You will learn:
– what is omnichannel marketing
– how to segment your app users and how to use that segmentation for communication in other channels
– how to acquire leads from the app
– what can you learn from geolocation data
– how to address multi-screening
– how to keep in touch with anonymous website visitors
SALESmanago Marketing Automation has developed its own AI engine – SALESmanago Copernicus Machine Learning&AI. Just now companies such as New Balance, Yves Rocher and Sizeer are using it to provide their customers with tailored and intelligently personalized content.
The Rise of Machine Learning in Marketing [Research Report 2019]Alex Mari
This independent research report describes the goal, process, and benefit of AI-driven marketing. Alex Mari explores how marketing leverages machine learning models to automate, optimize, and augment the transformational process of data into actions and interactions with the scope of predicting behaviors, anticipating needs, and hyper-personalizing messages.
E marketer mobile_content_activities_roundupIrene Ventayol
The audiences for mobile content are huge—from video and games to social
networking, apps and retail, more than 100 million US consumers are doing it on mobile phones. The smartphone hasn’t replaced the PC, but as more people consume more mobile content, they all expect an excellent mobile experience.
eMarketer Webinar: Six B2B Mobile Marketing Trends for 2016eMarketer
The use of mobile technology continues to grow more pervasive in business, creating new challenges and opportunities for B2B marketers. Topics in this webinar include: How is mobile’s role in the workplace evolving? How are B2B buyers and decision-makers using mobile to research purchases? What are the top ways B2B marketers will use mobile in 2016? To use mobile effectively, what challenges do B2B marketers have to overcome?
Are you a CMO looking to make an impact with your retail brand wherever your consumers are? Mobile is the solution for brand building, growth, and revenue. Learn how to unify brand awareness, engagement, and retention activities with a mobile campaign.
eMarketer Webinar: Cross-Device Targeting--What to Watch for in 2017eMarketer
Feeling fuzzy on the latest progress on the cross-device targeting front or hoping to get a pulse on what's in store for 2017? Join eMarketer's Lauren Fisher for her annual look at the changing capabilities and technologies in cross-screen targeting, including: How the cross-device conversation is changing from one of device matching to one of identity matching; why building a richer audience profile that factors in TV and offline data is a must; and an outlook for 2017: Better ad creative, push for measurement integration and more.
Introducing Affiliate Marketing Mastermind. Inside this eBook, you will discover the topics about how does affiliate marketing work, understanding your chosen program, different affiliate programs, other affiliate methods network, style affiliate programs, different commission structures, promoting your chosen product and do's and don'ts.
SALESmanago Marketing Automation has developed its own AI engine – SALESmanago Copernicus Machine Learning&AI. Just now companies such as New Balance, Yves Rocher and Sizeer are using it to provide their customers with tailored and intelligently personalized content.
The Rise of Machine Learning in Marketing [Research Report 2019]Alex Mari
This independent research report describes the goal, process, and benefit of AI-driven marketing. Alex Mari explores how marketing leverages machine learning models to automate, optimize, and augment the transformational process of data into actions and interactions with the scope of predicting behaviors, anticipating needs, and hyper-personalizing messages.
E marketer mobile_content_activities_roundupIrene Ventayol
The audiences for mobile content are huge—from video and games to social
networking, apps and retail, more than 100 million US consumers are doing it on mobile phones. The smartphone hasn’t replaced the PC, but as more people consume more mobile content, they all expect an excellent mobile experience.
eMarketer Webinar: Six B2B Mobile Marketing Trends for 2016eMarketer
The use of mobile technology continues to grow more pervasive in business, creating new challenges and opportunities for B2B marketers. Topics in this webinar include: How is mobile’s role in the workplace evolving? How are B2B buyers and decision-makers using mobile to research purchases? What are the top ways B2B marketers will use mobile in 2016? To use mobile effectively, what challenges do B2B marketers have to overcome?
Are you a CMO looking to make an impact with your retail brand wherever your consumers are? Mobile is the solution for brand building, growth, and revenue. Learn how to unify brand awareness, engagement, and retention activities with a mobile campaign.
eMarketer Webinar: Cross-Device Targeting--What to Watch for in 2017eMarketer
Feeling fuzzy on the latest progress on the cross-device targeting front or hoping to get a pulse on what's in store for 2017? Join eMarketer's Lauren Fisher for her annual look at the changing capabilities and technologies in cross-screen targeting, including: How the cross-device conversation is changing from one of device matching to one of identity matching; why building a richer audience profile that factors in TV and offline data is a must; and an outlook for 2017: Better ad creative, push for measurement integration and more.
Introducing Affiliate Marketing Mastermind. Inside this eBook, you will discover the topics about how does affiliate marketing work, understanding your chosen program, different affiliate programs, other affiliate methods network, style affiliate programs, different commission structures, promoting your chosen product and do's and don'ts.
Maximizing mobile's impact in the marketing mix. ana webinar.24.10.2014Irene Ventayol
Measuring the impact of mobile in the marketing mix is an issue most marketers have struggled with.
The results from the Mobile Marketing Association's SMoX research study reveal how marketers can measure the impact of their mobile spend.
Initial results from the first study conducted with AT&T deliver real, actionable and practical insights for marketers on how to integrate mobile and make their other media work harder.
