Although iOS 9 was released late last quarter, iOS 7 and older operating system versions' share of total smartphone visits decreased 38% and revenue decreased 30%, according to new data from the Q3 2015 Mobile Commerce Trends report. Check out the Q3 2015 monthly shopping trends: - July 2015: http://bblnk.com/July2015Trends - August 2015: http://bblnk.com/August2015Trends - September 2015: http://bblnk.com/September2015Trends

1. Q3 2015: Mobile Commerce Trends
Mobile Commerce Index: Q3 2015 | Branding Brand

2. 2
Q3 2015 Performance
2
100 mobile sites experienced a total of 272,026,057 visits and $249,630,435 in revenue.
U $
272,026,057
visits
median site increase
compared to Q2 2015
$249,630,435
revenue
median site increase
compared to Q2 2015
11%6%
WHEN
Q3 2015
July - September 2015
WHO
100 Retailers
U.S. only
WHAT
Mobile Sites
No apps
Data Used
Branding Brand powers web, app, and in-store experiences for 200 major brands.
This report contains data from a sample of clients running on its platform.
Mobile Commerce Index: Q3 2015 | Branding Brand

3. 3
Revenue Market ShareIn Q3 2015, 29% of all online revenue was generated on a smartphone or tablet.
desktop
71%
mobile
29%
Q3 2015Q2 2015Q1 2013
84%
16%
Q2 2013
82%
18%
Q3 2013
80%
20%
Q4 2013
78%
22%
Q1 2014
77%
23%
Q2 2014
75%
25%
Q3 2014
73%
27%
Q1 2015Q4 2014
72% 72%
28% 28%
72%
28%
Quarter-over-Quarter Change in Market Share
From Q2 2015 to Q3 2015, mobile’s share of total online revenue increased 4%.
change in desktop
revenue market share
1%
change in mobile
revenue market share
4%
Mobile Commerce Index: Q3 2015 | Branding Brand

4. Mobile Commerce Index: Q3 2015 | Branding Brand
Conversion
Compared to Q2 2015, smartphone conversion showed no
change; tablet conversion decreased 2%.
From Q2 2015 to Q3 2015, smartphone AOV decreased 2%; tablet
AOV decreased 1%.
average Q3 2015
smartphone conversion
average Q3 2015
smartphone AOV
average Q3 2015
tablet conversion
0.95%
$115.29
1.40%
average Q3 2015
tablet AOV
$152.34
Smartphone
Smartphone
Tablet
Tablet
Average Order Value
2.00%
1.75%
1.00%
0.75%
1.50%
1.25%
0.50%
0.25%
0.00%
JUL AUG SEPAPR MAY JUN
Q3 2015Q2 2015
$200
$175
$150
$125
$100
$50
$75
$25
$0
JUL AUG SEPAPR MAY JUN
Q3 2015Q2 2015
4

5. 5
Quarter-over-Quarter Change in Market Share
From Q2 2015 to Q3 2015, smartphone traffic from direct increased 7%; email decreased 9%.
Traffic Sources
In Q3 2015, 48% of all smartphone visits arrived from search; 26% arrived direct.
100%60% 80%40%10% 90%50%20% 70%30%0%
48%9%17%26%
Direct
Typing in the exact URL
Email
Landing on a page from a
marketing email
Referral
Navigating from another site
or advertisement
Search
Utilizing a search engine
(organic and paid)
direct
7%
email
9%
referral
5%
search
2%LJj @
Mobile Commerce Index: Q3 2015 | Branding Brand

6. 3% iOS
3
7%Android
From Q2 2015 to Q3 2015, iOS 7 and older versions’ share of total smartphone revenue decreased 44%; Lollipop's share increased 54%.
Quarter-over-Quarter Change in Revenue Market Share
Mobile Commerce Index: Q3 2015 | Branding Brand
6
Smartphone Operating Systems
20%
11%
3%
Lollipop
KitKat
Jelly Bean & older
4%
57%
5%
iOS 9
iOS 8
iOS 7 & older
19%
14%
4%
Lollipop
KitKat
Jelly Bean & older
4%
53%
6%
iOS 9
iOS 8
iOS 7 & older
6% iOS
39%54%44%0%
In Q3 2015, iOS accounted for 63% of all smartphone visits;
Android accounted for 37%.
In Q3 2015, iOS accounted for 66% of all smartphone revenue;
Android accounted for 34%.
VISITS MARKET SHARE REVENUE MARKET SHARE
34
%Android
$U
KitKatLollipopiOS 7
& older
iOS 8

