algerian telecommunication consumer's decision journey in a prepaid and multi SIMers market. Marketers are focusing of the front and back end of the customer journey, ignoring important touch points along the Customer Decision Journey on social media platforms.
This short analysis is the subject of a presentation made to PhD. Students at EHEC Kolea, Algiers Algeria.
Mobileday 2016 - User behavior & Insight; How to surf the wave? - Phan Tuan AnhTuấn Anh Phan
In order to understand mobile user behavior & insight in Asean & Emerging Market in 2016.
Why mobile?
In fact, users think mobile is just mobile, their smartphone
08 critical points for each Marketer in order to develop mobile marketing strategy
The combination of: Mobile Connects Everything + Consumer Decision Journey + Gamification = Mobile Advocacy Journey
For mobile, it's all about interactive + relative
This document is a report on mobile internet users in Europe in 2013. It provides demographic information, consumption patterns, and purchasing power insights of mobile users based on a survey of 3,000 users across 6 European countries. Half of mobile users were aged 18-24, and 6 in 10 were male. Users frequently downloaded games, videos, music and enjoyed mobile ads that provided deals, brand information or nearby services. Most owned devices like computers, tablets and cars, and visited shops, restaurants and malls, indicating higher disposable incomes. The report was produced by the Mobile Marketing Association and Vserv.mobi to help brands understand the mobile audience.
Smartphones in the Mobile World of Content PublishersKASIS
Mobile devices created new opportunities and new media behavior. Publishers invent and reinvent their mobile content strategies to connect with the new digital behavior of consumers’ daily life. For brands the tipping point has arrived to develop a mobile marketing strategy.
Belgian professional publishers analysed in depth the mobile landscape and collected the most important data
Mobile Marketing sharing from Mr Hong ThanhDuy, Vo Hoang
This document discusses various aspects of mobile marketing. It describes the different types of mobile devices and how mobile apps, SMS, banners and other media can be used for marketing purposes. Mobile marketing can be used as a standalone channel, integrated with other channels, or to connect the online and offline worlds by tracking users across platforms with customer IDs. The consumer journey from awareness to advocacy is also addressed. Mobile apps are highlighted as an important media for content, self-service, and enhancing core product experiences.
The document is a report about mobile internet users in France in 2013. It provides demographic information about mobile users such as their age (over 2/3 are over 25), gender (57% are female), education level, and occupations. It also examines their consumption patterns in terms of content downloaded and preferences for mobile ads. Finally, it discusses the purchasing power of mobile internet users in France, including high rates of ownership of devices, consumer durables, and payment cards, as well as frequent visits to restaurants, movie theaters and shopping malls.
This document outlines a three phase mobile strategy:
1) Foundation - establish a mobile-optimized website as mobile usage grows.
2) Advertising - leverage location data and second screen viewing to target ads. This is a big opportunity as mobile influences purchases.
3) Comprehensive strategy - use apps across industries to enhance customer experiences from sales to loyalty. Examples include automotive after-sales support and branded alcohol apps. The mobile potential is large if companies adopt these strategies.
Mobile is the greatest transformation in consumer behavior and will have a profound impact on businesses. Empirical research from MMA's SMoX studies across multiple brands and countries found that allocating 12-20% of advertising budgets to mobile marketing can increase key metrics like awareness, purchase intent, and sales by 7-60%, especially when best practices are used. As smartphone adoption increases to over 90% of the population, the optimal allocation to mobile may rise to 20-30% of budgets. Marketers are challenged to understand how to effectively utilize mobile's unique ability to reach consumers closely and optimize their mobile marketing strategies.
Dr. Mathew McDougall, CEO & Founder of Digital Jungle presents at the Asia Summit in Rotorua, New Zealand. His presentation discusses the Chinese Internet landscape, Chiense social media and experiences from Auckland International Airport.
Mobileday 2016 - User behavior & Insight; How to surf the wave? - Phan Tuan AnhTuấn Anh Phan
In order to understand mobile user behavior & insight in Asean & Emerging Market in 2016.
Why mobile?
In fact, users think mobile is just mobile, their smartphone
08 critical points for each Marketer in order to develop mobile marketing strategy
The combination of: Mobile Connects Everything + Consumer Decision Journey + Gamification = Mobile Advocacy Journey
For mobile, it's all about interactive + relative
This document is a report on mobile internet users in Europe in 2013. It provides demographic information, consumption patterns, and purchasing power insights of mobile users based on a survey of 3,000 users across 6 European countries. Half of mobile users were aged 18-24, and 6 in 10 were male. Users frequently downloaded games, videos, music and enjoyed mobile ads that provided deals, brand information or nearby services. Most owned devices like computers, tablets and cars, and visited shops, restaurants and malls, indicating higher disposable incomes. The report was produced by the Mobile Marketing Association and Vserv.mobi to help brands understand the mobile audience.
Smartphones in the Mobile World of Content PublishersKASIS
Mobile devices created new opportunities and new media behavior. Publishers invent and reinvent their mobile content strategies to connect with the new digital behavior of consumers’ daily life. For brands the tipping point has arrived to develop a mobile marketing strategy.
Belgian professional publishers analysed in depth the mobile landscape and collected the most important data
Mobile Marketing sharing from Mr Hong ThanhDuy, Vo Hoang
This document discusses various aspects of mobile marketing. It describes the different types of mobile devices and how mobile apps, SMS, banners and other media can be used for marketing purposes. Mobile marketing can be used as a standalone channel, integrated with other channels, or to connect the online and offline worlds by tracking users across platforms with customer IDs. The consumer journey from awareness to advocacy is also addressed. Mobile apps are highlighted as an important media for content, self-service, and enhancing core product experiences.
The document is a report about mobile internet users in France in 2013. It provides demographic information about mobile users such as their age (over 2/3 are over 25), gender (57% are female), education level, and occupations. It also examines their consumption patterns in terms of content downloaded and preferences for mobile ads. Finally, it discusses the purchasing power of mobile internet users in France, including high rates of ownership of devices, consumer durables, and payment cards, as well as frequent visits to restaurants, movie theaters and shopping malls.
This document outlines a three phase mobile strategy:
1) Foundation - establish a mobile-optimized website as mobile usage grows.
2) Advertising - leverage location data and second screen viewing to target ads. This is a big opportunity as mobile influences purchases.
3) Comprehensive strategy - use apps across industries to enhance customer experiences from sales to loyalty. Examples include automotive after-sales support and branded alcohol apps. The mobile potential is large if companies adopt these strategies.
Mobile is the greatest transformation in consumer behavior and will have a profound impact on businesses. Empirical research from MMA's SMoX studies across multiple brands and countries found that allocating 12-20% of advertising budgets to mobile marketing can increase key metrics like awareness, purchase intent, and sales by 7-60%, especially when best practices are used. As smartphone adoption increases to over 90% of the population, the optimal allocation to mobile may rise to 20-30% of budgets. Marketers are challenged to understand how to effectively utilize mobile's unique ability to reach consumers closely and optimize their mobile marketing strategies.
Dr. Mathew McDougall, CEO & Founder of Digital Jungle presents at the Asia Summit in Rotorua, New Zealand. His presentation discusses the Chinese Internet landscape, Chiense social media and experiences from Auckland International Airport.
