This document discusses the growing use of mobile coupons and QR codes. Some key points: - 19% of women currently use mobile/SMS coupons, which is expected to double to 35.6 million users by 2013. - The total value of mobile coupon redemptions globally will grow eight times to $46 billion by 2016. - Mobile coupons have a 10x higher redemption rate than traditional paper coupons. - 53% of mobile users would share their location to receive more relevant ads. The document then discusses options for managing digital coupons, including controlled redemption to prevent fraud and keeping offers simple.

1. Mobile Coupons
QR Upgrades
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2. Who uses coupons?

3. Who uses coupons?

4. Digital coupons are gaining momentum
Among surveyed women:
 65% use online coupons from retailer
websites.
 55% use coupon websites.
 34% use coupons from social networks
such as Facebook.
 25% use deal-site coupons.
 19% use mobile/SMS coupons.
(MarketingProfs)

5.  Mobile coupon users will double from 19.8 to
35.6 million between 2011 and 2013 (Microsoft)
 Total global mobile coupon redemption value to
grow 8X to $46B by 2016 (Juniper Research)
 Mobile coupons offer 10X the redemption rate of
traditional coupons (Borrell Associates)
 53% of mobile users would share their location
to receive more relevant ads (Mashable)
Mobile coupon stats

6. Besides groceries and
supermarket items, what deals are
popular?

7.  Controlled redemption
(preventing coupon fraud and
abuse)
 Keep it simple: “$5 off an
order of $30 or more” versus
“15% off”.
To keep in mind

8.  Controlled redemption
(preventing coupon fraud and
abuse)
 Keep it simple: “$5 off an
order of $30 or more” versus
“15% off”.
To keep in mind

9. Managing coupons in our platform

10. Copyright piJnz Group

11. Until today…
Customers carried
paper coupons that
they cut out from
magazines,
newspapers,
flyers and cash
receipt rolls.
• The business owners
usually didn’t know their
customer details and
couldn’t communicate with
them.

12. From now on…
All your coupons become
digital and are kept in a single
location, on the customers
Smartphone.
Customer details can also be
added to the businesses
customer base.
Now you can send emails or text
messages to your customers
informing them of upcoming
events, sales or send them a
coupon as a VIP customer.
Copyright piJnz Group

13. • Controlled redemption: coupons can be redeemed once per
customer (to help prevent coupon fraud or abuse).
• Coupons can be redeemed at multiple stores, with store tracking
by store number.
• With multiple location redemption visitors see the location
closest to them
• Automated scheduling (based on start date and expiration date).
• (Optional) coupons can be shared on Facebook, Twitter or via
email.
• An option to save the coupon to the visitor’s phone or email to
themselves. Your logo will be seen on their phone screen to
launch the coupon on their phone.
• Coupon redemptions are recorded in the control panel that you
also will have access to.
Copyright piJnz Group

14. Coupons when shared
on Facebook or Twitter
will go viral, increasing
customers and giving
your company FREE
promotion on Facebook
and Twitter.
Copyright piJnz Group