A good mobile strategy should be always evolving–taking into account not only your customers' behaviors, but also up-and-coming technology. Here are a few hand-picked trends and insights that you should consider when evaluating your 2018 mobile strategy.
Digital commerce is on the increase throughout the world – growing at the rate 0f 50% in the past couple of years, with more than 90% of the growth share directly credited to mobile apps. Mobile is now one of the leading platforms, so much so that 70% of the time spent on a smart phone by an average user, is dedicated to mobile apps1.
eMarketer Webinar: Key Digital Trends for 2016eMarketer
What’s keeping you up at night? Worries about ad blocking? Cord cutters? Mobile-only consumers? We address those and many questions in a thought-provoking discussion about the things we expect to happen—and the things we don’t expect to happen—in 2016. The webinar also looks at: The future of mobile payments; Shifting patterns of video consumption; The emergence of messaging apps as a marketing platform; The digital tastes of millennials and centennials
How Successful is Your Mobile Affiliate Channel? PerformanceIN Live Presentat...Button
We now live in a mobile-first world, but the affiliate channel has yet to translate.
That’s according to the CEO and co-founder of industry disruptor Button, Michael Jaconi, who along with Hotels.com’s Sam Richards, will argue that while mobile commerce has grown for consumers, the affiliate industry is missing the boat, with merchants leaving revenue behind and publishers losing out on significant commissions as a result. Check out the talk they gave at PI Live in London in October 2017.
Mobile Spree Berlin 2018: Jerome Perani, VP of Growth & Partnerships, L'Express
A keynote focusing on how to improve engagement by 45% through the use of push notifications, technical excellence, and reasonable ad experience.
How to Master Your Mobile Engagement Toolkit Urban Airship
The most successful retail apps have a well-defined mobile engagement strategy. Push notifications have proven to drive significant results, but they are only a piece of the story.
Urban Airship recently compiled the industry's largest study of opt-in rates and trends, revealing that on average, only 43% of users opt-in to push notifications. Of those who don’t opt-in, less than a third of users engage with an app again after the initial installation.
This is where additional tools like in-app messaging, message centers and digital wallet offerings provide a brand new opportunity. Because they allow you to address all of your users inside and outside of your app, these tools provide significantly more reach. They also provide you with a lot of control to communicate new product offers and promotions, address abandoned carts, and encourage profile signups to keep your brand top of mind.
Sign up for this webinar and join Bill Schneider, Urban Airship’s director of product marketing, to learn:
• How to expand your messaging tools beyond Push notifications
• When to use Push, In-App Messaging and Digital Wallet
• How to maximize the Push Opt-in opportunity
• Strategic insights on building messaging solutions that support each other
Digital commerce is on the increase throughout the world – growing at the rate 0f 50% in the past couple of years, with more than 90% of the growth share directly credited to mobile apps. Mobile is now one of the leading platforms, so much so that 70% of the time spent on a smart phone by an average user, is dedicated to mobile apps1.
eMarketer Webinar: Key Digital Trends for 2016eMarketer
What’s keeping you up at night? Worries about ad blocking? Cord cutters? Mobile-only consumers? We address those and many questions in a thought-provoking discussion about the things we expect to happen—and the things we don’t expect to happen—in 2016. The webinar also looks at: The future of mobile payments; Shifting patterns of video consumption; The emergence of messaging apps as a marketing platform; The digital tastes of millennials and centennials
How Successful is Your Mobile Affiliate Channel? PerformanceIN Live Presentat...Button
We now live in a mobile-first world, but the affiliate channel has yet to translate.
That’s according to the CEO and co-founder of industry disruptor Button, Michael Jaconi, who along with Hotels.com’s Sam Richards, will argue that while mobile commerce has grown for consumers, the affiliate industry is missing the boat, with merchants leaving revenue behind and publishers losing out on significant commissions as a result. Check out the talk they gave at PI Live in London in October 2017.
Mobile Spree Berlin 2018: Jerome Perani, VP of Growth & Partnerships, L'Express
A keynote focusing on how to improve engagement by 45% through the use of push notifications, technical excellence, and reasonable ad experience.
How to Master Your Mobile Engagement Toolkit Urban Airship
The most successful retail apps have a well-defined mobile engagement strategy. Push notifications have proven to drive significant results, but they are only a piece of the story.
Urban Airship recently compiled the industry's largest study of opt-in rates and trends, revealing that on average, only 43% of users opt-in to push notifications. Of those who don’t opt-in, less than a third of users engage with an app again after the initial installation.
