Get Strategic About Social Media DOWNLOADABLE

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Cindy Leines, CEL Public Relations and Caroline Melberg, Small Business Mavericks, discuss how to get strategic about social media for your business.
(this can be downloaded with the creative commons license: http://creativecommons.org/licenses/by-nc-nd/3.0/)

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Get Strategic About Social Media DOWNLOADABLE

  1. 1. GET STRATEGIC ABOUT SOCIAL MEDIAA collaboration of seasoned professionals from C.E.L. Public Relations and Small Business Mavericks.
  2. 2. collaborative partners Cindy Leines • PR Strategist • Founder of C.E.L. in 1988 • Top 25 PR Firms in Twin Cities • Twin West Entrepreneur of the Year 2011
  3. 3. collaborative partners Caroline Melberg • Strategic Social Media • Search Engine Optimization • Founder of Small Business Mavericks • Finalist TwinWest Emerging Entrepreneur
  4. 4. collaborative partners Shannon McDonough • Shareholder at Fafinski Mark & Johnson PA • Practices in the area of commercial, employment, aviation, product liability & personal injury • Named a “Super Lawyer” every year since 2003
  5. 5. collaborative partners Ernest (Pat) Shriver • Shareholder at Fafinski Mark & Johnson PA • Practices in the area of corporate, transactional and intellectual property for small to medium sized businesses • Named a “Super Lawyer” every year since 2009
  6. 6. Communications Have Changed
  7. 7. communications have changed Radio38 years to 50M users
  8. 8. communications have changed Cell Phones10 years to 50M users
  9. 9. communications have changed Internet 4 years to 50M users
  10. 10. communications have changed Facebook9 months to 100M users
  11. 11. communications have changed iPhone Apps 9 months to 1B users
  12. 12. WhatIs Social Media
  13. 13. what is social media Real time PR™S - strategic WhileO - open M - mergingC - communication E - entertainment,I - increasing D - dialogue,A - access I - interactionL - to listeners A - of audiences.
  14. 14. WhyIs Social MediaImportant to Business
  15. 15. why is social media important to business Real Social Media Has Reached a Critical Mass
  16. 16. communications have changed = 100M+ Members = 750M+ Members = 200M+ Members
  17. 17. ShouldYour CompanyParticipate in Social Media
  18. 18. should your company participate in social media 79% of Internet users have joined a company’s online community to get more information about that company. 71% of online community members say they are more likely to purchase from a brand they follow online.
  19. 19. should your company participate in social media 66% of online community members say the online community has made them more loyal to a brand. 63% of online community members say they will recommend that brand to others.
  20. 20. should your company participate in social media Business Benefits 78% of people surveyed trust word-of-mouth referrals. 14% trust advertising. - Forrester Research, 2009
  21. 21. GenerationsDifferences inSocial Media Participation
  22. 22. generations differences in social media participation Online Is Where Your Audience Is At 89% of people looking to buy anything — any product or service — start with an Internet search. - eMarketer 2005 .... 5% of all adults in America use social media daily 2011... 65% of all adults in America use social media daily
  23. 23. generations differences in social media participation Baby Boomers born between 1946 and 1964 - 32% use daily (+60% since 2010) - 55+ biz use + 79% since 2010 - Facebook - Sharing lessons, teaching - Sharing pictures - Networking - Less Personal - Filter = Iron Curtain
  24. 24. generations differences in social media participation Generation X born between 1961 to 1981- 73% use daily (+58% since 2009)- Twitter- Sharing travel plans, pictures- Asking for advice- Sharing personal experiences- Networking- Filter = Colander
  25. 25. generations differences in social media participation Generation Y born between 1982 to 2000 - 96% use daily - 71% = No meetings - Digital natives - Tumblr, Facebook - Part of life - Learning, Searching - Asking Advice - Very Personal - Filter = Filter?
  26. 26. CultureIs your workplace culture“social media ready”Are you ready?
  27. 27. is your workplace culture “social media ready” Measure Your Social Media Readiness Customers Hot What are you waiting for? Warm Ready Cold Not Ready 1-6 7-8 9-10
  28. 28. is your workplace culture “social media ready” Measure Your Social Media Readiness Employees Hot What are you waiting for? Warm Ready Cold Not Ready 1-6 7-8 9-10
  29. 29. is your workplace culture “social media ready” Measure Your Social Media Readiness Positive Negative Positive Negative NOT READY READY
  30. 30. is your workplace culture “social media ready” Measure Your Social Media Readiness
  31. 31. is your workplace culture “social media ready” Eliminate wasted time. Grow your business. Retain your employees & customers.
  32. 32. CreatingYourSocial Media Plan
  33. 33. creating your social media plan What Are Your Goals & Objectives?Strategically integrated with yourother HR and marketing activities.
  34. 34. creating your social media planSuccess with Social Media Listening Participation Building Relationships
  35. 35. creating your social media plan ListeningWhat is being said online right now? Blogsearch.Google.com Google Alerts Sentiment.com
  36. 36. creating your social media plan Know YOUR KeywordsConsider multiple ways to express what you offer Create a list of everything Google Keyword Analyzer (adwords.google.com/select/KeywordToolExternal)
  37. 37. creating your social media planCreate your social media messagingUsing your list of keywords, create 20 messages of varying length that describe: • What you do • Who you work with • Your products • Your services • What makes you unique • Special activites you have coming up (put dates with these)
  38. 38. creating your social media plan Know YOUR Audience!50% of social media users access once per day or more!All major social media sites are indexed by Google. WHO do you want to reach?
  39. 39. creating your social media plan Determine Which Sites andWhat Tools are Best To Reach Your Audience.
  40. 40. creating your social media plan Know YOUR Audience! Facebook = 60% Female Twitter = 45+ Fastest Growing Foursquare = 60% Male LinkedIn = B2B Pro Networking YouTube = 2nd Largest/SearchWHO do you want to reach?
  41. 41. creating your social media planYour plan to tie it all together & get it all done! Other Blog Foursquare YouTube Blog Website Twitter Google Places Facebook LinkedIn
  42. 42. cialYour So Media Policy
  43. 43. your social media policyDo you need a social media policy? YES NO
  44. 44. your social media policyDo you need a social media policy?
  45. 45. panel discussionCaroline MelbergShannon McDonoughPat ShriverCindy Leines
  46. 46. let’s connectsocial media incubator• e-mail: info@thesocialmediaincubator.com• Web: thesocialmediaincubator.comsmall business mavericks• LinkedIn: LinkedIn.com/in/CarolineMelberg thank you• Facebook: Facebook.com/CarolineMelberg• Twitter: Twitter.com/CarolineMelberg• e-mail: caroline@melberg.com• Web: SmallBusinessMavericks.comc.e.l. public relations• LinkedIn: LinkedIn.com/in/company/c.e.I.-public-relations• Facebook: Facebook.com/celpr• Twitter: Twitter.com/proutloud• e-mail: info@celpr.com• Web: celpr.com

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