Moms are increasingly using mobile devices to research and purchase products for their children. A new report found that ads on mobile devices help moms choose products, and over 30% have used their phone to purchase physical or digital goods. Social media sites like Pinterest and Facebook are also popular for moms to research products. Google announced strong growth for its Android platform with over 900 million devices activated globally and over 50 billion apps downloaded from the Google Play store.

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WEEKENDING7/19/2013

2. Mobile Trends
 eMarketer’s new report, “Mom Shoppers: Using Digital to Keep Their Heads Above Water,” discusses key trends on mom’s
use of digital in the shopping process. Report findings include:
– 4 in 10 agreed that ads helped them “choose products to buy my children.” This reiterates the importance for family messaging within creative
and content strategies.
– 31% of mom mobile phone users said they had used the device to buy “physical goods,” such as electronics and clothes; 38% had used it to buy
“digital goods,” such as music and games.
– Six out of 10 mobile moms cited retailer apps for helping them to make purchase decisions.
– 46% of social moms use Pinterest to research products, and 45% use Facebook.
– 12% of US mom internet users are estimated to also be blog writers.
 Google announced Q2 revenues yesterday. In his prepared remarks CEO Larry Page threw out a bunch of stats about
Android. Below are the major numbers he reported:
– 900M Android devices activations globally.
– 1.5 million activations daily.
– Over 50 billion apps downloaded from Google Play.
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