In this slide explaining mobile commerce and some consideration points related to Mobile Commerce like Ethical consideration , Technological , social consideration in E-Commerce.

1. MOBILE COMMERCE

2. OBJECTIVES
1. To understand about Mobile Commerce.
2. To understand consideration about Technological, Ethical etc in M-
Commerce

9. ECONOMIC CONSIDERATION IN M-COMMERCE
(1) To consideration about Faster purchases
(2) To Consideration about Better customer experience
•Fast
•Convenient
•Interactive
•Exclusive
(3) To Consideration about Direct connection to customers (push notifications)
(4) To Consideration about Deeper analytics
(5) To Consideration about Cost reduction and productivity
(6) To consideration about Store navigation/geolocation

11. TECHNOLOGICAL CONSIDERATION IN M-COMMERCE
1. To Consideration about Location-Based Marketing
(a) Geo-targeting
(b) Geo-Fencing
(3) Beaconing
2. To Consideration about Mobile Retargeting
(1) List-based retargeting
(2) Pixel-based retargeting
3. To Consideration about Virtual and Augmented Reality on Mobile.
4. To Consideration about Mobile Image Recognition (MIR) Technology.
5. To Consideration about Analytics and Predictive Technologies

13. List-based retargeting Pixel-based retargeting

14. SOCIAL CONSIDERATION IN M-COMMERCE
• To Consideration about Embrace the ever-emerging integration of social
media.
• To Consideration about Use the right social context for your brand
• To Consideration about Deliver a seamless shopping experience from
start to finish.
• To Consideration about Consistent Audience Growth.
• To Consideration about Higher Search Engine Ranking.
• To Consideration about More Authentic Engagement and Traffic.
• To Consideration about Customer Loyalty and Retention.
• To Consideration about Business Metrics from Social (like key
performance indicator)

15. REGULATORY CONSIDERATION IN M-COMMERCE
1. To consideration about Act on Legal Framework Conditions for
Electronic Commerce
2. To Consideration about Teleservices Act
3. To Consideration about Teleservices Data Protection Act
4. To Consideration about Conditional Access Services Protection Act
5. To Consideration about Interstate Agreement on Media Services
6. To Consideration about Fair Competition Act
7. To Consideration about Act against Restraints of Competition
8. To Consideration about Act of Distant Sales
9. To Consideration about Copyright Act
10.To Consideration about Copyright Administration Act
11. To Consideration about Federal Data Protection Act
12. To Consideration Ant cyber squatting Consumer Protection Act

16. REGULATORY CONSIDERATION FOR CUSTOMER IN M-COMMERCE
1. Personal data can only be collected, processed or used with the explicit
consent of the user and can be processed for the purpose which it has
been explicitly collected.
2. If the customer is offered the choice to give his consent electronically, the
business vendor should guarantee that this consent can only be given by
an unambiguous and deliberate act by user.
3. Only the customer can access the text of such consent.
4. The customer profile can only be created with his consent and he can
withdraw consent any time.

17. 5. Separate processing of customer-data for the use of different services
and data which is not required should be deleted without delay.
6. The customer should be able to utilize and pay for the services
anonymously or under a pseudonym, if technically possible.
7. The customer can demand from the business vendor about information
on the data stored on him.
8. Violation of these regulations by the vendor or the failure to inform the
customer of his rights constitutes an administrative offence, punishable
with a monetary fine, not exceeding fifty thousand Euros.

19. ETHICAL CONSIDERATION IN M-COMMERCE
1. To Consideration about Online Data Theft & Security
2. To Consideration Choosing the Right ecommerce Platform
3. To Consideration about Online Privacy
4. To Consideration about Web Spoofing
5. To Consideration about Cyber-Squatting
6. To Consideration about Privacy Invasion
7. To Consideration about Email Spamming & phishing
8. To Consideration about Intellectual Property Theft and Copyright Trolls

20. WEB SPOOFING CYBER SQUATTING

21. PRIVACY INVASION

22. THANK YOU