The document discusses a mobile coupon solution that provides benefits to consumers, enterprises, and mobile network operators (MNOs). It allows consumers to receive coupons on their mobile phones based on preferences, view offers, and redeem coupons at points of sale (POS) using loyalty IDs stored on their phones. Enterprises gain marketing insights from redemption data and increased foot traffic. MNOs benefit from new revenue streams, increased traffic, and loyalty programs under their brand. The solution features include coupon creation/editing, push notifications, barcode technology, and reports. It provides a convenient and personalized couponing experience for all parties.

1. Mobile Coupon Solution

5. Business Model – New Revenue Stream Prepaid/ Postpaid Subscribers Identity Location & Presence Usage Transaction Base Coupon Redemption Advertising & Promotion Buisness Model

6. CanvasM Managing Complete Picture - Touch points $ Flow Coupon Flow Relationship Management Consumers Mobile Operator Access Rights Customer Care Billing & Rating Prepaid Postpaid Managed Services Coupon Enabler/Distributor Payment and settlement PoS Enterprise Advertisers Identity Location & Presence Usage

11. User shops User proceeds to checkout mCouponing Use case 1.Loyalty ID 2.Barcode download Link ( Link ) User accepts/rejects the received coupons Loyalty information for Accepted coupon offers is updated at server POS Scans Loyalty Information Redeems Coupons for purchased items Redeemed offers are tracked Handles Clearing House for Coupons Settlement Web/WAP/SMS Registration Receive UID & Loyalty ID as SMS Select Coupon Preferences User Receives SMS Coupon offers

12. 2D or 1D Barcode received, based on the preferences Mobile User Experience WAP Homepage Registration Page Login Page Select Coupon Preferences TO: COUPON [code] TO: 52525 Send Received one message Options Back MsgFrom:52525 KRG1135 Download Barcode from http://202.162.188.34/qshop/krg1135.html www.Qshopper.com Barcode Download Link Web Link for Detailed Information Loyalty ID

13. 1. Acquisition User receives URL/ bookmark User Clicks to view page and browses the contents available Register for Service User Receives the new lecture 1. Acquisition 2. Browsing 3. Registration 5. Delivery 6. Notifications Barcode received Mobile User Experience Register Home Search New user Register Login Google Remove ADD EXTERNAL LINK Name: Url: Submit 15 % Food Discount Coupons from Pizza Hut now available for redemption.

19. MIS

22. Solution Features Create/Edit/Delete SMS/ MMS coupons Auto/ Manual Coupon push Barcode based Technology Loyalty Program Integration Device Independent Strong Rule Engine Data mining tool High-end MIS Reports No Coupons on the Handset Notify to Consumer for Coupons Inherits to Future technology like NFC Sends MMS coupons (Sharing Coupons) Easy Integration with Existing Infrastructure Service Provider Enterprises Retailer Consumer

23. Solution Approach

24. Mobile Couponing Age - Advantages Auto Validation - POS Agent Asking for personal Details, Contact Nos, Age, Loyalty card, Membership details etc. to validate the Loyalty membership. Your promotional campaign headed to wrong audience …………… you wish you could have most accurate way to segment and quantify your targets Your customer forgets to bring coupons along with them …. Some intentionally don’t carry in their wallet You need a solution that work With Minimum change in the existing Retail Chain Network You spends huge amount of money on promotions and sends coupons but your customer redeems once in a blue moon Your promotional offer expires even before it is delivered and utilized, your customer complaints Getting alarms for preference based new offers, coupons validity, recent expiring of coupons and options of gifting and sharing the coupons Your wish to notify caller when Coupons are available and when the campaign starts/Ends

25. Thank You