Mapping the Omnichannel Customer Journey: How to Engage People in a Mobile Fi...FollowAnalytics
Customers don’t think about channels, they think about their needs. Customers simply want to engage with your brand in the way that is the easiest for them, whether that’s email, in-app, social or in person. As a marketer it’s your job to connect the dots to understand your customers’ needs and serve them the experiences they expect.
This requires making sure intelligence from multiple sources are centralized so you can determine things like: What message is best to send? What platform is it best to send it on? What channel should you use?
In this webinar, guest speaker Julie Ask from Forrester, an expert in mobile marketing and channel strategy, will share valuable industry insights and best practices to help you put together an impactful omnichannel strategy that delivers ROI.
You will learn:
How to go beyond viewing users as data points and approach them on a personal level to increase the impact of your marketing campaigns.
How successful omnichannel strategies balance multiple platforms and communication channels with their customers.
How to break the mobile silo and fold mobile into your broader marketing strategy to leverage its full potential for engaging your customers in contextual and personal ways.
Speakers
Julie Ask VP, Principal Analyst at Forrester, serving Ebusiness & Channel Strategy Professionals
Gail Ennis CMO, FollowAnalytics
Digital Marketing Trends Report 2019 & "Did You Know?" About Google, Facebook...Ioana Barbu
Digital Marketing Report covering latest trends in social media communication and digital marketing for Business to Business, Business to Consumer, eCommerce, Web design & Mobile Marketing as well as Corporate Communication.
Towards the end you will also find some "Did you know"s about the current Digital landscape, Google - the largest search engine owner in the world covering over 90% of searches globally and Facebook - still the largest mass social media platform in the world.
eMarketer Webinar: Marketing Technology—The Developments That Matter the Most...eMarketer
Marketing technology is now a key topic of conversation in the C-suite at brands and agencies worldwide. Though marketers continue to improve their grasp on the vast tech landscape as they build their stacks, there are still many questions they need to have answered. Topics in this webinar include: How marketers’ priorities for technology are aligning with their business goals; Whether the marketing technology landscape will continue to expand, or consolidate; How the vague task of “integration” is becoming clearer and easier to accomplish; How agencies are adapting to demands for greater tech and data aptitude from clients.
Introducing Affiliate Marketing Mastermind. Inside this eBook, you will discover the topics about how does affiliate marketing work, understanding your chosen program, different affiliate programs, other affiliate methods network, style affiliate programs, different commission structures, promoting your chosen product and do’s and don’ts.
eMarketer Webinar: Creating Ads on the Fly—New Opportunities in ProgrammaticeMarketer
This year, more than half of all US digital display ad dollars will go toward programmatic ads. With more ads than ever being bought in real time, marketers are realizing they need to change the way they develop their creative, from the beginning of the process to the end. Topics in this webinar include: Is programmatic good or bad for creativity? How are marketers and agencies changing the way they develop creative to meet the needs of a programmatic landscape? What are some best practices for rethinking the creative process?
The 50 Most Important Marketing Charts of 2016Percolate
The job of the marketer is never static: it changes in response to shifting patterns in consumer behavior, content consumption, and device usage. Every year, we compile the 50 most important trends for marketers across mobile, social, content marketing, and advertising. This year, we bring you a collection that includes newer trends that made a mark last year — including customer experience and ad blocking — and whose impact will continue to be felt.
iProspect's Future Focus 2018: The New Machine RulesiProspect
It's time to Focus on the Future. Based on interviews with over 250 global advertisers, we address the biggest trends you need to master in order to be prepared for The New Machine Rules. Download your copy now: http://bit.ly/2AirbwR
eMarketer Webinar: Mcommerce Trends for 2016—Behind the Rapid GrowtheMarketer
Mobile commerce had a breakthrough year in 2015. Smartphone retail mcommerce sales in the US nearly doubled, driven by larger screens, smoother buying experiences, better mobile search and context-driven discovery. Topics in this webinar include: How high mobile retail sales will go this year, and which devices are driving that; What retailers are doing to optimize shopping experiences for mobile; How context-driven commerce is changing the mobile retail landscape; Which factors are driving higher conversion rates on mobile.
Retail Apps: Take your local business global.Instappy
Got something to sell? Take your business to the next level with a dedicated retail mobile app or showcase your products with a dedicated mobile catalogue app. Provide your customers the convenience of purchasing your products at their fingertips. Whether you own an export house, a niche fashion boutique, a superstore, or an exotic pet shop, your mobile commerce store is instantly ready with Instappy. You get run-time report generation to analyse and strategise product catalogue, along with inbuilt tools like unlimited push notifications to drive promos and offers.
Get yours at www.instappy.com
Mobileday 2016 - User behavior & Insight; How to surf the wave? - Phan Tuan AnhTuấn Anh Phan
In order to understand mobile user behavior & insight in Asean & Emerging Market in 2016.
Why mobile?
In fact, users think mobile is just mobile, their smartphone
08 critical points for each Marketer in order to develop mobile marketing strategy
The combination of: Mobile Connects Everything + Consumer Decision Journey + Gamification = Mobile Advocacy Journey
For mobile, it's all about interactive + relative
Maximizing mobile's impact in the marketing mix. ana webinar.24.10.2014Irene Ventayol
Measuring the impact of mobile in the marketing mix is an issue most marketers have struggled with.
The results from the Mobile Marketing Association's SMoX research study reveal how marketers can measure the impact of their mobile spend.
