The internet has revolutionized how people access and share information. Early concepts of a globally interconnected network date back to the 1960s, but it was not until the 1990s that the World Wide Web allowed general users to easily search for and access information online. Since then, internet access and speeds have increased dramatically worldwide. Today smartphones are the most popular way to access the internet, and people rely on search engines like Google to find information. Online shopping and video streaming have also grown enormously. The internet continues to change how people interact and do business in profound ways.
http://blogs.sap.com/innovation/ - Business Innovation is the key ingredient for growth in the future of business. Changes in technology, new customer expectations, a re-defined contract between employees and employers, strained resources, and business and social networks are requiring businesses to become insight-driven businesses.
In this presentation, we have gathered 99 facts that represent the changes taking place in the world today. Each facts represents a key insight and suggests where we need to focus and change to become viable, sustainable and growing future businesses.
Having participated in both SXSW and Cannes Lions Innovation festival this year, we've uncovered lots of insights on the current communications climate and have put together 9 trends which should serve as guidance for the areas to focus on in 2016.
This is the fifteenth in a series of presentations using statistics and stories to show how the media world is evolving from day to day.
By Dan Calladine - Aegis Media
dan[dot]calladine[at]aemedia[dot]com
Each year, Mary Meeker unveils her fascinating Internet Trends presentation. And each year, her insights are inestimable and eagerly awaited.
But each year, I have a problem with her slides. As a presentation designer, I find them rough and busy. To the point it makes them hard to understand.
So this year, here’s my humble attempt at redesigning them !
This is an abridged version of the 124-page report. Go to JWTIntelligence.com/trendletters to see the full report, including recommendations for brands
JWT’s third annual report on trends in the mobile sphere spotlights key themes that came out of this year’s Mobile World Congress, Consumer Electronics Show and South by Southwest Interactive, and builds on trends spotlighted in previous reports. The report covers significant drivers and manifestations of these developments, and their implications for brands. “10 Mobile Trends for 2014 and Beyond” is based around on-the-ground research at the MWC in Barcelona and SXSW in Austin, as well as desk research and insights gleaned from interviews with several mobile experts and influencers.
http://blogs.sap.com/innovation/ - Business Innovation is the key ingredient for growth in the future of business. Changes in technology, new customer expectations, a re-defined contract between employees and employers, strained resources, and business and social networks are requiring businesses to become insight-driven businesses.
In this presentation, we have gathered 99 facts that represent the changes taking place in the world today. Each facts represents a key insight and suggests where we need to focus and change to become viable, sustainable and growing future businesses.
Having participated in both SXSW and Cannes Lions Innovation festival this year, we've uncovered lots of insights on the current communications climate and have put together 9 trends which should serve as guidance for the areas to focus on in 2016.
This is the fifteenth in a series of presentations using statistics and stories to show how the media world is evolving from day to day.
By Dan Calladine - Aegis Media
dan[dot]calladine[at]aemedia[dot]com
Each year, Mary Meeker unveils her fascinating Internet Trends presentation. And each year, her insights are inestimable and eagerly awaited.
But each year, I have a problem with her slides. As a presentation designer, I find them rough and busy. To the point it makes them hard to understand.
So this year, here’s my humble attempt at redesigning them !
This is an abridged version of the 124-page report. Go to JWTIntelligence.com/trendletters to see the full report, including recommendations for brands
JWT’s third annual report on trends in the mobile sphere spotlights key themes that came out of this year’s Mobile World Congress, Consumer Electronics Show and South by Southwest Interactive, and builds on trends spotlighted in previous reports. The report covers significant drivers and manifestations of these developments, and their implications for brands. “10 Mobile Trends for 2014 and Beyond” is based around on-the-ground research at the MWC in Barcelona and SXSW in Austin, as well as desk research and insights gleaned from interviews with several mobile experts and influencers.
MTM - 2021 Seminar - Bright Side of Technology - Feb 2021SamuelWarner9
With lockdown shaping much of our experience in 2020 - and having a continued impact into 2021, the role of digital tools and platforms has never been more prominent. As a result, our relationship with technology - how we use it, and how we feel about it (or perhaps more importantly, how it makes us feel) is undergoing a transformation. The same digital platforms and devices we have told ourselves to detox from have become the only means of keeping in touch with others, providing us with endless entertainment and offering us community.
