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Amaze Futures Sessions

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Amaze Future Sessions 2012

Published in: Technology, Design
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Amaze Futures Sessions

  1. 1. What’s going to be real very soon So get a move on amazecto.com @mbclarke © Amaze 2011
  2. 2. Buzz words & questions in town at the moment © Amaze 2011
  3. 3. HTML5© Amaze 2011
  4. 4. Why do I need a website now when we have facebook? © Amaze 2011
  5. 5. What do we need an app. iPhone, Android Or do we need a mobile website? © Amaze 2011
  6. 6. What about iPad? © Amaze 2011
  7. 7. How big’s video going to be? © Amaze 2011
  8. 8. What about the cloud?
  9. 9. Where to start?Real things to consider?
  10. 10. First question. What’s your website for?
  11. 11. Your website will become even more important. Digital Hub
  12. 12. [video] 2019 © Amaze 2011
  13. 13. NAVIGATION CONNECTED DEVICES SENSORY PLATFORM So what’s common? INTELLIGENCE & DESIGN © Amaze 2011
  14. 14. NAVIGATION CONNECTED DEVICES SENSORY PLATFORM INTELLIGENCE & DESIGN So where’s the battleground © Amaze 2011
  15. 15. NAVIGATION CONNECTED DEVICES SENSORY PLATFORM INTELLIGENCE & DESIGN So where’s the battleground © Amaze 2011
  16. 16. © Amaze 2011
  17. 17. All starts with the browser [a bit of nostalgia]
  18. 18. Why the browser?Desktop, mobile, tv, social
  19. 19. Next Generation - version 2 of the web Forget web2.0
  20. 20. Next Generation - version 2 of the web Forget web2.0
  21. 21. http://czproduction.cloudapp.net/
  22. 22. What does it give us…
  23. 23. Semantics - Giving meaning to structure, semantics are front and centre with HTML5. A richer set of tags, along with RDFa, microdata, and microformats, are enabling a more useful, data driven web for both programs and your users. Like eReaders, PDF generator, apps like Flipboard. What this means for you - Content and marketing syndication of your content and messaging.What does it give us…
  24. 24. Offline application and storage –This is particularly important for the app world. HTML5 can now take away the need for native apps per platform. i.e. iPhone, Android enabling us to do a build once approach. What this means for you - We are getting closer to a build once type of technology.What does it give us…
  25. 25. Device Access - Beginning with the Geolocation API, Web Applications can present rich, device-aware features and experiences. Incredible device access innovations are being developed and implemented, from audio/video input access to microphones and cameras, to local data such as contacts & events, and even tilt orientation. What this means for you- Location aware web solutions, richer video audio functionality, integration with users devices and users personal worldWhat does it give us…
  26. 26. Connectivity - More efficient connectivity means more real-time chats, faster games, and better communication. What this means for you. We can stay better in touch with the user in their personal world. Push notification is the biggest thing to consider here, especially how you can really push updates into the users home screen on their latest smart phone of device.What does it give us…
  27. 27. Multimedia - Audio and video are first class citizens in the HTML5 web, living in harmony with your apps and sites. Lights, camera, action! What this means for you. More creative, more richer, more engage user experience across all devices. Not just flash and its more economic.What does it give us…
  28. 28. 3d Graphics, Effects – Stunning visuals, truly engaging experience. Better pulling power. What this means for you - Engage and stimulate your users.What does it give us…
  29. 29. Performance – Quicker and more seamless user experience. No more clunky web behavior.What does it give us…
  30. 30. Styling (CSS3) - provides typographic flexibility and control far beyond anything the web has offered before. What this means for you. Better designWhat does it give us…
  31. 31. Our approach – Progressive Enhancement
  32. 32. What about mobile?
  33. 33. vs
  34. 34. When to use apps? When to use web?
  35. 35. You can now build once (ish)
  36. 36. Native Wrappers
  37. 37. So what do we do?What about my website?
  38. 38. HTML5 – Readiness OptionsLook at your templates? Look at your plan for next year?
  39. 39. If you’re investing next year. Mobile & social on the top of your list? - HTML5 should be there.
  40. 40. Key point : It’s all in the end product. Could yourwebsite become very dated in the next 12months?
  41. 41. E-commerce 1.0, E-Commerce 2.0, E-commerce 3.0?
  42. 42. © Amaze 2011
  43. 43. Why do I need a website now when we have facebook? © Amaze 2011
  44. 44. Answer 1: Your website will always be your digital hub © Amaze 2011
  45. 45. Answer 2 : EdgeRank © Amaze 2011
  46. 46. Edges are objects (likes, comments, share, tags, photos) Improved ranking = object + edge + effinity + recency © Amaze 2011
  47. 47. Where’s this lot going? © Amaze 2011
  48. 48. © Amaze 2011
  49. 49. Device wars will continue Metro
  50. 50. More market entrants OEM
  51. 51. Platforms are all heading to the cloud © Amaze 2011
  52. 52. The key is identity Who owns it? © Amaze 2011
  53. 53. Lets start joining the dots © Amaze 2011
  54. 54. © Amaze 2011
  55. 55. Natural Human Interfaces
  56. 56. Video & Tv © Amaze 2011
  57. 57. Content will always remain kingUse of video on the web will grow. © Amaze 2011
  58. 58. Story telling, curation - factor the media into your site. © Amaze 2011
  59. 59. How will the cloud affect me?
  60. 60. IdentityData as a service(big data)Analytics and intelligence Web3.0 Web4.0 © Amaze 2011
  61. 61. Separate out infrastructure as a service.It’s the services and tools in the cloud we need to consider.
  62. 62. Build IP © Amaze 2011
  63. 63. © Amaze 2011
  64. 64. © Amaze 2011
  65. 65. ? Connected Intelligence Intelligent Driven contentIntelligent Driven Navigation Intelligent Driven Design iDashboards © Amaze 2011
  66. 66. Personal assistant

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