This document summarizes a presentation about using social data to predict real-time trends. It discusses monitoring brand and product buzz on social media to track sentiment, identify trends, and predict future performance. Specific examples are given around tracking buzz for movies, the Super Bowl, and brands like Hoover vacuum cleaners. The presentation suggests companies can use social listening to inform decisions about new markets, inventory levels, marketing adjustments, and new product potential. The key takeaways are that social data provides opportunities for basic brand monitoring, trend identification to guide marketing, creating predictions, and responding to consumer sentiment.
2020 Television: Evolution or Revolution? Dean Donaldson
Fragmented. Expensive. Inflexible. Disingenuous. Obese. That’s reality TV for the new millennial viewer. The simple pleasure of TV viewing has been hijacked - and we are all being held hostage. TV’s evolved into paying huge amounts for bargain basement content, hidden behind ridiculous firewalled interfaces, with the caveat you can watch it on a mobile – it’s totally and utterly unsustainable. Technology was supposed to make our lives simple! Maybe it will, but first we need a revolution. And it need to start now…
“A call to arms to create clarity and choice for the 21st Century TV consumer.”
1. Smart TV is anything but. How do we think smarter about TV?
2. Are there any new technologies that are about to excite TV viewers?
3. What should we expect future TV viewing to look like?
Soccer fans are considered to be among the most passionate of sports fans—as in fanatics. Analysis from the Adobe Digital Index confirms that notion: The 2014 FIFA World Cup, which begins June 12, has already accumulated more than 19 million social mentions since June 2013.
Soccer fans around the world are voicing their excitement for the event, with the World Cup receiving more social mentions in the month leading up to it than either the Super Bowl or Sochi Olympics. In fact, based on this social buzz data it’s seeing, Adobe Digital Index predicts that, in terms of total mentions, the World Cup will be the most social sporting event ever.
Consumers expect a relevant, engaging experience. Delivering data-driven personalization from unknown visitor to known customer is the key. But how do you deliver data-driven, personalized experiences?
Adobe Director of Product Marketing Kevin Lindsay, explain how in this presentation from Adobe's New York Symposium, June 12, 2014.
2020 Television: Evolution or Revolution? Dean Donaldson
Fragmented. Expensive. Inflexible. Disingenuous. Obese. That’s reality TV for the new millennial viewer. The simple pleasure of TV viewing has been hijacked - and we are all being held hostage. TV’s evolved into paying huge amounts for bargain basement content, hidden behind ridiculous firewalled interfaces, with the caveat you can watch it on a mobile – it’s totally and utterly unsustainable. Technology was supposed to make our lives simple! Maybe it will, but first we need a revolution. And it need to start now…
“A call to arms to create clarity and choice for the 21st Century TV consumer.”
1. Smart TV is anything but. How do we think smarter about TV?
2. Are there any new technologies that are about to excite TV viewers?
3. What should we expect future TV viewing to look like?
Soccer fans are considered to be among the most passionate of sports fans—as in fanatics. Analysis from the Adobe Digital Index confirms that notion: The 2014 FIFA World Cup, which begins June 12, has already accumulated more than 19 million social mentions since June 2013.
Soccer fans around the world are voicing their excitement for the event, with the World Cup receiving more social mentions in the month leading up to it than either the Super Bowl or Sochi Olympics. In fact, based on this social buzz data it’s seeing, Adobe Digital Index predicts that, in terms of total mentions, the World Cup will be the most social sporting event ever.
Consumers expect a relevant, engaging experience. Delivering data-driven personalization from unknown visitor to known customer is the key. But how do you deliver data-driven, personalized experiences?
Adobe Director of Product Marketing Kevin Lindsay, explain how in this presentation from Adobe's New York Symposium, June 12, 2014.
Why Email Marketing Still Works: The Latest Stats and Figures in Email MarketingAdobe Experience Cloud
Email marketing seems like a dying medium, but is it? A recent study from Adobe found Americans are addicted to email checking it often and often in places you wouldn't think.
