A brief introduction on what SDL Media Manager adds to (existing) Digital Signage / narrowcasting systems in order to convert viewer into buying customers. SDL Media Manager bridges Digital Signage, Mobile, Social Media and the Web.
A brief introduction on what SDL Media Manager adds to (existing) Digital Signage / narrowcasting systems in order to convert viewer into buying customers. SDL Media Manager bridges Digital Signage, Mobile, Social Media and the Web.
Consumers are choosing where to shop based on the convenience and flexibility retail brands offer across channels. This webinar will highlight new consumer survey data highlighting the shifting expectations of today's cross-channel consumer. The data will examine emerging trends around:
Growing loyalty to brands that offer a good selection and competitive prices across all channels
Shoppers willingness to move their to another retail brand when they encounter inconsistent pricing across channels;
A growing disconnect with brands that offer inflexible, shipping, pick-up or return options
New interest in making purchases directly on mobile devices
Register now for this webinar to hear analysis of this new consumer shopping data, as well as real world examples of how global retailers are adapting to address these shifting shopper expectations.
Deck Presentation: The Value of MMS for Your Marketing MixArcher Inc.
MMS branded campaigns have seen 30% conversion rates resulting in significant lift to top line sales*
Breaking News: Lenco Mobile and iLoop Mobile enter merger agreement creating one of the leading providers in the high growth mobile marketing industry.
Join us on Tuesday November 15th to learn how this merger will benefit you and how mobile multi-media messaging (MMS) brings value to your marketing mix.
*Source: BMW case study MobiAD News http://www.mobiadnews.com/?p=2809
Webinar Deck: Mobile Marketing for the Hospitality MarketArcher Inc.
This Webinar will cover mobile marketing strategies and tactics for the hospitality industry.
Learn how SMS promotional campaigns, SMS alert groups, mobile coupons, POS redemption of mobile coupons, mobile sites and other mobile marketing initiatives are deployed to increase key marketing objectives for the hotels and resorts. Learn the basics of increasing traffic to your location, product awareness and sales using the mobile channel. We'll present real market examples from simple SMS loyalty group messaging to more advanced CRM data capture and POS transaction redemption. Learn how mobile is easily integrated into your existing traditional marketing campaigns and direct marketing initiatives for measurable success.
Your sales reps are walking into meetings with only a tablet in their hand. They hand out business cards with their cell phone numbers. Many travel and others work from home. Your team's already mobile - shouldn't your CRM software be mobile as well?
Whether you're debating the need for mobile CRM for your sales team, or you're unhappy with your current solution, this mobile CRM presentation is for you.
-What makes for a robust mobile CRM
-How successful sales teams use mobile CRM to improve productivity
-Which features are key to success on mobile CRM
-Key tips for user adoption of mobile CRM
Mobile CRM is a must for modern business and sales teams. Stay on top of the latest technology to see how it can make your sales team 10x more productive!
About Base CRM:
Base is the first post-PC CRM and the only CRM focused on the end user. Over 10,000 businesses use Base to manage their sales pipeline and customer relationships.
Dynamics CRM on Mobile – What can you expect? | BDO Connections 2016BDO IT Solutions
Microsoft provides an out of the box mobile solution. Join this session to see the solution in action and understand what other third party options are available.
Consumers are choosing where to shop based on the convenience and flexibility retail brands offer across channels. This webinar will highlight new consumer survey data highlighting the shifting expectations of today's cross-channel consumer. The data will examine emerging trends around:
Growing loyalty to brands that offer a good selection and competitive prices across all channels
Shoppers willingness to move their to another retail brand when they encounter inconsistent pricing across channels;
A growing disconnect with brands that offer inflexible, shipping, pick-up or return options
New interest in making purchases directly on mobile devices
Register now for this webinar to hear analysis of this new consumer shopping data, as well as real world examples of how global retailers are adapting to address these shifting shopper expectations.
Deck Presentation: The Value of MMS for Your Marketing MixArcher Inc.
