given that the mobile ecosystem is fragmented with a large number of devices and operating systems that change frequently.
An introduction from Adobe's Jeremy Waite on the future of social business, before welcoming Brian Solis to the stage for an exclusive Q&A in London on 12 July 2013 (view Brian's slides here: http://slidesha.re/13kKtIY)
Avaya Communicator for web is the key to collaboration to Salesforce and Google cloud. Office 365 also can hook into the amazing suite that needs no server .
Build scalable app using flutter nubank, bmw & byte dance’s success storiesKaty Slemon
How Nubank, BMW and ByteDance are itnessing 3X growth building scalable app using Flutter. Know benefits of developing scalable app using Flutter framework
Succeed with a Developer-Centric API Strategy - Ronnie Mitra, Principal API A...CA API Management
DX as the key to building a great API
Going beyond usability and simplicity in design
Considerations for the API lifecycle
Treating your API like a product
Apple is growing every day. Over the years, iOS is broadly used on a collection of devices containing an iPad, iPhone, and iPod. And however, with a new update, Apple provides new features and complications for developers over the world.
Looking for app development services Click here to develop a mobile app and get a free consultation. Contact us: https://www.sataware.com
Webigence Credentials - showcasing technically complex bespoke ASP.NET projectsWebigence
We are a specialist ASP.NET web application development agency based in Wimbledon, London. The credentials attached here showcase a bit about who we are and showcase some of the work we have delivered. We specialise in the bespoke and the complex and relish a challenge to produce something tailored to a clients exact needs.
EMV Migration Webinar / Lessons Learned + Next StepsIngenico Group
To discuss where we are with the U.S. EMV migration, receive insight from merchants who have begun their EMV migration and identify next steps that go beyond EMV. Watch the recorded webinar here - http://hubs.ly/H020LJz0
Getting Your Boss Excited about Mobile MarketingRay Pun
In this presentation, I shared advice about conversation starters to get VP and exec level decision-makers excited about mobile marketing. This was part of the Mobile Innovations tour for digital marketing audiences in Auckland, (New Zealand), Melbourne (Australia), and Sydney (Australia).
Connected Experiences: From Websites to Wearables to WhateverRebecca Lieb
Harnessing digital connections to foster deeper human connections is the highest opportunity of bridging the digital & physical worlds. How marketing is evolving to create connected customer experiences, the risks and rewards to marketers of doing so, and how to start the journey.
Managing Customer Experience in Multichannel Environmentscreuna_fi
Customers are shopping everywhere today – at home, on the subway, anywhere they feel like doing it. How can you make the most of your customers' interaction to give them the best possible experience on your shopping site regardless if it's in a browser, on a mobile phone or on a tablet?
Rob in der Maur, Digital Marketing Specialist, Adobe
iBeacons: Reality or Still a Work in Progress?Ray Pun
Presentation at Mobile Week 2015 in NYC. Examples of location-based experiences, beacon case studies, barriers to consumer adoption, location data & privacy, Adobe Marketing Cloud and location analytics.
"The Truth About Mobile Marketing for B2B Companies" -- As part of SoCal BMA's 'The Leading Edge' executive signature series, Adobe's Head of Strategic Marketing for Mobile, Ray Pun, delivered this interactive presentation to our members and guests on November 19, 2015, at in San Diego.
Over the past 5 years, we have heard the call for “Mobile First”. But how does this apply to business-to-business companies, especially if the buyer is transacting through a salesperson? According to Forrester Research, 53% of B2B purchase decision makers use personal mobile devices to research new business-related products and services. In the B2B world, Mobile First is what's next.
Thinking about the buyer’s journey, it is clear that smartphone and tablet experiences are important influencers. Attendees to this event gained insights on why companies are shifting focus to Mobile First marketing, as well as the key points on the importance and opportunities of mobile marketing for B2B organizations.
Ray addressed the impact of mobile on your digital marketing strategies; trends among B2B companies investing in mobile experiences; key considerations for building an effective mobile marketing team; and the future "mobile only” buyer.
