As presented @ Social Media Week -SP
Macro social trends - what will happen in Brazil over next 12 months
Comparisons of the Chinese Social Media Scene to Brazil (two countries competing for global $$)
Selling Document Management to the Mid MarketJohn Mancini
AIIM President John Mancini keynote at the Docuware Partner Conference -- Research cited in presentation available (free) at http://www.aiim.org/research.
Understanding the Third Wave of Customer InteractionCisco Canada
With the increasing focus on customer loyalty from all levels of the enterprise, contact centres have a unique opportunity to move beyond their historical focus of cost cutting and efficiency to the realm of superior Customer Experience.
Explore a new dimension for intimate customer interaction using Social Media such as Twitter, Facebook and more with this intriguing topic and discussion. Learn first hand from our Director of Cisco Contact Centre platforms on how this exciting collaboration method is a new opportunity to get better connected with your customers in a very unique way and how it can become an integral channel within your total Cisco Contact Center solution. Understanding what your clients are saying about your company in the public domain and how to proactively manage those in a dynamic way with your contact center, is the theme of this session.
This session will also cover some key additions to Cisco's Unified Contact solutions portfolio, including a new Web 2.0 agent desktop, video enhanced customer care, integration of the contact centre through enterprise quality management, and more.
Selling Document Management to the Mid MarketJohn Mancini
AIIM President John Mancini keynote at the Docuware Partner Conference -- Research cited in presentation available (free) at http://www.aiim.org/research.
Understanding the Third Wave of Customer InteractionCisco Canada
With the increasing focus on customer loyalty from all levels of the enterprise, contact centres have a unique opportunity to move beyond their historical focus of cost cutting and efficiency to the realm of superior Customer Experience.
Explore a new dimension for intimate customer interaction using Social Media such as Twitter, Facebook and more with this intriguing topic and discussion. Learn first hand from our Director of Cisco Contact Centre platforms on how this exciting collaboration method is a new opportunity to get better connected with your customers in a very unique way and how it can become an integral channel within your total Cisco Contact Center solution. Understanding what your clients are saying about your company in the public domain and how to proactively manage those in a dynamic way with your contact center, is the theme of this session.
This session will also cover some key additions to Cisco's Unified Contact solutions portfolio, including a new Web 2.0 agent desktop, video enhanced customer care, integration of the contact centre through enterprise quality management, and more.
Kafka est devenu en quelques temps un outil central dans les architectures d'analyses de données.
Ce journal distribué repose sur quelques principes simples qui en font un outil performant et robuste et lui offre une scalabilité presque linéaire. Nous vous proposons de comprendre par la pratique quelques concepts techniques en codant un système de production/consommation de messages.
Matériel nécessaire : un ordinateur (Machine ou VM Unix uniquement car Kafka ne fonctionne pas sous Windows) sur lequel vous aurez préalablement installé votre IDE préféré (IntelliJ/ Eclipse) ainsi que Maven ou SBT. De plus, il vous faut cloner le git clone https://github.com/xebia-france/kafka_the_north_face
Как оказание государственных услуг сочетается с защитой персональных данныхNatasha Khramtsovsky
Сообщение Натальи Храмцовской об оказании государственных услуг и как оно сочетается с защитой персональных данных на 14-ом Национальном форуме информационной безопасности «Инфофорум 2011», 7-8 февраля 2011 г.
Dr Natasha Khramtsovsky's presentation “How provision of public services goes along with personal data protection” at the Infoforum 2011 conference, Moscow, February 7-8, 2011.
Управление документами как ключевой элемент «электронного правительства» в Ро...Natasha Khramtsovsky
Выступление Натальи Храмцовской об управлении документами как ключевом элемент е«электронного правительства» в России на XVI Международной научно-практической конференции «Документация в информационном обществе. Электронное правительство: управление документами», ноябрь 2009
Dr Natasha Khramtsovsky's presentation “Records management as a vital element of Russian e-government: State of the art, trends and international experience" at the VNIIDAD conference, Moscow, November 2009.
Apple a sorti en grande pompe Swift l'année dernière. Depuis, le projet draine une communauté active, avec des milliers de bibliothèques publiées chaque mois et la récente publication de son code source. Mais qu'en est il de son application au delà du simple POC, dans une perspective plus industrielle ? Soyons francs : il faut que votre prochaine application iOS soit développée en Swift. En nous basant sur deux projets grand public en production développés à partir du début 2015, en surmontant les obstacles dûs à la jeunesse du langage, en étudiant les embellissements apportés à notre base de code, nous sommes sûrs de pouvoir vous convaincre. Ne ratez pas le train et adoptez Swift en 2016 !
