Building awareness via social media buzz for the new Jet Airways and American Express co-branded card and promoting the benefits of the association for Jet Frequent Flyers and other fans of the Jet Airways Facebook page.
This document contains a standardized stock analysis form for Expedia Inc. (EXPE). It was completed by analysts Shane Nath and Justin Yup on September 17, 2015. The analysts recommend buying EXPE stock, with a target price of $140.17 based on a discounted cash flow valuation. Key details on EXPE are provided such as financial ratios across years and versus its main competitor TripAdvisor, institutional ownership, and Wall Street analyst earnings forecasts.
This document describes an app called eXplore that aims to make adventure sports booking easier and more exciting for customers. The app allows users to book tickets for various adventure activities online and purchase any necessary gear. It also connects people interested in adventure sports through social features and clubs. The founders aim for the app to become the top adventure sports booking platform in India through strong marketing, partnerships with providers, and an engaging user experience. They plan to target college-aged customers and expand offerings over time to achieve substantial growth and revenue.
MyMoney.gov Student Loan Awareness Presentation. This is my Gamification Project for gamification certification. These are ideas are highly engaging and will increase awareness of the perils of too much college debt and also of the tools available at MyMoney.gov.
The document summarizes the rebranding of the Air Miles reward program in Canada. It discusses how the program sought to re-energize its brand and refocus its premier position through rebranding. It utilized storytelling workshops with collectors to understand how to make customers feel more rewarded. This led to creating a new creative platform focused on the intrinsic value of collecting miles and the emotions around feeling rewarded. The rebranding campaign included videos, commercials, and direct marketing to sponsors and employees.
Ford College Ambassador Challenge Press Releasemadisonmill
Ford will donate $20 to either the Greater Lansing Food Bank or the Ingham County Animal and Control Shelter for every test drive of a Ford Zipcar on Wednesday from 8am to 8pm at Campus Village in East Lansing, Michigan. Visitors will choose which charity to support and the one with the most drivers will receive up to $2,000 in donations. The event is part of the Ford College Ambassador Challenge that allows student teams to develop business skills and connect with Ford, with the winning team receiving internships and potential jobs at Ford.
TransAsia Airways has introduced a new feature on their Facebook page that allows customers to purchase airplane tickets directly through Facebook using PayPal. This makes TransAsia Airways the first airline in Singapore to offer social media sales in the travel industry. The "Book My Flight" tab on their Facebook page has seen over 200 return flight tickets sold through Facebook in the first three months since its launch in May 2012. Common customers who have used this feature are students, couples, young working adults and new families between ages 25-34, with a high percentage being female.
This document analyzes the social media presence of cosmetics brands in India and globally. It provides the number of Facebook likes, Twitter followers, and LinkedIn followers for Indian brands Himalaya Herbals and Forest Essentials, as well as global giants L'oreal and Neutrogena. A strong digital presence provides credibility, showcases innovations, and builds the brand. It also allows connecting with clients and understanding market trends. The document discusses how marketing agency Digiqom can help cosmetics brands create engaging content to target active online communities and gain attention through influencer conversations.
Social Media case Study : How American Express Promoted PAYBACK Credit Card w...Social Samosa
Rewarding Jodi Batao, Holiday Manao has been the first of its kind contest in India, where Facebook users chose their favorite pairs, shared with friends for votes, and won holiday vouchers.
This document contains a standardized stock analysis form for Expedia Inc. (EXPE). It was completed by analysts Shane Nath and Justin Yup on September 17, 2015. The analysts recommend buying EXPE stock, with a target price of $140.17 based on a discounted cash flow valuation. Key details on EXPE are provided such as financial ratios across years and versus its main competitor TripAdvisor, institutional ownership, and Wall Street analyst earnings forecasts.
This document describes an app called eXplore that aims to make adventure sports booking easier and more exciting for customers. The app allows users to book tickets for various adventure activities online and purchase any necessary gear. It also connects people interested in adventure sports through social features and clubs. The founders aim for the app to become the top adventure sports booking platform in India through strong marketing, partnerships with providers, and an engaging user experience. They plan to target college-aged customers and expand offerings over time to achieve substantial growth and revenue.