Initial results from the first study conducted with AT&T deliver real, actionable and practical insights for marketers on how to integrate mobile and make their other media work harder.
Mapping the Omnichannel Customer Journey: How to Engage People in a Mobile Fi...FollowAnalytics
Customers don’t think about channels, they think about their needs. Customers simply want to engage with your brand in the way that is the easiest for them, whether that’s email, in-app, social or in person. As a marketer it’s your job to connect the dots to understand your customers’ needs and serve them the experiences they expect.
This requires making sure intelligence from multiple sources are centralized so you can determine things like: What message is best to send? What platform is it best to send it on? What channel should you use?
In this webinar, guest speaker Julie Ask from Forrester, an expert in mobile marketing and channel strategy, will share valuable industry insights and best practices to help you put together an impactful omnichannel strategy that delivers ROI.
You will learn:
How to go beyond viewing users as data points and approach them on a personal level to increase the impact of your marketing campaigns.
How successful omnichannel strategies balance multiple platforms and communication channels with their customers.
How to break the mobile silo and fold mobile into your broader marketing strategy to leverage its full potential for engaging your customers in contextual and personal ways.
Speakers
Julie Ask VP, Principal Analyst at Forrester, serving Ebusiness & Channel Strategy Professionals
Gail Ennis CMO, FollowAnalytics
Digital Marketing Trends Report 2019 & "Did You Know?" About Google, Facebook...Ioana Barbu
Digital Marketing Report covering latest trends in social media communication and digital marketing for Business to Business, Business to Consumer, eCommerce, Web design & Mobile Marketing as well as Corporate Communication.
Towards the end you will also find some "Did you know"s about the current Digital landscape, Google - the largest search engine owner in the world covering over 90% of searches globally and Facebook - still the largest mass social media platform in the world.
eMarketer Webinar: Marketing Technology—The Developments That Matter the Most...eMarketer
Marketing technology is now a key topic of conversation in the C-suite at brands and agencies worldwide. Though marketers continue to improve their grasp on the vast tech landscape as they build their stacks, there are still many questions they need to have answered. Topics in this webinar include: How marketers’ priorities for technology are aligning with their business goals; Whether the marketing technology landscape will continue to expand, or consolidate; How the vague task of “integration” is becoming clearer and easier to accomplish; How agencies are adapting to demands for greater tech and data aptitude from clients.
Introducing Affiliate Marketing Mastermind. Inside this eBook, you will discover the topics about how does affiliate marketing work, understanding your chosen program, different affiliate programs, other affiliate methods network, style affiliate programs, different commission structures, promoting your chosen product and do’s and don’ts.
eMarketer Webinar: Creating Ads on the Fly—New Opportunities in ProgrammaticeMarketer
This year, more than half of all US digital display ad dollars will go toward programmatic ads. With more ads than ever being bought in real time, marketers are realizing they need to change the way they develop their creative, from the beginning of the process to the end. Topics in this webinar include: Is programmatic good or bad for creativity? How are marketers and agencies changing the way they develop creative to meet the needs of a programmatic landscape? What are some best practices for rethinking the creative process?
The 50 Most Important Marketing Charts of 2016Percolate
The job of the marketer is never static: it changes in response to shifting patterns in consumer behavior, content consumption, and device usage. Every year, we compile the 50 most important trends for marketers across mobile, social, content marketing, and advertising. This year, we bring you a collection that includes newer trends that made a mark last year — including customer experience and ad blocking — and whose impact will continue to be felt.
iProspect's Future Focus 2018: The New Machine RulesiProspect
It's time to Focus on the Future. Based on interviews with over 250 global advertisers, we address the biggest trends you need to master in order to be prepared for The New Machine Rules. Download your copy now: http://bit.ly/2AirbwR
eMarketer Webinar: Mcommerce Trends for 2016—Behind the Rapid GrowtheMarketer
Mobile commerce had a breakthrough year in 2015. Smartphone retail mcommerce sales in the US nearly doubled, driven by larger screens, smoother buying experiences, better mobile search and context-driven discovery. Topics in this webinar include: How high mobile retail sales will go this year, and which devices are driving that; What retailers are doing to optimize shopping experiences for mobile; How context-driven commerce is changing the mobile retail landscape; Which factors are driving higher conversion rates on mobile.
Retail Apps: Take your local business global.Instappy
Got something to sell? Take your business to the next level with a dedicated retail mobile app or showcase your products with a dedicated mobile catalogue app. Provide your customers the convenience of purchasing your products at their fingertips. Whether you own an export house, a niche fashion boutique, a superstore, or an exotic pet shop, your mobile commerce store is instantly ready with Instappy. You get run-time report generation to analyse and strategise product catalogue, along with inbuilt tools like unlimited push notifications to drive promos and offers.
Get yours at www.instappy.com
Mobileday 2016 - User behavior & Insight; How to surf the wave? - Phan Tuan AnhTuấn Anh Phan
In order to understand mobile user behavior & insight in Asean & Emerging Market in 2016.
Why mobile?
In fact, users think mobile is just mobile, their smartphone
08 critical points for each Marketer in order to develop mobile marketing strategy
The combination of: Mobile Connects Everything + Consumer Decision Journey + Gamification = Mobile Advocacy Journey
For mobile, it's all about interactive + relative
http://www.ehppbuilder.com/ At EHppbuilder we provide the best service in apps design and development. We know what it takes satisfy your cravings as far as your app building requirement is concerned. At EHppbuilder, it does not take us months to get your app done with an astonishing user experience because we have a team of seasoned and experienced app developers who are ready to work as part of your team for a fast delivery..