This is the slideset I presented at the Demand Generation Summit in London on November 4th 2008 (sponsored by Banner, Eloqua, Google, MarketOne, BrightTALK)
Kafka est devenu en quelques temps un outil central dans les architectures d'analyses de données.
Ce journal distribué repose sur quelques principes simples qui en font un outil performant et robuste et lui offre une scalabilité presque linéaire. Nous vous proposons de comprendre par la pratique quelques concepts techniques en codant un système de production/consommation de messages.
Matériel nécessaire : un ordinateur (Machine ou VM Unix uniquement car Kafka ne fonctionne pas sous Windows) sur lequel vous aurez préalablement installé votre IDE préféré (IntelliJ/ Eclipse) ainsi que Maven ou SBT. De plus, il vous faut cloner le git clone https://github.com/xebia-france/kafka_the_north_face
Как оказание государственных услуг сочетается с защитой персональных данныхNatasha Khramtsovsky
Сообщение Натальи Храмцовской об оказании государственных услуг и как оно сочетается с защитой персональных данных на 14-ом Национальном форуме информационной безопасности «Инфофорум 2011», 7-8 февраля 2011 г.
Dr Natasha Khramtsovsky's presentation “How provision of public services goes along with personal data protection” at the Infoforum 2011 conference, Moscow, February 7-8, 2011.
Управление документами как ключевой элемент «электронного правительства» в Ро...Natasha Khramtsovsky
Выступление Натальи Храмцовской об управлении документами как ключевом элемент е«электронного правительства» в России на XVI Международной научно-практической конференции «Документация в информационном обществе. Электронное правительство: управление документами», ноябрь 2009
Dr Natasha Khramtsovsky's presentation “Records management as a vital element of Russian e-government: State of the art, trends and international experience" at the VNIIDAD conference, Moscow, November 2009.
Apple a sorti en grande pompe Swift l'année dernière. Depuis, le projet draine une communauté active, avec des milliers de bibliothèques publiées chaque mois et la récente publication de son code source. Mais qu'en est il de son application au delà du simple POC, dans une perspective plus industrielle ? Soyons francs : il faut que votre prochaine application iOS soit développée en Swift. En nous basant sur deux projets grand public en production développés à partir du début 2015, en surmontant les obstacles dûs à la jeunesse du langage, en étudiant les embellissements apportés à notre base de code, nous sommes sûrs de pouvoir vous convaincre. Ne ratez pas le train et adoptez Swift en 2016 !
This is the slideset I presented at the Demand Generation Summit in London on November 4th 2008 (sponsored by Banner, Eloqua, Google, MarketOne, BrightTALK)
A brief introduction on what SDL Media Manager adds to (existing) Digital Signage / narrowcasting systems in order to convert viewer into buying customers. SDL Media Manager bridges Digital Signage, Mobile, Social Media and the Web.
Rising to the challenges of 'multi-multi' worldEpiserver
You are now doing business in multiple languages and currencies, at multiple locations around the world, selling to multiple customer segments, through multiple channels and devices. To rise up to the challenge online retailers need to break away from traditional, rigid commerce practice and embrace agility for real time optimisation. This session will explore the growing challenge of the ‘multi-multi’ world and provide practical advice on how to deploy and design great user experience that converts in every level
Similar to SMW SP Red Ant & Babelfish Macro Social Trends & China vs Brazil 15-2-2012 (20)
ANA programmatic-financial-fog 22-5-17Brian Crotty
A new study of programmatic media trading was released last week. The study, entitled “Programmatic: Seeing Through The Financial Fog” is a joint initiative between the primary US advertiser trade group the ANA, its Canadian equivalent the ACA, Ebiquity (EBQ.L, N/R) and Ad/Fin, and was undertaken to investigate costs and economics of programmatic advertising ecosystem. The study is relevant to digital media technology owners large (i.e. Alphabet’s Google (GOOGL, Hold) and small (i.e. The Trade Desk (TTD, N/R), to digital publishers, agency holding companies including IPG (IPG, Hold), Omnicom (OMC, Hold), Publicis (PUB.PA, Hold) and WPP (WPP.L, Hold) and providers of measurement and data services such as Nielsen (NLSN, Hold) because of the benchmarks the study provides and because of the implications the study suggests about the industry’s evolution.