The document provides an overview of current mobile marketing trends and projections for the next few years. It covers topics such as the increasing number of mobile phone users worldwide, the rise in mobile web browsing and mobile advertising spending. Additionally, it discusses growth in location-based services, mobile social media, QR codes, mobile commerce and mobile apps. The document contains statistics and projections for each of these mobile marketing areas.
PageFair-DCN global stakeholders' roundtable on adblocking Johnny Ryan
Public notes from the latest of the global stakeholders' discussions on adblocking. Contains the notes of a majority view of how to approached the blocked Web, better respect consumers and support publishers.
Young Marketers Elite 2 Mobile Marketing Strategy - Mai Bang - Van KhaiMai Bằng
The document outlines steps for developing a mobile marketing strategy. It discusses defining target audiences and their personas, understanding attitudes and behaviors through their journey, setting mobile marketing objectives, defining key performance indicators (KPIs), and creating strategic mobile marketing ideas aligned with overall marketing goals. It provides an example mobile campaign for Unilever to reach 130 million rural Indians with limited access to traditional media. The campaign uses missed calls to provide entertainment content on feature phones with embedded brand advertisements.
This document is a report on mobile internet users in France in 2013. It provides demographic information about mobile users such as age, gender, education level, and occupation. It also discusses the consumption patterns of mobile users including content downloaded and attitudes towards mobile ads. Finally, it analyzes the purchasing power of mobile internet users in terms of product ownership, payment methods used, and lifestyle activities. The report was produced by Vserv.mobi and MMA to provide insights for brands, developers, and other mobile industry players.
Explore the customer relationship management role that mobile can play as part of a broader advertising campaign and the mobile operator business transition from communications services to a more holistic client service model. While it is now commonplace for billboards and television commercials to call on viewers to send a text to a short code, the growing popularity of location-based social networking services opens up the possibility of combining the mobile medium and the physical world in much more sophisticated ways
Missed targets, cost cutting and job losses. Why is journalism on life support? Who's fault is it? What can we do about it?
Some icons made by Freepik from www.flaticon.com licensed by CC 3.0 BY
India is inching closer to becoming a trillion dollar digital economy with rapidly expanding digital infrastructure and greater accessibility to technology. With 90% of India set to own a mobile phone by 2022, it comes as no surprise that mobile is the primary driver of this transformation. For the marketer, therefore, it becomes extremely crucial to gauge the depths and dynamics of the Indian mobile user. This report provides a repository of information that taps into these learnings.
The document summarizes key findings from a survey of over 3,000 mobile internet users in Vietnam. It finds that Vietnam has the highest proportion of younger users under 18 compared to other Southeast Asian countries. Nearly 3/4 of users in Vietnam are male. Over half of users downloaded a video in the past month and 1/3 said mobile ads helped them find deals nearby. Vietnamese users also have higher rates of automobile, credit card ownership and dining out compared to other Southeast Asian countries. The report aims to help brands understand this growing mobile audience in Vietnam.
This document provides a summary of key digital trends for 2014, with a focus on the rising central role of mobile devices. It discusses how:
1) Mobile devices, especially smartphones and tablets, have become the center of consumers' multi-platform lives as they spend more time on these than desktops. This will drive continued strong growth in mobile advertising spending.
2) The trend of "always on" consumers being constantly connected will increase pressure on marketers to accelerate their messaging through channels like real-time bidding to engage consumers amid competition.
3) Always being connected also means consumers are always shopping, increasing demands on retailers to enable faster, more convenient delivery options.
4) Social media continues to
1) Mobile shopping, especially via smartphones and tablets, is rising significantly and expected to account for nearly half of European online sales by 2018.
2) People are using mobile devices throughout the day for many activities, including shopping. Valuable customer groups like big spenders and high earners tend to shop in the evenings and on weekends on their mobile devices.
3) Mobile devices are influencing purchases made both online and offline. Having a strong mobile presence is important for retailers to engage customers wherever they are.
Mobile Internet Consumer Report 2013 - Latin AmericaVserv
Vserv's Mobile Internet Consumer 2013 report in association with The Mobile Marketing Association (MMA), provides audience insights for media planners & brand advertisers. It is designed to help them plan their media strategy for reaching the right target audience through Mobile Web & Apps across these fast-growing regions.
2016 Asia-Pacific Mobile Advertising Market Reportvponmkt
This document provides a summary of mobile programmatic advertising trends in Asia Pacific from January to June 2016 based on data from Vpon, a leading programmatic advertising company in Asia. Some key findings include:
- The top 3 countries (China, Indonesia, Japan) accounted for 60% of total programmatic mobile ad inventory.
- Mobile apps dominated the mobile ad market, accounting for over 50% of impressions in most countries.
- Android's mobile operating system market share was over 90% in India and Indonesia.
- Native and video ad formats grew the fastest while banner ads remained the most common format.
- Performance-based mobile ads in the gaming industry had the largest mobile ad budgets.
Mobile Internet Consumer Report 2013 - Africa Vserv
Vserv's Mobile Internet Consumer 2013 report in association with The Mobile Marketing Association (MMA), provides audience insights for media planners & brand advertisers. It is designed to help them plan their media strategy for reaching the right target audience through Mobile Web & Apps across these fast-growing regions.
Mobile Internet Consumer Report 2013 - Southeast AsiaVserv
Vserv's Mobile Internet Consumer 2013 report in association with The Mobile Marketing Association (MMA), provides audience insights for media planners & brand advertisers. It is designed to help them plan their media strategy for reaching the right target audience through Mobile Web & Apps across these fast-growing regions.
Evento AdTech & Data 2016 - The Reign of Programmatic - Joanna O'Connel - Med...IAB Brasil
The document discusses the evolution and growth of programmatic advertising. It begins with an overview of how programmatic has transformed audiences, media, intelligence, talent, and platforms in the US since the 1990s. It then discusses how these changes have benefited marketers by shifting power from publishers to advertisers, enabling true audience targeting, providing unified views of customers, and allowing for omni-channel campaigns. The document concludes by predicting that programmatic will continue growing globally and that many major brands are committing to programmatic-first strategies to improve ROI.
Print and digital combined are increasing audiences for newspapers globally, but digital revenues are not keeping pace, posing a risk for newspaper businesses and the societies they serve, the annual World Press Trends survey released on June 9th 2014 by the World Association of Newspapers and News Publishers (WAN-IFRA) revealed. Print circulation increased +2 per cent globally in 2013 from a year earlier but declined by -2 per cent over five years. Around 2.5 billion people around the world read newspapers in print and 800 million on digital platforms. Print circulation continues to rise in countries with a growing middle class and relatively low broadband penetration, but long-term structural declines in print circulation continue in mature markets as audiences shift their focus from print to digital. Circulation rose +1.45 per cent in Asia in 2013 from a year earlier and +2.56 per cent in Latin America; it fell -5.29 per cent in North America, -9.94 per cent in Australia and Oceania, -5.20 percent in Europe and -1 per cent in the Middle East and Africa.
The document discusses emerging trends in online marketing and digital media. It identifies several key trends:
1) Native advertising and sponsored content will continue to grow as a replacement for traditional interruptive ads. Brands will need campaigns that fit the style and experience of different social media platforms.
