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MOBILE INDUSTRY STATS
MOBILE INDUSTRY
STATS


By 2015, 81% of U.S. cell users
will have smartphone
(Source: Goldman Sachs, 2011)
MOBILE INDUSTRY
STATS


53% of American consumers use their
smartphones to access search engines
at least once a day (Source: Google and
Mobile Marketing Association Survey)
MOBILE INDUSTRY
STATS


US mobile subscriptions officially
crossed the 100% penetration mark in Q4
2010 (Source: Chetan Sharma Consulting)
MOBILE INDUSTRY
STATS


The smartphone market is now larger
than the PC market. Smartphones
outsold PCs in Q4 of 2010 101 million
to 92 million (Source: IDC)
MOBILE INDUSTRY
STATS


Smartphones and tablet computers will
increase mobile Web traffic by 26 times
during the next four years (Source: Cisco
Systems, 2011)
MOBILE INDUSTRY
STATS


The number of Smartphone users
worldwide is predicted to exceed 1
billion by 2014 (Parks Associates, 2010)
MOBILE INDUSTRY
STATS


25% of US mobile web users only
access the web from their mobile
phones (Source: On Device Research, 2010
as reported by MobiThinking)
MOBILE INDUSTRY
STATS


Mobile is predicted to be bigger than
internet in 5 years (Morgan Stanley, 2010)
MOBILE INDUSTRY
STATS


Of the 70 percent of shoppers who
used a mobile phone while in a retail
store during the holidays, 62 percent
accessed that store’s site or app and
only 37 percent of respondents
accessed a competitor’s site or app..
(Source: ForeSee, 2013)
MOBILE INDUSTRY
STATS


At the end of 2013 there are more
mobile devices on Earth than
people. (Source: Cisco, 2013)
MOBILE INDUSTRY
STATS


80% of smartphone owners want more
mobile-optimized product information
while they’re shopping in stores.
(Source: Moosylvania, 2013)
MOBILE INDUSTRY
STATS


74% of online retailers have already, or
are currently, developing a mobile
strategy (Forrester Research study
produced in conjunction with Shop.org,
2010)
MOBILE INDUSTRY
STATS

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