Babelfish articles oct 16 mar 17 28-3-17 reduxBrian Crotty
In a world where it is increasingly difficult to keep up, let alone stay ahead, I am sharing a collection of meaty articles that passed my screens over the last 6 months. I have divided into 6 topics - The first articles in each section are important reading for those who can´t afford to tread water.
Sharing a collection of articles that I found interesting over the last 6 months - First 20 are important reading for those who can´t afford to tread water.
Sharing a collection of articles that I found interesting over the last 6 months - First 20 are important reading for those who can´t afford to tread water.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
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USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
2. Percent of CMOs feel underprepared
71% of CMOs -
Chief Marketing
Officers - the
world feel
unprepared to
deal with the
explosion data.
In Brazil the rate
was even
higher: 78%.
IBM CMO Study Oct 2011 PAGE 2
3. Worldwide Social Trends
• Migrating from tactical to sustainable social
• Aligning Strategies
– Global strategic playbooks / guidelines / content toolkits– local
implementation
– Integration: CRM, PR, Call Centre / SAC
• Big Data & Technology
– Analytics
– Profile amplification
• Social commerce
PAGE 3
5. END OF “CATCH AND RELEASE” MARKETING
MARKETING ACTIVITY
TIME
We spend a lot of money to get peoples attention
Now we need to incorporate sustainable activities to remarket and maintain
persistent awareness / drive people to a desired action
PAGE 5
5
6. Time to make a decision is different for each
category
Demand /
Awareness
Opinion / Interest
Same general
decision process.... Consideration /
Desire
but different...
Intention
Purchase
PAGE 6
7. Influencing Purchase Decisions
Awareness Purchase
• Balance mass and segmented communication
• Content infrastructure that is both ―Push‖ and ―On demand‖
• Content that balance reactive and proactive decisons
PAGE 7
7
8. We dont know when the consumer will enter
process
Not actively considering Aware of need
Relevance Engagement
Shopping
Purchase
Using and evaluating
Ownership
7 Years
PAGE 8
10. New options facilitating an investment shift from
demand generation to more persistent
environments
Reach
Build Awareness Persistent environments
Building Block #1 Building Block #2 Building Block #3 Building Block #4
Building reach Building Rapid Reach Building Frequency Continuity &
Push a message out to Secondary Media Reinforce message Always On content
prospects
Internet Internet Internet
Pay TV Pay TV Social marketing
Open TV Weekly mag Magazine Magazine
Cinema Video Projects POS
PR OOH Aps / Services
Email
PAGE 10
V 3.1 4-10-11
11. Content Ecosystem : Paid, Owned & Earned
OWNED
FEEDBACK EMAILS
CRM PROGRAM
NEWSLETTERS
SAC (DIGITAL)
ECOMMERCE
PACKAGING
EXTRANET
SAMPLING
COMPANY
SUPPORT/
HOTSITES
WEBSITE
APPS
DISPLAY MEDIA FORUM
PERFORMANCE
BLOGS
(OLA, SEM, CPR)
SPONSORSHIP / CROWDSOURCED
PROD.PLACEMENT CONTENT
DR, DM, EMAIL
REVIEW SITES
MKT
GAMES / TOOLS /
EARNED
WIKIPEDIA
SERVICES FLUID
PAID
MOBILE CONTENT
SOCIAL NET. SITES
(ADS, APPS, SEM)
ORGANIC
YOUTUBE
(SEO, PR)
AFFILIATE DEALS,
TWITTER
EXCHANGES
DIGITAL DISPLAYS
FLICKR/ PICASA
POS
PROMOTIONS & SYNDICATED
EVENTS, STUNTS CONTENT
ALL PLACES CONSIDER: WEB BROWSER, MOBILE BROWSER AND MOBILE APP
PAGE 11
V 3.1 4-10-11
12. Build Detailed, Linked Experience Maps
PUSH NOTIFICATIONS BLUE BOX SOCIAL INTEGRATION .COM
ACTIVATION
BE BE BE BE BE CE
BE UA UA
FB.COM/ @AMERICANEXPRE FB.COM/MEMBERSP CURRENCY.CO
YOUTUBE M
AMEX SS ROJECT
NEWS FEED. E-HUB
Distribution/ Deals UA
Syndication
MYCA
MEDIA/DRIVERS
UA
BE
FACEBOOK.COM/
FB MEDIA ACTIVATION
(MTV, LIKE, SPIN)
―Like‖ ZYNC ZYNC CENTER
89K FANS TO
CE
DATE
DIGITAL MEDIA
BE CE C UA
CE
ORGANIC
Incentive
(SEARCH, EDITORIAL, UGC) ENGAGEMENT HUB
C CE CE C
PERFORMANCE MEDIA
C CE
APPLY CENTER
DIRECT MAIL (CALL CENTERS)
CE
BROADCAST MEDIA
(TV, OOH, PRINT, RADIO)
DIRECT INDIRECT PROPOSED
CM P CM + P
12
PAGE 12 PAGE 12