Apps for Universities, Colleges and SchoolsInstappy
If education is a business (novel one at that) here is why the mobile presence needs a personality.
Instappy is the simple-to-use and built-for-success platform which develops your app idea into a mobile reality. Instappy is for businesses and individuals alike; our goal is to turn your audience's smartphones and tablets into windows of opportunity for you. You can retain your customers, engage with prospects, increase your revenue, and sell on mobile using your very own branded mobile application.
Instappy is loaded with features that, until now, were almost always exclusively available only with full-scale development effort.
Get yours at www.instappy.com
Apps for Restaurants, Diners and Bakeries Instappy
If you are targeting customers with great taste, show them you have great taste.
Food is a visual medium, and like any other marketing initiative your app must appeal to the senses. Simply put it must look fantastic, be intuitive and most importantly bring the cuisine you serve to life at your customers fingertips.
Get yours at www.instappy.com
2014 top mobile trends. Discover which trends are shaping what marketers will need to know in the coming months and years to take advantage of the mobile opportunity.
A must-read before finalizing your marketing plans
A Complete Guide to Mobile Marketing for 2014 Second EditionAdRoll
Our compendium of the newest, brightest and most actionable ideas affecting the mobile ad space has been completely updated. It’s another 50 pages of essential reading for anyone who is serious about succeeding in mobile in 2014.
11 Mobile App Retention Strategies for 2016TechAhead
From developer or mobile app business perspective, key factor for developing apps is earning revenues either by selling apps, ad space or end user data to other companies. A closer look at growth of mobile app revenue from 2011 – 2015 and further forecast through 2017 gives a rosy picture.
SALESmanago to kompleksowe oprogramowanie nowej generacji do automatyzacji marketingu wspierane przez zaawansowane algorytmy AI & machine learning, używane przez działy marketingu i sprzedaży ponad 10 000 firm z 40 krajach, w tym Lacoste, YvesRocher, Sturbucs, Orange, Vodafone, Yes, Oriflame.
SALESmanago oferuje wielokanałową komunikację zawierającą rekomendacje ofert 1-do-1 i zaawansowane możliwości personalizacji. Platforma została zaprojektowana w celu poprawy efektywności kampanii marketingowych i sprzedażowych w celu zwiększenia wzrostu wartości klienta w całym okresie jego użytkowania.
10 success stories of European biggest brands implementing marketing automationSALESmanago AI driven CDXP
Discover how companies like Yves Rocher, DeLonghi, New Balance, T-Mobile, Vodafone, Oriflame and others are taking advantage of SALESmanago Marketing Automation to improve key marketing metrics.
Check and learn:
-the differences between Facebook and search engine
-what to publish in different services and when
-how to effectively automate social media marketing with marketing automation
Read and find:
-5 most common Ecommerce problems
-their causes
-sample tools to help you solve them
-efficiency of actions taken, based on case studies of our clients.
We focused on the practical side. We described how to implement the method, where you can (and should) use marketing automation, what kind of tools should be used and what are the good and bad points of each method.
You will learn:
-how to create a push notification
-what the different types of notification are for
-how to effectively use pushes to reactivate users
-how other companies have improved their results by using -notifications.
Minimise your business risk by moving your customer database to our software with all the obligatory Personal Data Management Tools:
-"Forget me" button at each single contact card
- Individual personal data export tool
- Turn on / turn off customer profiling
- Specification of the sources of personal data
- Full customer consent scheme compliant with GDPR
Bardzo często marketerzy zmagają się z problemem
niedojrzałości leadów: pozyskujemy nowy kontakt, co
wiąże się z kosztami, ale lead zostaje zmarnowany,
ponieważ nie jest gotowy do rozmowy o naszym
produkcie, nie wie, czym on jest i jak może mu pomóc.
Zbyt szybki i natarczywy komunikat sprzedażowy
Rozwiązaniem jest Lead Nurturing.
Complete SALESmanago Marketing Automation Product Profile - Case Studies, Res...SALESmanago AI driven CDXP
SALESmanago offers a complete suite of products for marketers including website visitor identification and tracking, e-mail marketing with personalized dynamic e-mails and product offers, dynamic website content, and personalization for ad networks and direct sales channels.
SALESmanago Marketing Automation Profil Produktu - Case Study, Efekty wdrożen...SALESmanago AI driven CDXP
Poznaj zasadę działania systemów Marketing Automation. Zobacz jakie posiadają funkcjonalności i jakie przykładowe procesy możesz dzięki nim zautomatyzować.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
2. 1. Omnichannel in Practice
2. Omnichannel In Action: Examples
3. Benefits
4. Sources
The New Generation of Mobile Marketing
True Omnichannel
How to Achieve That?
Traditional Marketing Automation + Mobile Marketing Automation. Why Isn’t It Enough?
Dynamic segments
Insight into how the app is used
Use gamification tactics
Send personalized push notifications
Address multi-screening
Contents
Lead Generation
Send messages based on the user’s location
Know the customer’s lifestyle from location data
Create dynamic banners on the website based on data from the app
Stay in touch with anonymous visitors
Use the power of social media
Hire bots
12IdeasforOmnichannelMarketing
2
4. Experts discussing the mobile revolution keep
on recommending the same solutions: responsive
websites and messages, shorter content, mobile apps.