MMS branded campaigns have seen 30% conversion rates resulting in significant lift to top line sales*
Breaking News: Lenco Mobile and iLoop Mobile enter merger agreement creating one of the leading providers in the high growth mobile marketing industry.
Join us on Tuesday November 15th to learn how this merger will benefit you and how mobile multi-media messaging (MMS) brings value to your marketing mix.
*Source: BMW case study MobiAD News http://www.mobiadnews.com/?p=2809
Webinar Deck: Mobile Marketing for the Hospitality MarketArcher Inc.
This Webinar will cover mobile marketing strategies and tactics for the hospitality industry.
Learn how SMS promotional campaigns, SMS alert groups, mobile coupons, POS redemption of mobile coupons, mobile sites and other mobile marketing initiatives are deployed to increase key marketing objectives for the hotels and resorts. Learn the basics of increasing traffic to your location, product awareness and sales using the mobile channel. We'll present real market examples from simple SMS loyalty group messaging to more advanced CRM data capture and POS transaction redemption. Learn how mobile is easily integrated into your existing traditional marketing campaigns and direct marketing initiatives for measurable success.
Your sales reps are walking into meetings with only a tablet in their hand. They hand out business cards with their cell phone numbers. Many travel and others work from home. Your team's already mobile - shouldn't your CRM software be mobile as well?
Whether you're debating the need for mobile CRM for your sales team, or you're unhappy with your current solution, this mobile CRM presentation is for you.
-What makes for a robust mobile CRM
-How successful sales teams use mobile CRM to improve productivity
-Which features are key to success on mobile CRM
-Key tips for user adoption of mobile CRM
Mobile CRM is a must for modern business and sales teams. Stay on top of the latest technology to see how it can make your sales team 10x more productive!
About Base CRM:
Base is the first post-PC CRM and the only CRM focused on the end user. Over 10,000 businesses use Base to manage their sales pipeline and customer relationships.
Dynamics CRM on Mobile – What can you expect? | BDO Connections 2016BDO IT Solutions
Microsoft provides an out of the box mobile solution. Join this session to see the solution in action and understand what other third party options are available.
Microsoft Dynamics 365 xRM4Legal xRM4Accounting Technical OverviewDavid Blumentals
Data has become the new currency, and firms create and have access to more of it, and faster than ever before. The challenge is how to transform it into intelligence that generates action and drive outcomes. Dynamics 365 allows firms to adopt individual business apps such as Marketing, BD, Client Care and Operations, but as firms adopt more of the apps, synergies will be unleashed in the form of ‘Intelligent Business Processes’. This will help proactively guide employees & clients to generate optimal outcomes.
As an example – you can adopt Project Service Automation. Project teams can use it as standalone app in close alignment with Office 365, but when combined with Operations, the time and expense reports that project members submit, will automatically go to accounts, HR and Payroll systems, and Project Accounts will be automatically updated for Finance in the Operations App.
It sounds basic… but the fact is that the classic delineation between CRM and ERP has created a separation in data and processes. Dynamics 365 breaks down this separation, and our business platform strategy together with CIT and IOT is centered on enabling this to new levels.
The Art of the Possible Event - Dynamics 365 by MicrosoftDXC Eclipse
View the "Your Journey to the Coud" presentation by UXC Eclipse from our recent 'The Art of the Possible'. Hosted across Australia, our Microsoft Dynamics 365 event explores how to navigate, rethink, and optimise for a digital-first world with Dynamics 365.
In this segment Microsoft discusses how Dynamics 365 is breaking down the artificial silos between CRM and ERP. Microsoft are unifying the capabilities of their existing Dynamics CRM and ERP products together into one new service.
With Dynamics 365, Microsoft are making employees and business processes more productive.
At UXC Eclipse, we can make business transformation simple for you – by defining what the Microsoft intelligent business cloud really means to your business.
It doesn’t have to be complicated. With our Dynamics 365 solutions, we will deliver the most compelling, most complete offering that brings together the features and functions you’re looking for across your organisation combined with your choice of cloud, hybrid or on-premise.