Consistently delivering rich and personalized content to audiences across a rapidly expanding variety of customer touchpoints. Adobe Experience Manager Assets (AEM) capabilities for dynamic media help global brands create engaging user experiences that boost brand loyalty and drive results.
Pinterest might be a social media channel you're asking yourself: How can I use it to achieve my marketing objectives? Social media expert Carmen Sutter and Head of Agency & Brand Strategy, Pinterest Kevin Knight explain how Pinterest can be used to reach your customers and deliver value to your brand.
Mobile is changing the way our customers use email. Learn how to incorporate mobile in a cross-channel business climate from email marketing experts, originally presented at Adobe Summit.
Organic efforts alone is no longer enough to maintain your brand presence on Facebook. Learn from Adobe social media advertising expert how to use paid advertising within social media to improve your reach and engagement on Facebook.
Providers of live, linear, and VOD content strive to engage viewers on all of the most popular screens - and there will soon be two new device types to add to the must-reach list. Virtual reality (VR) devices like Samsung Gear VR, Oculus Rift, HTC Vive, Playstation VR, and Google Cardboard will be added first. A little further out, augmented reality (AR) devices like Microsoft HoloLens and Meta 2 will also belong on the list.
Topic: The reinvention of Marketing
* How to understand, measure and optimise Big Data
* Analysing the audience: How they are using current trends in digital marketing and solutions and what you should be doing
* Comparing and Competing: How to use “Digital Index Reports” to benchmark sectors and companies for awesome results!
Why Email Marketing Still Works: The Latest Stats and Figures in Email MarketingAdobe Experience Cloud
Email marketing seems like a dying medium, but is it? A recent study from Adobe found Americans are addicted to email checking it often and often in places you wouldn't think.
Consistently delivering rich and personalized content to audiences across a rapidly expanding variety of customer touchpoints. Adobe Experience Manager Assets (AEM) capabilities for dynamic media help global brands create engaging user experiences that boost brand loyalty and drive results.
Pinterest might be a social media channel you're asking yourself: How can I use it to achieve my marketing objectives? Social media expert Carmen Sutter and Head of Agency & Brand Strategy, Pinterest Kevin Knight explain how Pinterest can be used to reach your customers and deliver value to your brand.
Mobile is changing the way our customers use email. Learn how to incorporate mobile in a cross-channel business climate from email marketing experts, originally presented at Adobe Summit.
Organic efforts alone is no longer enough to maintain your brand presence on Facebook. Learn from Adobe social media advertising expert how to use paid advertising within social media to improve your reach and engagement on Facebook.
Providers of live, linear, and VOD content strive to engage viewers on all of the most popular screens - and there will soon be two new device types to add to the must-reach list. Virtual reality (VR) devices like Samsung Gear VR, Oculus Rift, HTC Vive, Playstation VR, and Google Cardboard will be added first. A little further out, augmented reality (AR) devices like Microsoft HoloLens and Meta 2 will also belong on the list.
Topic: The reinvention of Marketing
* How to understand, measure and optimise Big Data
* Analysing the audience: How they are using current trends in digital marketing and solutions and what you should be doing
* Comparing and Competing: How to use “Digital Index Reports” to benchmark sectors and companies for awesome results!
Presentation at On The Edge Reading, 24th September 2014.
The reinvention of Marketing with Jamie Brighton, Head of Strategic Marketing EMEA, Adobe
- How to understand, measure and optimise Big Data
- Analysing the audience: How they are using current trends in digital marketing and solutions and what you should be doing
- Comparing and Competing: How to use “Digital Index Reports” to benchmark sectors and companies for awesome results!
Andreas Helios von Adobe Systems eröffnete mit seiner Keynote zum Thema „Die Transformation des Marketings“ den zweiten Tag des Werbeplanung.at-Summit 2013.