But it’s not enough.
The smartphone is much more than a new version of the
portable phone invented in 1973. An average smartphone
has the same power as NASA computers in 1969 when they
helped put a man on the Moon. No wonder that such mighty
devices revolutionized our communication. We not only use
them to perform tasks that required a PC or a laptop before.
Smartphones changed the way we think about these tasks. We
shop, talk, spend, save, learn and have fun in a different way
now due to the abundance of mobile devices.
Smartphone revolution
The New Generation of Mobile Marketing
Half of the population owns a smartphone, and 80% of people
will have one by 2020. The number of smartphone owners
is growing because these devices are getting cheaper and
cheaper. You can get one for $40!
On average, we spend 162 minutes each day on our
smartphones.
Smartphones, smartphones everywhere!
On our smartphones we prefer mobile applications, not
browsers. This trend is increasing: today we spend 65% more
time on apps than 2 years ago. Yet during this same period the
number of apps has increased by only 13%. Conclusion? The
amount of time we spend on apps is outstripping the number
of new apps available.
Appification of the world
Mobile changes retail. M-commerce is growing, the same as its
‘parent’ industry - E-commerce. The only thing that’s different
is the pace of change. Back in 2014, M-commerce’s share in
overall digital retail income of $303 bn USD was 11.6%. The
market forecast is that it will reach 45% by 2020. That means
the M-commerce alone will generate $284 bn USD.
It is estimated that in 2017 87% of online sales will occur via
mobile channels.
M-commerce
It means you must shift perspective. You can’t treat mobile as
just another channel, or something optional. Integrate it with
traditional online marketing to offer a complex and intuitive
omnichannel experience.
New Generation of Mobile Marketing: what does it mean?
In 2017, 87% of online sales
will happen on mobile devices.
87%
12IdeasforOmnichannelMarketing
4
5. A perfect omnichannel experience
involves several areas:
Websites with personalized content (banners, contact
forms, offers)
True Omnichannel
Email marketing (regular newsletters, messages
sent to selected segments of the contact base, and
dynamic 1-to-1 emails)
Social media (with precisely targeted messages)
Mobile is the channel of choice if it comes to social
media usage. Today, up to 76% of Twitter opens are
performed on smartphones.
Ads in RTB networks (personalized and matching the
rest of your communication with a given user)
Physical stores (with beacons and mobile apps you can
deliver customers’ profiles straight to sales assistants. This
strategy can also be used in call centers)
Mobile (SMS, responsive web design, campaigns
dedicated to mobile, SEO and ASO, mobile app and
communication surrounding an app, such as push
notifications, in-app messages, and emails).
86% of marketers declare that this year’s
primary task is developing a cohesive buyer’s
journey across many devices and touchpoints.
Don’t get it wrong. The point is not just to address your audience in
all these channels but to deliver cohesive and inter-related messages
in all the previously mentioned areas. If the user downloaded your
material, don’t show them an ad of the same material in social
media. Each element of your communication must fall into place to
lead customers smoothly through all the stages of a relationship:
from the first visit to loyalty and retention.
How to manage that? Getting a full customer profile is vital. Use
contact tracking and collect data about their behavior. But you need
more advanced marketing technology to address this problem.
Cohesiveness
86%
From all the channels mentioned above, mobile remains the most
challenging. Traditional Marketing Automation Platforms can
track user behavior on websites, in social media, or record their
responses to emails or RTB ads. But they’re helpless when it comes
to a mobile app! On the other hand dedicated Mobile Marketing
Automation tools, designed with apps in mind, collect data about
app users and their in-app presence, but don’t combine this data
with a full customer profile, they address each area separately.
Challenge: Mobile
Social media are accessed by mobile devices more and more.
Right now 76% of Twitter launches are performed on tablets
and smartphones.
12IdeasforOmnichannelMarketing
5
6. Omnichannel, multichannel, cross-channel… The most often used – and overused – terms of the last few years. We juggle with more and
more concepts, but do we get real, applicable tools? That’s what marketers need!
How to Achieve That?
APPmanago + SALESmanago
We have zero interest in speculation. What we do is develop tools and solutions that help marketers deliver an omnichannel (use any
other term you prefer) experience. That’s why in this ebook we will show you practical implementations of two complementary platforms,
SALESmanago and APPmanago. Together they integrate traditional online marketing with mobile channels.
The world’s deepest mobile-desktop integration
No other marketing technology in the world can offer such deep integration. All systems available on the market offer an optional
integration with external platforms. It causes many problems:
- investing more time and human workforce in mastering more platforms
- constant supervision of data exchange, as the process is prone to errors
- overcoming and patching incompatibility between the systems.
When you use APPmanago and SALESmanago, you forget all that inconvenience. These two are made to work together, produced by
one company and based on the same philosophy.
Full Customer Profile and tailored marketing actions
The synergy between APPmanago and SALESmanago isn’t limited to more intuitive and efficient use and streamlining marketers’ work.
The key advantage of deep integration is that you can combine data from a Marketing Automation Platform and from the mobile app to
get rich and reliable customer profiles, enabling you to address personalized messages in all channels, both traditional online (email, social
media, website, RTB networks), offline (POS) and mobile.