2) Devices will increasingly connect and interact wirelessly, allowing phones to control other products like TVs and cars through remote applications.
3) Both large and niche apps will see more user engagement, requiring brands to find innovative ways to reach audiences on these platforms or through partnerships.
The document provides analysis and examples for each trend, noting opportunities and challenges for brands to better engage digital consumers.
In mobi consumer-and_nectwork_research (5)Sumit Roy
Mobile users spend the most time consuming media on their mobile devices compared to other channels like TV, radio, online and newspapers. Mobile advertising influences many users' purchasing decisions and over half have clicked on mobile ads unintentionally. The majority of mobile users are comfortable with mobile advertising and notice ads on their smartphones.
Mobile devices are changing how media is consumed in Kenya. A study found that mobile web users spend over 8 hours daily on media using their devices, far surpassing time spent on TV, newspapers, radio and other traditional media. The majority of mobile users notice mobile ads and have clicked on them unintentionally or been influenced to download apps, visit websites, or make purchases. While digital goods are most commonly bought mobile, physical purchases are also growing. Mobile is emerging as a key media platform and advertising channel in Kenya.
WFA and We Are Social have been exploring the factors that define 'best practice marketing' in today’s connected age. Our conversations with more than 100 of the world’s top marketers revealed three critical factors that enable brands to become leaders in our increasingly digital world. In this presentation, we explain these factors - the new 3Ps of connected marketing - and provide examples and actionable next steps. The initiative is part of our Project Reconnect: www.project-reconnect.com
Social Media data and information, Including Asia Social Media Data. Thailand, Malaysia, Singapore, Myanmar, Cambodia, Indonesia, Philippines, Brunai, Lao and more. Get social media data usage, Facebook, twitter, instagram, Foursquare. All research and data by Zocial inc. The company very focus in Online Analytics which including ZocialEye.com - Social Media Monitoring and ZocailRank.com - Social Media Ranking services.
The document provides an overview of current mobile marketing trends and projections for the next few years. It covers topics such as the increasing number of mobile phone users worldwide, the rise in mobile web browsing and mobile advertising spending. Additionally, it discusses growth in location-based services, mobile social media, QR codes, mobile commerce and mobile apps. The document contains statistics and projections for each of these mobile marketing areas.
PageFair-DCN global stakeholders' roundtable on adblocking Johnny Ryan
Public notes from the latest of the global stakeholders' discussions on adblocking. Contains the notes of a majority view of how to approached the blocked Web, better respect consumers and support publishers.
Young Marketers Elite 2 Mobile Marketing Strategy - Mai Bang - Van KhaiMai Bằng
The document outlines steps for developing a mobile marketing strategy. It discusses defining target audiences and their personas, understanding attitudes and behaviors through their journey, setting mobile marketing objectives, defining key performance indicators (KPIs), and creating strategic mobile marketing ideas aligned with overall marketing goals. It provides an example mobile campaign for Unilever to reach 130 million rural Indians with limited access to traditional media. The campaign uses missed calls to provide entertainment content on feature phones with embedded brand advertisements.
This document is a report on mobile internet users in France in 2013. It provides demographic information about mobile users such as age, gender, education level, and occupation. It also discusses the consumption patterns of mobile users including content downloaded and attitudes towards mobile ads. Finally, it analyzes the purchasing power of mobile internet users in terms of product ownership, payment methods used, and lifestyle activities. The report was produced by Vserv.mobi and MMA to provide insights for brands, developers, and other mobile industry players.
Explore the customer relationship management role that mobile can play as part of a broader advertising campaign and the mobile operator business transition from communications services to a more holistic client service model. While it is now commonplace for billboards and television commercials to call on viewers to send a text to a short code, the growing popularity of location-based social networking services opens up the possibility of combining the mobile medium and the physical world in much more sophisticated ways
Missed targets, cost cutting and job losses. Why is journalism on life support? Who's fault is it? What can we do about it?
Some icons made by Freepik from www.flaticon.com licensed by CC 3.0 BY
India is inching closer to becoming a trillion dollar digital economy with rapidly expanding digital infrastructure and greater accessibility to technology. With 90% of India set to own a mobile phone by 2022, it comes as no surprise that mobile is the primary driver of this transformation. For the marketer, therefore, it becomes extremely crucial to gauge the depths and dynamics of the Indian mobile user. This report provides a repository of information that taps into these learnings.
The document summarizes key findings from a survey of over 3,000 mobile internet users in Vietnam. It finds that Vietnam has the highest proportion of younger users under 18 compared to other Southeast Asian countries. Nearly 3/4 of users in Vietnam are male. Over half of users downloaded a video in the past month and 1/3 said mobile ads helped them find deals nearby. Vietnamese users also have higher rates of automobile, credit card ownership and dining out compared to other Southeast Asian countries. The report aims to help brands understand this growing mobile audience in Vietnam.
This document provides a summary of key digital trends for 2014, with a focus on the rising central role of mobile devices. It discusses how:
1) Mobile devices, especially smartphones and tablets, have become the center of consumers' multi-platform lives as they spend more time on these than desktops. This will drive continued strong growth in mobile advertising spending.
2) The trend of "always on" consumers being constantly connected will increase pressure on marketers to accelerate their messaging through channels like real-time bidding to engage consumers amid competition.
3) Always being connected also means consumers are always shopping, increasing demands on retailers to enable faster, more convenient delivery options.
4) Social media continues to
1) Mobile shopping, especially via smartphones and tablets, is rising significantly and expected to account for nearly half of European online sales by 2018.
2) People are using mobile devices throughout the day for many activities, including shopping. Valuable customer groups like big spenders and high earners tend to shop in the evenings and on weekends on their mobile devices.
3) Mobile devices are influencing purchases made both online and offline. Having a strong mobile presence is important for retailers to engage customers wherever they are.
Mobile Internet Consumer Report 2013 - Latin AmericaVserv
Vserv's Mobile Internet Consumer 2013 report in association with The Mobile Marketing Association (MMA), provides audience insights for media planners & brand advertisers. It is designed to help them plan their media strategy for reaching the right target audience through Mobile Web & Apps across these fast-growing regions.
2016 Asia-Pacific Mobile Advertising Market Reportvponmkt
This document provides a summary of mobile programmatic advertising trends in Asia Pacific from January to June 2016 based on data from Vpon, a leading programmatic advertising company in Asia. Some key findings include:
- The top 3 countries (China, Indonesia, Japan) accounted for 60% of total programmatic mobile ad inventory.
- Mobile apps dominated the mobile ad market, accounting for over 50% of impressions in most countries.
- Android's mobile operating system market share was over 90% in India and Indonesia.
- Native and video ad formats grew the fastest while banner ads remained the most common format.
- Performance-based mobile ads in the gaming industry had the largest mobile ad budgets.
Mobile Internet Consumer Report 2013 - Africa Vserv
Vserv's Mobile Internet Consumer 2013 report in association with The Mobile Marketing Association (MMA), provides audience insights for media planners & brand advertisers. It is designed to help them plan their media strategy for reaching the right target audience through Mobile Web & Apps across these fast-growing regions.
Mobile Internet Consumer Report 2013 - Southeast AsiaVserv
Vserv's Mobile Internet Consumer 2013 report in association with The Mobile Marketing Association (MMA), provides audience insights for media planners & brand advertisers. It is designed to help them plan their media strategy for reaching the right target audience through Mobile Web & Apps across these fast-growing regions.
