Future of m commerce
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M-commerce refers to any e-commerce done via wireless devices like mobile phones. It allows customers to access information, goods, and services anytime and anywhere. Early applications focused on information delivery, but future focus will be on revenue generation through mobile transactions, entertainment, communications, and information services. Security and appropriate payment methods are important from the customer and provider perspectives to enable widespread adoption of m-commerce. As mobile and wireless technologies continue advancing, m-commerce has the potential to replace technologies like ATMs and credit cards by delivering financial services on mobile devices.
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Media means the medium through which we learn and exchange news and information
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FUTURE OF MOBILE-COMMERCE
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m-commerece
mobile commerce
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Alok gupta social media
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Future of m commerce
- 1. Future Of M-Commerce Get more life with M-Commerce
- 2. What Is M-Commerce • Mobile commerce (m-commerce, m-business)—any e-commerce done in a wireless environment, especially via the Internet – Can be done via the Internet, private communication lines, smart cards, etc. – Creates opportunity to deliver new services to existing customers and to attract new ones
- 3. Early content and applications have all been geared around information delivery but as time moves on the accent will be on revenue generation. M- commerce Entertainment • Music • Games • Graphics • Video Communications • Short Messaging • Multimedia Messaging • Unified Messaging • e-mail • Chatrooms • Video - conferencing Transactions • Banking • Broking • Shopping • Auctions • Betting • Booking & reservations • Mobile wallet • Mobile purse Information • News • City guides • Directory Services • Maps • Traffic and weather • Corporate information • Market data
- 5. Security in M-Commerce: Environment Operator centric model CA Bank (FI) Merchant Content Aggregation Internet SAT GW WAP GW Mobile Network Mobile Bank WAP1.1(+SIM where avail.) WAP1.2(WIM) (SIM) Security and Payment Mobile e-Commerce Server Mobile IP Service Provider Network
- 6. Mobile commerce from the Customer‘s point of view • The customer wants to access information, goods and services any time and in any place on his mobile device. • He can use his mobile device to purchase tickets for events or public transport, pay for parking, download content and even order books and CDs. • He should be offered appropriate payment methods. They can range from secure mobile micropayment to service subscriptions.
- 7. Mobile commerce from the Provider‘s point of view • The future development of the mobile telecommunication sector is heading more and more towards value-added services. Analysts forecast that soon half of mobile operators‘ revenue will be earned through mobile commerce. • Consequently operators as well as third party providers will focus on value-added-services. To enable mobile services, providers with expertise on different sectors will have to cooperate. • Innovative service scenarios will be needed that meet the customer‘s expectations and business models that satisfy all partners involved.
- 8. Attributes of M-Commerce and Its Economic Advantages – Mobility—users carry cell phones or other mobile devices – Broad reach—people can be reached at any time – Ubiquity—easier information access in real-time – Convenience—devices that store data and have Internet, intranet, extranet connections – Instant connectivity—easy and quick connection to Internet, intranets, other mobile devices, databases – Personalization—preparation of information for individual consumers – Localization of products and services—knowing where the user is located at any given time and match service to them
- 9. Mobile Computing Infrastructure • Cellular (mobile) phones • Attachable keyboard • PDAs • Interactive pagers • Other devices – Notebooks – Handhelds Screenphones—a telephone equipped with color screen, keyboard, e-mail, and Internet capabilities E-mail handhelds Wirelined—connected by wires to a network Hardware
- 10. Mobile Application: Financial Tool • As mobile devices become more secure • Mobile banking • Bill payment services • M-brokerage services • Mobile money transfers • Mobile micropayments • Replace ATM’s and credit cards??
- 11. Applications of Mobile Devices for Consumers/Industries • Personal Service Applications – example airport • Mobile Gaming and Gambling • Mobile Entertainment – music and video • Hotels • Intelligent Homes and Appliances • Wireless Telemedicine • Other Services for Consumers