On November 5, 2015, Adobe announced it would acquire the technology assets and customer accounts of comScore's Digital Analytix business. The acquisition was expected to close in December 2015. Key details included that Adobe would focus on further developing analytics capabilities for digital video and media with the new customers and technology. Most Digital Analytix customer contracts and accounts would be transferred to Adobe upon closing of the acquisition in January 2016, with comScore employees continuing to service customers through a transition agreement.

1. FAQ
Adobe to Acquire comScore’s Digital Analytix
Technology
• What was announced?
On November 5, 2015, comScore announced that Adobe will acquire the technology assets and customer
accounts of the comScore Digital Analytix business. The transaction is subject to customary closing conditions
and is expected to close in December 2015.
• How many customers and how much revenue did Adobe acquire with this acquisition?
This information has not been disclosed.
• When is the acquisition expected to close?
The transaction is subject to customary closing conditions and is expected to close in December 2015, during
the first quarter of Adobe’s 2016 fiscal year.
• Why did Adobe acquire the technology assets and customer accounts of the Digital Analytix business?With
Adobe’s focus on analytics, we believe Adobe is a good home for comScore’s Digital Analytix customers as
comScore focuses its resources on its core measurement business.
• Is Adobe acquiring any comScore employees in the acquisition?
The comScore employees associated with the Digital Analytix business will continue to be employed by
comScore. The companies intend to enter into a Transition Services Agreement under which these
employees will continue to provide services to Digital Analytix customers.
• What is the process for product integration?
Adobe is currently evaluating opportunities for potential product integration. However, access to the products,
services and support teams Digital Analytix customers currently use will continue as it is today.
• How will Adobe handle Digital Analytix customers?
Prior to the closing of the transaction, things are business as usual. Following closing, Adobe will honor all
existing Digital Analytix contracts.
• Where can I go for additional information?
Digital Analytix customers should contact their existing comScore account managers.
Updates as of Jan. 21, 2016
• What has Adobe acquired?
On January 21, 2016 Adobe closed its acquisition of the comScore Digital Analytix business (DAx). The
acquisition was announced on November 5, 2015.
Adobe, the Adobe logo, registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries.. All other trademarks are the property of their
respective owners.
© 2016 Adobe Systems Incorporated. All rights reserved. Printed in the USA.

2. FAQ cont'd
• Why did Adobe acquire Digital Analytix?
The acquisition of Digital Analytix expands the Adobe Analytics footprint in the enterprise media and
entertainment vertical and strengthens Adobe’s presence in EMEA. Adobe also sees potential operating
synergies in the development of analytics capabilities for the fast-growing digital video and media space.
Additionally, this acquisition gives Adobe an expanded customer base in which to upsell Adobe Marketing
Cloud solutions to new customer accounts.
• What is the process for the product integration?
Adobe is still evaluating the Digital Analytix platform to determine where there are capabilities that make
sense to incorporate in the Adobe products, and where unique capabilities of Adobe Analytics are
required for a seamless migration for our new customers. All Digital Analytix capabilities are being
evaluated for feature development within Adobe Analytics.
• Who owns the customer contracts – Adobe or comScore?
At closing, most Digital Analytix customer contracts were assigned to Adobe. This means that the contract
is now between Adobe and the customer, even though comScore was the initial contracting party.
• Did Adobe acquire employees in this acquisition?
Most employees associated with the Digital Analytix business will continue to be employed by comScore.
The companies have entered into a Transition Services Agreement (TSA) under which these comScore
employees will continue to provide services to Digital Analytix customers.
• How will existing and new customers be serviced?
For the immediate future, there will be no change to the service and support experience for both Adobe
and comScore. Existing Digital Analytix contracts will be honored and serviced by comScore under the
TSA.
Adobe, the Adobe logo, registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries.. All other trademarks are the property of their
respective owners.
© 2016 Adobe Systems Incorporated. All rights reserved. Printed in the USA.