V 3.1 4-10-11
14. The road to success: Curiosity and understanding
Unconsciously - Consciously - Unconsciously - Consciously -
Incompetent Incompetent Competent Competent
Brilliant, but can´t tell
I know it´s wrong, Learn from mistakes
Don´t know what you how I got there –
but I don´t want to Architected solutions,
I dont know solutions not scalable
change Art & Science
or replicable
PAGE 14
15. So much happening……………
Mapping / Lacation& Application: Advanced Design
WebsiteCustomer Relationship Strategy
Promotions
Integrated sponsorships / QR Codes / Based
packages
Value/ based segmentation mapping
Customer journey eCommerce
Affiliate Deals / Website Design Basic Ads
Dynamic messaging optimisation
Behavioural Targetting / Contextual
Mobile / WirelessConfigurators / simulators integration packages / Ad networks
/ In Car / AugmentedPR integration Mass advertising campaigns
Social
EventsIntegrated digital / traditional tactics – e.g. unified presentations
Media
Direct Marketing
Micro Sites / Hotsites
Basic
Social Marketing / Blogs / Call Centres / Telemarketing
Web Sites / Search Engine Optimisation Simulation / Collaboration Site Maintenance
Forums and events
tools Marketing
Database
Distributed Content
Content planning / architectures Cluster targeting
Email Toolkits & Playbooks
Consumer Generated Content / Crowdsourcing
Search Engine Marketing /Behavioral & Contextual Targeting Data capture / management
Aggregation tools for commentsdemographic
Target segmentation - / SEO links Call Centres
Product experience reporting tools targeting Syndicated Content segmentation – demographic
Paid Search
/ proprietary events Product Sampling / Simulcasts
Governance / Demographic Content / (ARG) Target
Content versioning
Capability roadmaps Branded
Online WOM : Viral Marketing
Web Analytics: Adv.Advertising
Banner - Clear success metrics
Desktop Tools - Softwares / Skins / Widgets test and learn
Sponsorships / Product Placement Supply Chain Integration Basic
Web Analytics: Adv. Traditional Mass Media
ServicesattributionGaming
Physical / online
/ Apps / analysis
Crowdsourcing
Traditional / Digital Strategy Integration Of SaleConsumer voting / comments
Point / Kiosks / Shopper Marketing
Basic message integration
Edugaming / Advergaming Search engine marketingTechnical innovation stunts
Consumer journey mapping Promotions
Instore signage / installations / integration
StreamingLoyalty programs
Video / Audio
Database consolidation Custom events
Process automation Core idea focussed & links between actions
Intermediary Strategic Integration
Integrated marketing communications
Seeding Innovation Domain strategy
Isolated tactical actions Fully Integrated Planning
Strategic toolkits planning
Connection Process integration
Proprietary tools / interfaces Custom tools
Store in store
Social networks talkability tracking Simple Direct e.g.Search Engine MarketingConsumer Generated Content
Endomarketing
Channel planning E mail marketing
Web Analytics: Advanced Database mining and marketing
Cross-Media Measurements
Lead management
Communications platforms Party brands / equity
Target segmentation –Third
Integrating behavioural
In-store integration e.g. sales data Data analytics
eLearning / games / roleplay
Viral / Stunts
Logistics solutions
Attribution Analysis Basic Dashboards Ongoing plots e.g. Games / storytelling
Data driven insights Data Collection
Conversation tracking & mapping
Self serve configurators
Message segmentation Search Engine Optimisation
Data Modelling
Conversation projection / stimulate topics
Calendar of conversation topics / Story CMS (Content Management Systems)
Service Development
Product Research Search projection
Data
Engine Optimisation
& Development
Advanced profiling segmentation – behavioural
Target
E-Learning basic
Emerging Content R&D
Behavioural / Automated profiling
Advanced optimisation Tactical hotsites / tactics
Product Development Test and learn structures Decentralised content distribution: existimng 3rd party sites / toolsRetargetting / remarketing
