Mobile Impact 101: Taking Your Cause Mobile
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There are now more cell phones than toothbrushes, and as of 2013, smartphones surpassed regular phone sales. But what are the implications for your nonprofit, and how can you craft a mobile impact strategy to advance your programs, fundraising, and work overall? Join us for a quick, FREE primer and leave with a checklist of the most important tips and tools for your cause. Learning Objectives: Quick, effective, and practical primer on all aspects of mobile for good: its applications for nonprofits; how to effectively launch your mobile presence; and tips and tools for implementation. Specific insights include Why mobile presents a huge opportunity for any nonprofit Planning for success and tips for building a mobile website, apps, text to donate campaigns, social media integration, and analyzing & optimizing campaigns Tips for maximizing mobile fundraising Time will be given for a lively Q&A session.
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Mobile Impact 101: Taking Your Cause Mobile
- 1. Mobile Impact 101: Taking Your Cause Mobile ! 7/2/14 1pm EDT ! Darian Rodriguez Heyman
- 2. Your Presenter 3 Darian Rodriguez Heyman BetterWorld Wireless ! Darian is the former E.D. of Craigslist Foundation, Co-‐ Founder of Social Media for Nonprofits, the only conference series devoted to social media for social good, and the best-‐selling author of Nonprofit Management 101 (Jossey-‐Bass). ! He currently serves as Co-‐Founder & Chief Development Officer of BetterWorld Wireless, which serves U.S. nonprofits with calling, texting, and data plans powered by Sprint, and donates a free phone or tablet to women and girls in need for every customer.
- 3. @dheyman • Why Mobile? • Getting off the Ground • Tips & Tools Agenda
- 5. @dheyman Copyright © 2013 Church in Restoration
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- 10. @dheyman • Fundraising: Capitalize on New Channels ! • Advocacy: Mobilize the Masses ! • Marketing: Amplify Your Voice ! • Volunteer Recruitment & Management ! • Program & Operational Efficiencies Mobile Impact
- 11. @dheyman Getting Off the Ground
- 12. @dheyman Planning for Success Mobile Matrix™ Staff Donors Volunteers Clients The Public Revenue Efficiency Communication Service Form Follows Function
- 14. @dheyman • Mobile Websites • Text to Donate • Mobile Apps • Social Media Integration • Staffing Considerations • Mobile Analytics Getting Off the Ground
- 16. @dheyman • 2013: Smartphone Sales Tip • Step One: Benchmark Current Traffic • Step Two: Mobile Detection – Link to Full Website • The Party Already Started • Cross-Platform Integration is Key Mobile Websites
- 17. @dheyman • Accessible via Any Browser • Real-Time, Recurring Gifts • Possible CRM Integration • GPS Integration • QR Codes Feed Traffic Mobile Websites
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- 21. @dheyman • User Friendly & Simple • Minimum $5 - $10 Donations • No Recurring Gifts • 30 – 90 Day Wait • Mobile Revenue ~5%, But Doubling Text To Donate
- 22. @dheyman • Website 1st ; App 2nd • Marketing & Approval Are Key • Cross-Device Development – Android, Apple, Windows • Real-Time, Recurring Gifts • CRM Integration • Plan on Updates Mobile Apps
- 23. @dheyman • Ensure Content is Easily Sharable via Mobile • Post Mobile-Friendly Links • Make Sure Pinned Posts Are Mobile Relevant Social Media Integration
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- 25. @dheyman Mobile Users Share Double
- 26. @dheyman • Mobile is Marketing, not Tech • Plan for Updates! • Divide the Work, Esp. Social – Editorial Calendars are Key Staffing Considerations
- 27. @dheyman • Watch Mobile % of Traffic • Beware Conversion Rate Dips • High Bounce Rate = Slow Load Mobile Analytics
- 30. @dheyman • Focus on Adding Value to Searchers • Remember the 2 Second Rule • Donate Buttons: Top & Bottom • K.I.S.S., Esp. Donations: 1 Call to Action • Photos & Videos Rule (Beware Text) • Be Generous with White Space Mobile Impact 101
- 31. @dheyman • Limit Scrolling w/ Expansions • BIG Buttons: 30x30 Pixels+ • Space Out Hyperlinks • Google Analytics’ Mobile Perf. Report • Leverage QR Codes at Events • Preview Emails on Mobile – Tues/Weds/Thurs 11am/2pm Mobile Impact 101
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- 35. @dheyman • www.TechSoup.org • www.BetterWorldWireless.com • www.BethKanter.org • www.Fundraising123.org • www.facebook.com/nonprofits • www.google.com/nonprofits • Google GoMo http://bit.ly/1kWVj34 Resource Review
- 36. @dheyman • www.RazMobile.com • www.MobileCause.com • www.MobileAccord.com • www.MobileCommons.com • www.GiveByCell.com • Mobile for Good, Heather Mansfield Resource Review
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- 39. @dheyman The Average Age for a 1st Cell: 13
- 40. @dheyman Thank You! 40 Darian Rodriguez Heyman Co-Founder darian@BetterWorldWireless.com (415) 659-8953
- 41. ! ! ! July Webinars: ! Susan Black, CFRE Help! They Want Me To Fundraise! ! Mazarine Treyz Getting More People To Open Your eNewsletter https://bloomerang.co/resources/webinars