This is where additional tools like in-app messaging, message centers and digital wallet offerings provide a brand new opportunity. Because they allow you to address all of your users inside and outside of your app, these tools provide significantly more reach. They also provide you with a lot of control to communicate new product offers and promotions, address abandoned carts, and encourage profile signups to keep your brand top of mind.
Sign up for this webinar and join Bill Schneider, Urban Airship’s director of product marketing, to learn:
• How to expand your messaging tools beyond Push notifications
• When to use Push, In-App Messaging and Digital Wallet
• How to maximize the Push Opt-in opportunity
• Strategic insights on building messaging solutions that support each other
Mobile Myth Busters
Mobile advertising is unique and introduces a number of new challenges for digital media professionals. One of the biggest challenges is wading through all the noise and data to separate fact from fiction. This session explores the myths vs. the realities of mobile media. It covers topics ranging from tracking to targeting, including the key players, products, and pricing models in the mobile media landscape.
10:10am - Jen Witt - Match Group apps and the mobile web Digiday
Digiday Programmatic Summit Europe
Dublin, Ireland 2017/04/26
Match Group apps and the mobile web
Jen Witt, director of revenue operations, EMEA, match.com
Mobile First Will Not Be Enough | Forrester at Mobile Convention ParisMobile Convention
Mobile moments are the next battleground. Consumers will take control of the brand relationship via their smartphones.
Thomas Husson' slides on Mobile First and the fact that just being mobile first is not enough anymore.
The Mobile Engagement Playbook - Going from Good to Great Urban Airship
There are strategies to shift from good push notifications to great engagement with loyal brand advocates.
Do you use push notifications in your app? In-app messaging? Are you targeting your mobile messaging to specific users?
There is so much more precision we can use in our messaging today. Consumers have so much more control they can apply to their media consumption.
Learn more here and please reach out to Urban Airship with any questions on mobile engagement marketing or developer strategies.
eMarketer Webinar: Customer Experience Strategy in an Always-On WorldeMarketer
Customers are basing their expectations today on their interactions with firms like Airbnb, Amazon and Uber. In response, brands are focusing now more than ever on creating and delivering the same type of seamless customer experiences. Topics in this webinar include: Understanding the evolving nature of today’s always-on, need-it-now customers; Key functions being carved out at brands to help achieve customer experience goals; The role client-side marketers are taking to define and deliver on their customer experience strategy; Approaches to measure and analyze customer experience improvements.
Learn what’s next in digital marketing with 34 trends to guide your 2017 strategy. Among these trends get the latest stats on paid social, the rise of Millennials using non-Facebook apps like Snapchat, and the growing popularity of video across all social networks. Get the latest on mobile and wearable technology, and predictions on virtual reality as the future communication of choice. Plus more trends coving social media, email marketing, digital advertising, and eCommerce.
Retail Apps: Take your local business global.Instappy
Got something to sell? Take your business to the next level with a dedicated retail mobile app or showcase your products with a dedicated mobile catalogue app. Provide your customers the convenience of purchasing your products at their fingertips. Whether you own an export house, a niche fashion boutique, a superstore, or an exotic pet shop, your mobile commerce store is instantly ready with Instappy. You get run-time report generation to analyse and strategise product catalogue, along with inbuilt tools like unlimited push notifications to drive promos and offers.
Get yours at www.instappy.com
http://www.ehppbuilder.com/ At EHppbuilder we provide the best service in apps design and development. We know what it takes satisfy your cravings as far as your app building requirement is concerned. At EHppbuilder, it does not take us months to get your app done with an astonishing user experience because we have a team of seasoned and experienced app developers who are ready to work as part of your team for a fast delivery..
Apps for Restaurants, Diners and Bakeries Instappy
If you are targeting customers with great taste, show them you have great taste.
Food is a visual medium, and like any other marketing initiative your app must appeal to the senses. Simply put it must look fantastic, be intuitive and most importantly bring the cuisine you serve to life at your customers fingertips.
Get yours at www.instappy.com
Mobile Myth Busters
Mobile advertising is unique and introduces a number of new challenges for digital media professionals. One of the biggest challenges is wading through all the noise and data to separate fact from fiction. This session explores the myths vs. the realities of mobile media. It covers topics ranging from tracking to targeting, including the key players, products, and pricing models in the mobile media landscape.