Yield management systems Open source content alliances
Behavioral & Contextual Targeting
Cross platform applications Advanced Dashboards
Contextual offers AD Network integration
Enterprise Solutions Loyalty programs
Database mining and marketing Basic direct response
PAGE 15
V 3.1 4-10-11
16. SOCIAL NETWORKING AND MICRO-BLOGGING
HAVE GROWN FASTER THAN ANY OTHER ACTIVITY
PAGE 16
17. Start by sorting the information……….
Tactics
Edugaming / Advergaming Promotions Point Of Sale / Kiosks / Shopper Marketing
Traditional Mass Media
Sponsorships / Product Placement Services / Apps / Gaming
Banner Advertising Desktop Tools - Softwares / Skins / Widgets Branded Content / (ARG)
Product Sampling
Search Engine Marketing / Paid Search Email Syndicated Content / Simulcasts Call Centres
Consumer Generated Content / Crowdsourcing
Micro Sites / Hotsites Web Sites / Search Engine Optimisation Social Marketing / Blogs / Call Centres / TelemarketingDatabase Marketing
Events Direct Marketing
Mobile / Wireless / In Car / Augmented Behavioural Targetting / Contextual Ads
Affiliate Deals / eCommerce
Viral Streaming Video / Audio
/ Stunts QR Codes / Mapping / Lacation Based
Strategies
Promotions Intermediary Strategic Integration
Integrated sponsorships / packages & Application: Advanced Design
Website
Value based Customer Relationship Strategy
segmentation
Dynamic messaging / optimisation
Customer journey mapping
/ Website Design Basicpackages / Ad networks
ConfiguratorsPRsimulators Media
Social integration presentations
Basic Integrated digital / traditional tacticsintegration
– e.g. unified Mass advertising campaigns
Simulation / Collaboration tools
Forums and events Site Maintenance
Content planning / architectures
Distributed Cluster
Content
Aggregation tools for comments / SEOtargeting
demographicContextual Targetingcapture / managementPlaybooks
Target segmentation -Behavioral links Toolkits &
& Data
Target Governance //–proprietary events
segmentation reporting roadmaps
demographic
Product experience Capability tools targeting
Demographic
Web Analytics: Adv.:-Viral Marketingmetrics
Clear success
Online WOM Analytics: Adv. testChain Integration Content versioning
Web Basic
Search and comments
learn Crowdsourcing
Supply engine marketingTechnical Physical / online attribution analysis
Consumer
BasicCore idea signage / & links
message integration /between actions Integration innovation stunts
Traditional voting ConsumerDatabasemapping
Digital Strategy events
Instore focussed installations / journey consolidation / integration
Custom automation
Integrated marketing communications Processplanning Strategic toolkits
Isolated tactical actions Connectiontactics
Data interfaces
driven insights Seeding integration strategy
Innovation Loyalty Custom tools
Process Domain Integrated Planning
Proprietary tools / Tactical hotsites / programsStore
Fully
talkability tracking
Consumer Simple Search Engine Marketing in store
Endomarketing
Social networksChannel planning Generated Content Direct e.g. E mail marketing
Web Analytics: Advanced Database mining and marketing
Cross-Media Measurements
Target segmentation – platforms / equity
Integrating Third Party brands
Communications behavioural eLearning / games / roleplay Lead management
Decentralised content distribution:Behavioral & Contextual Targeting
Logistics solutionsexistimng 3rd party sites /
Data analytics
toolsRetargetting / BasicIn-store /Attributione.g. sales data
Ongoing plots e.g. trackingintegration Analysis
remarketing &response
Basic direct storytelling
Dashboards
Games
Message segmentation projectionConversationSearchData Collection
Conversation Story topics serve mapping
Self Engine Optimisation
/ stimulateE-Learning basicconfigurators
Calendar of conversation topics /
Service Development Target segmentation – behavioural Modelling
Advanced CMS Research &Engine Optimisation
Product (Content Management Systems)