12IdeasforOmnichannelMarketing
6
7. MarketingAutomation+MobileApp:WhyIt’sNotEnough
The ugly truth. Apps are the future, but...
Users are going mobile, and on their mobile devices they prefer apps over browsers (86% of them). The conclusion seems clear: we should
start building mobile apps. But there are more stats you should know.
According to Statista, there are 1,500,000 apps on Google Play and 1,400,000 on iTunes. But getting a user to notice you in that crowd is
just the beginning. After she downloads your app, you must fight for retention. 90% of apps are removed within 6 months of installation, and
22% of them are removed without being used even once!
The problem is…
… Engagement. As the Nielsen researchers state, we spend more time using apps, but don’t increase the number of apps we use.
Younger smartphone owners tend to have fewer apps installed than older ones. So it’s clear: we want a couple of practical apps, not
hundreds of them.
Enrich your Marketing Automation Platform with Mobile channels
Your Marketing Automation Platform can’t deliver reliable data if it doesn’t include what happens in your mobile app. If you have the app
and ignore it in your automation processes, you miss a lot of knowledge about your audience!
The solution
You might think: “What’s that all about? Just create a great app, and people will use it!” But it won’t work. You must remind users of the
app and encourage them to use it more. It must become a part of their everyday life.
To increase engagement, introduce push notifications. Don’t worry! We don’t mean intrusive, bulk, one-size-fits-all notifications. Segment
your base according to their interests, time of app installation and their actual engagement. Apply dynamic 1-to-1 messages, created and
sent as a reaction to the user’s action or lack of it (e.g. if they haven’t used an app for 3 weeks). In a nutshell, you need Mobile Marketing
Automation to create useful and personalized push notifications.
The average smartphone user actively uses only 26 apps
of consumers use their smartphones to
make a purchase. Do not underestimate this channel.87%
12IdeasforOmnichannelMarketing
7
9. Dynamic segments are groups of users created
automatically by APPmanago according to their
in-app behavior. All you have to do is to define
conditions that must be met to assign a user to a
segment.
For example, we want to group users who have
visited a particular area during the last 24 hours and
use our app regularly (let’s say, at least 30 minutes
per day). All users who meet these conditions get
a tag and we can issue a dedicated campaign
precisely to that group (from both APPmanago and
SALESmanago). Do it to send a precise, personalized
message to this group. The message can be
sent from the SALESmanago as well as from the
APPmanago platform.
What’s more, when the behavioral pattern changes,
the user is automatically excluded from the group.
Dynamic segments
12IdeasforOmnichannelMarketing
9
10. The system also shows stats on the date of installation,
last launching, and time spent in the app.
We can also see a chart illustrating which app modules
a particular customer uses most often, and which
aren’t explored enough. It tells us a lot about their needs
and interests.
Use that data to segment a contact base according to their
engagement, then prepare a campaign for heavy users
or users who downloaded your app first, you can also
reactivate the dormant ones.
Insight into how the app is used
12IdeasforOmnichannelMarketing
10
11. Lead Generation
The mobile app is an excellent
Lead Generation tool. To
optimize your workflow,
APPmanago will automatically
transfer new leads from the
app to SALESmanago. That
way you can start to track
them immediately after they
visit your website for the first
time. Their email address
and contact card will be
automatically associated with
their in-app behavior and the
full APPmanago profile.
You don’t only get new
leads, but also provide a
personalized experience for
app users who visit your
website for the first time.
12IdeasforOmnichannelMarketing
11
12. 94% of smartphone owners use mobile devices to look for
information related to their current location. Thanks to the synergy
between SALESmanago and APPmanago you can send emails,
push notifications and SMS related to a user’s location.
Send messages based on the user’s location
Why do you need Real Time Marketing?
88% of marketers declare that Real Time Marketing is a vital
element of their strategy.
They list its advantages as:
building engagement
(81% of
respondents)
increasing the
quality of a shopping
experience (73%)
increasing
conversion (59%)
improving brand
perception (52%)
increasing
retention (52%)
What does it mean in practice?
When she passes by a physical store, use push notification to send a discount for a product the
user viewed in an online store. Thanks to full cooperation between the two platforms, you can
deliver the desired offer or content when a customer needs it.
94%
88%
81% 73%
59% 52% 52%
12IdeasforOmnichannelMarketing
12
13. When someone travels long distances many times per month you can safely assume that their work involves a lot of travel.
Probably hotel and restaurant suggestions would be useful. Also, remind them about car servicing.
Data on a customer’s location is not only great material for real-time marketing, allowing you to send an offer in the most appropriate
moment. It also helps you learn about a customer’s lifestyle.
Below we show what you can deduce from user location and its changes.
Type A. King of the Road
Know the customer’s lifestyle from location data
If you can see regular short trips, you know a given user is a commuter and likely has a traditional 9 to 5 job. It entails fixed rituals and habits,
such as shopping after work. After recognizing the pattern, you will be able to find a place for your product in that routine.
Type B. Nine-to-five
Users who move long distances and explore new places are specific: this type shares a distinct ethos of independence and resourcefulness.
Refer to those values in the communication.
Type C. Adventurer
This dataset combined with website behavior results
in a comprehensive customer image.
12IdeasforOmnichannelMarketing
13
14. Create dynamic banners on the
website based on data from the app
What are dynamic banners?