For more information, go to: http://www.uxceclipse.com.au
We’re all busy—and it’s a common theme in most professional workplaces—with people trying to get more done with finite time and resources. For a lot of firms today, a major challenge is making sure we’re spending our precious time making the most of every business opportunity by maximizing client relationships. Marketing & BD teams need to know if they’re focusing on the opportunities, RFI’s and RFP’s with the best potential; that they are managing their firm pipeline effectively; and they are giving everyone on the team the best tools for the job—wherever they are.
That’s why firms today are focused on creating great client relationships – they need to try to reduce complexity and make it easier to maximize opportunities, provide excellent client experiences, and grow the firm.
Why should a legal or accounting firm care? Because client experience and knowledge is increasingly important for firms of all sizes – across all client interactions.
Client experience…
…is what differentiates your firm
…is how you win and keep clients for the long-term
…is how you grow your firm …and in a world where clients are mobile and social, your reputation (& brand) is more important than ever.
Today you don’t have as many contact points as you used to have, and you have to make every one count. To thrive in this ultra-competitive environment firms of all sizes have to make client experience a priority. That is why you need Dynamics 365 and xRM! Visit our websites www.xRM4Legal.com, www.xRM4Accounting.com and www.xRM4Finance.com or email Dynamics@xRM.email
The Art of the Possible Event - The RealityDXC Eclipse
View the "Your Journey to the Coud" presentation by UXC Eclipse from our recent 'The Art of the Possible'. Hosted across Australia, our Microsoft Dynamics 365 event explores how to navigate, rethink, and optimise for a digital-first world with Dynamics 365.
In our The Reality segment, we reveal existing customer case studies and how these businesses have transformed their operations since moving to the cloud.
At UXC Eclipse, we can make business transformation simple for you – by defining what the Microsoft intelligent business cloud really means to your business.
It doesn’t have to be complicated. With our Dynamics 365 solutions, we will deliver the most compelling, most complete offering that brings together the features and functions you’re looking for across your organisation combined with your choice of cloud, hybrid or on-premise.
For more information, go to: http://www.uxceclipse.com.au
Retail Mobile Marketing: Driving Customer Acquisition, Traffic, Loyalty and E...Archer Inc.
This webinar will present thorough examples of retailers using mobile to add value throughout the customer journey. Michael Ahearn VP Customer Development and Marketing at iLoop Mobile will share mobile marketing best practices and practical steps to integrate mobile into your retail marketing mix.
What are the Benefits of Mobile Marketing with an App:
- Increased Customer Loyalty
- Generation of more Revenue Per Customer
- Increased Brand Awareness and Communication Potential
- Boost to Retail Foot Traffic
- Direct Information and Advertising to the Device the Customer Carries 98% of the Time
Top 3 Challenges to a Small Business:
- Growing Revenues
- Attracting and Retaining Customers
- Increasing Profitability
The top benefits that SMBs associate with external mobile apps and mobile-friendly web sites align much more closely to their key business challenges–growing revenues, attracting and retaining customers and
increasing
profitability.
SMW SP Red Ant & Babelfish Macro Social Trends & China vs Brazil 15-2-2012Brian Crotty
As presented @ Social Media Week -SP
Macro social trends - what will happen in Brazil over next 12 months
Comparisons of the Chinese Social Media Scene to Brazil (two countries competing for global $$)
Bricks + Mobile 2011 - mCommerce - Why User Experience Matter More With Onlin...Remodista
The ubiquity of mobility creates opportunities to develop purpose-driven destinations and experiences to make the most of every touch point. Mobile doesn’t live in a silo and the rest of your marketing shouldn’t either. The varying contexts of the mobile consumer must be thoughtfully considered when deciding which mobile commerce services to offer, which mobile technologies to support and how cross-channel engagement should consider often mobile consumers.
An optimized Mobile User Experience – from initial engagement to task completion – is critically important to usage and adoption of mobile services. The most successful Mobile Commerce solutions have services that are easy to discover, intuitive to use and enable simple completion of the desired tasks at (or in!) hand.