profilingSearch projection Data
Advanced optimisation Development
Data
Emerging Content R&D
Product DevelopmentAutomated profilingstructures
Behavioural / source content alliances
Open Test and learn management systems
Yield
Cross platform applications
Advanced Dashboards
AD Network integration Contextual offers Enterprise Solutions
Database programs marketing
Loyalty mining and
PAGE 17
V 3.1 4-10-11
18. Start by sorting the information……….
Tactics
Edugaming / Advergaming Promotions
Traditional Mass Media Sponsorships / Product Placement Point Of Sale / Kiosks / Shopper Marketing Services / Apps / Gaming
Banner Advertising Product Sampling Desktop Tools - Softwares / Skins / Widgets Branded Content / (ARG)
Search Engine Marketing / Paid Search Email Syndicated Content / Simulcasts Call Centres
Events
PAID
Micro Sites / Hotsites Web Sites / Search Engine Optimisation OWNED Generated/ Content / Crowdsourcing EARNED
Consumer
Social Marketing / Blogs Call Centres / Telemarketing
Database Marketing
Direct Marketing
Streaming Video / Audio Mobile / Wireless / In Car / Augmented Affiliate Deals / Behavioural Targetting / Contextual Ads eCommerce
Viral / Stunts QR Codes / Mapping / Lacation Based
Strategies
Content versioning Database consolidation / integration Physical / online attribution analysis Website Design Basic
Intermediary Strategic Integration Process automation Strategic toolkits Store in store Site Maintenance
Website & Application: Advanced Design Product Research & Development Web Analytics: Advanced Fully Integrated Planning Target segmentation – demographic
Customer Relationship Strategy Innovation Behavioral & Contextual Targeting Database mining and marketing Domain strategy
Customer journey mapping Data projection Cross-Media Measurements
Process integration Loyalty programs Search Engine Marketing
Value based segmentation In-store integration e.g. sales data
Social integration Custom tools Simple Direct e.g. E mail marketing
Dynamic messaging / optimisation Attribution Analysis Connection planning
Data capture / management Mass advertising campaigns Distributed Content Instore signage / installations
Communications platforms
Configurators / simulators
Traditional / Digital Strategy Integration Simulation / Collaboration tools Standard content formats Data driven insights Open source content alliances
Integrated marketing communications Toolkits & Playbooks Media packages / Ad networks Channel planning Behavioral & Contextual Targeting
Core idea focussed & links between actions Capability roadmaps Basic executional measurement Integrating Third Party brands / equity Emerging Content R&D
Ongoing plots e.g. Games / storytelling Endomarketing Demographic targeting Web Analytics: Adv. - Clear success metrics Custom branded content
Search engine marketing
DISCOVERY CONVERSATION
Governance / reporting tools TRANSACTION
Tactical hotsites / tactics
ENTERPRISE
Content planning / architectures Product experience / proprietary events
Cluster targeting Yield management systems Calendar of conversation topics / Story (BUSINESS PROCESSstunts
(MASS MARKETING)
Isolated tactical actions (SOCIAL MARKETING) Advanced profiling (PERFORMANCE MARKETING) Technical innovation
Basic Dashboards AND PRODUCT INNOVATION)
Behavioural / Automated profiling Aggregation tools for comments / SEO links Consumer Generated Content
Basic test and learn
Logistics solutions Contextual offers Conversation tracking & mapping
Decentralised content distribution: Conversation projection / stimulate topics
Data analytics AD Network integration Web Analytics: Adv.
