The document discusses changes to Facebook engagement that will take effect on March 30, 2012. [1] Key changes include saying goodbye to likegate apps and zero-interaction posts, and hello to content-led engagement with fans. [2] The changes will enhance the Facebook timeline and open new possibilities for engagement, such as using cover photos, pinning important posts, and highlighting events and offers. [3] Brands are encouraged to explore these new engagement tools to improve social interaction and visibility with customers.

1. 2012
THE YEAR THE WORLD ENDS
CHANGES
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2. MARCH 30, 2012
THE DATE THE WORLD ON
FACEBOOK CHANGES
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3. March 30, 2012
The way you engage your fans on
Facebook is going to change forever
SAY GOOD BYE
TO LIKEGATE APPS
TO PAY PER LIKES
TO ZERO-INTERACTION POSTS
SAY HELLO TO YOUR FANS WITH
CONTENT –LED ENGAGEMENT
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4. Enhancing Engagement
with Facebook Timeline
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5. So, are you ready?
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6. Here’s all you need to know
for life on the face of Earth Facebook
after March 30, 2012
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7. Use a Cover PhotoBrand Messages through Message
Communicate to Communicate your Brand Cover Photos
through Amazing Pictures
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8. Enhance Engagement with
Visually Appealing Wall posts Engaging Wall
Posts
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9. Use the Highlight Showcase Important Events
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10. Highlight your Offers through Interesting Imagery
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11. Provide Timely Information to Customers
-Win the trust of your customers
-Avoid simple issues snowballing
into a crisis
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12. Showcase your Organization’s History Visually
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13. Celebrate memorable moments with your Fans
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14. Communicate with your Fans Privately
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15. Make your App/Views more appealing
with Customized Thumbnails
Arrange apps/views as per
your requirements
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16. Make your important posts Stand out
Pin to Top
Important posts can now be pinned
to the top so that any user visiting the
timeline can see it easily.
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17. Highlight Important Posts in Two Column
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18. Let your fans write on your wall
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19. And that’s not all. The Facebook Timeline opens
a whole new world of engagement possibilities.
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20. To explore
LIFE on FACEBOOK after March 30, 2012
To improve
Social engagement and brand visibility
Mail us today at timeline@digiqom.com
/digiqom
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