As we kick into 2021, we ask how brands can adapt to these changes, reaching out to displaced, remote consumers and meeting their expectation of a more positive role of tech.
You aren't on Gab? Part 1 - the interview | Learn as I Learn - Digital Marke...Clayton Carroll
In September I wrote about the new social network Gab (www.gab.ai).
.
To follow-up on my initial blog, Gab: A First-in Social Network Opportunity, I conducted an email interview with their chief communications officer and also found some web stats to see if they had grown.
.
This is part one, where I focus on the data I found and an interview. Part two (next week), will look at what all this means for you and your business.
.
You might not have heard of the social network Gab since it is less than 6 months old but it is something that every business should take seriously: http://buff.ly/2jcLrdK
.
Gab, which is very similar to Twitter, grew from nothing in August 2016 to almost 4 million website hits in December 2016, which ranks it in the top 99.99% of websites in the world. Also, with 100,000 users and 200,000 more on wait lists in December 2016, any business can join Gab now and enjoy a first-mover advantage in their niche.
This year VCCP once again attended SXSW in Austin looking to keep our finger on the pulse of the changing digital spaces and be inspired to the latest Interactive trends and technologies that will be shaping 2015!
We have pulled together the 6 Key trends we spotted at this years show and written up a bite size trend report on what you need to know!
How to Make Wearable Tech that People Won't Want to Take Off #OgilvyMWCOgilvy
By all accounts, 2014 is the year of the wearables. At CES in Las Vegas last month, wearables stole the show with the roll-out a slew of new devices alongside updates to existing ones. Wearables are being featured prominently at Mobile World Congress, happening now in Barcelona, with both Sony and Huawei unveiling their new wearable devices on day one of the show. SXSW Interactive will jump into the wearables fray next week in Austin, with sessions dedicated to the future of wearable technology and giving a platform to early stage technology startups to pitch their wearable products. Enthusiasm for wearable technology is growing, and technological capability is growing along with it. Longevity, however, will hinge on consumer adoption.
This is a document put together by Paul Gilbert, Digital Director at OMD Sydney, it takes a look at the growing trend for visually driven social communication - know as the image powered social web- brought about by mobile devices, and the effect this is having the publisher landscape and how brands communicate and reflect this trend.
As is fitting, it's very visually led but the story should be clear. It was put together for a Telcos client, hence the focus on tech brands in the case studies, and certain sections have been amended to avoid client confidentiality issues. Enjoy
The world is recovering from the pandemic and adapting to new ways of life, both in changed habits and behaviours, but also new rules for businesses to navigate to continue to prosper.
Necessity is the mother of invention. Times of crisis and recession have been, in retrospect, times of enormous opportunity and innovation, and times of growth for those who make the right decisions.
Technologies and ways of working that might have seemed an interesting experiment in other times have become essential.
In this report we look at three megatrends that are helping to define the recovery, each with smaller manifestations or sub-trends, with major implications for brands.
Marketers are starting to use the second screen (smartphones, tablets, PCs) to complement the first screen (TV). While it’s still early days—with tactics so far ranging from basic to innovative—this report highlights the potential here for brands, with examples to illustrate.
With thousands of sessions, a packed exhibit hall floor, hundreds of party and networking opportunities, and dozens of ancillary activities, this year’s SXSW Interactive, which took place March 7-11 in Austin, Texas, was a place ripe for curiosity and exploration. To paraphrase one panelist: SXSW is a living, breathing manifestation of the Internet and culture.
This report highlights 10 overriding themes from the 21st annual festival, based on on-the-ground reporting, input from JWT and Digitaria colleagues in attendance and secondary research.