MyMoney.gov Student Loan Awareness Presentation. This is my Gamification Project for gamification certification. These are ideas are highly engaging and will increase awareness of the perils of too much college debt and also of the tools available at MyMoney.gov.
The document summarizes the rebranding of the Air Miles reward program in Canada. It discusses how the program sought to re-energize its brand and refocus its premier position through rebranding. It utilized storytelling workshops with collectors to understand how to make customers feel more rewarded. This led to creating a new creative platform focused on the intrinsic value of collecting miles and the emotions around feeling rewarded. The rebranding campaign included videos, commercials, and direct marketing to sponsors and employees.
Ford College Ambassador Challenge Press Releasemadisonmill
Ford will donate $20 to either the Greater Lansing Food Bank or the Ingham County Animal and Control Shelter for every test drive of a Ford Zipcar on Wednesday from 8am to 8pm at Campus Village in East Lansing, Michigan. Visitors will choose which charity to support and the one with the most drivers will receive up to $2,000 in donations. The event is part of the Ford College Ambassador Challenge that allows student teams to develop business skills and connect with Ford, with the winning team receiving internships and potential jobs at Ford.
TransAsia Airways has introduced a new feature on their Facebook page that allows customers to purchase airplane tickets directly through Facebook using PayPal. This makes TransAsia Airways the first airline in Singapore to offer social media sales in the travel industry. The "Book My Flight" tab on their Facebook page has seen over 200 return flight tickets sold through Facebook in the first three months since its launch in May 2012. Common customers who have used this feature are students, couples, young working adults and new families between ages 25-34, with a high percentage being female.
This document analyzes the social media presence of cosmetics brands in India and globally. It provides the number of Facebook likes, Twitter followers, and LinkedIn followers for Indian brands Himalaya Herbals and Forest Essentials, as well as global giants L'oreal and Neutrogena. A strong digital presence provides credibility, showcases innovations, and builds the brand. It also allows connecting with clients and understanding market trends. The document discusses how marketing agency Digiqom can help cosmetics brands create engaging content to target active online communities and gain attention through influencer conversations.
Social Media case Study : How American Express Promoted PAYBACK Credit Card w...Social Samosa
Rewarding Jodi Batao, Holiday Manao has been the first of its kind contest in India, where Facebook users chose their favorite pairs, shared with friends for votes, and won holiday vouchers.
Discover is launching several sales promotions around their sponsorship of the Orange Bowl college football game to drive new card signups and increase card usage. The promotions include a sweepstakes to win $10,000 by finding an orange Discover card in the mail, a trip giveaway for using a Discover card to purchase an American Airlines flight, displaying promotional codes during the game broadcast that can be entered for $10,000 prizes, and a promotion at the game where signing up gets consumers entries to win a Toyota vehicle. The goals are to attract new customers and incentivize existing customers to use their Discover cards more. Advertising for the promotions will run on TV, websites, American Airlines, Toyota locations and during the Orange
Team Meadow proposal for AMEX Ascend card relaunch. Including landing page analysis to SEO/SEM proposal, Social Media Marketing, Media Calendar and Mechanics.
This document provides details of several creative projects led by Michäel “Gorby” Tierney as a senior art director. It lists multiple campaigns he directed for clients like Subway, Allstate, and Starbucks that involved developing graphic designs and strategies to promote products and events. For each project, it briefly outlines the client's challenge and Tierney's creative solution to meet that challenge through his design work.
Kalamandir is a garment retail house predominantly based out of South India.It started as a retailer of sarees in Hyderabad in September 2005 at a very modest scale with a Retail Outlet of 2000 square feet. As of today, it operates 12 retail stores, out of which 4 are in Hyderabad, 5 are in Bangalore, 1 in Vijayawada, 1 in Hanumakonda and 1 in Guntur. These 12 retail stores are spread over about 80,000 square feet.
By using its Facebook Page as a platform, Kalamandir wanted to drive footfalls and sales during Ugadi 2012 across Andhra Pradesh & Karnataka. We at 84ideas developed and launched The Golden Bill Contest to achieve the business goal of Kalamandir.