10:10am - Jen Witt - Match Group apps and the mobile web Digiday
Digiday Programmatic Summit Europe
Dublin, Ireland 2017/04/26
Match Group apps and the mobile web
Jen Witt, director of revenue operations, EMEA, match.com
Mobile First Will Not Be Enough | Forrester at Mobile Convention ParisMobile Convention
Mobile moments are the next battleground. Consumers will take control of the brand relationship via their smartphones.
Thomas Husson' slides on Mobile First and the fact that just being mobile first is not enough anymore.
The Mobile Engagement Playbook - Going from Good to Great Urban Airship
There are strategies to shift from good push notifications to great engagement with loyal brand advocates.
Do you use push notifications in your app? In-app messaging? Are you targeting your mobile messaging to specific users?
There is so much more precision we can use in our messaging today. Consumers have so much more control they can apply to their media consumption.
Learn more here and please reach out to Urban Airship with any questions on mobile engagement marketing or developer strategies.
eMarketer Webinar: Customer Experience Strategy in an Always-On WorldeMarketer
Customers are basing their expectations today on their interactions with firms like Airbnb, Amazon and Uber. In response, brands are focusing now more than ever on creating and delivering the same type of seamless customer experiences. Topics in this webinar include: Understanding the evolving nature of today’s always-on, need-it-now customers; Key functions being carved out at brands to help achieve customer experience goals; The role client-side marketers are taking to define and deliver on their customer experience strategy; Approaches to measure and analyze customer experience improvements.
Learn what’s next in digital marketing with 34 trends to guide your 2017 strategy. Among these trends get the latest stats on paid social, the rise of Millennials using non-Facebook apps like Snapchat, and the growing popularity of video across all social networks. Get the latest on mobile and wearable technology, and predictions on virtual reality as the future communication of choice. Plus more trends coving social media, email marketing, digital advertising, and eCommerce.
Retail Apps: Take your local business global.Instappy
Got something to sell? Take your business to the next level with a dedicated retail mobile app or showcase your products with a dedicated mobile catalogue app. Provide your customers the convenience of purchasing your products at their fingertips. Whether you own an export house, a niche fashion boutique, a superstore, or an exotic pet shop, your mobile commerce store is instantly ready with Instappy. You get run-time report generation to analyse and strategise product catalogue, along with inbuilt tools like unlimited push notifications to drive promos and offers.
Get yours at www.instappy.com
http://www.ehppbuilder.com/ At EHppbuilder we provide the best service in apps design and development. We know what it takes satisfy your cravings as far as your app building requirement is concerned. At EHppbuilder, it does not take us months to get your app done with an astonishing user experience because we have a team of seasoned and experienced app developers who are ready to work as part of your team for a fast delivery..
Apps for Restaurants, Diners and Bakeries Instappy
If you are targeting customers with great taste, show them you have great taste.
Food is a visual medium, and like any other marketing initiative your app must appeal to the senses. Simply put it must look fantastic, be intuitive and most importantly bring the cuisine you serve to life at your customers fingertips.
Get yours at www.instappy.com
Apps for Universities, Colleges and SchoolsInstappy
If education is a business (novel one at that) here is why the mobile presence needs a personality.
Instappy is the simple-to-use and built-for-success platform which develops your app idea into a mobile reality. Instappy is for businesses and individuals alike; our goal is to turn your audience's smartphones and tablets into windows of opportunity for you. You can retain your customers, engage with prospects, increase your revenue, and sell on mobile using your very own branded mobile application.
Instappy is loaded with features that, until now, were almost always exclusively available only with full-scale development effort.
Get yours at www.instappy.com
Consumers demand brands that are always open and always available. Integrating mobile communications into your marketing mix gives customers a brand they can connect with anytime, any place. By fully embracing mobile, your brand can:
- Drive a constant dialogue
- Create effective cross-channel program management
- Deliver new customer connection opportunities
- Extend existing relationships
Why Should You ‘Go Mobile’? ‘Go Mobile’- Trends in 2015
Pulp Strategy | www.pulpstrategy.com.
Gaining instant brand recognition in any industry is difficult especially when you are running on tight marketing budget. Mobile marketing comes handy in such a situation. As a marketer, you can maximize your operating expenses by investing in strategies which improve your reach and encourage action.
Consumer confidence is skyrocketing thanks to new retail platforms that offer the ideal experience for spending hard-earned money. Shoppers can now act on their “need-it-now” mindset to purchase almost any item, any time, from anywhere. This new retail landscape is becoming more and more intangible as consumers flow through the path of least transactional resistance, and brands that embrace emerging mediums and technologies are seeing the greatest success.