Evento AdTech & Data 2016 - The Reign of Programmatic - Joanna O'Connel - Med...IAB Brasil
The document discusses the evolution and growth of programmatic advertising. It begins with an overview of how programmatic has transformed audiences, media, intelligence, talent, and platforms in the US since the 1990s. It then discusses how these changes have benefited marketers by shifting power from publishers to advertisers, enabling true audience targeting, providing unified views of customers, and allowing for omni-channel campaigns. The document concludes by predicting that programmatic will continue growing globally and that many major brands are committing to programmatic-first strategies to improve ROI.
Print and digital combined are increasing audiences for newspapers globally, but digital revenues are not keeping pace, posing a risk for newspaper businesses and the societies they serve, the annual World Press Trends survey released on June 9th 2014 by the World Association of Newspapers and News Publishers (WAN-IFRA) revealed. Print circulation increased +2 per cent globally in 2013 from a year earlier but declined by -2 per cent over five years. Around 2.5 billion people around the world read newspapers in print and 800 million on digital platforms. Print circulation continues to rise in countries with a growing middle class and relatively low broadband penetration, but long-term structural declines in print circulation continue in mature markets as audiences shift their focus from print to digital. Circulation rose +1.45 per cent in Asia in 2013 from a year earlier and +2.56 per cent in Latin America; it fell -5.29 per cent in North America, -9.94 per cent in Australia and Oceania, -5.20 percent in Europe and -1 per cent in the Middle East and Africa.
The document discusses emerging trends in online marketing and digital media. It identifies several key trends:
1) Native advertising and sponsored content will continue to grow as a replacement for traditional interruptive ads. Brands will need campaigns that fit the style and experience of different social media platforms.
2) Devices will increasingly connect and interact wirelessly, allowing phones to control other products like TVs and cars through remote applications.
3) Both large and niche apps will see more user engagement, requiring brands to find innovative ways to reach audiences on these platforms or through partnerships.
The document provides analysis and examples for each trend, noting opportunities and challenges for brands to better engage digital consumers.
In mobi consumer-and_nectwork_research (5)Sumit Roy
Mobile users spend the most time consuming media on their mobile devices compared to other channels like TV, radio, online and newspapers. Mobile advertising influences many users' purchasing decisions and over half have clicked on mobile ads unintentionally. The majority of mobile users are comfortable with mobile advertising and notice ads on their smartphones.
Mobile devices are changing how media is consumed in Kenya. A study found that mobile web users spend over 8 hours daily on media using their devices, far surpassing time spent on TV, newspapers, radio and other traditional media. The majority of mobile users notice mobile ads and have clicked on them unintentionally or been influenced to download apps, visit websites, or make purchases. While digital goods are most commonly bought mobile, physical purchases are also growing. Mobile is emerging as a key media platform and advertising channel in Kenya.
WFA and We Are Social have been exploring the factors that define 'best practice marketing' in today’s connected age. Our conversations with more than 100 of the world’s top marketers revealed three critical factors that enable brands to become leaders in our increasingly digital world. In this presentation, we explain these factors - the new 3Ps of connected marketing - and provide examples and actionable next steps. The initiative is part of our Project Reconnect: www.project-reconnect.com
Social Media data and information, Including Asia Social Media Data. Thailand, Malaysia, Singapore, Myanmar, Cambodia, Indonesia, Philippines, Brunai, Lao and more. Get social media data usage, Facebook, twitter, instagram, Foursquare. All research and data by Zocial inc. The company very focus in Online Analytics which including ZocialEye.com - Social Media Monitoring and ZocailRank.com - Social Media Ranking services.
This document discusses visualizing data with code and provides information on tools and techniques for data visualization. It lists relevant fields like information design, data science, and cartography. It also lists example visualization tools and techniques like D3, Processing, network graphs, and mapping. Finally, it outlines a process for developing data visualizations that involves looking at the data, creating initial visualizations, asking questions, getting inspiration, refining ideas, and publishing visualizations.
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Northern Africa in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
This document outlines Seth Familian's presentation on working with big data. It discusses key concepts like what constitutes big data, popular tools for working with big data like Splunk and Segment, and techniques for building dashboards and inferring customer segments from large datasets. Specific examples are provided of automated data flows that extract, load, transform and analyze big data from various sources to generate insights and populate customized dashboards.
A snapshot of internet, social media, and mobile use in every country in the world. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
Etude "Global Mobile Media Consumption" réalisée par le InMobi.Bertrand Jonquois
Mobile devices now account for over a quarter of consumers' total daily media consumption time globally, outpacing time spent with television, personal computers, and other channels. The majority of mobile users now engage in multitasking between mobile devices and television, indicating new opportunities for advertisers to reach audiences across multiple screens. Marketers must understand evolving mobile behaviors to develop effective cross-channel strategies that leverage the personalized and contextual nature of mobile advertising.
White paper: How to be successful in Mobile AdvertisingMohamed Mahdy
This document provides an overview of mobile advertising and recommendations for running successful mobile campaigns. It discusses key mobile trends like the growth in smartphone users and time spent on mobile. The document also outlines different mobile advertising options like banners and video. Additionally, it debunks common myths about mobile advertising and provides a checklist for best practices, including developing mobile-optimized sites, apps, creative, and using data to target the right audiences.
In this project you get idea about what is Viral Marketing and how it impact on buying behavior of consumer at a same time you will get idea whether viral marketing had that much of impact in consumer so that they become impulse buyer..Please comment me whether the given information is helpful to you or not
The impact of online advertising on consumer buying behaviour towards mobile ...rahul_yadav96
This document provides an overview of a research paper on the impact of internet advertising on consumer buying behavior towards mobile phones. The paper includes 10 chapters that discuss topics such as the concept of online advertising, the growth of internet and mobile phone users in India, the objectives and scope of the research, a literature review on related topics, the research methodology, data analysis and findings, a SWOT analysis, challenges faced by the online advertising industry in India, and conclusions and recommendations. The research aims to study the effectiveness, reliability and relationship between internet advertising and purchase decisions for mobile phones. A survey was conducted of 100 respondents to collect primary data on their experiences with internet advertising.
Multi-écrans : 10 conseils pour les marqueteursPhilippe Dumont
This document discusses the growth of multi-screen viewing, where consumers watch TV and engage with a second screen like a smartphone or tablet simultaneously. It outlines three key reasons for this growth: the rise of mobile device usage, increased multi-tasking, and comfort with mobile advertising. The document also explores how marketers are leveraging multi-screen opportunities, such as driving engagement during live events, incentivizing ad interactions, and syncing TV content with mobile purchases. To succeed, marketers must understand audiences, create intuitive multi-screen experiences, maintain relevant content, and constantly engage users across devices.
The document is a student project report on internet marketing. It provides an overview of internet marketing and advertising. Some key points:
- The advent of the internet has challenged traditional advertising by allowing advertisers to reach customers without geographical barriers.
- Internet marketing involves promoting products/services over the internet, tying together creative and technical aspects. It allows lower costs to distribute information globally.
- The report will study the impact of internet on advertising from customer and advertiser perspectives through market research and data analysis. It includes sections on internet advertising trends, case studies, and conclusions.