existimng 3rd party sites / tools Proprietary tools / interfaces
Cross platform applications Database mining and marketing Data Collection
Target segmentation - demographic
) Consumer voting / comments
Self serve configurators Loyalty programs Search Engine Optimisation
Message segmentation Consumer journey mapping
Test and learn structures Online WOM : Viral Marketing Seeding
Target segmentation – behavioural Custom events
Promotions Basic message integration Advanced optimisation
Lead management Supply Chain Integration
Basic Integrated digital / traditional Social networks talkability tracking Advanced Dashboards
Basic direct response Crowdsourcing
tactics – e.g. unified presentations PR integration Service Development
Search Engine Optimisation Enterprise Solutions
Integrated sponsorships / packages Target segmentation – behavioural Data Modelling
Retargetting / remarketing Product Development
Forums and events eLearning / games / roleplay
V 3.0 28-8-11 PAGE 18
V 3.1 4-10-11
19. Building blocks for digital experience
TRANSACTION ENTERPRISE
DISCOVERY CONVERSATION (PERFORMANCE
(BUSINESS PROCESS
(MASS MARKETING) (SOCIAL MARKETING) AND PRODUCT
MARKETING)
INNOVATION)
Productivity / UX /
Capture attention / Build afinity / Close sale /
Engagement /
Strategic function Create demand / Reduce barriers / Commerce /
Motivation /
Visibility Feedback / Agility Conversion / Efficiency
Stakeholder Confidence
Awareness /
Level of demand Consideration
Consideration / Intent Intent / Purchase Loyalty / Brand Love
Segmented groups / Segmented groups /
Targetting Collective / mass
cluster
Molecular / Individual
cluster
Usability Low / Medium Medium / High Extreme High
One way conversation Two way conversation
Two way conversation Two way conversation
(brand to consumer / (brand / consumer or
Interaction mode customer) consumer / customer)
(brand / customer) (brand / stakeholders)
Paid Earned Owned / Owned /
Content Distribution Distribution On demand On Demand
90% Distribution 10% Distribution 30% Distribution 10% Distribution
Budget 10% Content Creation 90% Content Creation 70% Content Creation 90% Content Creation
PAGE 19
V 3.1 4-10-11
20. 4 Pillars of digital experience...
DISCOVERY CONVERSATION TRANSACTION ENTERPRISE
(BUSINESS PROCESS
(MASS MARKETING) (SOCIAL MARKETING) (PERFORMANCE MARKETING)
AND PRODUCT INNOVATION)
BASIC CAMPAIGNS
ISOLATED TATICAL
Increasing sophistication
ACTIONS
WEBSITE DESIGN BASIC
SITE MAINTENANCE
ORGANISATIONAL
CAPABILITIES
INTEGRATED BRAND
BUILDING MARKETING
CRM
LOYALTY PROGRAMS
ECOMMERCE
CUSTOM TOOLS
SERVICE / PRODUCT
INNOVATION
Increasing sophistication
PAGE 20
V 3.1 4-10-11
21. Sequencing strategic needs.... detail.....
DISCOVERY CONVERSATION TRANSACTION ENTERPRISE
(BUSINESS PROCESS
(MASS MARKETING) (SOCIAL MARKETING) (PERFORMANCE MARKETING)
AND PRODUCT INNOVATION)
Entry
Conservative
Moderate
Aggressive
Leadership
PAGE 21
V 3.1 4-10-11
22. Success Metrics are different for each discipline
DISCOVERY CONVERSATION TRANSACTION ENTERPRISE
(BUSINESS PROCESS
(MASS MARKETING) (SOCIAL MARKETING) (PERFORMANCE MARKETING)
AND PRODUCT INNOVATION)
Entry
Conservative
Moderate
Aggressive
Leadership
PAGE 22
V 3.1 4-10-11
23. Tactics work across many disciplines – focus on strategy first
DISCOVERY CONVERSATION TRANSACTION ENTERPRISE
(BUSINESS PROCESS
(MASS MARKETING) (SOCIAL MARKETING) (PERFORMANCE MARKETING)
AND PRODUCT INNOVATION)
Traditional Mass Media
Banner Advertising
Entry
Micro Sites / Hotsites
Search Engine Marketing / Paid Search
Events
Streaming Video / Audio
Viral / Stunts
Conservative Promotions
onservative
Sponsorships / Embedded Content / Product Placement
Product Sampling
Web Sites / Search Engine Optimisation
Point Of Sale / Kiosks
Moderate
Email
Syndicated Content
Desktop Tools - Softwares / Skins / Widgets
Contextual Ads
Social Marketing / Blogs / Podcasting
Aggressive Mobile / Wireless / In Car
Edugaming / Advergaming
Consumer Generated Content
Services / Applications
Branded Content / Alternate Reality Games (ARG)
Leadership Call Centres
Database Marketing
Direct Marketing
eCommerce
PAGE 23
V 3.1 4-10-11
31. Dynamic Creative Optimization
Variants:
Ad size
Color
Product
Message
Call to action
Price
Social
features
Site context - Location - Behavioral
User demo - Client data - Retargeting
PAGE 31
37. Enhanced Remarketing
Use Tumri to execute advanced remarketing to increase online orders by
tracking user behavior
Jacket Search
Women's Fleece Jacket Search
Pool Table Search
Tumri User
Intent
Database Women Fleece Jacket
From : $139
User Profile
Visited Product
Category
What’s User
Visited Product SKU
Interest?
