Virtuous is your nonprofit's integrated CRM, Marketing and Donation Platform and is designed to help you grow giving and provide a personalized donor experience at scale.

1. Build lasting
relationships with
ALL your donors
Virtuous is your nonprofit’s integrated
CRM, Marketing, and Donation Platform and
is designed to help you grow giving and provide
a personalized donor experience at scale.

2. Marketing Automation & Email
Modern marketing software to personalize each
donor's journey using automated emails & follow-up.
Data-Driven Nonprofit CRM
Powerful & easy-to-use donor management
software designed to build better relationships.
Frictionless Online Giving
Embeddable donation & lead forms that are easy to build and
designed to personalize each donor's experience.

4. The world you’re fundraising in has changed.
OLD NEW

5. And, continues to change at a rapid pace …
OLD NEW

6. But, what does this mean for you (nonprofits) …
OLD NEW

7. Donor Engagement In
An Age of Continuous
Connection
hosted by ...
Noah Barnett
Director of Research & Insights
noahb@virtuouscrm.com
(571) 379-2572

8. NOAH
BARNETT
• Husband & father to 3 sons
• Curious. Discontent. Hopeful.
• Fundraising for 10 years
• Spent 6 years running growth at a faith-
based humanitarian nonprofit
• Research & Insights at Virtuous

10. Discovery #1
Today, attention is the
most valuable currency.

11. Yet, a challenge for nonprofits to earn
due to a state of donor complexity.
Today’s donors are hyperconnected,
live inside personal feeds, and rely on
recommendations by friends.
Attention is fractured and competition
is fierce and ever-growing.
Today’s donors want to be part of,
not merely give to the causes they
care most deeply about.

12. Yet, a challenge for nonprofits to earn
due to a state of donor complexity.
We’re living in a state of fractured
philanthropy were donors are giving
through a variety of mediums.
In our connected world,
power and trust has shifted from
institutions to individuals.
Today’s donors now expect
personalized experiences across
all areas of of their lives.

13. KEY INSIGHT
Your supporters expect
personalized engagement.

15. “We have to devise means of making known the
facts in such a way as to touch the imagination
of the world. The world is not ungenerous, but
unimaginative and very busy.”
Eglantyne Jebb
Founder of Save the Children

16. Discovery #2
Most fundraising tools and tactics
we were taught are designed to
engage yesterday’s supporter.

17. Pre-1950
Community
Organized
1950’s
Direct
Response
2000’s
Online
Fundraising
• Localized
• Self-organized
• Collaborative
• Personal action
• Door-to-door
• Small meetings
• Canvassing
2019 - beyond
What
Now?
• National
• Industrial
• Undifferentiated
• CPR / RFM
• Mass mailings
• Telefundraising
• TV ads
• Internet
• DRF, but online
• Impersonal
• CPC / CTR
• Email blasts
• Display ads
• Social spray
Each evolution was powered
by technology and focused
on expanding reach.
How should
engagement and
fundraising shift?

18. A Growing Chasm

19. A Growing Chasm
Value relationships over institutions
Expect personalized experiences
Want to see the impact of their gift
TODAY’S DONOR
Only top 100 get a personal touch
Use traditional communication
No data driving donor connections
TODAY’S NONPROFIT
76%of donors churn
after their first gift

20. The results?
According to GuideStar, 50% of U.S.
nonprofits—big and small—are failing.
In the last 10 years, we’ve seen a
drop of 18% in the number of
individuals contributing to charities.
Each year, nonprofits lose more
than half of their donors and
76% of their new donors.

22. “Some organizations will thrive from this
increased chaos, some will be unprepared,
and some will merely fight it and lose.”
Seth Godin
Marketer, Innovator, Author

23. KEY INSIGHT
Your fundraising must
focus on trust-building.

24. Pre-1950
Community
Organized
1950’s
Direct
Response
2000’s
Online
Fundraising
• Localized
• Self-organized
• Collaborative
• Personal action
• Door-to-door
• Small meetings
• Canvassing
2019 - beyond
What
Now?
• National
• Industrial
• Undifferentiated
• CPR / RFM
• Mass mailings
• Telefundraising
• TV ads
• Internet
• DRF, but online
• Impersonal
• CPC / CTR
• Email blasts
• Display ads
• Social spray
Each evolution was powered
by technology and focused
on expanding reach.
NOW everything is
personal and built
on trust.
How should
fundraising shift?

25. BEFORE
It’s about expanding reach
to capture attention
NOW
It’s about building relationships
and trust to earn attention
• One-to-many
• Mass, blast, spray
• Fragmented
communications
• Personal for few
• Direct response
transactional
• One-to-one
• Know, engage, suggest
• Multi-channel, one
conversation
• Personal for ALL
• Generosity growth
relational

26. The Donor Personalization Playbook
Personal passions (the WHY)
Social & relational connections
Wealth & location data
Web/email engagement
KNOW YOUR
CONSTITUENTS AT SCALE
Personalized communication
Mail, calls, in-person, etc.
Less staff time
Increased retention
AUTOMATE DONOR
JOURNEYS
Data analytics driven
Best next steps for each donor
Frictionless giving forms
Maximized donations
PERSONALIZE GIVING
OPPORTUNITIES

27. Personalization
For Everyone
not limited to top 10%
DONOR PERSONALIZATION

28. Contextual
Engagement
not mass, blast, or spray
DONOR PERSONALIZATION

29. Holistic View
On Giving
not just money
DONOR PERSONALIZATION

30. Human-to-
Human
not charity-to-donor
DONOR PERSONALIZATION

31. Multi-Channel
One Conversation
not fragmented
DONOR PERSONALIZATION

32. Collaborative &
Networked
not linear and mediated
DONOR PERSONALIZATION

33. Generosity
Mobilization
not giving management
DONOR PERSONALIZATION

34. Donor Personalization is helping some nonprofits
beat the odds & build lasting relationships.

35. Global Hope
Network
SUCCESS STORY
“With tools that create tasks, send
automatic emails, and help me make
donors feel special bring solutions by
adding time in my day.”
Daphne Keys
Director of Development
Adding Virtuous was
like adding 10 staff
members to our team!

36. OneHope
SUCCESS STORY “Real time access to rich donor data
provides our staff with a better overall
understanding of who that person is,
which in turn allows us to truly personalize
our contact with them whether it’s email,
mail, a call or a note."
Sheryl Root
Partner Database Manager
50%cost savings in staff
research and data entry

38. Build lasting
relationships with
ALL your donors
Virtuous is your nonprofit’s integrated
CRM, Marketing, and Donation Platform and
is designed to help you grow giving and provide
a personalized donor experience at scale.

39. Marketing Automation & Email
Modern marketing software to personalize each
donor's journey using automated emails & follow-up.
Data-Driven Nonprofit CRM
Powerful & easy-to-use donor management
software designed to build better relationships.
Frictionless Online Giving
Embeddable donation & lead forms that are easy to build and
designed to personalize each donor's experience.

40. THE GENEROSITY GROWTH PLATFORM