The document describes several marketing promotions with objectives such as increasing sales, brand awareness, customer engagement on social media, and credit card acquisitions. The promotions proposed solutions such as sweepstakes, contests, instant win games, mystery shopper programs, sampling promotions, and employee incentive programs. Common elements across many of the promotions included online registration, social media integration, and using unique codes to track entries and prizes.
Top 10 Social Loyalty Initiatives by AirlinesSimpliFlying
This document provides examples of airlines creating social loyalty programs to engage customers and increase repeat business. It describes several case studies of airlines partnering with social media platforms like Foursquare, Facebook, and gaming apps to reward customers for social check-ins and interactions. These programs allow customers to earn loyalty points, upgrade benefits like lounge access, and enter contests by sharing their travels on social media. The goal is to strengthen customer loyalty and engagement through innovative social media initiatives.
Ventura Associates International provides promotional marketing services such as sweepstakes, contests, social media promotions, and mobile marketing. Their services include concept development, legal compliance, prize fulfillment, and increasing engagement on platforms like Facebook, Twitter, Instagram and Pinterest. The document provides numerous case studies of promotions managed by Ventura across different industries to drive objectives like sales, traffic, social followers, and app downloads.
Frequent flier and other loyalty programs are evolving rapidly as customers demand more options. Airlines are now competing with credit card companies for strategic control of loyalty programs. To be successful, companies must understand customer behavior and tailor their loyalty programs and rewards ("currencies") for different customer segments. They must also consider partnering with other companies to provide more options for customers to earn and redeem rewards in order to increase the perceived value of the currency and retain customer loyalty.
The document outlines requirements for the LooperLink app, which allows golfers to book caddies. It describes the sign up process for golfers, caddies, and course admins. Golfers can search for courses, view caddie profiles, filter options, and book a caddie for a round. Caddies can view booking requests, accept or deny. Course admins can approve caddies and be notified of new golfers or caddies at their course. The app needs to integrate payments, notifications, and allow guests to search for available caddies before signing up.
Air Canada is one of the best airlines in North America. But are they able to reach a wider audience with their online presence and digital marketing efforts? Kindly see the short presentation to know more.
Air Canada - Digital presence Analysis Akash Mangat
Air Canada aims to boost revenue and customer service through its digital marketing. It engages customers on various digital platforms like its website, social media, apps and paid search to generate leads, increase transactions and market share. The analysis found Air Canada's website and Twitter presence to be strong with room for improvement in SEO, app functionality and responsiveness. It also found WestJet and Air Canada perform similarly in security and load speed, while Air Canada has stronger social media engagement overall. Recommendations include improving keywords, adding contact details and being more engaged on platforms like Instagram.
This document outlines a marketing plan for a wedding and party planning Android app. The plan discusses conducting a situation analysis of competitors and the target market. The goal is to build the app's brand and attract consumers with an easy way to find products. The strategy involves targeting internet users, young people, and educational institutions. Tactics include collaborating with suppliers, using social media for promotion, and evaluating the app's performance based on downloads and reviews.
- Flyora is a technology platform that helps frequent flyers maximize points earnings across airline and non-airline partners by analyzing their travel spending and recommending partnerships, credit cards, and flights. It also helps loyalty programs increase revenue from frequent flyers.
- For frequent flyers, flyora analyzes their spending habits and credit card options to recommend partnerships and cards that yield the highest points without changing their lifestyle. It shows users how to optimize flights to reach higher status levels.
- For loyalty programs, flyora uses insights into users' travel spending to help aggregate their loyalty across partners and drive more transactional revenue from partners back to the loyalty program.
Air Canada aims to boost revenue and customer service through its digital marketing objectives of generating more leads, increasing online transactions and market share, and reducing customer acquisition costs. An analysis of Air Canada's website found it to be user-friendly though some improvements in SEO are needed. Air Canada's social media presence is strong on Facebook and Twitter but lacks engagement on Instagram. The mobile app receives poor ratings due to functionality issues. Paid search brings significant traffic but display advertising requires optimized content. Overall recommendations include improvements in SEO, providing more information on social profiles, addressing app problems, and enhancing display ads.