The document is a student project report on internet marketing. It includes an introduction discussing the evolution of marketing and advertising. It then discusses internet marketing and advertising. Key points covered include the advent of the internet and how it has challenged traditional advertising, the 7 P's of internet marketing, benefits of internet marketing, types of internet advertising and trends. It also describes research conducted including objectives, methodology, findings and case studies on various companies' internet marketing strategies.
Digital markets can adopt different personalities as they evolve. Understanding each one is the key to turning media fragmentation into precise communication opportunities.
1. Mobile shopping and social media usage is increasing as consumers expect instant fulfillment. Younger generations especially rely on mobile and social platforms.
2. Big data allows new business models and Internet of Things can improve consumer experiences. Augmented and virtual reality can further integrate online and offline.
3. Cross-border e-commerce is booming in China. Quality and brand reputation are important factors for consumers. Omnichannel integration through seamless online to offline experiences is important for vendors.
Harnessing Social and Mobile to Court the Digital ConsumerCognizant
1) The document discusses how social media and mobile devices have changed consumer behavior and expectations. Consumers now research products, share opinions, and make purchases across multiple digital channels.
2) A study of 1450 consumers found that they use smartphones and social media extensively in their purchase journeys, from discovery to post-purchase. Nearly half use social media to research products and listen to other consumers' experiences.
3) Brands must adapt to this new digital landscape by engaging consumers across social media, mobile apps, and websites. They need to provide an integrated online and in-store shopping experience to meet evolving consumer demands.
mPOV3 Crafting Mobile Moments: The Union Between Creativity and AutomationPubMatic
The world is generating a near infinite supply of mobile ad impressions. U.S. consumers, alone, are estimated to collectively generate eight billion “mobile moments” per day, which means an average of 46 glances at a mobile phone per consumer every day.[1] Simply put, a “mobile moment” is that instance in which a person pulls out a mobile device to get what he or she wants, immediately and in context.
Getting the most out of a small mobile screen is far more challenging than with other platforms. The biggest challenge is that a consumer’s state of mind and intent during this ephemeral moment is far less predictable than when a consumer is on a desktop at work or on the couch watching television. In order for advertisers to serve relevant content and marketing messages on mobile devices, they need to understand these points in time and collaborate to target them more deliberately than on other platforms.
In order to successfully create these mobile moments, publishers and advertisers need to understand three key components: 1) the dynamics between mobile web and mobile app usage, 2) how consumers are spending time on their mobile devices and 3) how to use technographic data (i.e. data sourced directly from a mobile device), such as geolocation data, device ID and browser type as a substitute for cookie targeting. (More detail on this in the full report.)
PubMatic today released the third in a series of three mobile point-of-view (mPOV) studies, Crafting Mobile Moments: The Union Between Creativity and Automation, which illustrates a three-prong framework that can help publishers and advertisers collaborate on constructing a mobile moment:
Into the Mainstream: Influencer Marketing in Societyrun_frictionless
TAKUMI surveyed over 3,500 consumers, marketers, and influencers across the UK, US, and Germany to uncover the latest trends in the sector. The report ‘Into the mainstream: Influencer marketing in society’, uncovered divided opinions on what consumers want to see and what brands are willing to engage with influencers on.
https://runfrictionless.com/b2b-white-paper-service/
The document discusses digital trends in 2013 and provides insights into how consumers are using digital technologies. It notes that internet usage has increased across all age groups in the UK, with 76% of British homes now connected. Marketers are advised to focus on creating engaging mobile experiences like apps to interact with constantly connected consumers. Data from social networks and other sources can provide valuable insights about customers, but brands must balance sharing content with avoiding overwhelming users. Omnichannel marketing that provides a seamless experience across channels is an important strategy.
The document discusses a study on the impact of social media-based marketing on retailer turnover in Polokwane, South Africa. The study tested three hypotheses: 1) that digital marketing increases retailer turnover, 2) that retailers view digital marketing as a viable tool, and 3) that retailers use digital marketing. Through questionnaires, the study found that social media marketing had a positive impact on turnover and that most retailers used social networks and saw it as an effective marketing approach. The study recommends that retailers integrate social media marketing and continue using social networks to strengthen their brands online and impact turnover positively.
Mobile marketing: why you can no longer do without itmob.is.it
Top reasons and ideas for convincing your customers they need a mobile strategy and your mobile marketing services. Free and white-label presentation you can use as you want and where you want it.
Use of social media to attract and engage new customer baseIAEME Publication
This document summarizes a research article from the International Journal of Management (IJM) that examines the use of social media to attract and engage new customers. The article discusses how social media has become an important tool for marketers to promote their brands, learn about customer opinions, and build relationships. It analyzes common social media platforms used by marketers like Facebook, Twitter, and YouTube. The document also explores factors that influence online consumer behavior and purchasing decisions, like word-of-mouth recommendations. Finally, the article reviews strategies used by marketers on social media to attract new customers, such as hosting online competitions and providing customized content and offers.
A general report that looks at the communication and marketing trends happening in the market. Report covers both technology factors and consumer trends, and how these two areas are converging like never before.
The Impact Of Digital Media On The Cinema IndustryCarla Bennington
Social media has significantly impacted the news industry by allowing news to spread much more quickly as major events unfold, shortening the time it takes for stories to enter the market. However, this speed of information sharing has also introduced inaccuracies as opinions on social media can spread before facts are verified. Citizen journalism has also changed the role of audiences, who now act as constant content producers in addition to consumers of news.
Worldwide Partners surveyed its network agencies and consumer panel in October 2009 about digital trends.
Key findings: Consumers have integrated digital/mobile technologies into daily life. Facebook and texting are most popular. Mobile phones are replacing landlines and consumers expect apps for all activities. While research begins online, many still prefer shopping in stores. Privacy is important and consumers do not want ads on mobile devices. Emerging trends include growth of mobile apps, mobile video and integration of TV/video onto multiple platforms. Marketers should create transparent online customer service and optimize sites for all devices including mobile.