Personalizing Mobile Interaction To Create Lasting Customer LoyaltyWaterfall Mobile
Experience, loyalty, satisfaction, engagement. No matter the goal, marketers are responsible for creating compelling experiences that keep customers coming back. Whether the first line of communication occurs via phone or SMS, marketers must use these channels to create personalization and engagement in order to drive ongoing interaction with their customer base.
This joint webinar, brought to you by Angel and Waterfall Mobile, analyzes how to make mobile interaction more compelling. As with every webinar from the Getting It Right In Mobile series, the webinar examines best practices, analyzes relevant case studies and presents actionable next steps to launch a mobile marketing strategy to the next level.
Similar to Microsoft Summit Presentation: Mobile CRM strategies (20)
Deck Presentation: Mobile Statements, Billing and PaymentsArcher Inc.
Discover the efficiency and cost saving of mobile enabling customers and patients’ communications. See how SMS, MMS and mobile web can augment or replace some of your key business and healthcare communications and processes.
We'll cover the following topics:
•Mobile Statements: What it is, why it works and how you can use it to reach your target consumer
•Key use cases for mobile statement campaigns and how they address different marketing and business objectives
•Key success metrics that should be tracked
Following a recent webinar on how MMS improves and transforms customers’ relationship and engagement into a rich media experience, we are sharing the deck presentation. Feel free to test the MMS demos and share with others.
Technology Overview: MMA location technology roadmapArcher Inc.
iLoop Mobile and Loc-Aid co-presented Location Technology Roadmap at the MMA San Jose Forum.
You will find many case studies.
Feel free to share with others.
Webinar deck: iLoop Mobile - Mobile Analytics Archer Inc.
Analytics play a crucial role in the development of coherent mobile strategies and the prioritization of marketing spend in the same manner as they do with WWW, search, email, social and display. Yet for most brands today, this isn't happening.
Enjoy this deck presentation.
White paper: Understanding the state of html 5 and its potentialArcher Inc.
HTML5 is a technology that will drastically reshape the Internet and consumer engagement, as we know it today.
Read more on the current state of HTML5 and its potential.
Deck webinar: Last minute mobile campaigns for the holidaysArcher Inc.
Deck webinar: Last minute mobile campaigns for the holidays:
Summer is speeding by and before you know it, "back to school", Thanksgiving and Christmas will be on all marketers' minds. Don't find yourself at the end of December asking why you've let another year go by watching your competitors brag about their mobile enabled campaigns.
Don't read about how mobile marketing was executed for this year's Holiday Season, be part of it. This webinar will give you the info and ideas on how to mobile enable your traditional Holiday marketing channels without headaches or busting the budget. This year's Holiday shopper (like last year's), will be mobile. Make sure you are too.
It's not too late plan mobile enabled campaigns for Q4 2011 if you get started now. This webinar will help you explore mobile opportunities that easily integrate with your Holiday marketing strategies and objectives.
Webinar Deck: Mobile marketing for youth markets roundtableArcher Inc.
Webinar Deck: Mobile marketing for youth markets roundtable
Join us for a live discussion in an open roundtable discussion that will explore insights with industry experts on the exciting subject of Mobile Marketing for the Youth Market.
We anticipate a lively discussion with a panel of "on the ground" strategists who have hands on experience on campaign deployment targeted at the all-important youth demographics. Our panel will be filled with live audience's questions as well as previously tweeted questions at #iloopmobilewebinar.
Panel:
Microsoft, Julie Lynn Southard, Group Manager, Xbox Consumer Engagement
MMA, Michael Becker, Managing Director, North America
One50One Agency, Troy Brown, President
iLoop Mobile, Michael Ahearn, VP Strategic Marketing
Moderated by Virginie Glaenzer, Director of Marketing iLoop Mobile
Webinar deck: Mobile Marketing for Financial Services organizationsArcher Inc.
This webinar will cover key marketing objectives, strategies and tactics pertaining to mobile marketing and how they uplift financial services and banking companies' marketing initiatives. We'll also cover how a financial company successfully integrates mobile marketing into their business practices and internal teams, and the right people to talk to for core competencies in the mobile marketing ecosystem.