They’re banners without a static, set content – it’s
selected for each user individually, based on her profile.
That way every visitor sees a different, personalized offer
that matches their profile.
In other words, we don’t define which product will
appear on the banner, but set a rule of choosing them
for each customer. For example, the banner displays the
most recently viewed products, products from the same
category as recently viewed/purchased, products bought
by customers with a similar buying history, and so on.
But what if you don’t have data from the website?
Sometimes you can learn more about a user’s interests
from their behavior in the app rather than their website
behavior. That’s why you should involve data from
the app. Even if a mobile app user visits your website
for the first time you can still address their needs and
interests using data collected earlier.
Recommend products based on how the app is used.
Which language is set on a user’s smartphone? Which
are the most used app features? How do users react to
your messages? All of these are valuable feedback that
you can use to personalize banners on your website.
Always connect in-app behavior with the products and
services in your offer!
12IdeasforOmnichannelMarketing
14
15. Game creators, app designers, and marketers all use gamification mechanisms to increase engagement and revenue.
How is it done?
Use gamification tactics
Offering premium package, upgrades or additional features? If you earn from extensions and extra packets, it’s vital that you
tailor an offer to what a given user can spend. To assess her spending willingness, refer to her engagement. Heavy app users
are more likely to spend more on additions while less frequent users might prefer something less expensive because they
don’t know your app well enough to risk wasting their money. Optimize your efforts: you offer more expensive products to
users willing to spend more and suggest viable options to the less engaged.
As mentioned above, sending messages that remind users of your app is essential to keep them with you. Without constant
reminding, they forget about the app and uninstall it a couple of months later. Make sure they have a chance to use it, love
it and develop a habit of using it on a regular basis. Use push notifications, in-app messages, emails and social media.
Inform users about the progress they make. It might involve giving points and small rewards and applying ranks. Remind
them of their targets and steps to achieve them. Such mechanisms are widely adopted in educational apps and ones
promising you a lifestyle change.
12IdeasforOmnichannelMarketing
15
16. Skillfully implemented push notifications can boost user engagement by 540%. But it’s a
double-edged sword: despite its potential, it can backfire, causing your audience to turn
push notifications off or even uninstall the app.
Push notifications must always fit perfectly in the context and:
resonate with a user’s interests:
you will discover them thanks to combining insight from traditional Marketing Automation
platforms (such as user’s behavior on the website, purchases, reactions to particular
campaigns) and data from Mobile Marketing Automation systems and app analysis
(the modules she uses most often).
Send personalized push notifications
respond to user’s commitment:
“a user is a user is a user” approach won’t lead you to either big traffic or big revenue.
Some customers have known your brand for a long time and have bought from you several
times. They need a different form of communication than users who have just installed your
app and can’t tell precisely what you sell. Now, thanks to SALESmanago - APPmanago
synergy, you can get a full picture of user engagement in all channels, which you can fit your
messages to.
address the situation and place a user finds herself in:
if you want to send a coupon for a coffee, the best time to do so is when a user passes by your
cafe, or at time when you know she is in the city, not relaxing at home. Use geolocation tools
and analysis of a user’s activity – at what time of day and week do they most often interact with
your brand?
12IdeasforOmnichannelMarketing
16
17. How many devices do your customers use to interact with your brand? How often do they get a push notification on their mobile
devices, and then rush to your e-store on their laptops? Today’s consumers use many devices simultaneously: watching TV, playing
on an iPad and checking email on the phone all at the same time. That’s why it’s so easy to lose them during the journey across many
devices and platforms, with so many distractions.
What is multi-screening?
It can mean two problems:
Address multi-screening
Using more than one device simultaneously (multitasking).
Using more than one device to complete one process (you start it on one device, and finish on another).
It concerns approximately 90% of consumers.
Non-linear purchase process on multiple devices.
The SALESmanago + APPmanago duo helps you address changing shopping habits and a new model of the buying process, which
involves a number of devices.
Gathering all customer data in one place allows you to create a cohesive experience and avoid losing your customer when they are
switching between devices.
Personalization needed
60% of consumers declare that they would like ads to be more tailored to their needs. At the same time, 49% of marketers say that
they have data to provide more relevant offers, but they can’t do it on a regular basis due to problems with integration of data from
various sources. That’s why you need a duo of perfectly combined tools that work smoothly to deliver the most useful offers.
12IdeasforOmnichannelMarketing
17
18. Stay in touch with the anonymous users
Every day your website faces massive traffic. Some of the visitors come there intentionally, some of them found you via a browser
search or social media mention, and some of them clicked the link by accident. Just to remind you of a well-known stat, only 1-2% of
them are ready to make a purchase. The rest require careful preparation and nurturing before they are ready to make the transaction.
Moreover, only a small percentage of this traffic is made by identified contacts. It makes addressing the marketing content a little bit
complicated. Doesn’t your heart bleed when you think about all those potential leads vanish from the website, and you have no clue
how to stop it?
Relatively new members of the omnichannel family are web pushes – push notifications designed for web browsers.
Web Pushes can be sent to anyone who visits your website at least once and agrees to receive notifications on your site. The only
requirement for this kind of notification to appear is that the user agrees to get them via an agreement form. A contact doesn’t even
need to have an active browser window or be using it at that moment. The processes responsible for sending Web Push notifications
remain active, even if the window is closed.