7. From Q2 2015 to Q3 2015, iOS 7 and older versions’ share of total tablet revenue decreased 20%; Lollipop’s share increased 100%.
Quarter-over-Quarter Change in Revenue Market Share
Mobile Commerce Index: Q3 2015 | Branding Brand
7
Tablet Operating Systems
4%
11%
5%
Lollipop
KitKat
Jelly Bean & older
3%
63%
14%
iOS 9
iOS 8
iOS 7 & older
4%
15%
9%
Lollipop
KitKat
Jelly Bean & older
3%
56%
13%
iOS 9
iOS 8
iOS 7 & older
KitKatLollipopiOS 7
& older
iOS 8
100%20%3%
72% iOS
28%
Android
80% iOS
20%An
droid
15%
$U
In Q3 2015, iOS accounted for 72% of all tablet visits;
Android accounted for 28%.
In Q3 2015, iOS accounted for 80% of all tablet revenue; Android
accounted for 20%.
VISITS MARKET SHARE REVENUE MARKET SHARE

8. 30%
8%
6%
Apple iPhone 5, 5s, 5c
Samsung Galaxy S5
Apple iPhone 4s
& older, iPod
Apple iPhone 6, 6s
29%
Other
6%
21%
Apple iPhone 6 Plus,
6s Plus
Mobile Commerce Index: Q3 2015 | Branding Brand
8
Top Mobile Devices
In Q3 2015, the top five devices accounted for 71% of total smartphone traffic. In Q3 2015, the top five devices accounted for 85% of total tablet traffic.
SMARTPHONES TABLETS
100% 100%
0% 0%
15%
Other
1%
LG G Pad
2%
Samsung Galaxy Tab 3
3%
Samsung Galaxy Tab 4
7%
Amazon Kindle Fire
72%
Apple iPad

9. Quick Highlights
About Branding Brand
• Compared to Q2 2015, smartphone conversion showed no
change; tablet conversion decreased 2%. (page 4)
• From Q2 2015 to Q3 2015, smartphone AOV decreased 2%;
tablet AOV decreased 1%. (page 4)
• In Q3 2015, 48% of all smartphone visits arrived from search;
26% arrived direct. (page 5)
• From Q2 2015 to Q3 2015, iOS 7’s share of total smartphone
revenue decreased 44%; Lollipop's share increased 54%.
(page 6)
• In Q3 2015, iOS accounted for 80% of all tablet revenue;
Android accounted for 20%. (page 7)
• From Q2 2015 to Q3 2015, iOS 7’s share of total tablet revenue
decreased 20%; Lollipop’s share increased 100%. (page 7)
• In Q3 2015, the top five devices accounted for 71% of total
smartphone traffic. (page 8)
• In Q3 2015, the top five devices accounted for 85% of total
tablet traffic. (page 8)
• In Q3 2015, 29% of all online revenue was generated on a
smartphone or tablet. (page 3)
• From Q2 2015 to Q3 2015, mobile’s share of total online
revenue increased 4%. (page 3)
• From Q2 2015 to Q3 2015, smartphone traffic from direct
increased 7%; email decreased 9%. (page 5)
• In Q3 2015, iOS accounted for 66% of all smartphone revenue;
Android accounted for 34%. (page 6)
Branding Brand builds better web, app, and in-store shopping experiences
for 200 of the world’s leading retailers. Each quarter, we identify commerce
and consumer trends across samples of our clients in various industries,
including apparel, health and beauty, and sporting goods.
Visit blog.brandingbrand.com for more online shopping trends.
Mobile Commerce Index: Q3 2015 | Branding Brand
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