Learn how SMS promotional campaigns, SMS subscription groups, mobile sites and other mobile marketing initiatives are deployed to increase key marketing objectives for the financial and banking industry. Learn the basics of increasing traffic to your retail locations, product awareness and sales using the mobile channel. Also learn key deployments available for internal and customer facing enterprise messaging. Most importantly, learn how mobile is easily integrated into your existing traditional marketing campaigns and direct marketing initiatives for measurable success.
Webinar Deck: Mobile Marketing for QSR & Casual Restaurant WebinarArcher Inc.
Webinar Deck: Mobile Marketing for QSR & Casual Restaurant
This Webinar will cover mobile marketing strategies and tactics for casual and quick service restaurants (QSR). Learn how SMS promotional campaigns, SMS alert groups, mobile coupons, POS redemption of mobile coupons, mobile sites and other mobile marketing initiatives are deployed to increase key marketing objectives for the restaurant industry. Learn the basics of increasing traffic to restaurants, product awareness and sales using the mobile channel. We'll present real market examples from simple SMS loyalty group messaging to more advanced CRM data capture and POS transaction redemption. Learn how mobile is easily integrated into your existing traditional marketing campaigns and direct marketing initiatives for measurable success.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
6. Real-time measurement
and analysis of results
drives a successful • SMS Alerts/Messaging
mobile CRM campaign • Sweepstakes
• Location Based Services (LBS)
Tactics • Point of Sale Integration
• Rich Media Mobile Web
Strategy
• Implementation strategy for
integrated campaign tactics
• Design campaign to be dynamic
Objectives
• Awareness
• Engagement
• Perception
• Customer Acquisition
• Loyalty
• Retention
7. Understand the ever-shifting channel preferences of
your customers
Work with a platform that already takes care of
“regional” compliance and privacy regulations
Addressability is not optional
Align mobile opt-in with existing Master Persona Data
Integrate the mobile campaign with other digital and
traditional media
True mobile CRM uses Web and mobile sites for opt-in
to gather profile data (not keyword & short code)
Understand “regional” adoption of handsets
Make the messaging relevant
8. Average number of hours per week spent with:
Source: Microsoft Advertising Mobile Consumer Vertical Study -
The Future of Mobile Advertising, Nov. 11, 2009
9. SWEEPSTAKES MOBILE OPT-IN MOBILE SMS WEBSITE/
MOBILE CRM TEXT ALERTS TEXT TO WIN APPS MOBILE COUPON
LANDING PAGE DATABASE REGISTRATION FACEBOOK
WIDGETS
AWARENESS
ENGAGEMENT
PERCEPTION
ABOVE THE LINE MARKETING OBJECTIVES
BELOW THE LINE MARKETING OBJECTIVES
ACQUISITION/
LEAD GEN ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
LOYALTY
✓ ✓ ✓ ✓ ✓ ✓ ✓
RETENTION/
UPGRADE
✓ ✓ ✓ ✓ ✓ ✓
11. Double Opt-
in
1-way, 2-
Opt-out
way
STOP
Messaging
HELP
Carrier
Certification Two forms
of HELP
Mobile
Compliance
Sarbanes 24-hour
Oxley Timeout
PII Data in
Regional SMS &
Compliance
Mobile Web
12.
13. SMS subscription with user Print Opt-in
selectable content preferences
and user profile capture via Web
or mobile opt-in page. All
preference and profile data is
captured for CRM analysis and
targeted messaging. Mandee has
created to date a database of
over 150,000 SMS subscribers.
Web Opt-in
14. “Everyone receives the same offer” mobile promos or
coupons can have unknown relevance when delivered
• Smart Messaging integrates with data sources such
as news, weather, finance, CRM consumer profile,
inventory etc. instantly adding relevance
• Smart alerts can know:
Who the customer is
Where they are
What’s happening around them
The heat wave
When they want something continues here in LA!