Understanding Online Consumer Purchase Behaviour for Varied Consumer Clusters...inventionjournals
: We are living in a digital age. The wave of digitalisation is in full swing to make its presence felt
in every sphere of life. It has not just challenged the geographical limitations narrowing the gaps between the
places that are situated faraway from each other and made the life easier with huge number of facilities but has
also influenced our attitudes and values. In such a situation, online shopping has started emerging as a popular
shopping option among urban and modernised consumers. Not all the consumers show similar trends while
using ecommerce. People of different clusters have different comfort zones as far as online shopping behaviour
is concerned. Product preferences vary with a change in demographics. Level of satisfaction is also different for
different set of consumers. Though window shopping is no longer an alien concept even for the internet
immigrants, purpose of use is certainly different for every age group. Literatures reveal that the attractive
features of the medium have tempted many researchers from time to time to throw light on lesser known areas
but there is still much to be explored. This paper is an endeavour to study about the potential of the medium to
market consumer electronics analysing in details the electronic shopping behaviour of different age groups. A
random survey has been conducted among the people of the age group of 19 – 35 (n – 100) and the samples
have been divided into four groups 19 – 22, 23 -26, 27 – 30 and 30 – 35. Reactions have been studied through
a questionnaire containing close ended questions. Analysis of data has been done through data graphs
Similar to Analysis of Social Media Marketing Impacts on Algerian Consumers : Case Study on Mobile Operators (20)
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Google Ads Vs Social Media Ads-A comparative analysis
Analysis of Social Media Marketing Impacts on Algerian Consumers : Case Study on Mobile Operators
1. Analysis of Social Media
Advertising Impacts on Algerian
Consumers : Case Study on
Mobile Operators
Presented by: M. Karym Bentebbal
Branding, Marketing and Communication Professional
Teacher at the Algerian American Management Institute
EHEC Kolea, Algiers. Mai 16, 2016 1
2. SOCIAL MEDIA ADVERTISING IMPACTS ON ALGERIAN CONSUMERS :
CASE STUDY ON MOBILE OPERATORS
I. GLOBAL STATISTICS ON SOCIAL MEDIA
2EHEC Kolea, Algiers. Mai 16, 2016
Social media statistics
For context, as of JAN 2016, total
worldwide population is 7.3 billion
The internet has 3.17 billion users
There are 2.3 billion active social
media users
91% of retail brands use 2 or more
social media channels
Internet users have an average
of 5.54 social media accounts
Social media users have risen by
176 million in the last year
1 million new active mobile social
users are added every day.
That’s 12 each second
There are 1.65 billion active
mobile social accounts globally
3. I. GLOBAL STATISTICS ON SOCIAL MEDIA
Source: we are social, 2016 Digital Yearbook
3EHEC Kolea, Algiers. Mai 16, 2016
SOCIAL MEDIA ADVERTISING IMPACTS ON ALGERIAN CONSUMERS :
CASE STUDY ON MOBILE OPERATORS
Facebook adds 500,000 new users
every day; 6 new profiles every
second
The average (mean) number of
friends is 338, and the median
(midpoint) number of friends is 200
Half of internet users who do not use
Facebook themselves live with
someone who does
There are an estimated 81 million
fake Facebook profiles
The most popular page is Facebook
for Every Phone, with 509,772,152
likes
There are 40 million active small
business Pages
But only 2 million of those businesses
pay for advertising
Google processes 100 billion
searches a month. That’s an average
of 40,000 search queries every
second
89.3% of all internet searches are
carried out by Google
Those searches are carried out
by 1.17 billion unique users
Every day, 16 to 20% of that day’s
queries have never been asked
before
Google has answered 450
billion unique queries since 2003.
More than half of Google’s searches
come from mobile devices. By 2014,
Google hadi
ndexed 30,000,000,000,000 pages of
the internet. To carry out all these
searches, Google’s data centre
uses 0.01% of worldwide electricity
300 hours of video are uploaded to
Youtube every minute
There are 3.25 billion hours of video
watched each month
More than half of YouTube views
come from mobile devices
The average mobile viewing session
lasts more than 40 minutes
The user submitted video with the
most views is “Charlie bit my finger”,
with 834,956,899 views
On average, there are 1,000,000,000
mobile video views per day
You can navigate YouTube in a total
of 76 different languages (covering
95% of the Internet population)
4. I. GLOBAL STATISTICS ON SOCIAL MEDIA
4EHEC Kolea, Algiers. Mai 16, 2016
SOCIAL MEDIA ADVERTISING IMPACTS ON ALGERIAN CONSUMERS :
CASE STUDY ON MOBILE OPERATORS
It is clear that from these statistics, marketers are faced with new challenges, one of
them being (not to say the most important) : UNDERSTANDING CUSTOMER
BEHAVIOR, and thus engaging in new relationships.
The conventional advertising approach of mass media communications aims at reaching
a broad group of customers, hoping to stimulate the few interested ones.
Decline of mass media advertising is now a reality accepted by the industry see:
CONSUMER TRUST IN TRADITIONAL ADVERTISING DECLINES IN UK, WHILE A RECOMMENDATION
FROM FRIENDS REMAINS MOST CREDIBLE NIELSEN 29-09-2015
5. I. GLOBAL STATISTICS ON SOCIAL MEDIA
5EHEC Kolea, Algiers. Mai 16, 2016
SOCIAL MEDIA ADVERTISING IMPACTS ON ALGERIAN CONSUMERS :
CASE STUDY ON MOBILE OPERATORS
With the proliferation of information received every day, more stimuli bombardments
forces individuals to be more cautious, hence filtering information and allocating
attention to what concerns us more.
Thus it is even more important for marketers to address specific customer’s concerns,
talk to customers individually or in communities.
Today, organizations need to put the customer back at the center of their business, if
they want to benefit from the opportunities provided by the social media new era. Thus,
marketers need to understand the changes that are occurring in customers
behavior.
6. II. SOCIAL MEDIA
6EHEC Kolea, Algiers. Mai 16, 2016
SOCIAL MEDIA ADVERTISING IMPACTS ON ALGERIAN CONSUMERS :
CASE STUDY ON MOBILE OPERATORS
A. Definition
Beside any definition found on the Internet, we acknowledge that:
“Social Media has created a new landscape in supporting the
socialization of information (Solis 2007)”.
In summary, we recognize three factors of Social Media:
Facilitate and enhance communication flow between always more people
Spread useful information with potentially large online audiences
Conversation on media locally but with a global impact
7. II. SOCIAL MEDIA
7EHEC Kolea, Algiers. Mai 16, 2016
SOCIAL MEDIA ADVERTISING IMPACTS ON ALGERIAN CONSUMERS :
CASE STUDY ON MOBILE OPERATORS
B. Types of Social Media
We can identify 5 different categories of social media outlets:
1) Social Networking Sites, 2) Social News, 3) Media Sharing, 4) Blogs, 5)
Microblogging.
In Algeria, Facebook totalize more than 7.8 M users in 2015. Algerians are not using Twitter
(38 000 users) very much and they prefer YouTube when it comes to Media Sharing
platforms. With the introduction of the 3G bandwidth, mobile operators have provided low-
price to free access to Facebook in an attempt to increase their data-users market share.
C. Social Media Marketing
It refers as leveraging the “social” through “media interaction” to “market” offers
8. II. SOCIAL MEDIA
8EHEC Kolea, Algiers. Mai 16, 2016
SOCIAL MEDIA ADVERTISING IMPACTS ON ALGERIAN CONSUMERS :
CASE STUDY ON MOBILE OPERATORS
C. Social Media Marketing
Defined as leveraging the “social” through “media interaction” to “market” offers.
In summary, Social Media is a Marketing tool that:
Empowers individuals and businesses to promote their business to a wide audience
Is more efficient than traditional advertising in reaching specific target audience
Transforms marketers from broadcaster of information to aggregator of consumers
and communities
The web should not be considered as an ordinary advertising channel but rather as a
place where marketers can listen and respond to consumers’ communities, promote
relevant content and optimize the formed relationships.
9. III. CONSUMER DECISION MAKING PROCESS
9EHEC Kolea, Algiers. Mai 16, 2016
SOCIAL MEDIA ADVERTISING IMPACTS ON ALGERIAN CONSUMERS :
CASE STUDY ON MOBILE OPERATORS
Consumer Behavior is wide in scope and breadth; such study requires the collection of a
vast amount and data to inspect. Instead, and to narrow the scope of this presentation, the
focus today will be on understanding the Consumer Decision Making Process which
associates social media and advertising.