Simplify and Accelerate App Development with Adobe AEM MobilePerficient, Inc.
While some argue that the mobile apps market is saturated, Gartner has indicated that the demand for enterprise mobile apps will grow at least five times faster than internal IT organization’s capacity to deliver them, leaving many companies struggling to create mobile experiences to support their business.
In our webinar, we covered how Adobe AEM Mobile simplifies and accelerates development of mobile apps and enables marketers to:
-Increase speed to market with reduced IT support
-Manage and publish mobile experiences and content more efficiently
-Develop a centralized model to support app development
Adobe Experience Manager Vision and RoadmapLoni Stark
Keynote I gave at the EVOLVE 2015. The presentation provides context on where we are world-wide in our digital transformation, key trends driving innovations in Adobe's digital experience management solution and the product themes for 2015.
Think of your last 5 campaigns. Were they optimized for desktop or mobile?
https://www.polleverywhere.com/multiple_choice_polls/94qduh10jrDjKm1
Desktop Optimization
Kennecott is you desktop optimization program – you’ve dug and dug
The hill to the west is your Mobile Mine – Gold Right beneath the surface
Polling slide.
Please insert picture of laptop and then picture of mobile phone
fFind your mobile gold by identifying key entry pages
Identify a Key Mobile entry point and develop a plan
Find Your Mobile Mine and Start Digging
Talk to your team about your Mobile opportunity
Talk to your team about what mobile marketing you are going to do today
Gather Your Mobile Miners and Start Prospecting
Panning is a tedious process it’s better to pick
Find your Mine and put your picks to work
Take your first step in mobile marketing today
Launch your first mobile campaign
Reap the Rewards of fresh Paydirt
Grab Your Pan, You’ve Hit PAYDIRT
Point – you need to look at who you have in your organization. Determine their responsibilities and their motivations
Designer – this is a rough one. We were thinking images of three different personas. Table could be taken away and we can speak to these points. Just need to illlustrate looking at the org and finding out who matters.
Point: Highlight most programs start with raw download numbers, but what does this mean to your overall strategy and monetization?
Designer – can you please make this a better graph and source eConsultantcy? Key metrics are # of downloads, down to conversion rate. Can get rid of return usage if needed.
Point – there is a mobile maturity curve. Where do you fit on this?
Designer – this is stock smart art. Anyway to make this look like a progression into a mine?
fFind your mobile gold by identifying key entry pages
Identify a Key Mobile entry point and develop a plan
Find Your Mobile Mine and Start Digging
Talk to your team about your Mobile opportunity
Talk to your team about what mobile marketing you are going to do today
Gather Your Mobile Miners and Start Prospecting
Panning is a tedious process it’s better to pick
Find your Mine and put your picks to work
Take your first step in mobile marketing today
Launch your first mobile campaign
Reap the Rewards of fresh Paydirt
Grab Your Pan, You’ve Hit PAYDIRT
Adobe Marketing Cloud: Integrated SDK and app marketing workflows
For native or cross platform development, we provide a Mobile SDK that integrates multiple solutions including Analytics, Target, & Audience Manager. In addition, we provide an app-centric UI that supports integrated app marketing workflows from analytics, to optimization, to messaging.
NOTE: OTT SDKs currently support Analytics (with Video Heartbeats) & Audience Manager capabilities.
Link to story: Pending approval
“Our mobile strategy places a premium on our mobile app—our goal is to create a tool that our customers will download and continue to use over time,” says Bekker. “Adobe Marketing Cloud enables us to focus more time and resources on content by streamlining how we develop and optimize the experience.” Alex and Ani now estimates that 70% of its digital marketing resources are dedicated to developing new, inspiring lifestyle content daily—enabling Alex and Ani to be one of the first retailers that can engage customers in this way.
User data collected with Adobe Marketing Cloud will also help to drive innovation within the mobile app. Understanding what type of interactive new content, from quizzes and style guides to video, resonate best with customers will help to shape editorial and new in-app functionality.
