Mobile Industry
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The document discusses the mobile digital advertisement market. It covers recent developments including acquisitions. It describes the mobile ad value chain and categories including search, display, and local ads. Key players like Google, Apple, and Yahoo are discussed along with their strategies and projections for market share growth. Emerging markets like Asia are noted as areas for future growth potential.
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The document discusses how developing mobile apps for both iOS and Android can help small businesses thrive by providing an affordable way to market and promote their business to a large user base at a lower cost than traditional marketing campaigns. It notes that iOS and Android make up the vast majority of the mobile market and having apps on both platforms allows small businesses to conveniently target users through their respective app stores. Developing apps for both platforms offers small businesses an opportunity for growth and survival in their industry.
Mobile in 2013: Our Take On The Top Trends & Insights
The document provides an overview of trends in the mobile marketing industry. It discusses how smartphone penetration is slowing in established markets as emerging markets see continued growth. It also covers the rise of Android and decline of other platforms, the projected increase in mobile ad spending, the growing popularity of tablets, and the expansion of mobile commerce. Additionally, it summarizes trends around the evolution of ad networks and real-time bidding, the impact of 4G networks, increasing use of social media and apps on mobile devices.
Research aarkstore .com global cellular handset update market, technology, v...
The global recession has impacted mobile handset sales volumes in recent years. While demand declined for mid-tier handsets, sales of new smartphones grew due to consumer demand and operators focusing on increasing smartphone penetration. This report analyzes the mobile handset market, including the impact of the recession on sales volumes and manufacturer strategies. It also evaluates mobile application stores, the effect of Google on the market, the role of handsets in semiconductor sales growth, and the potential of mobile wallets to become a "killer application" for handsets.
The Engauge 2011 Digital Innovation Playbook
Featuring key takeaways for CMOs, creatives and technologists, this comprehensive guide to emerging digital platforms outlines best-in-class strategies for innovative campaigns that connect brands and people.
International Marketing- Plan for Global Rollout of Google Android Mobile OS
I wrote this international expansion plan for the world’s first Google-Android OS-based smart phone. I define potential adaptations, create a quantitative model to determine global markets for expansion and rank these markets according to their market potential. Finally, two of these markets, Korea and the United Kingdom, are described in some detail and a marketing plan is defined for these markets.
Mobile Trends
Daniel Alegre, Google's Vice President for Asia Pacific Sales & Operations, spoke about mobile internet trends and business opportunities at the CEO Summit Forum at Computex Taipei 2009. He discussed how the combination of mobile devices and browsers is important for the user experience. He also presented data showing that when mobile data plans are easy to use, mobile internet usage increases significantly. Finally, he talked about Google's mobile advertising business model and how Android provides a platform to simplify communication across the mobile ecosystem.
Research the evolution of google communications, content, commerce and applic...
This document provides an overview and summary of the research report "The Evolution of Google: Communications, Content, Commerce and Applications 2012 – 2017" from Aarkstore.com. The report evaluates Google's current offerings and how they are expected to evolve over the next 5 years, with Google positioning itself as a dominant player in mobile commerce. The research also includes competitive analysis of areas like cloud payments versus NFC and Google Now versus Siri. The target audience includes Google's competitors, media companies, network operators, financial institutions, application developers, and mobile/telecom companies.
Performics Mobile Search Benchmarks & Trends (Q1 2012)
Mobile paid search spend, clicks, impressions, CPCs and CTRs for Performics' aggregate client base. Insights into mobile paid search's exponential growth.
Research mobile commerce in virtual and augmented reality aarkstore.com
This document analyzes the market for mobile commerce using augmented reality technologies. It finds that augmented reality revenues will exceed $3 billion by 2015 and that mobile commerce revenues will double by 2015 with AR applications. Revenues from AR mobile applications are projected to reach $2.2 billion by 2015. The document is intended for social commerce vendors, mobile operators, developers, infrastructure providers and others involved in mobile payments and augmented reality.