From the trigger of an advertisement, to the active evaluation phase up to the moment of
purchase, the various steps in the process will derive meaning on how customers engage
with digital content on social media, the internet and on mobile phones.
Ultimately, marketers will identify the pitfalls and opportunities linked with the new marketing
world.
10. III. CONSUMER DECISION MAKING PROCESS
10EHEC Kolea, Algiers. Mai 16, 2016
SOCIAL MEDIA ADVERTISING IMPACTS ON ALGERIAN CONSUMERS :
CASE STUDY ON MOBILE OPERATORS
Marketing goal is to reach customers at the moment that most influence the purchase
decision:
e.g. : High Definition and XL TV sets in retail space to influence customers
e.g. : Amazon recommendations to customers logged-in and ready to purchase
Marketing goal is to reach customers at the moment that
most influence the purchase decision.
11. III. CONSUMER DECISION MAKING PROCESS
11EHEC Kolea, Algiers. Mai 16, 2016
SOCIAL MEDIA ADVERTISING IMPACTS ON ALGERIAN CONSUMERS :
CASE STUDY ON MOBILE OPERATORS
Consumer Behavior Model (Engel, Kollat and Blackwell EKB. 1978)
12. III. CONSUMER DECISION MAKING PROCESS
12EHEC Kolea, Algiers. Mai 16, 2016
SOCIAL MEDIA ADVERTISING IMPACTS ON ALGERIAN CONSUMERS :
CASE STUDY ON MOBILE OPERATORS
To summarize the Consumer Decision Making Process:
(1) Trigger of impulse to buy because consumer identifies a need; the trigger comes from
internal or external sources i.e. media ads, family and friends
(2) Recalls brands from own experience; accumulated brand impressions shape the initial
consideration - Thus marketing claim or promise should be strongly penetrative
(3) Filters messages received, consumer narrows down options and search for information
to validate choices; Evaluation of P&S to lead to final choice
(4) Purchases P&S, experience and influence can reinitialize the process
(5) Post Purchase Decision: “Should I keep or trash that brand?”
13. III. CONSUMER DECISION MAKING PROCESS
13EHEC Kolea, Algiers. Mai 16, 2016
SOCIAL MEDIA ADVERTISING IMPACTS ON ALGERIAN CONSUMERS :
CASE STUDY ON MOBILE OPERATORS
What is wrong today with this model?
14. III. CONSUMER DECISION MAKING PROCESS
14EHEC Kolea, Algiers. Mai 16, 2016
SOCIAL MEDIA ADVERTISING IMPACTS ON ALGERIAN CONSUMERS :
CASE STUDY ON MOBILE OPERATORS
The TRADITIONAL FUNNEL is a linear
Adapted to a One-Way-Communication Process
Marketer push marketing efforts at each step to influence behavior
Fail to capture all the touch points resulting from consumer interactions on digital
channels
Consumer are getting more clever
Not adapted to the increase in products and options
It is not looking at the Consumer Decision Journey as a whole.
The way consumers make buying decisions changes, resulting in a new approach
15. III. CONSUMER DECISION MAKING PROCESS
15EHEC Kolea, Algiers. Mai 16, 2016
SOCIAL MEDIA ADVERTISING IMPACTS ON ALGERIAN CONSUMERS :
CASE STUDY ON MOBILE OPERATORS
McKinsey circular journey model :
CUSTOMER DECISION JOURNEY
1. The Initial Consideration
2. The Active Consideration
3. The Closure
4. The Post Purchase Experience
16. III. CONSUMER DECISION MAKING PROCESS
16EHEC Kolea, Algiers. Mai 16, 2016
SOCIAL MEDIA ADVERTISING IMPACTS ON ALGERIAN CONSUMERS :
CASE STUDY ON MOBILE OPERATORS
Now Let’s take a look at the Algerian Consumer
Decision Journey
17. III. CONSUMER DECISION MAKING PROCESS
17EHEC Kolea, Algiers. Mai 16, 2016
SOCIAL MEDIA ADVERTISING IMPACTS ON ALGERIAN CONSUMERS :
CASE STUDY ON MOBILE OPERATORS
TRIGGER PHASE
Consumer sees an advertisement on TV, or realizes the need for a good
bargain prepaid offer and 3G. TV AD
The Consumer: “… Good, I need to make calls and
connect with my friends on social networks; now this
sounds like a good deal! Let’s investigate that
offer...And find out if a better deal is to be found with
other operators…”
18. III. CONSUMER DECISION MAKING PROCESS
18EHEC Kolea, Algiers. Mai 16, 2016
SOCIAL MEDIA ADVERTISING IMPACTS ON ALGERIAN CONSUMERS :
CASE STUDY ON MOBILE OPERATORS
INITIAL CONSIDERATION
The consumer has already subscribed to a post paid plan with operator X.
However he wants the best possible rate plan to make calls, surf the web
and stay connected with friends and family on Facebook, watch videos on
Youtube and send text messages and chat on messenger. He knows other
mobile operators have similar offers so he decides to find out more. (End of
stage 1: Initial Consideration).
19. III. CONSUMER DECISION MAKING PROCESS
19EHEC Kolea, Algiers. Mai 16, 2016
SOCIAL MEDIA ADVERTISING IMPACTS ON ALGERIAN CONSUMERS :
CASE STUDY ON MOBILE OPERATORS
INITIAL CONSIDERATION
20. III. CONSUMER DECISION MAKING PROCESS
20EHEC Kolea, Algiers. Mai 16, 2016
SOCIAL MEDIA ADVERTISING IMPACTS ON ALGERIAN CONSUMERS :
CASE STUDY ON MOBILE OPERATORS
INITIAL CONSIDERATION – 1st change: Consumer may add brands at a later
stage.
Brand awareness matters: brands set in the initial-consideration CAN BE UP TO THREE TIME
more likely to be in the final phase of the consumer journey.
In some industries like skin care or electronics, the study shows that automobile shoppers
added 2.2 brands in the initial-consideration set to their initial set of 3.8.
Social media plays an active role at this phase of the CDJ. The change in consumer behavior
offers an opportunity for less prominent brands to compete. Brands under consideration can no
longer take the status for granted (McKinsey Report – The consumer decision journey.)
21. III. CONSUMER DECISION MAKING PROCESS
21EHEC Kolea, Algiers. Mai 16, 2016
SOCIAL MEDIA ADVERTISING IMPACTS ON ALGERIAN CONSUMERS :
CASE STUDY ON MOBILE OPERATORS
ACTIVE EVALUATION – 2nd change: customer PULL information
The customer now has the option to browse social media platforms and learn about the
new offer. He can read the comments posted by other customers on Facebook and make
his mind without going to an operator retail shop. Social media is becoming influential in
Algeria, because it could be perceived as non authoritative.
After reading reviews and comments, the consumer sets for a new plan with a competitor
that offers internet access and free social media for 20% less than his current operator; he
is happy and plans to use the extra-saving to subscribe to another bonus plan for voice and
sms. (End of stage 2: Active Evaluation).
