Domino's implemented new technology systems to improve its business processes and customer service. It overhauled its point-of-sale system with Pulse, which streamlined operations and improved customer data collection. Domino's then launched an online ordering system featuring Pizza Tracker, allowing customers to customize and track their orders. These systems enhanced Domino's competitive edge by automating processes and supporting innovation.

1. DOMINO’S SIZZLES
WITH PIZZA TRACKER
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2. Prepared By
Md Samsuddoha Sams
Institute of Information Technology
University of Dhaka
Sams.iitdu@gmail.com
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3. Contents
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Overview of Case Study
History
Pizza Business
Technology
MIS
Interactive session (Q&A)
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4. Overview of Case Study
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Home delivery pizza chain
Innovation in business
TPS-Pizza Tracker
Foundation and progress
Competitors- Pizza Hut, Papa John’s, Little
Caesar
• Point of sale system, In 2003 Pulse
• Pulse Of evolution
• Pizza Hut, Papa John’s also have online
ordering system
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5. HISTORY
• Founded in 1960 by Tom Monaghan.
• Second-largest Pizza chain in the United
States.
• about 9,000 stores located in all 50 U.S
states and franchised stores in 60
countries.
• Approximately 180,000 worldwide
franchise and corporate team members
located in over 70 markets
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6. MARKET STRATEGIES
Vision
Number 1 in pizza
Number 1 in people
Mission
Sell more pizza, have more fun
Goal
Customer for life
Increase no customer
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7. Why feel to Change
• Innovate to their business strategies
• Overhauling its in store Transaction
processing System
• Providing other useful services (e.g Pizza
Tracker)
• Improving ingredients and freshness
• In 2009 , domino’s had $1.5 billion sales and
earned $80 million in profit
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8. Technology
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Point-of-sale System
Pulse
Pulse Evolution
Pizza Tracker
Online polling System
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9. Point of sale System
• Captures purchase and payment data at a
physical location
• Goods and Services are bought and sold
• Computer, automated cash registers, scanners
or other digital devices
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10. Pulse
• Which improve customer service, reduced
mistakes, shorter training times
• Pulse performs some functions touch screen interface
 maintaining sales figures
 Compiling customer information
Delivery driver routing system
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11. Pulse Evolution
• Use thin-client model
• Collect data and send them over the internet
• State of the art online ordering system which
includes pizza tracker
• Allows customers to watch a simulated
photographic version
• Customize pizza size, sauces and toppings
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12. Pizza Tracker
• Displays a horizontal bar that tracks an
order’s progress graphically
• Available on all online & mobile ordering
systems
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13. Pizza Tracker
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14. MIS
• Processing Support System
– Point-of-sale system
• Management information system
– Pulse
• Decision Support System
– Online polling system
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15. Q&A
• Question # 1:
What kinds of systems are described in this
case? Identify and describe the business
processes each supports. Describe the
inputs, processes, and outputs of these
systems.
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16. #Answer:
systems described in this case are:
* Transaction processing system (TPS)
* Pizza tracker
* Pulse
* Pulse evolution
(i): Thick client model
(ii): Thin client model
* Online polling system
* Online ordering system
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17. • Inputs: customer orders that describe the type
of pizza crust, pizza ingredients and
toppings, side orders, and delivery location
data
• Processes: data updates the system's database.
transaction data from the TPS are summarized
and presented in reports and analyze data
• Outputs: the number of pizza and side orders
sold, cost numbers for ingredients, delivery
information, customer information
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18. • Question #2:
How do these systems help Domino’s improve
its business performance?
#Answer:
• Provides efficient management function
• Pulse improved customer service, reduced
mistakes, shorter training times
• working to cut costs and increase customer
satisfaction.
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19. • Question#3:
How did the online pizza ordering system
improve the process of ordering a Domino's
pizza?
#Answer: Domino’s rolled out its state-of-the
art online ordering system, which includes Pizza
Tracker.
• allows customers to watch a simulated
photographic version
• pizza as they customize its size, sauces, and
toppings
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20. • The image changes with each change a
customer makes
• Ordering progress can be viewed by pizza
tracker
• Pizza Tracker displays a horizontal bar that
tracks an order’s progress graphically
• In 2010, Domino’s introduced an online
polling system to continuously upload
information from local stores.
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21. • Question #4: How effective are these systems in
giving Domino's a competitive edge? Explain
your answer.
#Answer: The company's improved business
processes are becoming a source of competitive
strength.
• systems enable the company to innovate and
execute its operations more quickly than its rivals
• business processes are automated which changes
the flow of information and makes it possible for
more people to access and share information.
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22. • The technology is also supporting new
business models like the online pizza ordering
system.
• Pizza Hut and Papa John's have online
ordering capabilities, they lack the Pizza
Tracker technology
• almost 20% of all of Domino’s orders, which
is up from less than 15% in 2008.
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23. Questions?

24. THANK YOU
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