This presentation covers Sweepstakes and everything you need to know about the different types of sweepstakes + tips for set up, rule creation, and prize fulfillment.
AppPrizes is a platform that allows Facebook app developers to increase user engagement and monetization by offering real prizes to top-performing users. Developers integrate a simple iframe to offer prize categories and contests within their apps. AppPrizes handles prize fulfillment and provides analytics to track the impact on metrics like page views and revenue. Testimonials from developers saw increases in user engagement from 18-43% and page views from 89% after integrating AppPrizes contests into their apps.
Kalamandir is a garment retail house predominantly based out of South India.By using its Facebook Page as a platform, Kalamandir wanted to drive footfalls and sales during Ugadi 2012 across Andhra Pradesh & Karnataka. We at 84ideas developed and launched The Golden Bill Contest to achieve the business goal of Kalamandir.
A Facebook Contest is an easy way to engage Fans and convert them into email signups by enticing them with a prize. There are many different types of Facebook Contests from the most basic “random draw” sweepstakes to highly involved video contests with a full panel of judges to decide a winner. Each has different benefits. Each is most useful for different businesses and different marketing campaigns.
A Facebook Contest is a great way to achieve your goals in social media. One Facebook contest can give you the same return on investment as hundreds of pieces of content, saving you hours. For small business owners and small marketing teams, this time-savings is invaluable. In this article you’ll learn how to run a Facebook Contest to achieve specific goals and grow your business.
The document analyzes the social media presence of major automobile companies in India and globally, finding that Mahindra & Mahindra has the most Facebook likes in India while Mercedes Benz has over 18 million Facebook likes globally. It discusses how establishing a strong digital presence through social media can benefit companies by building their credibility as experts, showcasing innovations, and providing insights into market trends. It also describes how the consulting firm Digiqom can help automobile companies develop engaging social media content and campaigns to connect with online communities and influencers in the industry.
The document analyzes the social media presence of finance companies in India and globally. It provides the number of Facebook likes, Twitter followers, and LinkedIn followers for HDFC Bank and LIC Insurance in India, as well as Fidelity Investments and Standard Chartered globally. It then discusses the benefits of a strong digital presence, including establishing credibility, showcasing innovations, building brand visibility, and gaining market insights. Finally, it describes how the company Digiqom can help financial firms prepare engaging content to target active online communities and influencers in order to drive brand visibility.
Discover is launching several sales promotions around their sponsorship of the Orange Bowl college football game to drive new card signups and increase card usage. The promotions include a sweepstakes to win $10,000 by finding an orange Discover card in the mail, a trip giveaway for using a Discover card to purchase an American Airlines flight, displaying promotional codes during the game broadcast that can be entered for $10,000 prizes, and a promotion at the game where signing up gets consumers entries to win a Toyota vehicle. The goals are to attract new customers and incentivize existing customers to use their Discover cards more. Advertising for the promotions will run on TV, websites, American Airlines, Toyota locations and during the Orange
Team Meadow proposal for AMEX Ascend card relaunch. Including landing page analysis to SEO/SEM proposal, Social Media Marketing, Media Calendar and Mechanics.
This document provides details of several creative projects led by Michäel “Gorby” Tierney as a senior art director. It lists multiple campaigns he directed for clients like Subway, Allstate, and Starbucks that involved developing graphic designs and strategies to promote products and events. For each project, it briefly outlines the client's challenge and Tierney's creative solution to meet that challenge through his design work.
Kalamandir is a garment retail house predominantly based out of South India.It started as a retailer of sarees in Hyderabad in September 2005 at a very modest scale with a Retail Outlet of 2000 square feet. As of today, it operates 12 retail stores, out of which 4 are in Hyderabad, 5 are in Bangalore, 1 in Vijayawada, 1 in Hanumakonda and 1 in Guntur. These 12 retail stores are spread over about 80,000 square feet.
By using its Facebook Page as a platform, Kalamandir wanted to drive footfalls and sales during Ugadi 2012 across Andhra Pradesh & Karnataka. We at 84ideas developed and launched The Golden Bill Contest to achieve the business goal of Kalamandir.