PAGE 37
38. China and Brazil -
The eyes of the
world are on you
www.redant.com
39. Why are we talking about China?
China and Brazil are competing for global investment
Quick to get critical mass / sheer numbers
Still excess demand, mass marketing still works
Public want to be involved – may be repressed need being enabled
Self sufficient – determine their own way – don‘t want to be USA
Less complicated measurement needs – more iterative test and learn –
entrepreneurial spirit to try - learn on the fly
Growth accelerating
Almost 500 million Chinese citizens are active online and a quarter of
social network users in the world are Chinese
China currently has 145 million online shoppers—second only to the U.S.
But, eCommerce is seriously under-exploited by luxury brands
Chinese netizens create 3x more content than US Netizens
www.redant.com
43. Tier 1 Cities
Beijing
GDP of USD 184 billion
Population of 12.46 million
Shanghai
GDP of USD 228 billion
Population of 14 million
Guangzhou
GDP USD of 138 billion
Population of 10.26 million
www.redant.com
44. The Online Audience
Knowledge Slow older
95% is power! demographic
17-21
10-29 61%
57% 90%
www.redant.com
47. Why the Surge in Social?
Migration Broadband One-child Mistrust
policy
www.redant.com
48. China is a Social Shopping Star
www.redant.com
49. Your Typical Chinese Netizen
Male
Aged 19
Educated to high school level
Student
Earns under 500RMB
Urban location
Accesses internet from home via desktop
Almost 20 hours a week online
Is on at least 2 social networks
www.redant.com
50. Localisation of Content
.com or .cn?
Local hosting
Versioning
2 second rule
30%
More is more…
www.redant.com
53. Vs.
250 million
Young, white collar audience
Better functionality
140 Chinese characters
24-hour governance
Nike and Apple are the leading
brands Dove ran a campaign encouraging Chinese
women to share their beauty stories
www.redant.com
54. Vs.
Both started as a social
network exclusively for
college students
Still attracts a younger
demographic
Translates as ‗everyone
network‘
31m active monthly users
Very expensive for brands
www.redant.com
55. Vs.
Most popular way for
netizens to engage with
international brands
Youku can display
unlicensed content
86.4% Chinese netizens
watch online video
Longer content than Burberry streamed a live webcast of its
YouTube Milan Fashion Show on Youku
www.redant.com
56. Vs.
1.5 million
Young urbanites with a relatively high income
Most access via Nokia phones
Utilises NFC
www.redant.com
57. Vs.
6,000+ group buying sites in
China
Used by 42.2m Chinese
Groupon China not working
Meituan is the most popular
platform
www.redant.com
58. Vs.
812.3 million
2nd largest online
community
674 million use QQ
25-34
Surf from work and
school
87% use internet for
IM, 53% for email
www.redant.com
59. Vs.
Baidu is key for SEO
Brand zones
Paid search accounts
for 31% of all online
ad spending in China
Google left the
building in January
2010
www.redant.com
60. BBS – The Final Frontier…
Netizens can be anonymous
Aged 20-40 from various backgrounds
Easy for brands to infiltrate
User numbers are decreasing
Core value of BBS is content, not individuals
www.redant.com
61. Targeting the KOLs
Influencer outreach
40% publish a blog
KOLs as celebrities
Han Han, China’s most popular blogger
www.redant.com
62. It’s Mobile…
755 million users
1.5% on mobile marketing advertising
10 million iPhones – 10.4% share
900 times a day
2G service
www.redant.com
63. The Current Heavyweights
Audi – successful because it uses
multiple platforms
Burberry – successful because it uses
new platforms
BMW – successful because it cleverly
engages users
www.redant.com
64. 5 Core Challenges
1. Language
2. Scale
3. Cultural diversity
4. Politics
5. Technical delivery
www.redant.com
65. 5 Golden Rules
1. Aspirational
2. Educational
3. Local
4. Inspirational
5. Engaging
www.redant.com
66. thanks!
find out more at
www.redant.com
China insight article: http://www.redant.com/articles/social-
media/chinas-social-media-landscape-key-insights/
www.redant.com