IMPORTANT: To send this kind of notification you don’t even need to have the recipient’s email addresses, as Web Push notifications
can be sent to anonymous contacts!
Are Web Push notifications effective?
The average CTR for Web Push among our customers is 30%. External
sources mention CTR on an average level of 15%-25%. These numbers
are far more impressive than those for emails. Especially, since the OR
of Web Push notifications is always 100% (all delivered messages are
opened).
Use Web Push notifications to inform website visitors about the hot deals
in your store or remind them to update their status in mobile app. Create
automation rules to bridge user actions in various channels so you can
adjust your message to the needs of identified users and to stay in touch
with anonymous users.
12IdeasforOmnichannelMarketing
18
19. Use the power of social media
¾ of Facebook users and ½ of Instagramers use the platform on a daily basis. More than 50 million companies use Facebook
Business Pages and up to 2 million of them use Facebook for marketing purposes. This potential calls for a good plan.
To leverage social media profiles you have to run them with caution. At the end of the day, 15 photos of funny cats won’t bring any
tangible results (unless you sell products for pets, of course). While content is king, distribution remains a queen. Therefore, you must
learn what kind of content to post, when to post it, how to promote it how to select the target audience and how to optimize the
budget.
Users share a lot of information scraps on social media platforms: not only demographic data, but also all performed actions, like
comments, likes, check-ins, and time spent on particular fanpages (and consumption of the posts they share). You can never
overestimate this vault of knowledge. Use it to better personalize your ads and target them more precisely.
It will also help you react in real-time and spot the micro-trends among your audience.
Connecting social media activities to a marketing automation platform opens up a whole bunch of new marketing opportunities. First,
it allows you to queue up posts on the most popular sites such as Facebook and Twitter and measure their performance. Secondly, it
engages information about contacts gathered in your database while you create so-called Custom Audiences – a group of recipients
for which Facebook creates a database comparison (between its own database and the database of the company wanting to create
the Custom Audience).
Effective Facebook campaigns are targeted at those groups in your area of interest that are most likely to engage. Precise targeting is
the key to success here. You can create Facebook target groups based on individually monitored user behavior, such as: adding a tag
to a contact, reaching a specific score by a contact or opting out from mailing.
Obviously, the data from your Marketing Automation Platform can be extremely helpful in the process of creating Custom
Audiences – contacts’ website behavior, their responses to various campaigns, history of products bought, viewed, or
added to cart… any of these may become criteria for segmenting your Facebook fans. Use the advanced behavioral and
transactional analytics (use the RFM analytics) to build a target audience for different Facebook creations. Adjust the
message to the audience’s engagement level and their current stage of customer - brand relation.
12IdeasforOmnichannelMarketing
19
20. Hire Bots
So what exactly is a bot?
A bot is a program that imitates conversations with people by using artificial intelligence.
The software is designed to automate all kinds of tasks you would usually do on your own,
such as ordering food, making an appointment, searching for news or finding the solutions
to simple, logical problems.
The technology has been around for a while constantly improving and reducing risks,
such as lack of trust in the bot or concern regarding the ability to understand each other.
What’s also important: chatbots save your employees’ time so they no longer have to
answer simple questions or use a search engine to look for specific websites a person
may ask about. That allows them to do various tasks more efficiently.
The intelligent, automated customer experience provides great opportunities for
ecommerce and advertising industries. The more a customer uses the chat box, the more
personalized the messages become. Soon, users will also be allowed to pay directly from
the platform for a product or service, making the whole process effortless.
According to Konrad Pawlus,
CTO at SALESmanago,
“This also works the other way round. All
the data from your conversation with our
bot is transferred to your profile and can
be used to customize future offers. It can
be delivered via emails, dynamic product
recommendation boxes on the website or
Facebook ads. All of this is automated by our
system. For some users, the bot might be a
great chat partner, but we designed ours to
fit e-commerce purposes.”
SALESmanago launched a bot for Facebook Messenger
service and sales on Facebook. The new tool uses artificial
intelligence (AI) to recommend products based on previously
recorded behavior from various channels. Additionally, it is
fully integrated with SALESmanago’s marketing automation
software. It can be used by any company to automate its
customer service and sales through Facebook. Once you leave
your email address while talking via Facebook Messenger, the
bot recognizes you and links up the conversation with your
profile on the SALESmanago platform. Using the information
on your behavior from all available channels, including desktop,
mobile, and Facebook apps, ad networks, call center or even
brick-and-mortar stores, it can recommend you products,
check your order status or help in the complaint process.
12IdeasforOmnichannelMarketing
20
21. Benefits
Let’s do a recap: what will you win by implementing the SALESmanago + APPmanago duo?
Increased customer engagement.
Real-time reaction.
Realistic, more accurate image of your customer, that brings personalization of your messages to a whole new
level.
Ability to create content that interests your customers, followed by offers they’ll really go for.
Genuine omnichannel experience for your audience.
Cost optimization: you pay only for displayed messages that can deliver real value.
Unlocking the full potential of the app: building a closer relationship with your customer. You are both visible
and easy to find - and you can send messages.
Addressing multiscreening: regardless of how many devices a given person uses at a time, or if they start the
process on one device but finish it on another, you are armed to provide them with a consistent and step-by-
step buyer’s journey with a smooth switch between devices.
Increased efficiency of in-app sales by displaying tailored offers.
12IdeasforOmnichannelMarketing
21