This Retail Revolution keynote experience looks at actionable items to transform any organization into problem-solvers developing brand strategies and go-to-market plans that push the limits of creativity and innovation within this space. With this mission in mind, revitalized brands can not only create a plan to reach customers in the moment, but also provide a new level of personalized service and innovative experiences to help drive loyalty and success in the midst of the retail revolution.
The Proof Points —
• The ways retailers can connect with customers continue to evolve. By taking advantage of new mediums, brand conversations and value can continue to grow even deeper using these trends.
• Because of the always-on nature of these brand connections, technology platforms can and should be used to expand and augment the shopping experience.
• Brick-and-mortar continues to deliver on the experience customers demand. To win, retailers must focus on the experiences only they can offer, while extending and improving through the introduction of new tools and platforms.
• In this fight for attention, each visit must be personalized in order to add greater value.
If 2014 was the year of mobile, 2015 is most definitely the year of Rich Media.
Mobile ad spend is expected to increase 77%, in 2015. We will see sophisticated and creative collaboration in 2015, as content creators build audiences that rival those of pop stars and brands grasp just how powerful mobile can be. In order for brands to get the most ROI for their mobile advertising spend, they need to invest in Rich Media, to create immersive experiences, transforming their level of engagement with consumers.
In FreshDigitalGroup’s “Rethink 2015,” we take an in-depth look at the following Rich Media predictions in addition to forecasts for digital, mobile and social industries.
If 2014 was the year of mobile, 2015 is most definitely the year of Rich Media.
Mobile ad spend is expected to increase 77%, in 2015. We will see sophisticated and creative collaboration in 2015, as content creators build audiences that rival those of pop stars and brands grasp just how powerful mobile can be. In order for brands to get the most ROI for their mobile advertising spend, they need to invest in Rich Media, to create immersive experiences, transforming their level of engagement with consumers.
In FreshDigitalGroup’s “Rethink 2015,” we take an in-depth look at the following Rich Media predictions in addition to forecasts for digital, mobile and social industries.
2014 top mobile trends. Discover which trends are shaping what marketers will need to know in the coming months and years to take advantage of the mobile opportunity.
A must-read before finalizing your marketing plans
Mobile Website - Your Secret Weapon in Gaining a Competitive Advantagee-point SA
Why will a mobile website give your business a competitive advantage? Who are prosumers and what are their expectations? What the heck is the difference between a mobile, responsive and desktop website? Find out how to achieve your business objectives in the most dynamically developing sales channel.
Will 2015 be the year of wearables? Will Apple Pay succeed? Why are enterprise apps getting more expensive and complex? What's happening with Big data? How should developers treat phablets?
Every year we analyse and summarise the key mobile trends for the following year and share with customers and partners. The main objective is to keep you up to date on what’s going on and give you insights into what these trends may mean for you. Last year our mobility predictions and UX/UI trend presentations were used in hundreds of workshops, lectures and jointly got more than 100,000 views on Slideshare.
The Top 10 Mobile Trends for 2015 are more exciting than ever as we are experiencing explosive growth in almost every area including mobile usage (apps and web), mobile commerce, payments, enterprise apps, Internet of Things, wearables, nearables (sensors) and invincibles, data driven mobile services (big data), mobility in healthcare, omni-channel retail and innovations in mobile application development.
20 Reasons Why Your Business Needs an App in 2014meijun_corp
Is your business taking advantage of the growth of mobile internet usage? If you manage a small to mid-sized business, here's some statistics to show the importance of mobile app development.
Mobile Marketing for Lead Generation and MoreGlennEndriga
1. Anatomy of an Engaging B2B Email Campaign
2. Getting Started
3. Creating Email Copy
4. The Landing Page
5. Test and Measure
6. Continuing the Conversation
1. Why B2B Marketers Should Take Mobile Marketing Seriously
2. The Case for B2B Mobile Marketing
3. Ways You Can Use Mobile to Educate Customers, Generate and Qualify Leads, and Create Brand Loyalty
4. Email Marketing Trends
5. The App Advantage
6. Connecting Through Social Media
7. The Power of Video
8. Don’t Forget Trade Shows
9. The Final Authority: Your Web Site
10. Best Practices for Mobile Marketing
11. One Stop Mobile Lead Generation
You will learn:
– what is omnichannel marketing
– how to segment your app users and how to use that segmentation for communication in other channels
– how to acquire leads from the app
– what can you learn from geolocation data
– how to address multi-screening
– how to keep in touch with anonymous website visitors
12 Trends for 2015: What Marketers Should Be Thinking About in Digital
What You Need to Do for Your Mobile Strategy
1. What You Need to Do
for Your Mobile Stratgy
TRENDS AND INSIGHTS TO CONSIDER
2. Your mobile strategy shouldn’t be set in stone–instead,
it should be evolving right alongside your customer’s
needs and wants. Here are a few trends and insights to
consider as you evolve your mobile strategy.