Digital technology has impacted the lives of consumers and businesses around the world. With access to
the internet and the lowering cost of smart devices, audiences use the internet to improve their daily
lives. In this connected world, access to information is seen as a necessity rather than a convenience
MTM - 2021 Seminar - Bright Side of Technology - Feb 2021SamuelWarner9
With lockdown shaping much of our experience in 2020 - and having a continued impact into 2021, the role of digital tools and platforms has never been more prominent. As a result, our relationship with technology - how we use it, and how we feel about it (or perhaps more importantly, how it makes us feel) is undergoing a transformation. The same digital platforms and devices we have told ourselves to detox from have become the only means of keeping in touch with others, providing us with endless entertainment and offering us community.
As we kick into 2021, we ask how brands can adapt to these changes, reaching out to displaced, remote consumers and meeting their expectation of a more positive role of tech.
You aren't on Gab? Part 1 - the interview | Learn as I Learn - Digital Marke...Clayton Carroll
In September I wrote about the new social network Gab (www.gab.ai).
.
To follow-up on my initial blog, Gab: A First-in Social Network Opportunity, I conducted an email interview with their chief communications officer and also found some web stats to see if they had grown.
.
This is part one, where I focus on the data I found and an interview. Part two (next week), will look at what all this means for you and your business.
.
You might not have heard of the social network Gab since it is less than 6 months old but it is something that every business should take seriously: http://buff.ly/2jcLrdK
.
Gab, which is very similar to Twitter, grew from nothing in August 2016 to almost 4 million website hits in December 2016, which ranks it in the top 99.99% of websites in the world. Also, with 100,000 users and 200,000 more on wait lists in December 2016, any business can join Gab now and enjoy a first-mover advantage in their niche.
This year VCCP once again attended SXSW in Austin looking to keep our finger on the pulse of the changing digital spaces and be inspired to the latest Interactive trends and technologies that will be shaping 2015!
We have pulled together the 6 Key trends we spotted at this years show and written up a bite size trend report on what you need to know!
How to Make Wearable Tech that People Won't Want to Take Off #OgilvyMWCOgilvy
By all accounts, 2014 is the year of the wearables. At CES in Las Vegas last month, wearables stole the show with the roll-out a slew of new devices alongside updates to existing ones. Wearables are being featured prominently at Mobile World Congress, happening now in Barcelona, with both Sony and Huawei unveiling their new wearable devices on day one of the show. SXSW Interactive will jump into the wearables fray next week in Austin, with sessions dedicated to the future of wearable technology and giving a platform to early stage technology startups to pitch their wearable products. Enthusiasm for wearable technology is growing, and technological capability is growing along with it. Longevity, however, will hinge on consumer adoption.
This is a document put together by Paul Gilbert, Digital Director at OMD Sydney, it takes a look at the growing trend for visually driven social communication - know as the image powered social web- brought about by mobile devices, and the effect this is having the publisher landscape and how brands communicate and reflect this trend.
As is fitting, it's very visually led but the story should be clear. It was put together for a Telcos client, hence the focus on tech brands in the case studies, and certain sections have been amended to avoid client confidentiality issues. Enjoy
The world is recovering from the pandemic and adapting to new ways of life, both in changed habits and behaviours, but also new rules for businesses to navigate to continue to prosper.
Necessity is the mother of invention. Times of crisis and recession have been, in retrospect, times of enormous opportunity and innovation, and times of growth for those who make the right decisions.
Technologies and ways of working that might have seemed an interesting experiment in other times have become essential.
In this report we look at three megatrends that are helping to define the recovery, each with smaller manifestations or sub-trends, with major implications for brands.
Marketers are starting to use the second screen (smartphones, tablets, PCs) to complement the first screen (TV). While it’s still early days—with tactics so far ranging from basic to innovative—this report highlights the potential here for brands, with examples to illustrate.
With thousands of sessions, a packed exhibit hall floor, hundreds of party and networking opportunities, and dozens of ancillary activities, this year’s SXSW Interactive, which took place March 7-11 in Austin, Texas, was a place ripe for curiosity and exploration. To paraphrase one panelist: SXSW is a living, breathing manifestation of the Internet and culture.
This report highlights 10 overriding themes from the 21st annual festival, based on on-the-ground reporting, input from JWT and Digitaria colleagues in attendance and secondary research.