With the recent launch of Adobe Mobile Services in their mobile app, the company has started moving the needle with app analytics and optimization. Alex and Ani ran a mobile marketing campaign using links optimized for customer acquisition and saw a 10% increase in app downloads. Overall, 20% of the company’s mobile app purchases can be attributed back to this activity.
In addition, the company plans to use the recommendations capability within Adobe Target to personalize content and product offers in the mobile app. “Adobe Marketing Cloud enables us to be smarter about how we serve new content, experiences, and product offers to customers across devices,” says Bekker. “Beyond sales and engagement numbers, our customers know that we understand who they are and what they want, and that’s something truly transcendent.”
Also using the geotargeting capability within Adobe Target, the company can target customers with in-app messages as they interact with the brand and travel around cities. Customers can receive push messages letting them know that they are close to an Alex and Ani retail location, as well as make them aware of current offers or provide them with personalized coupons for stopping by.
****
This philosophy has led Alex and Ani down the path of focusing digital resources on creating engaging content for delivery across channels—including online, mobile, and mobile apps—that are more reminiscent of a lifestyle brand than a retailer. To achieve this, Alex and Ani needed audience management, analytics, and testing capabilities to deliver data-driven insights into the unique personalities and interests of its customers.
“Adobe Marketing Cloud offers a fully integrated platform that enables us to test and measure virtually every experience across digital channels and optimize them,” says Bekker. “With this, we can further blur the line between lifestyle and retail content, making for a more cohesive brand experience that encourages sales.”
*****
Geo-target push notifications: They have licensing with Disney, MLB, and NFL. Whenever a customer enters a Yankees stadium, music concert, or Disneyland they will use geo-targeting and push notifications to push a message to the customer recommending them to purchase a Disney character or Yankees bangle bracelet.
In-store personalization: Employees will use the information they have gathered about the customer from their app and web behavior to offer merchandise that is similar to what they have purchased or wish-listed in the past.
Inspirations: There is a tab on their mobile app called “Inspirations.” You input your birthdate, name, pick a favorite tree and flower, and perhaps give a little more information and then they recommend products based on your input. They want to test this to see if it is effective. They will play around with the questions and wording, etc.
Link to blogpost: http://blogs.adobe.com/digitalmarketing/mobile/mlb-com-strengthens-mobile-fan-engagement-with-adobe-marketing-cloud
MLB, a leading sports media company sought to improve below average app store ratings and in-app purchases. By using targeted in-app messages for “Rate my app”, they were able to improve app store ratings to 4.5 stars and increase downloads.
MLBAM received valuable feedback about the app from users and interactivity within At Bat’s premium features also increased as a result as well as in-app purchases.
Criteria for target audience:
Paid Users
No recent crashes
Using latest devices (iPhone 6, 6Plus, iPad Air2)
Only message when games ARE NOT live (do not want disrupt experience)
Current App ID Users
Latest OS Version
We are only sending the message to a user one time
Point – the viewport functionality in Target helps you validate your experience looks great across the major screensizes your customers use
Designer – there isn’t much here other than making the nugget stand out
By turning on the Enhanced Experience Composer, you will have the mobile viewport configuration
This viewport function allows for the preview of a campaign at the different screen sizes you are dealing with
Point – there is a new javascript library out for Target. Upgrade when you can to at.js for improved performance on mobile
Designer – stock smart art. Please modify if you can. The logos on the right are more just to show you can implement on these platforms
Talk track: Similar to how you upgraded s_code to appMeasurement, this is a modernized approach.
fFind your mobile gold by identifying key entry pages
Identify a Key Mobile entry point and develop a plan
Find Your Mobile Mine and Start Digging
Talk to your team about your Mobile opportunity
Talk to your team about what mobile marketing you are going to do today
Gather Your Mobile Miners and Start Prospecting
Panning is a tedious process it’s better to pick
Find your Mine and put your picks to work
Take your first step in mobile marketing today
Launch your first mobile campaign
Reap the Rewards of fresh Paydirt
Grab Your Pan, You’ve Hit PAYDIRT
Point – here is a library or wealth of knowledge
Designer – can you make this look like a library of info.