22. III. CONSUMER DECISION MAKING PROCESS
22EHEC Kolea, Algiers. Mai 16, 2016
SOCIAL MEDIA ADVERTISING IMPACTS ON ALGERIAN CONSUMERS :
CASE STUDY ON MOBILE OPERATORS
ACTIVE EVALUATION – 2nd change: customer PULL information
Marketers drive promotion by pushing traditional and direct marketing, sponsorships and
other channels. At each point in the CDM (traditional funnel) marketers attempt to “push”
and promote to a large audience, hoping to reach the few interested through a process that
lacks in precision and effectiveness.
Customers today are reaching out to marketers. This is the second profound change in
behavior:
They “pull information from social media platform”, learn from resources on the
internet, trust Word-of-Mouth both online and offline and recommendations from friends and
family, as well as in-store interactions and recollection of previous experiences.
Marketers need to influence consumer-driven touch points
23. III. CONSUMER DECISION MAKING PROCESS
23EHEC Kolea, Algiers. Mai 16, 2016
SOCIAL MEDIA ADVERTISING IMPACTS ON ALGERIAN CONSUMERS :
CASE STUDY ON MOBILE OPERATORS
ACTIVE EVALUATION
Consumers are taking advantage of technology, hence
have more control to check, add or remove brands and
evaluate options.
Brand selection expands, rather than narrow as
consumers seek information. In our example, the
consumer may discover other benefits associated with
another brand and this may alter the journey towards
purchasing.
Unique opportunity for marketers to reach “The Right
Consumer”, thus SM can bridge new relations by offering
targeted and relevant content to influence consumer
choice.
24. III. CONSUMER DECISION MAKING PROCESS
24EHEC Kolea, Algiers. Mai 16, 2016
SOCIAL MEDIA ADVERTISING IMPACTS ON ALGERIAN CONSUMERS :
CASE STUDY ON MOBILE OPERATORS
ACTIVE EVALUATION
McKinsey research found that 2/3 of the touch points
during this phase involve consumer-marketing driven
activities and word-of-mouth recommendations from F&F,
as well as in-store interactions and past experiences
recollections. Company driven marketing account for 1/3
of the active evaluation phase.
“The Algerian consumer has now the possibility to
learn about new offers, by accessing a wide range of
information available on the Internet and social
media, thus making new decisions and changing
initial brand consideration along his purchasing
journey”.
25. III. CONSUMER DECISION MAKING PROCESS
25EHEC Kolea, Algiers. Mai 16, 2016
SOCIAL MEDIA ADVERTISING IMPACTS ON ALGERIAN CONSUMERS :
CASE STUDY ON MOBILE OPERATORS
PURCHASE AND LOYALTY LOOP
Post purchase experience shape consumer’s
opinion for subsequent decision in any category,
making the journey an ongoing cycle.
After purchasing an offer, DZ telecom
consumers are seeking for support or additional
information about their offer on the operator’s
Facebook or tweeter page.
This touch point in the CDJ was unthinkable
before; it provides an opportunity to turn
consumers into loyalists and brand promoters.
26. III. CONSUMER DECISION MAKING PROCESS
26EHEC Kolea, Algiers. Mai 16, 2016
SOCIAL MEDIA ADVERTISING IMPACTS ON ALGERIAN CONSUMERS :
CASE STUDY ON MOBILE OPERATORS
PURCHASE AND LOYALTY LOOP
There are two kinds of consumers: passive and
active Loyalists. It is then possible to convert
passive Loyalists to adopt another brand.
Social Media is now providing a context in which
a brand can give consumer’s reasons to switch,
not excuse to stay: optimizing the relevant touch
points is a marketer’s priority.
Telco should try to focus efforts on expanding
their active Loyalists base. Hence, budget
should be allocated to this relevant touch point.
27. III. CONSUMER DECISION MAKING PROCESS
27EHEC Kolea, Algiers. Mai 16, 2016
SOCIAL MEDIA ADVERTISING IMPACTS ON ALGERIAN CONSUMERS :
CASE STUDY ON MOBILE OPERATORS
Key Learnings:
Telecom brands are not leveraging the full strength of social media. They are fighting the battle
for ATTENTION, allocating most of their marketing budget to the initial consideration.
They are fighting the wrong battle: consumers are looking for the best options in a saturated
market. That means they are searching, evaluating, seeking recommendations, reading and
posting comments on social media.
In a market where consumers are multi-SIMers, it is possible to provide a reason to switch by
allocating budget on new touch points.
Looking at the traditional marketing funnel’s front and back end, marketers are missing
opportunities to optimize the most important touch points of the CDJ, and to target the right
consumer at the right moment.
28. III. CONSUMER DECISION MAKING PROCESS
28EHEC Kolea, Algiers. Mai 16, 2016
SOCIAL MEDIA ADVERTISING IMPACTS ON ALGERIAN CONSUMERS :
CASE STUDY ON MOBILE OPERATORS
Key Learnings:
“They are fighting the
battle for attention,
allocating most of their
marketing budget to the
initial consideration
phase”.
29. III. CONSUMER DECISION MAKING PROCESS
29EHEC Kolea, Algiers. Mai 16, 2016
SOCIAL MEDIA ADVERTISING IMPACTS ON ALGERIAN CONSUMERS :
CASE STUDY ON MOBILE OPERATORS
Key Learnings:
DZ Telecom marketers should develop a deep knowledge of how consumers make
decisions.
The marketing efforts may need to change direction, from advertising on the initial
consideration phase to developing internet and social media content that will help
consumers gain a better understanding of the brand and offer during the active
evaluation.
Consumer driven marketing implies that consumers are pulling content therefore
marketers should provide them with information, support and experience they want to
reach decisions.
Algerian Mobile Operators may need to retool their loyalty program and focus on active
30. III. CONSUMER DECISION MAKING PROCESS
30EHEC Kolea, Algiers. Mai 16, 2016
SOCIAL MEDIA ADVERTISING IMPACTS ON ALGERIAN CONSUMERS :
CASE STUDY ON MOBILE OPERATORS
Key Learnings “The Algerian mobile
communication consumer decision
journey will increase in complexity,
therefore organizations need to
redistribute marketing budget
along the new pathway, identifying
customer touch points to
leverage”.
“This implies understanding and
measuring consumer behavior and
attitudes, brand performance and
marketing expenditure through the
entire process”.
31. III. CONSUMER DECISION MAKING PROCESS
31EHEC Kolea, Algiers. Mai 16, 2016
SOCIAL MEDIA ADVERTISING IMPACTS ON ALGERIAN CONSUMERS :
CASE STUDY ON MOBILE OPERATORS
…That’s it for today!
Thank you for your interest
32. III. CONSUMER DECISION MAKING PROCESS
32EHEC Kolea, Algiers. Mai 16, 2016
SOCIAL MEDIA ADVERTISING IMPACTS ON ALGERIAN CONSUMERS :
CASE STUDY ON MOBILE OPERATORS
Resources:
http://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/the-consumer-decision-journey
http://www.digitaltonto.com/2014/mass-personalization-is-coming-are-we-ready-for-it/
http://www.forbes.com/sites/gregsatell/2015/10/12/marketers-need-to-drastically-rethink-the-customer-decision-
journey/#10163aef3f28
http://www.mckinsey.com/business%20functions/marketing%20and%20sales/our%20insights/demystifying%20soc
ial%20media