Digital technology has impacted the lives of consumers and businesses around the world. With access to
the internet and the lowering cost of smart devices, audiences use the internet to improve their daily
lives. In this connected world, access to information is seen as a necessity rather than a convenience
A quick presentation exploring how the internet has revolutionised the communication systems and technology worldwide. Talking through how accessing the internet has changed over time, with new and improved network systems and how consumer trends have adapted to the growing technology of todays world. Safe to say the world cannot survive without the internet.
A brief overview of bow how the internet has changed over the years, and the impact that it has on the lives of consumers. Created as part of my digital marketing course with the British Academy of Digital Marketing.
A brief presentation providing an outline of how recent evolvement has impacted modern technology, and by extension, individuals' habits. These habits can then provide more platforms for businesses to market their brand as well as the products and services that they provide.
We have seen changes in technology that we could never have imagined. In this slideshow, I am going to show the various areas that consumers use technology and the impact that this technology has had on our lives as consumers and businesses.
To read more on this subject and watch a video presentation, please follow this link: https://bit.ly/3lKQMIA
The internet has impacted our everyday lives massively even though we may not see it. It has become such a part of our life that when we cannot access it, we feel like we are missing something. We rely on it to communicate with friends and family, searching up bits of information, shopping or even just streaming content.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
2. The first recorded description of the social interaction that could be enabled through networking was a
series of memos written by J.C.R. Licklider in August 1962, discussing his “Galactic Network” concept.
He envisioned a globally interconnected set of computers through which everyone could quickly access
data and programs from any site. In spirit the concept was very much like the Internet we use today
(Internet Society, 1997).
Figure 1: Early sketch of Arpanet. We see 4 computer network nodes connected.
Alex Mckenzie (n.d.)
Introduction
3. In 2020, 96% of households in Great Britain had Internet access, up from 93% in 2019 and 57% in
2006 when comparable records began (Office for National Statistics, 2020).
Before the invention of the World Wide Web, accomplishing anything was a real chore. Information on
the Internet was difficult to search for, and almost impossibly dense. In 1993 the first web page was
created by Tim Berners-Lee from then on, the Internet was open to anyone.
Figure 2: In this image we can see the speed of the Internet overtime. From the speed of an
ant in 1994 to the speed of international space station in 2015.
Ncta (2016)
How has the
access to the
internet
changed
4. Most information is found on the Internet by utilizing search engines. A search engine is a web service
that uses web robots to query millions of pages on the Internet (Computer Hope, 2020).
The most used search engine globally is Google, with over 75% of the market share. YouTube and
Amazon follow in second and third place respectively (Dave Davies, 2018).
Figure 4: Top Google searches of 2020. We can see translate and social networks take the top
places.
Semrush (2020)
How do we
search for
information
5. In 2020, significantly more people identified smartphones as their most important device for accessing
the Internet, in the United Kingdom.
Laptops were second with 16% of people using them to access the Internet, followed by 12% of tablet
users (Statista, 2020).
Figure 3: Devices used to access the internet in the UK in 2020. S. O’Dea (2020)
Which digital
devices we use
6. The Internet has changed the way we shop. Even those of us who do not regularly buy online use
search online for prices, product specifications and availability before heading to the high street.
Retailers in the UK recognise that the internet is transforming the way that customers shop, re-shaping
the high street as a result. Many of us now shop from our homes and on the move unrestricted by store
opening times (Open Learn, 2019).
Figure 5: This chart shows that clothing was the most bought items online with 55% share,
followed by food deliveries 32%, and printed books/magazines 29%
Statista (2020)
What do we
buy online
7. Lockdown measures enforced due to the Covid-19 pandemic brought about a surge in TV watching and
online streaming, according to media watchdog Ofcom.
Its annual study into UK media habits suggested adults spent 40% of their waking hours in front of a
screen, on average.
Screen time overall was up almost a third (31%) on last year.
People watched streaming services, such as Netflix, Amazon Prime Video and Disney+, for one hour
11 minutes per day, and 12 million people joined a service they hadn't used previously. Three million of
these viewers had never subscribed to any service before (BBC, 2020).
