ePR & Reputation Management

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The document discusses online reputation management (ORM) and how it involves carefully managing online information about a brand to achieve and maintain a positive reputation. It notes that ORM in the age of electronic public relations (ePR) involves having control over more online channels and listening to, thinking about, and engaging with online conversations that mention a company across blogs, forums, social networks and other tools. It provides tips for tracking online mentions of a company, measuring the impact of those mentions, sharing reputation metrics with stakeholders, reporting on reputation status, and using tools like blogging, optimized press releases, and multimedia content to manage a brand's online presence and conversations.

Business

Online Reputation
Management via ePR

DIGIQOM Centre of Excellence

“ Public relations is the practice of managing
the flow of information between an
organisation and its publics.”

Wikipedia

DIGIQOM Centre of Excellence

How is ePR different?

You have less control…

… over FAR MORE channels

DIGIQOM Centre of Excellence

Tools that dominate ORM

•Blogs
•Forums
•Social networks
•Social bookmarks
•Email
•SMS
•Twitter

DIGIQOM Centre of Excellence

THE BLOG POWER

Well over 120 million blogs

Still over 200 000 new ones created daily

People are talking…

DIGIQOM Centre of Excellence

So, how do we tame this wild beast?

We don’t!

DIGIQOM Centre of Excellence

Listen | THINK | Engage

DIGIQOM Centre of Excellence

Wikipedia: reputation is the general opinion,
or more technically, a social evaluation, of
the public toward a person, a group of
people, or an organization.

DIGIQOM Centre of Excellence

How is online reputation different?

It spreads faster...
… and the evidence lasts longer

DIGIQOM Centre of Excellence

MEASURE ONLINE REPUTATION

Data stored for each mention:

Page Level Data
•URL
•Page title
•Author
•Date published
•Date picked up
•PageRank

DIGIQOM Centre of Excellence

Mention data
•State (relevant/irrelevant/duplicate/spam)
•Media Origin (Press/Enterprise/Consumer/Directory
•Language
•Credibility (0 to 9; unknown to authoritative)
•Sentiment (-5 to 5, emergency to celebration, no zero)
•Number of phrase matches
•Is the mention linked to your website: Y/N

DIGIQOM Centre of Excellence

SHARE YOUR ONLINE REPUTATION STATUS

Trigger custom notifications based on mention status

High severity: trigger an SMS to the CEO
Low severity: trigger an email to the contact centre

High positive: trigger email to marketing/PR > testimonials!
Low positive: trigger an email to SEO team > link building!

DIGIQOM Centre of Excellence

So far,

WE TRACK

WE MEASURE

NOW LET’S MANAGE IT!

DIGIQOM Centre of Excellence

TOOLS WE CAN USE

Firstly have a BLOG– it gives you a voice when
you need one

Blogging is NOT difficult if you are an open organisation

Create a blogging culture and the rest will take care of itself

DIGIQOM Centre of Excellence

Then there is the traditional press release
But online it needs to be tweaked

The press release has
evolved…

DIGIQOM Centre of Excellence

And make sure its been optimised for search
engines
Get it indexed on your site first!

DIGIQOM Centre of Excellence

And with social media, comes multimedia

Use images, audio and video only where they are
relevant and add value to the message

You can submit it to specific journalists and
bloggers

DIGIQOM Centre of Excellence

User Generated

Social
Newswires
Networking
Sites

Online
News Media SEO

E-Marketing
RSS and XML

Tagging

DIGIQOM Centre of Excellence

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1) Online Perception and Reputation Management (OPRM) involves maintaining positive and up-to-date information about an individual or organization online through techniques like e-PR, content optimization, and perception building. 2) Key elements of OPRM include link building, blogging/wikis, content summaries, and search engine optimization to profile the brand. 3) Off-page optimization techniques like content submission to news directories, blogs, and social bookmarks help position and protect the brand online.

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Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.

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Best Forex Brokers Comparison in INDIA 2024

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ePR & Reputation Management

1. Online Reputation Management via ePR DIGIQOM Centre of Excellence

2. What is Online Reputation Management? Online Reputation Management or ORM is ensuring you achieve and maintain A positive reputation through the careful management of online information Pertaining to your brand. DIGIQOM Centre of Excellence

3. So what does that mean? Google should present your Company & Brand Results 1. Updated 2. Clean 3. Diverse 4. Across Multiple Channels EGO SEARCH DIGIQOM Centre of Excellence

4. “ Public relations is the practice of managing the flow of information between an organisation and its publics.” Wikipedia DIGIQOM Centre of Excellence

5. How is ePR different? You have less control… … over FAR MORE channels DIGIQOM Centre of Excellence

6. Tools that dominate ORM •Blogs •Forums •Social networks •Social bookmarks •Email •SMS •Twitter DIGIQOM Centre of Excellence

7. THE BLOG POWER Well over 120 million blogs Still over 200 000 new ones created daily People are talking… DIGIQOM Centre of Excellence

8. Why are blogs important? They dominate search results They are the voice of your brand perception So consumers have a voice like never before! DIGIQOM Centre of Excellence

9. So, how do we tame this wild beast? We don’t! DIGIQOM Centre of Excellence

10. Listen | THINK | Engage DIGIQOM Centre of Excellence

11. Wikipedia: reputation is the general opinion, or more technically, a social evaluation, of the public toward a person, a group of people, or an organization. DIGIQOM Centre of Excellence

12. How is online reputation different? It spreads faster... … and the evidence lasts longer DIGIQOM Centre of Excellence

13. DIGIQOM Centre of Excellence

14. WHAT TO TRACK as much as possible company names brand names employee names events DIGIQOM Centre of Excellence

15. MEASURE ONLINE REPUTATION Data stored for each mention: Page Level Data •URL •Page title •Author •Date published •Date picked up •PageRank DIGIQOM Centre of Excellence

16. Mention data •State (relevant/irrelevant/duplicate/spam) •Media Origin (Press/Enterprise/Consumer/Directory •Language •Credibility (0 to 9; unknown to authoritative) •Sentiment (-5 to 5, emergency to celebration, no zero) •Number of phrase matches •Is the mention linked to your website: Y/N DIGIQOM Centre of Excellence

17. SHARE YOUR ONLINE REPUTATION STATUS Trigger custom notifications based on mention status High severity: trigger an SMS to the CEO Low severity: trigger an email to the contact centre High positive: trigger email to marketing/PR > testimonials! Low positive: trigger an email to SEO team > link building! DIGIQOM Centre of Excellence

18. REPORTING DIGIQOM Centre of Excellence

19. So far, WE TRACK WE MEASURE NOW LET’S MANAGE IT! DIGIQOM Centre of Excellence

20. TOOLS WE CAN USE Firstly have a BLOG– it gives you a voice when you need one Blogging is NOT difficult if you are an open organisation Create a blogging culture and the rest will take care of itself DIGIQOM Centre of Excellence

21. Then there is the traditional press release But online it needs to be tweaked The press release has evolved… DIGIQOM Centre of Excellence

22. DIGIQOM Centre of Excellence

23. And make sure its been optimised for search engines Get it indexed on your site first! DIGIQOM Centre of Excellence

24. DIGIQOM Centre of Excellence

25. And with social media, comes multimedia Use images, audio and video only where they are relevant and add value to the message You can submit it to specific journalists and bloggers DIGIQOM Centre of Excellence

26. User Generated Social Newswires Networking Sites Online News Media SEO E-Marketing RSS and XML Tagging DIGIQOM Centre of Excellence

27. DIGIQOM Centre of Excellence

ePR & Reputation Management

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