The document describes several marketing promotions with objectives such as increasing sales, brand awareness, customer engagement on social media, and credit card acquisitions. The promotions proposed solutions such as sweepstakes, contests, instant win games, mystery shopper programs, sampling promotions, and employee incentive programs. Common elements across many of the promotions included online registration, social media integration, and using unique codes to track entries and prizes.
Top 10 Social Loyalty Initiatives by AirlinesSimpliFlying
This document provides examples of airlines creating social loyalty programs to engage customers and increase repeat business. It describes several case studies of airlines partnering with social media platforms like Foursquare, Facebook, and gaming apps to reward customers for social check-ins and interactions. These programs allow customers to earn loyalty points, upgrade benefits like lounge access, and enter contests by sharing their travels on social media. The goal is to strengthen customer loyalty and engagement through innovative social media initiatives.
Ventura Associates International provides promotional marketing services such as sweepstakes, contests, social media promotions, and mobile marketing. Their services include concept development, legal compliance, prize fulfillment, and increasing engagement on platforms like Facebook, Twitter, Instagram and Pinterest. The document provides numerous case studies of promotions managed by Ventura across different industries to drive objectives like sales, traffic, social followers, and app downloads.
Frequent flier and other loyalty programs are evolving rapidly as customers demand more options. Airlines are now competing with credit card companies for strategic control of loyalty programs. To be successful, companies must understand customer behavior and tailor their loyalty programs and rewards ("currencies") for different customer segments. They must also consider partnering with other companies to provide more options for customers to earn and redeem rewards in order to increase the perceived value of the currency and retain customer loyalty.
The document outlines requirements for the LooperLink app, which allows golfers to book caddies. It describes the sign up process for golfers, caddies, and course admins. Golfers can search for courses, view caddie profiles, filter options, and book a caddie for a round. Caddies can view booking requests, accept or deny. Course admins can approve caddies and be notified of new golfers or caddies at their course. The app needs to integrate payments, notifications, and allow guests to search for available caddies before signing up.
Air Canada is one of the best airlines in North America. But are they able to reach a wider audience with their online presence and digital marketing efforts? Kindly see the short presentation to know more.
Air Canada - Digital presence Analysis Akash Mangat
Air Canada aims to boost revenue and customer service through its digital marketing. It engages customers on various digital platforms like its website, social media, apps and paid search to generate leads, increase transactions and market share. The analysis found Air Canada's website and Twitter presence to be strong with room for improvement in SEO, app functionality and responsiveness. It also found WestJet and Air Canada perform similarly in security and load speed, while Air Canada has stronger social media engagement overall. Recommendations include improving keywords, adding contact details and being more engaged on platforms like Instagram.
This document outlines a marketing plan for a wedding and party planning Android app. The plan discusses conducting a situation analysis of competitors and the target market. The goal is to build the app's brand and attract consumers with an easy way to find products. The strategy involves targeting internet users, young people, and educational institutions. Tactics include collaborating with suppliers, using social media for promotion, and evaluating the app's performance based on downloads and reviews.
- Flyora is a technology platform that helps frequent flyers maximize points earnings across airline and non-airline partners by analyzing their travel spending and recommending partnerships, credit cards, and flights. It also helps loyalty programs increase revenue from frequent flyers.
- For frequent flyers, flyora analyzes their spending habits and credit card options to recommend partnerships and cards that yield the highest points without changing their lifestyle. It shows users how to optimize flights to reach higher status levels.
- For loyalty programs, flyora uses insights into users' travel spending to help aggregate their loyalty across partners and drive more transactional revenue from partners back to the loyalty program.
Air Canada aims to boost revenue and customer service through its digital marketing objectives of generating more leads, increasing online transactions and market share, and reducing customer acquisition costs. An analysis of Air Canada's website found it to be user-friendly though some improvements in SEO are needed. Air Canada's social media presence is strong on Facebook and Twitter but lacks engagement on Instagram. The mobile app receives poor ratings due to functionality issues. Paid search brings significant traffic but display advertising requires optimized content. Overall recommendations include improvements in SEO, providing more information on social profiles, addressing app problems, and enhancing display ads.
This presentation covers Sweepstakes and everything you need to know about the different types of sweepstakes + tips for set up, rule creation, and prize fulfillment.