Figure 6: This image shows how the viewing habits have changed due to the recent lockdown
rules in the UK.
Ofcom (2020)
Online video
consumption
8. Social Commerce - Offer shoppers an even more seamless way to shop online. Instead of clicking through to a third-party
website, users can make purchases right from the social media app or site.
Influencer marketing - In 2020, we’ve seen a major shift in the way brands and influencers work together. Influencer
content has slowly transitioned from selfies, carefully-constructed captions and heavily-edited product shots to a raw, real
aesthetic.
Ethical and Values-Based Brands – Shoppers are increasingly evaluating products and brands based on a company’s ethics
and values, with 41% of consumers actively seeking to buy from a company associated with social, environmental, and
political ideals (Tara Johnson, 2021).
Figure 7: This image shows the
changing phases of e-commerce.
Agile Infoways (2020)
Consumer
trends
Figure 8: This image shows the
benefit of Influencer marketing
Ksenia Tatarintzeva (n.d.)
Figure 9: This image shows
Divine chocolate ethical values.
Divinechocolate.com (n.d.)
9. The internet has allowed retailers to connect with potential customers and express their brand in
entirely new ways, and in order to survive the physical stores are becoming a part of the communication
and sales strategy instead of being the only or primary way to reach consumers.
As individuals, the internet enhances our lives every day allowing us to be connected to everyone
everywhere, but as with many technological breakthroughs, there are downsides, including malware, fake
news, and cyberbullying.
Some of the above can probably never be eliminated, but through education and experience we can
gradually start to learn how to recognise them and how to protect ourselves and others online.
Balance as with many other things in life is key, we need to learn to use the internet wisely to our
advantage and at the same time enjoy our life and what the world has to offer offline.
Figure 10: This image shows how easily consumers can access everything everywhere, and
have the world in their hands.
Techquark (n.d.)
Summary
10. Reference List
Images
Early sketch of Arpanet, Alex Mckenzie (n.d). Available at:
https://www.scientificamerican.com/gallery/early-sketch-of-arpanets-first-four-nodes/ [Accessed
24/02/2021]
Overview of the internet speed, Ncta (2016). Available at: https://www.ncta.com/whats-new/a-
history-of-speed-as-the-internet-turns-25 [Accessed 24/02/2021]
Devices used to access the internet in 2020, S O’dea (2020). Available at:
https://www.statista.com/statistics/387447/consumer-electronic-devices-by-internet-access-in-the-uk/
[Accessed 24/02/2021]
Top Google searches of 2020, Semrush (2020). Available at: https://www.semrush.com/blog/most-
searched-keywords-google/ [Accessed 25/02/2021]
Chart of products most bought online in the UK, Statista (2020). Available at:
https://www.statista.com/statistics/275973/types-of-goods-purchased-online-in-great-britain/
[Accessed 25/02/2021]
11. Simona Pisanu - 76569775 Unit 1: Evolution of Digital Marketing
The changing phases of e-commerce, Agile Infoways (2020). Available at:
https://www.agileinfoways.com/blog/the-changing-phase-of-e-commerce-m-commerce-social-
commerce/ [Accessed 25/02/2021]
Ksenia Tatarintzeva (n.d.), 5 Influencer marketing tips all brands should follow. Available at:
https://www.jivochat.com/blog/marketing/influencer-marketing-tips.html [Accessed 25/02/2021]
Divinechocolate.com (n.d.). Available at: https://www.thebrandingjournal.com/2018/02/ethical-
branding-guide/ [Accessed 25/02/2021]
Ofcom (2020), Changes in viewers habits during lockdown. Available at:
https://www.bbc.co.uk/news/entertainment-arts-53637305 [Accessed 25/02/2021]
Techquark (n.d.), 5 Ways the internet changed technology. Available at:
https://www.techquark.com/2015/07/five-ways-internet-changed-technology.html [Accessed
25/02/2021]
12. Reference List
Text
Internet Society (1997), Brief History of the Internet. Available at:
https://www.internetsociety.org/internet/history-internet/brief-history-
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