Mobile Advertising
1990'lar itibariyle mobil iletişim hayatımızda önemli bir rol oynuyor.
Bugün mobil iletişim sadece konuşmanın değil, görüntülü konuşmadan da öte internet erişiminin de ana cihazı demek. Bu bağlamda akıllı telefonların önemi çok açık.
Game Kudra olarak, sitemize eklediğimiz mobilitede ve akıllı telefonlardaki trendleri ele alan araştırmayı keyifle okumanızı dileriz.
Google market research
In 1995 when the internet was only 3 years old 2 students Larry Page 22 years old and Sergey Brin 21 year old from Stanford university begin working on a search engine called back rub at that time they were 13 search engines to choose from but none of them the same potential as back rub did September 15 1997 Larry Page and Sergey Brin who were the founders of back rub decided to change the name of the search engine, and the inspiration came from the term used for a number with one hundred zeros googol with a slight change in the spelling its now called google as Larry Page quoted thanks for the name change no one today is asking did you back rub it (Our history in depth – company – Google, 2014) . Google is well known for its famous search engine, email service, web browser ,and a great number of applications downloaded into our smart phones ipads and pcs that we use daily at work at home and on the go.
(Insert Company Logo Here)Job DescriptionTitleReports To .docx
(Insert Company Logo Here)
Job Description
Title:
Reports To:
Status: (Non-Exempt or Exempt)
Job Summary: (This should include a brief overview of the company and a brief overview of the position.)
Essential Job Functions: (List essential job duties and responsibilities)
1.
2.
3
4.
5.
6.
7.
8.
Qualifications:
Skills: (List skills required)
1.
2.
3.
4.
5.
Education and experience: (List minimum education required)
1.
2.
3.
4.
Physical Demands and Working Conditions: (List typical working conditions)
Compensation and Benefits: (Examples: Base pay, bonus structure, medical/dental, vacation, paid time off, etc)
COMPANY PROFILE
Google Inc.
REFERENCE CODE: 5B199F61-608D-4923-B4A3-F5EE15285ADE
PUBLICATION DATE: 5 Mar 2015
www.marketline.com
COPYRIGHT MARKETLINE. THIS CONTENT IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED OR DISTRIBUTED.
TABLE OF CONTENTS
Company Overview..............................................................................................3
Key Facts...............................................................................................................3
SWOT Analysis.....................................................................................................4
Google Inc. Page 2
© MarketLine
Google Inc.
TABLE OF CONTENTS
COMPANY OVERVIEW
Google Inc. (Google or "the company") is a global technology company that offers search, advertising,
operating systems and platforms, enterprise, and hardware products. The company operates in the
US, the UK and in several other countries across the world. Google is headquartered in Mountain
View, California and employed 47,756 people as of December 31, 2013.
The company recorded revenues of $59,825 million during the financial year ended December 2013
(FY2013), an increase of 19.2% over FY2012. The revenues increased primarily due to an increase
in advertising revenues generated by Google websites and Google Network Members' websites.
The operating profit of the company was $13,966 million in FY2013, an increase of 9.5% over
FY2012. Its net profit was $12,920 million in FY2013, an increase of 20.3% over FY2012.
KEY FACTS
Google Inc.Head Office
1600 Amphitheatre Parkway
Mountain View
California 94043
USA
1 650 253 0000Phone
1 650 253 0001Fax
http://www.google.com/Web Address
59,825.0Revenue / turnover
(USD Mn)
DecemberFinancial Year End
47,756Employees
GOOGNASDAQ Ticker
GOOGLNASDAQ Ticker
Google Inc. Page 3
© MarketLine
Google Inc.
Company Overview
SWOT ANALYSIS
Google Inc. (Google or "the company") is a global technology company that offers search, advertising,
operating systems and platforms, enterprise, and hardware products. The company enjoys strong
market share and global reach, which provides sustainable advantage as the company's entrenched
position in the market enables it to drive revenues. However, intense competition has the potential
to impact the market share and growth prospects for the company.
Wea ...