AppPrizes is a platform that allows Facebook app developers to increase user engagement and monetization by offering real prizes to top-performing users. Developers integrate a simple iframe to offer prize categories and contests within their apps. AppPrizes handles prize fulfillment and provides analytics to track the impact on metrics like page views and revenue. Testimonials from developers saw increases in user engagement from 18-43% and page views from 89% after integrating AppPrizes contests into their apps.
Kalamandir is a garment retail house predominantly based out of South India.By using its Facebook Page as a platform, Kalamandir wanted to drive footfalls and sales during Ugadi 2012 across Andhra Pradesh & Karnataka. We at 84ideas developed and launched The Golden Bill Contest to achieve the business goal of Kalamandir.
A Facebook Contest is an easy way to engage Fans and convert them into email signups by enticing them with a prize. There are many different types of Facebook Contests from the most basic “random draw” sweepstakes to highly involved video contests with a full panel of judges to decide a winner. Each has different benefits. Each is most useful for different businesses and different marketing campaigns.
A Facebook Contest is a great way to achieve your goals in social media. One Facebook contest can give you the same return on investment as hundreds of pieces of content, saving you hours. For small business owners and small marketing teams, this time-savings is invaluable. In this article you’ll learn how to run a Facebook Contest to achieve specific goals and grow your business.
The document analyzes the social media presence of major automobile companies in India and globally, finding that Mahindra & Mahindra has the most Facebook likes in India while Mercedes Benz has over 18 million Facebook likes globally. It discusses how establishing a strong digital presence through social media can benefit companies by building their credibility as experts, showcasing innovations, and providing insights into market trends. It also describes how the consulting firm Digiqom can help automobile companies develop engaging social media content and campaigns to connect with online communities and influencers in the industry.
The document analyzes the social media presence of finance companies in India and globally. It provides the number of Facebook likes, Twitter followers, and LinkedIn followers for HDFC Bank and LIC Insurance in India, as well as Fidelity Investments and Standard Chartered globally. It then discusses the benefits of a strong digital presence, including establishing credibility, showcasing innovations, building brand visibility, and gaining market insights. Finally, it describes how the company Digiqom can help financial firms prepare engaging content to target active online communities and influencers in order to drive brand visibility.
Mobile marketing in India is shifting from web pages to messaging and social media streams. People are spending more time on social networks like Facebook than on search engines. This represents a shift from searching for information to social interactions and notifications. However, the increasing volume of notifications from social media and other sources creates noise that may overwhelm users and reduce engagement over time. For mobile marketing to be effective in India, it will need to engage customers in the social streams in a way that rises above the noise through relevant, localized content that matches users' demographics and consumption behaviors.
The document discusses how attention on the internet is shifting from web pages and search to messaging and social media streams. It notes that messaging and notifications are becoming more prominent as starting points for online activity. Additionally, consumers are spending more time on social media sites than on search engines. However, this shift has brought challenges around noise, notifications overload, and fragmented attention across numerous platforms. Possible solutions discussed include better filtering of streams to find relevant content, analyzing message trends over time, and measuring author influence and message responses.
This document discusses how Chief Marketing Officers are leveraging social media data to improve marketing strategies. It finds that CMOs recognize the importance of social media and are using social data to influence decisions across departments. Specifically, over 50% of CMOs have used social data for predictions and forecasts. CMOs also trust social data to reveal consumer sentiment and improve brand awareness. The number one use of social data by CMOs is now brand management as they use it to better understand customer needs and drive sales. However, CMOs still face challenges of data overload, adapting to new technologies, and integrating marketing activities across channels.
Social media is increasingly being used by both recruiters and candidates in the hiring process. Employers are using platforms like LinkedIn, Facebook, and Twitter to post jobs, research potential candidates, and validate their credentials. Candidates also use these sites to search for employers and learn more about company cultures. Some companies have found social media to be an effective hiring channel, with 60% of one company's senior hires coming through LinkedIn in 2011. Engagement on social media for recruiting purposes involves having a presence on key channels, communicating effectively, and showcasing relevant content to attract top talent.
