Consumers expect a relevant, engaging experience. Delivering data-driven personalization from unknown visitor to known customer is the key. But how do you deliver data-driven, personalized experiences? Adobe Director of Product Marketing Kevin Lindsay, explain how in this presentation from Adobe's New York Symposium, June 12, 2014.

9. MASTERING THE ART OF ANONYMOUS PERSONALIZATION
Kevin Lindsay, Director of Product Marketing
Adobe Target
@kevlindsay

13. IP address
Country of origin
Time zone
Device type
Operating system
Browser type
Screen resolution
Customer/prospect
New/return visitor
Previous visit patterns
Previous product
interests – top level
Previous product
interests – low level
Searches
Previous online
purchases
Previous campaign
exposure
Previous campaign
responses
CRM
Call center
Store sales
history
3rd-party data
Time of day
Day of week
Recency
Frequency
Referring domain
Campaign ID
Affiliate
PPC
Natural search
Direct/bookmark
Social graph/ login

14. COMING TOGETHER FOR REAL-TIME PERSONALIZATION

15. CONNECT THE DOTS PUT THE DATA TO WORKWATCH FOR SIGNALS

17. Sabrina Pasini
Senior Marketing Manager
American Express
David Bacon
Digital Marketing Strategist,
Internet Sales & Operations
Verizon Wireless

18. WATCH FOR SIGNALS
s5 verizon

19. •
•
•
•
WATCH FOR SIGNALS

20. CONNECT THE DOTS

21. CONNECT THE DOTS
LearnMore
•
•
•
•

22. PUT THE DATA TO WORK
Offer:Discounted smartphones
for value driven shoppers
Example:Shoppers who visit our
site from promo code affiliates and
are shown discounted devices will
convert higher
Visitors from discount
affiliate sites
Discounted
smartphones
Optimized landing
pages
$100 off select Smartphones!
Just for being a RetailMeNot.com customer.
Shop Now!

23. PUT THE DATA TO WORK

24. CURRENT STATE
TO30%

25. AWARDS
24%

26. CONNECT THE DOTS PUT THE DATA TO WORKWATCH FOR SIGNALS