Why they need or want it Cool off at lunch with
an ice cold root beer
Advantages to Smart Messaging: float, free with every
Galaxy Meal purchase
Personalization and point-of-need relevance at any AstroBurger
increases participation location. Code:34ru3
Time and place relevance increases participation Exp: 7/12/10
Contextually relevant messaging increases
acquisition, conversion and loyalty
15. Text STORE + your zip code to 44264
to receive a SMS coupon every month SMS Only Coupon:
for 20% off your favorite fashions Contextually relevant
coupon is delivered based
on keyword + database
Dressbarn: It’s a referencing with unique
Dressbarn: Freezing in
Database scorcher in Miami redemption code. warm
NY today? Keep
today! Keep cool with with with a wool
STORE + your
zip code to 44264 Weather breezy late summer sweater. 20% off all
skirts. 20% off at any sweaters at any store.
Stock Market
store. Code t239r Exp. Code 34r39r Exp.
Location Look Up 10/31/11 10/31/11
Product Inventory
Consumer Profile Data
Past Consumer Purchases
Any Other Event or Data Sets
Contextually relevant coupon STORE + 10507
delivered based on Sends coupon for sweaters
keyword/zip referenced based on cold weather
Database receives against weather database reading for opt-in zip code
62407 keyword opt-in and
Store 33128 Dressbarn: Here’s By Weather
delivers a coupon
something special for
based on external you to celebrate your
events or birthday. Come into
Miami information in the Dressbarn and get 20%
off any item. Code f5mt
database
Exp. 5/31/11
By Consumer Profile Data
Messages sent based on stored
Text opt-in for either customer profile data with
single coupon or to opt- unique redemption code.
in to couponing alert
group
16. Text STORE + your zip code to 87812
to receive a SMS coupons every month 1
for 20% off your favorite 2011 fashions.
CRM/DATA COMPONENT
Ghiradelli Coupon 6
Get $1 off the deluxe 2
Ghiradelli Chocolate
Square
Sets.Exp:9/30/10
http://m.choc.
mobi Msg & Data
Rates May Apply
360°
Mobile Coupon
5
Solution 3
$1 off Ghirardelli
Squares Gift Sets
Expires 10/25/10
4
Coupons with POS Redemption
17. Pepsi Co India (Quaker Oats)
Indians have genetic predisposition to
heart disease
Mobile app where users self identified
their health/lifestyle profile for the
CRM database via a “health quiz” on
opt-in
Regular alerts were sent with health
tips, healthy recipes and diet plans
according to their health profile
segment
160,000 participants < 4 months
18.
19. mCommerce (mobile commerce) is the buying and selling of goods and services
through wireless handheld devices such as cellular telephones, tablets etc.
20.
21. Scan a barcode Receive
or send an SMS product info Product is
keyword as and enter delivered to
promoted in payment customer
traditional
details
media
21
22.
23. Customer sees an The scan initiates a
advertisement for Getitcard/Scanbuy
Phillips in traditional landing page that
1 media (e.g billboard 2 includes product info
)and decides to and a payment window
“Scan´n Buy” or text
to buy the shaver
3
The buyer
enters their
payment card
details and
Save 15% on the new Philips 7000 address sent
shaver. Scan ´n Buy now or Bancore handles the by URL or
text PHILIPS to 87812. transaction and email
informs merchant with
required information
4
26. Steve Madden Mobile Site Evolution
• Social marketing enablement added
to mCommerce functionality
• Uses Facebook “Like” functionality
that is pasted to users Facebook wall
• Enables viral product marketing
tactics
• Includes “You Might Like” engine to
make buying experience even better
• The addition of the social elements
Increased traffic 30% in 24 hours
• Using Metrics: shoes that get the
most “likes” get special promotions
focusing marketing on higher
performing products to increase
revenue
• To drive people to use “Like” in
mobile site, Steve Madden promotes
functionality in their own Facebook
page
• Steve Madden recently launched its
Facebook Commerce
environment…it’s the mobile
commerce site re-skinned within
Facebook itself