The document discusses why getting online is important for businesses. It highlights the growth of social media and outlines 7 key areas for businesses to focus on: search engine optimization and marketing (SEO/SEM), analytics, cloud computing, geo-locations, content, social media, and mobile. These allow businesses to reach more customers, understand customer behavior, reduce costs, and stay up to date in an increasingly digital world.

1. Why
you
need
to
get
yourself
online!
Mikul
Shah
Eat
Out
Kenya
Co
Founder
©
2012

2. Are
you
ready?
This
page
has
a
video
that
highlights
the
growth
of
social
media
over
the
last
5
years.
Eat
Out
Kenya
©
2012

3. EAT
OUT
©
2012

4. ©
2012

5. ©
2012

6. Video
–
Please
visit
the
following
site
for
details
www.invisiblegorilla.com
©
2012

7. THIS
IS
THE
ONLY
IMPORTANT
SLIDE
IN
THIS
PRESENTATION.
1. SEO
&
SEM
2. ANALYTICS
3. GEO
LOCATIONS
4. CLOUD
COMPUTING
5. CONTENT
6. SOCIAL
MEDIA
7. MOBILE
©
2012

8. 1.
SEO,
SEM
©
2012

9. 2.
ANALYTICS.
Is
the
Science
of
Analysis
-­‐
The
process
of
developing
opXmal
decision
recommendaXons
based
on
insights
derived
through
the
applicaXon
of
staXsXcal
models
Is
your
site
growing?
Who
is
coming
to
your
site?
How
long
are
they
staying?
Which
variants
/
designs
a]ract
them?
Are
they
accessing
them
through
a
Mobile?
Tablet?
AnalyXcs
is
key
to
moneXzaXon
of
your
online
presence.
©
2012

10. 3.
THE
CLOUD
Don’t
we
all
use
Cloud
CompuXng?
Cloud
compuXng
is
the
ability
to
employ
a
number
of
computers,
hardware,
soaware,
and
servers
to
serve
your
compuXng
needs
remotely
without
actually
owning
or
running
the
soaware
and
hardware.
Advantages?
1. Reduced
Costs
2. Increased
Storage
3. Mobility
4. Automated
Updates
5. Shia
focus
from
IT
©
2012

11. 4.
GEO
LOCATIONS
©
2012

12. 4.
GEO
LOCATIONS
The
last
couple
of
years
have
seen
the
introducXon
of
geo
locaXon
to
social
networks,
which
takes
you
beyond
simply
knowing
what
people
are
saying
about
your
brand
and
to
whom.
Now
you
can
know
where
people
are
talking
about
your
brand
as
well.
You
can
use
this
informaXon
to
create
stronger
consumer
relaXonships
and
draw
in
addiXonal
customers
by
leveraging
the
social
gaming
aspects
of
geo
locaXon
networks.
Groupon
Now
Video
Example
Foursquare
Video
Example
©
2012

13. 5.
CONTENT
IS
KING
• No
Content
is
be]er
than
outdated
content!
• Content
Management
Systems
• Wordpress,
Joomla
&
similar
plagorms
©
2012

14. 6.
GET
SOCIAL
©
2012

15. ©
2012

16. 7.
The
future’s
bright,
the
future’s…?
Video
–
The
growth
of
Mobile
©
2012

17. QUESTIONS?
©
2012