The document provides an overview of a presentation on developing a winning year-end fundraising campaign. It discusses the importance of planning critical dates and communications well in advance. Storytelling through social media, email, and direct mail is also emphasized. Best practices include making donations easy to give from any device and leveraging volunteers. Examples are provided of nonprofits using Arreva's fundraising software for campaigns. The presentation concludes with information for follow up questions.

1. Ayda Sanver, MBA, CFRE
Ayda Sanver Consulting, LLC
www.aydasanver.com
hosted by
Lorenna Feliz Santos
Arreva
www.arreva.com
How To Develop A Winning
Year-End Campaign
An Arreva Lunch & Learn Presentation
Nonprofit Village
www.thenonprofitvillage.org

2. Agenda
1
5
3
4
2
6
Introduction
Planning is Critical
Storytelling
Best Practices
Arreva Examples
Q&A

3. Introduction: Who We Are: Arreva
Leaders in Integrated Online Fundraising & Donor Relationship Management
•We provide industry-leading fundraising software solutions that help nonprofits spread awareness of their
mission and build strong, lasting relationships with donors.
•Recognized industry wide for outstanding level of support and customer service.
More Than 3,000 Customers Around The World
•We work with organizations of various sizes as well as nationally recognized organizations such as:

4. Introduction: Who We Are
“MovingYourNonprofit MissionForward”
•Ayda Sanver, MBA, CFRE
•Consultant/Coach/Trainer
•Nationally Certified Fund Raising Executive (CFRE)
•Maryland State Licensed Fundraising Counsel
•20+ years in nonprofit development work as a staff person,
volunteer, board member and consultant
•Author, “Tag, You’reIT- Now RaiseUs SomeMoney”
 Co nne ct with m e o n Linke dIn
 Face bo o k. co m /AydaSCFRE
 Twitte r @ AydaSC
Share on Twittertoday! Take photos, share quotes! Use hashtag #NPVArreva and tag
@AydaSC, @NPVmoco , @ArrevaSoftware !

5. Introduction: Who We Are
• Lorenna Feliz Santos
• Non-Profit Management Consultant
• Project Management Certification
• Non-Profit Management Certification
• International Business Consultant
• 11+ years in nonprofit management and business consultant
• Worked in over 25 Countries with non-profit projects in
countries such as India, Kenya, South Africa, Dominican
Republic, Mexico and many more.
 Co nne ct with m e o n Linke dIn
Share on Twittertoday! Take photos, share quotes! Use hashtag #NPVArreva and tag
@AydaSC, @NPVmoco , @ArrevaSoftware !

6. Planning Is Critical
AND
11% of all giving occurs in
the last three days of
December!
Source: https://www.networkforgood.com/digitalgivingindex/

7. Planning is Critical
Create youryearend communications now, if you haven’t done
so. Now is the time!
Create a #GivingTuesday campaign – part of youryearend
appeal, thinkof it as a “kick-off” to youryearend mailed
appeal.
Do not fearabout making duplicate asks.
Some donors read email and preferdonating online, others
prefersnail mail. It’s all about demographics.

8. The annual #GivingTuesday campaign is
always held on the Tuesday after Thanksgiving

9. Planning is Critical
According to WholeWhale.com- #GivingTuesday
20,000 + nonprofits nationwide raised:
• In 2015 - $116M
• In 2016 - $168M (up 44% from 2015)
• In 2017 projection - $201M+
What does this mean? Don’t ignore #GivingTuesday as a
launch point foryouryearend giving campaign.

10. Planning is Critical
Create a Weekly Timetable of Communications
Source: http://nonprofithub.org/fundraising/year-end-fundraising-numbers-infographic/

11. Planning is Critical
Dates What to say/send Frequency
November 19
November 22
Emails:
1) Remember us on #GivingTuesday
2) Story of a participant
2x
November 27 Email: Tomorrow is #Giving Tuesday 1x
November 30 Email: It’s Not Too Late 1x
December 5 Mailed Year-End Appeal 1x
December 13 Email: Shortened content of year end
appeal
1x
December 18 and 22 Email: Additional 2 stories 2x
December 25, 30 Email: Story, Not too late to make your
year end gift
2x
Create a Weekly Timetable of Communications

12. Storytelling: Social Media
• Facebook is the place to tell your story. Why?
• As of the third quarter of 2017, Facebook had 2.07 billion monthly active users, according to Statista.com
• This video below from Montgomery County Coalition for the Homeless got 2,700+ views!

13. Storytelling: Using Email

14. Storytelling: Direct Mail
Do I have to use Direct Mail at year end?
•Yes, you do. Older donors prefer mailing you a check and not donating online.
•The typical major donor profile is female, age 55 +
•Include a return envelope without postage. They will be happy to put a stamp on it,
but the response envelope will be their “trigger” to give.
•Your direct mail piece should include an image with a caption. People read captions
even if they don’t read the whole letter!
•Give a sense of urgency- “We need you to join us because….”
•Keep the letterto one page, two sided. No one likes to read long text. Use bolding
and italics for emphasis.

15. Storytelling: Direct Mail

16. Best Practices
• Make it easy to give from any device at any time.
• Test your online donation page.
• Make sure your Web site is mobile compatible.
• Make it easy to volunteer for your organization year
round. Your volunteers are your best
ambassadors!
• Empower your supporters to collect donations with
a P2P platform that is easy to use and share.
• Leverage corporate partnerships.
• Kick off your year end giving on #GivingTuesday.

17. Boys & Girls Club of Central Alabama

18. Boys & Girls Club of Central Alabama

19. Boys & Girls Club of Central Alabama

20. Boys & Girls Club of Central Alabama

21. Boys & Girls Club of Central Alabama

22. Boys & Girls Club of Central Alabama

23. Boys & Girls Club of Brazoria

24. Boys & Girls Club of Brazoria

25. Boys & Girls Club of Brazoria

26. The ARC of Gloucester

27. The Social Cog

28. Benedictine Health Foundation

29. Benedictine Health Foundation

30. LifeNet4Families

31. Kid Sanctuary Campus

32. Breakthrough Miami

33. Firewall Centers

34. Campaign Management

35. Campaign Management

36. Campaign Management

37. Campaign Management

38. Campaign Management

39. Q&A
Schedule a one-on-one follow up
•Discuss specific business
requirements
•Obtain a one-on-one demo for you
or anyone on your team
Contact Us
Lorenna Feliz Santos
Director of Client Services
Phone: (800) 676-5831 ext. 315
Email:
lorenna.felizsantos@arreva.com
Ayda Sanver, MBA, CFRE
Ayda Sanver Consulting, LLC
AydaSanver.com
ayda@aydaseanver.com