3. Current Trends: Mobile Apps
57% of all digital minutes are spent in
mobile apps
90% of that time is spent within the
user’s top five apps
50% of smartphone users download
zero apps per month
4. Current Trends: Mobile Web
Google mandated that sites
would be indexed for search
based on mobile sites in 2016,
which is telling of the growing
consumer need for immediacy
in their mobile-based
experiences.
5. Current Trends: Mobile Advertising
Google & Facebook not only rule
in mobile advertising, they also own
a combined 8 of the 10 top apps
More than half of digital
advertising dollars are spent on
mobile
Spending on mobile advertising
surged 77% last year
6. The average American
makes or answers 6 phone
calls per day, and sends or
receives at least 32 texts
60% of millennials prefer
two-way text engagement
with companies
Current Trends: SMS/MMS Marketing
7. With these current behaviors in mind, let’s take a
peek into the mobile future and take note of trends
to watch for:
8. Transition to Progressive Web Apps
What Are They?
They’re web-based experiences that look, feel, and
function like a native mobile app, but ditch the download
Why You Should Watch:
Gartner says that by 2020, PWAs will replace 50% of
general-purpose, consumer-facing apps
9. Mixing the Digital and Physical Worlds
Why You Should Watch:
Apple’s launch of ARKit puts the
power of AR into the hands of
brands everywhere
AR In Retail
AR-based scavenger hunts and
in-store displays are rising in
popularity, and a great way to
boost engagement
10. Embracing Voice-Command
Why You Should Watch:
Gartner predicts 30% of browsing
sessions will be screenless by 2020
Activating Mobile Experiences
We expect Alexa to be able to pull
up cloud-based mobile experiences
that seamlessly transition your
voice-powered browsing to your
mobile device
11. Consumers Craving Personalization
Why You Should Watch:
83% of consumers say they would have a
more positive view of a brand that
delivered personalized loyalty messaging
Connect How and Where They Want
Start personalizing your customer
experience on mobile, allowing customers
to opt-in to their preferred method of
communication
4:56
12. It’s clear the mobile is the channel your customers are
turning to in every moment of their journey with your
brand, so be sure to keep tabs on trends and insights in
order to deliver experiences that will keep them
coming back to your brand time and time again.
References
1 The 2017 Mobile App Report, ComScore, 2017
2 2018 Mobile Marketing Predictions from 18 Industry Veterans, Marketing Land, 2018
3 Facebook and Google Dominate the App Ecosystem, Business Insider, 2017
4 Number of Apps Available in Leading App Stores as of March 2017, Statista, 2017
5 Top 10 Mobile Marketing Trends You Need To Know for 2018, Digital Summit, 2017
6 More Than Half of Digital Advertising Is Mobile, The Wall Street Journal, 2017
7 Why Millennials Prefer Two-Way Texting your Business, OpenMarket
8 No Time To Talk: Americans Sending/Receiving Five Times as Many Texts Compared to Phone Calls Each Day, Cision, 2015
For more information on how you can meet your customers on
mobile, visit lumavate.com
9 Progressive Web Apps Will Impact Your Mobile App Strategy, Gartner, 2017
10 Lancôme Rebuilds Their Mobile Website as a PWA, Increases Conversions by 17%, Google Developers, 2017
11 ARKit, Apple Developers, 2017
12 9 Mobile Marketing Trends You Need To Know for 2018, BiznessApps, 2017
13 Hey, Alexa: What’s the Best Voice Strategy for Brands?, AdAge, 2017
14 Micro-Moments Now: Why Expectations For “Right Now” Are On the Rise, Think with Google, 2017
15 2017 US Mobile Consumer Report, Vibes, 2017
16 Gartner Reveals Top Predictions for IT Organizations and Users for 2016 and Beyond, 2015