The document focuses on mobile marketing strategies, highlighting the importance of location and loyalty, utility marketing, and conversion rates. It discusses how brands can engage consumers through location-based services and effective promotions, while emphasizing the need for relevant, useful, and credible offerings. The document also outlines practical tips for businesses to implement these strategies and addresses challenges they may face.

1. Loyalcation, Utility & ConversionOrhow to makeyour brand relevant on mobilePieterjan Bouten - @pieterjan

2. IntroductionLocated in

3. IntroductionWe only focus on mobileStrategy & ConceptDevelopment & Design Mobile MarketingMobile Advertising

4. Introduction

5. 1. Location & Loyalty

6. Location & Loyalty@tijsLoyalcation

7. Location & LoyaltyLOCATIONSOCIALMOBILELOYALTY@tijs

8. Location & LoyaltyBackgroundSmartphones (3G + GPS)

9. Social networking

10. ‘Always connected’

11. Reward loyalty

12. Location Based Social Networks

13. Applications

14. Aggregators (E.g. Shopkick)

15. Custom developed apps (API)Landscape

16. Location & LoyaltyRecipe for successContext

17. Profile

18. Social

19. Location

20. Timing (real time & participatory)

21. Reward loyalty

22. Instant gratification

23. Small and big businesses

24. It’s freeLocation & LoyaltyHow does itwork? For the Consumer

25. Download the app

26. Buildyournetwork

27. Check – in atlocations (earnpoints/badges)

28. Add &sharetips (createto do’s)

29. For Brands & Business owners

30. Claim yourvenue

31. Create offers to generatetraffic

32. Addincentives

33. Tieit to yourloyalty program

34. Usepossibilities of the platform and becreative

35. Applications

36. Aggregators (E.g. Shopkick)

37. Customdevelopedapps (API)Location & LoyaltyExamples

38. Location & LoyaltyExamples