Celebrate Dining campaign has been inducted to Facebook Studio, a prestigious gallery which showcases the best of innovative and creative marketing initiatives from across the world on Facebook.
Digiqom conceived, created and managed this Facebook campaign for American Express India to increase community engagement for the brand.
Engagement possibilities with New Facebook Timelinedigiqom
The document discusses changes to Facebook engagement that will take effect on March 30, 2012. [1] Key changes include saying goodbye to likegate apps and zero-interaction posts, and hello to content-led engagement with fans. [2] The changes will enhance the Facebook timeline and open new possibilities for engagement, such as using cover photos, pinning important posts, and highlighting events and offers. [3] Brands are encouraged to explore these new engagement tools to improve social interaction and visibility with customers.
The document provides tips for starting a blog, including setting goals to determine frequency, choosing an interesting topic for your target audience, setting up your blog platform (e.g. Blogger, WordPress), writing blog posts between 250-350 words with catchy subheads and links/pictures, and including a profile, blogroll, and social links on your blog layout.
1) Online Perception and Reputation Management (OPRM) involves maintaining positive and up-to-date information about an individual or organization online through techniques like e-PR, content optimization, and perception building.
2) Key elements of OPRM include link building, blogging/wikis, content summaries, and search engine optimization to profile the brand.
3) Off-page optimization techniques like content submission to news directories, blogs, and social bookmarks help position and protect the brand online.
The document discusses online reputation management (ORM) and how it involves carefully managing online information about a brand to achieve and maintain a positive reputation. It notes that ORM in the age of electronic public relations (ePR) involves having control over more online channels and listening to, thinking about, and engaging with online conversations that mention a company across blogs, forums, social networks and other tools. It provides tips for tracking online mentions of a company, measuring the impact of those mentions, sharing reputation metrics with stakeholders, reporting on reputation status, and using tools like blogging, optimized press releases, and multimedia content to manage a brand's online presence and conversations.
The document discusses how several companies have successfully used social media. Kogi BBQ used Twitter to connect with customers and share the daily location of their taco truck, serving 600-700 customers per night. Blendtec used humorous "will it blend" videos on YouTube that received over 50 million views and increased sales by 700%. Starbucks created an online suggestion site called "My Starbucks Idea" for customers to submit and vote on ideas, then provides updates on changes. Dell has embraced social media across multiple platforms like Twitter, blogs, and Facebook, and has publicly stated seeing a $1 million return on investment from their Twitter efforts.
This document summarizes 5 major social media fails:
1) Honda's manager posted fake positive feedback about a new car on Facebook which was discovered.
2) Two Domino's employees filmed themselves abusing food in the kitchen and it was posted on YouTube, costing the company millions.
3) Dell initially ignored social media but then faced major criticism online which rose their first post to the top of Google searches.
4) A musician turned a bad United Airlines experience into a viral YouTube song which received widespread coverage.
5) Social media fails can have major financial and reputational costs if not properly managed.
The document discusses the rise of social media and its importance for brands. It notes that 2/3 of the global internet population is on social networks, and social networking sites are the 3rd most popular online activity. It also discusses that personal recommendations now influence around 2/3 of the economy, and people trust consumer recommendations far more than ads. Therefore, social media is increasingly important for public relations and marketing as the internet becomes more social and opinions shared online sway purchasing decisions.
Discover the exhilarating world of manta ray night snorkeling in Kona, Hawaii. Led by expert guides, participants witness these majestic creatures feeding on plankton under mesmerizing underwater lights. With stringent safety measures, environmental responsibility, and emergency preparedness, enjoy this unique adventure responsibly and securely with trusted tour operators.
A list of budget-friendly things that families can do in San Antonio! Dive into its rich history and vibrant culture at iconic landmarks like the Alamo. Explore colorful Market Square and stroll along the scenic River Walk. Enjoy family-friendly fun at Brackenridge Park and capture breathtaking views at the Tower of the Americas—all without breaking the bank!