Das Marketing hat oft den Bezug zum realen Leben verloren. Wir müssen auf die Wirkung und das Ergebnis zurückkommen, dann treffen wir wieder den Nerv der Entscheider“, sagt Andreas Helios, Marketingleiter Zentraleuropa von Adobe Systems, in seiner Keynote am zweiten Tag des Werbeplanung.at-Summit 2013.
Das digitale Marketing erlaube zwar eine starke Individualisierung und Messbarkeit, dennoch „sind die Kunden immer noch dazu gezwungen, Inhalte zu konsumieren, die nicht für sie zugeschnitten sind“, kritisiert er. Die User seien durch die Informationsüberflutung mit einer sehr schmalen Aufmerksamkeitsspanne ausgestattet. Die Konsequenz daraus – Helios zitiert dabei den Digital Index Report von Adobe aus dem Jahr 2012 – dass 97 Prozent der Seitenbesucher nicht konvertieren.
„Viele Unternehmen sind zufrieden damit, Traffic zu haben und vergessen aber, zu optimieren und den nächsten Schritt zur Conversion zu machen.“ Der Nachholbedarf in diesem Bereich sei „dramatisch“, sagt Helios. „Zwischen dem Markenversprechen des klassischen Marketings und die Realität bei der Transaktion klafft eine riesige Kluft.“
Big Data clever aufbereiten
Das Buzzwort „Big Data“ ist für Helios kein neues Thema, „wenn man vor zehn Jahren auf SAP-Konferenzen war, wurde bereits über die Bewältigung große Datenmengen gesprochen.“ Er plädiert darauf, Big Data nicht als Problem zu sehen, solange man es schaffe, Daten mit Erklärungsgewinn darzustellen. Über das „Urgestein“ von Big Data, die Wetterkarte, gäbe es ja auch keine negativen Stimmen. „Ziel ist es, die Informationstöpfe zusammenzuführen - nicht mit dem Ziel, die Person auszukundschaften -, sondern Personen mit den für sie relevanten Informationen zu versorgen.“
Helios plädiert dafür, in der gesamten Diskussion das Vertrauen in das Sammeln von Daten zu erhöhen: „Transparenz und Klarheit sind die wichtigsten Punkte. Sorgen Sie dafür, dass Ihre Kunden wissen, was Sie sammeln und wo sie dem widersprechen können.“ Seine abschließende Botschaft an die Marketingverantwortlichen: „Seien Sie relevant, testen Sie, messen Sie und machen Sie sich Gedanken über die Konversion.“
http://werbeplanung.at/news/summit/2013/07/zweite-keynote-am-werbeplanung-at-summit-2013
Connected Experiences: From Websites to Wearables to WhateverRebecca Lieb
Harnessing digital connections to foster deeper human connections is the highest opportunity of bridging the digital & physical worlds. How marketing is evolving to create connected customer experiences, the risks and rewards to marketers of doing so, and how to start the journey.
An introduction from Adobe's Jeremy Waite on the future of social business, before welcoming Brian Solis to the stage for an exclusive Q&A in London on 12 July 2013 (view Brian's slides here: http://slidesha.re/13kKtIY)
Digital has transformed Marketing forever and is now opening up new opportunities for Marketing to take the lead in the latest wave of Enterprise transformation. How ready are you as a marketer to ride this wave?
Digital Disruption: is Just the Beginning - Vijayanta GuptaOpenKnowledge srl
Very few industries, if any at all, have been left untouched by the advent of the digital consumer. Business models are getting disrupted due to the emerging consumer demands as well as due to the increasing sophistication of digital technologies. In this session, we will look at the past, present and (possibly) the future of digital disruption.
Getting Your Boss Excited about Mobile MarketingRay Pun
In this presentation, I shared advice about conversation starters to get VP and exec level decision-makers excited about mobile marketing. This was part of the Mobile Innovations tour for digital marketing audiences in Auckland, (New Zealand), Melbourne (Australia), and Sydney (Australia).
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.