The document outlines essential trends and insights for evolving a mobile strategy in response to changing consumer behaviors. Key trends include the predominance of mobile apps, the shift towards progressive web apps, the rising importance of two-way text engagement, and the integration of voice-command technology. Emphasizing the need for personalization and seamless transitions between digital and physical interactions, businesses are encouraged to adapt their mobile strategies to enhance customer experiences.

1. What You Need to Do
for Your Mobile Stratgy
TRENDS AND INSIGHTS TO CONSIDER

2. Your mobile strategy shouldn’t be set in stone–instead,
it should be evolving right alongside your customer’s
needs and wants. Here are a few trends and insights to
consider as you evolve your mobile strategy.

3. Current Trends: Mobile Apps
57% of all digital minutes are spent in
mobile apps
90% of that time is spent within the
user’s top five apps
50% of smartphone users download
zero apps per month

4. Current Trends: Mobile Web
Google mandated that sites
would be indexed for search
based on mobile sites in 2016,
which is telling of the growing
consumer need for immediacy
in their mobile-based
experiences.

5. Current Trends: Mobile Advertising
Google & Facebook not only rule
in mobile advertising, they also own
a combined 8 of the 10 top apps
More than half of digital
advertising dollars are spent on
mobile
Spending on mobile advertising
surged 77% last year

6. The average American
makes or answers 6 phone
calls per day, and sends or
receives at least 32 texts
60% of millennials prefer
two-way text engagement
with companies
Current Trends: SMS/MMS Marketing

7. With these current behaviors in mind, let’s take a
peek into the mobile future and take note of trends
to watch for:

8. Transition to Progressive Web Apps
What Are They?
They’re web-based experiences that look, feel, and
function like a native mobile app, but ditch the download
Why You Should Watch:
Gartner says that by 2020, PWAs will replace 50% of
general-purpose, consumer-facing apps

9. Mixing the Digital and Physical Worlds
Why You Should Watch:
Apple’s launch of ARKit puts the
power of AR into the hands of
brands everywhere
AR In Retail
AR-based scavenger hunts and
in-store displays are rising in
popularity, and a great way to
boost engagement

10. Embracing Voice-Command
Why You Should Watch:
Gartner predicts 30% of browsing
sessions will be screenless by 2020
Activating Mobile Experiences
We expect Alexa to be able to pull
up cloud-based mobile experiences
that seamlessly transition your
voice-powered browsing to your
mobile device

11. Consumers Craving Personalization
Why You Should Watch:
83% of consumers say they would have a
more positive view of a brand that
delivered personalized loyalty messaging
Connect How and Where They Want
Start personalizing your customer
experience on mobile, allowing customers
to opt-in to their preferred method of
communication
4:56

12. It’s clear the mobile is the channel your customers are
turning to in every moment of their journey with your
brand, so be sure to keep tabs on trends and insights in
order to deliver experiences that will keep them
coming back to your brand time and time again.
References
1 The 2017 Mobile App Report, ComScore, 2017
2 2018 Mobile Marketing Predictions from 18 Industry Veterans, Marketing Land, 2018
3 Facebook and Google Dominate the App Ecosystem, Business Insider, 2017
4 Number of Apps Available in Leading App Stores as of March 2017, Statista, 2017
5 Top 10 Mobile Marketing Trends You Need To Know for 2018, Digital Summit, 2017
6 More Than Half of Digital Advertising Is Mobile, The Wall Street Journal, 2017
7 Why Millennials Prefer Two-Way Texting your Business, OpenMarket
8 No Time To Talk: Americans Sending/Receiving Five Times as Many Texts Compared to Phone Calls Each Day, Cision, 2015
For more information on how you can meet your customers on
mobile, visit lumavate.com
9 Progressive Web Apps Will Impact Your Mobile App Strategy, Gartner, 2017
10 Lancôme Rebuilds Their Mobile Website as a PWA, Increases Conversions by 17%, Google Developers, 2017
11 ARKit, Apple Developers, 2017
12 9 Mobile Marketing Trends You Need To Know for 2018, BiznessApps, 2017
13 Hey, Alexa: What’s the Best Voice Strategy for Brands?, AdAge, 2017
14 Micro-Moments Now: Why Expectations For “Right Now” Are On the Rise, Think with Google, 2017
15 2017 US Mobile Consumer Report, Vibes, 2017
16 Gartner Reveals Top Predictions for IT Organizations and Users for 2016 and Beyond, 2015