Embark on an unforgettable journey to Goa, India,GoaDarling
Embark on an unforgettable journey to Goa, India, a captivating destination brimming with vibrant culture, pristine beaches, and culinary delights. Whether you're planning a College Group trip to Goa or seeking the perfect Goa tour package for family, this enchanting locale promises an experience like no other
With the American Airlines name change policy, you can alter the incorrect name on your flight ticket/boarding pass without any fuss. Therefore, it’s essential to understand the major guidelines before requesting a name change/correction. However, if you still encounter any issues, you can navigate to the AA website or approach the airline over the phone. Additionally, you can talk with a flight expert at +1-866-738-0741 to get your problem fixed in a few minutes.
Explore Austin's dynamic history and cultural tapestry on a captivating journey. From its origins as Texas' capital to architectural marvels like the Texas State Capitol and cultural hubs such as the Driskill Hotel. Dive into its diverse heritage, legendary music scene, key historical moments, natural beauty, and vibrant culinary delights.
How Does Allegiant Air Name Change Policy Work.pptxFlying Rules
Allegiant Air name change policy provides a straightforward and flexible workflow for requesting a name change/correction on the ticket. However, if you encounter any problems or have doubts, you can get in touch with the airline’s customer support. Furthermore, you can reach out to a consolidation desk at +1-800-865-1848 for immediate assistance.
visit at: https://www.flyingrules.com/name-change/allegiant-air-name-change-policy
Our Bahrain Visa PowerPoint Presentation offers a detailed and comprehensive guide to the Bahrain visa application process. It is designed to assist travelers, travel agents, and businesses in navigating the various visa types, including tourist, business, work, student, and family visas. Each section provides an in-depth look at eligibility criteria, required documents, and step-by-step application procedures. Additionally, the presentation includes valuable tips for avoiding common application mistakes, an overview of processing times, and details on fees and payment methods. This presentation aims to ensure a smooth and successful visa application experience, making travel to Bahrain as seamless as possible.
Traveling with Frontier Airlines through Boston Logan International Airport offers a budget-friendly and efficient experience. With the modern facilities at Terminal C, extensive services, and amenities provided by Frontier, passengers can enjoy a comfortable journey. Whether you're a frequent flyer or a first-time traveler, this guide aims to help you navigate BOS with ease and make the most of your trip.
2. ‘Win a JPMile a second’ Contest
Client: American Express India
Partner: Jet Airways
Agency: Digiqom
Target Group:
◦ 25-35 years old
◦ Senior Executives
◦ Living in 7 cities – Delhi, Mumbai, Kolkata, Bangalore, Chennai, Hyderabad and Pune
Date: April 2 – May 11, 2013
3. Goal
Awareness building via social media buzz for
the new Jet Airways and American Express co-
branded card.
Promoting the benefits of the association for
Jet Frequent Flyers and other Fans, on Jet
Airways Facebook page who can enjoy
exclusive privileges that are the hallmark of
the American Express experience.
4. Contest
The contest by Jet Airways and American Express India enabled their Facebook fans to
participate and win JPMiles under the contest.
The contest invited the participants to apply for the new Jet Airways American Express
Platinum Credit Card. The participants were entitled to earn 250 - 1000 JPMiles for applying for
the card through this contest. The JPMiles were credited into the participant's JetPrivilege
account on completion of the contact details verification call by American Express.
For winning the contest, the participants referred friends for the Card. The more the referrals,
the more the participants chances of winning. At any point in the contest, the participant could
check referral score and JPMiles tally on the 'My Account' page in the app.
All communication about the application was published on the Jet Airways Facebook page.
5. Proposition
Promote the co-branded card through an
online application that offers instant
gratification and win a JPMile each second.
The application encourages Facebook Users
(Jet Airways Facebook Fans) to participate in
the contest, refer their friends, and win 86,400
JPMiles a day.
People participate in the contest and fill in a
form to apply for the new Jet Airways
American Express Platinum Card.
11. Win
Increased buzz around the Jet Airways and American Express co-branded Card in the online
space.
Awareness about the exclusive privileges that are the hallmark of the American Express
experience amongst the Jet Frequent Flyers and other fans on Jet Airways Facebook page.
Increase in ‘Likes’ and engagement on the Jet Airways Facebook page.
Card with pre-loaded points becomes an aspiration for the participant.
All participants in the app are prospective customers.