86% of mobile marketers say mobile channels are extremely important to their marketing strategy. On average, mobile marketers spend $5 million on mobile websites and $5.5 million on mobile apps annually, with 61% of their budget going towards mobile. Half of companies plan to add more employees focused on mobile apps. Marketing, advertising, and media lead mobile strategy while IT, product management, and digital also contribute. Most have responsive websites and dedicated mobile app teams investing in hybrid technologies and push messaging. Location data use varies with 49% currently using and 28% planning use within a year.

1. LEADER
LEMOBILE
Are you a
?
The mobile device market has
experienced explosive growth
during the past five years, giving
rise to the mobile marketer.
Using Adobe’s research below,
evaluate your mobile
marketing maturity.

2. Brought to you by Adobe

3. 86% of mobile marketers
say that mobile channels are
extremely important to their
marketing strategy
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stats on each slide

4. 86% of mobile marketers
say that mobile channels are
extremely important to their
marketing strategy

5. $5 Million
Mobile websites
$5.5 Million
Mobile apps
61%
Mobile marketers’
average annual spend
of the companies surveyed
plan to add more full-time
employees to mobile app
teams in the next year

6. 50%
Marketing
Advertising
25%
Media
25%
IT
18%
Product Management
15%
Digital
15%
Departments that
lead the mobile
app strategy
within their
company

7. 84%
of mobile marketers have
responsive websites for
all device types
76%
have sites designed
for smartphones
65%
have tablet-specifc sites
Marketers prioritize
responsive web to
reach all devices

8. No
17%
Yes
83%
Companies who have
a dedicated Mobile
App Team

9. 50%
of the companies
surveyed are using hybrid
web technologies, such as
HTML5, to create apps
60%
use technologies for push
messaging, content management,
and analytics to power their apps
Mobile app innovation
requires technology
investments

10. Request GPS
Location Data
Use of iBeacon
Technology
Currently Using
49%
18%
No, but plan to use
in the next 12 months
28%
No, and no plans to use
in the next 12 months
37%
7%
36%
Not sure
8%
17%
Mobile app
innovation
and location
technology

11. How do
you compare?
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