Mobile commerce (m-commerce) involves buying and selling goods via wireless devices like smartphones and tablets, emphasizing the importance of responsive design and mobile-friendly experiences. Small business owners can enhance m-commerce by optimizing their websites for mobile use, focusing on good-quality images and fast loading times, and leveraging social media as a sales channel. Key m-commerce elements include product details, secure payment systems, and automated email confirmations to improve user experience and build trust.

1. MOBILE
COMMERCE
L I S A M A R I E M I R A S O L

2. MOBILE COMMERCE ( M-COMMERCE )
is the buying &
selling of goods &
services through
wireless handheld
devices such as
cellular telephone
and personal digital
assistants (PDAs).

3. WIRELESS HANDHELD DEVICES
• Smart Phones
• Tablets
• PDA’s

4. MOBILE
REVOLUTION

12. WHY SHOULD WE
USE M-COMMERCE
R E T A I L T R E N D S A N D M - C O M M E R C E

18. DIGITAL DISRUPTION
is the change that occurs when
new digital technologies and business
models affect the value proposition of
existing goods and services.

19. The main goal in m-commerce is to
ensure that your business’
shopping experience is well-suited
to the smaller screen sizes that we
see on smartphones and tablets.
Concepts such as responsive
designs and a mobile-friendly user
experience are all important for
your business’ m-commerce
success, as well as mobile apps.

20. FIVE SIMPLE STEPS
SMALL BUSINESS
OWNERS CAN TAKE
TO MAKE SURE THEIR
BUSINESSES ARE PRIMED
FOR MOBILE COMMERCE

21. USE THE RIGHT TOOLS FOR THE JOB.
To get a website or online store, use a
hosted platform with responsive
design. If you're already using a
popular blog platform like
WordPress, choose a theme and
shopping cart that employ
responsive design. This makes
securely processing credit card
payments on a WordPress site as
easy as cutting and pasting a snippet
of code for one of the popular hosted
shopping carts.

22. THINK MOBILE FIRST.
Check that your website design and
navigation work well on mobile
devices. Keeping any inputs to forms
to a minimum. And make sure that the
checkout process for customers is
simple, easy and quick to complete on
a mobile device, as fingers are
clumsier on a smartphone than on a
PC keyboard.

23. GET THE E-COMMERCE BASICS RIGHT.
Good-quality images and
descriptions are essential.
Nothing will turn a
prospective buyer off more
quickly than a bad picture of
your product. Be clear about
communicating
your shipping costs, delivery
times and any warranties. If
possible, offer free shipping
above a particular order
value if you sell physical
products.

24. REMEMBER THAT SPEED MATTERS.
Using a mobile device makes
people very impatient, and
businesses often lose sales if
their sites don't load quickly
enough, or if the checkout
process takes too long. Small
businesses should use a
hosted website or e-commerce
solution that has been
optimized for speed.

25. MAKE THE MOST OF SOCIAL MEDIA.
Apps, especially those for social
media, continue to be the
most popular way to spend
time on mobile devices. Small
business can use these social
networks as an additional
sales channel. They're also a
good way to engage with
prospective customers.

26. M-COMMERCE ELEMENTS
YOUR SITE OR APP SHOULD HAVE

27. M-COMMERCE ELEMENTS
1. Product Image
2. Product Description
3. Price + Shipping Rate
4. Payment System
5. Contact Details
6. Automated Email Confirmation
7. Loading speed

28. PRODUCT IMAGE
• Good picture of the product or modeled product
• Shows actual product, and color

29. PRODUCT DESCRIPTION
• Must include available product size, colour, and design
• Product specifications, and reviews

30. PRICE + SHIPPING RATE
• Actual price should be posted.
• Avoid add-ons that increases the actual price of the item bought
• Offer free shipping above a particular order

31. SECURE PAYMENT SYSTEM
• Payment system should be accredited online payment proccess
• Consumer will be given choices on whether to pay it in Cash on Deliver,
Credit/Debit Card or via online payment like Paypal

32. CONTACT DETAILS
• Make contact details available for clients to easily contact you, and it
can build trust

33. AUTOMATED EMAIL CONFIRMATION
• Confirm purchase via email, as well as details on shipping, and tracking
process of their product

34. LOADING SPEED
Make sure that website/app loads fast for positive user experience

35. Make digital
disruption your
business’
advantage.

36. SOURCES:
• http://searchmobilecomputing.techtarget.com/definition/m-commerce
• http://www.volusion.com/ecommerce-blog/articles/what-is-m-commerce/
• http://www.businessnewsdaily.com/6778-ecommerce-mobile-readiness.html
• http://t3n.de/news/m-commerce-mobile-web-432320/m-commerce-
infografikgetchee/

37. LISA MARIE MIRASOL
@ P I N A Y T R A V E L I S T A
W W W . P I N A Y T R A V E L I S T A . C O M
L I S A M A R I E @ P I N A Y T R A V E L I S T A . C O M