Mobile Advertising Mar 10
This document discusses recent developments and opportunities in the mobile advertising industry. It notes that Google acquired AdMob for $750 million and Apple acquired Quattro Wireless for $265 million, showing strong interest in in-application mobile advertising. It also discusses the growing size and fragmented forecasts of the mobile advertising market. The document outlines different types of mobile ad networks and opportunities around contextual targeting, new ad formats, and location-based advertising. It proposes services around mobile advertising strategy, sales management, and technology optimization.
Mobile Applications
This document provides a market analysis and entry strategy recommendations for a client company entering the mobile applications market. It discusses the evolution and growth of the mobile applications industry, current market trends including usage by platform and fastest growing app types. It also profiles the major app stores and platforms, analyzes the competitive forces, and performs a SWOT analysis to identify strengths, weaknesses and opportunities for the client company. The document concludes by recommending a hybrid business model and entry points for the client.
Pricing in oligopoly
This document discusses pricing strategies in oligopolistic markets. It begins by defining oligopoly as a market structure with a small number of firms controlling the market. It then examines the characteristics of oligopolies, including barriers to entry, interdependence between firms, and how prices are typically determined through price leadership. The document presents examples of industries that can be considered oligopolies like mobile phones, airlines and gaming consoles. It analyzes case studies of the mobile phone industry in India and how companies like Nokia, Samsung, Micromax and Karbonn employed different pricing and non-pricing strategies. Finally, it discusses barriers to entry in the mobile phone sector and concludes that oligopolistic behavior includes both competition and cooperation between
[Vietnam Mobile Day 2013] - Mobile marketing và mobile ad networks.
The document summarizes the growth of mobile advertising. It states that mobile advertising spending is projected to reach $11.4 billion in 2013, a 400% growth from 2011 to 2016. It also notes that mobile display advertising will dominate mobile search and that emerging markets will be key drivers of growth. Finally, it discusses Opera Mediaworks' role in mobile advertising and their offerings to publishers and advertisers.
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Mobile Industry
- 1. Mobile digital ADVERTISMENT MARKET 7/1/2011 RamanandReddi
- 3. Acquisition of Jingle networks
- 6. Ad Agencies play a critical role in help choosing ad networks and bring in big client budgets.
- 7. Ad Exchanges have given a unique opportunity to bid for private ads and help place these ads on different ad networks7/1/2011 Ramanand Reddi
- 8. Mobile Ad Value Chain 7/1/2011 Ramanand Reddi
- 9. Mobile Ad Networks 7/1/2011 Ramanand Reddi
- 11. Most Buyers in Mobile Ad space are the Large Brands
- 12. Sellers/Publishers plays another important role, the more publishers you have more the Buyers.
- 15. Google’s increasing Android is a much better integrated platform for search
- 16. Display advertisement as a platform is entering into a new stream of new technologies.
- 18. Coupon based sites are using the local ad inventory to place ads that are based on personal data
- 19. SMS based models are essential used for promoting campaigns.
- 21. They are mainly CPC based models
- 23. Adfonic and Buzzcity have a CPC rate of 3 cents
- 25. Asia especially India is expected to have the highest mobile devices by 2013 with access to 3G
- 27. These networks include new technologies and new mediums to place ads.
- 29. This also shows that the average mobile spending in the US is increasing.
- 30. Ad networks that have a more broader geographic presence tends to have a lot of publishers buyers.
- 32. Yahoo could be classified to be a Premium Network but with its wide variety of websites gives it a better platform to execute display ads
- 36. Google has a potential foot hold in all the ad markets.
- 38. Video ads is the new emerging sector with new technologies making it easier for buyers to place video ads.
- 39. Asia is expected to be the largest mobile consumer.
- 40. Companies gaining with new technologies admeld, smattoo, Greystripe, ad marvel are potential acquisition targets.
- 43. Perceptual Map, Take your Pie Apps(OS) Search Local Display 7/1/2011 Ramanand Reddi Jumpstart Millenia
- 44. THANK YOU 7/1/2011 Ramanand Reddi