The document outlines various e-commerce applications and their objectives, focusing on understanding different types of online auctions, banking, publishing, booking, marketing strategies, and purchasing platforms. It describes penny and Vickrey auctions, as well as behavioral, buzz, social media, and conversational marketing methods. Furthermore, it provides examples of applications used in online banking, marketing, and retail, highlighting the evolution and trends in the e-commerce landscape.

1. E-COMMERCE APPLICATIONS

2. OBJECTIVES
1. To understand difference E-Commerce Applications.
2. To understand about various E-Commerce application used in Industry.
3. To know about the emerging trend in E-Commerce

9. 3. PENNY AUCTION
Penny auctions, also known as bidding fee auctions, are exclusively online
auctions where a buyer purchases the right to bid in the auction before it
begins. The name comes from the fact that bids go up by a penny. The
catch is that buyers pay for a finite number of bids before they enter the
auction. Auctions are also timed, so once the time period is up, the highest
bid is the winner.

14. 7. VICKREY AUCTION
A Vickrey auction works similarly to a first-price sealed-bid auction, but the winner
(the highest bidder) only pays what the second-highest bidder offered. So if the
highest bid was 100 rs. and the next-highest bid was 90, the person who suggested
100 will only pay 90. This is intended to prevent bidders from placing bids that are
too high or too low.

15. ONLINE AUCTION APPLICATIONS
 Promena E-Sourcing
 Accelevents
 BiddingOwl.com
 Easy.Auction
 Handbid
 Merkelon
 PHP pro Bid v8
 BidRocket
 AuctionFlex
 32Auctions
 QuiBids
 Auction-Tracker
 GalaBid
 EasyBids
 Maxanet

16. ONLINE BANKING
Online banking, also known as internet banking or web banking, is an
electronic payment system that enables customers of a bank or other
financial institution to conduct a range of financial transactions through
the financial institution's website.

19. An automated teller machine (ATM) is an electronic
telecommunications device that enables customers of financial
institutions to perform financial transactions, such as cash withdrawals,
deposits, funds transfers, or account information inquiries, at any time
and without the need for direct interaction with bank staff.
 Automated Teller Machine

24. ONLINE BANKING APPLICATIONS
 Infosys Finacle
 T24 Transact
 Bankware
 Mambu
 Coreplus
 Finacle
 Quicken
 Moneydance
 Moneyspare
 cyclos

29. ONLINE PUBLISHING APPLICATIONS
Readz
ZMAGS
JooMag
Woopie
Adobe
MAG+
Aquafadas
Paperlit
iMirus
Magloft

31. ONLINE BOOKING APPLICATIONS
Rms Hotel
HubSpot Meetings Tool
Calendar
Setmore
SimplyBook
Paytm
RedBus
Irctc

38. 6. BEHAVIORAL MARKETING
Your behavior on Websites is targeted by a company in behavioral
marketing. For example, while you are visiting various travelling category
webpages, a served advertisement pops up on your screen regarding a
particular travelling agency and so on.

39. 7. BUZZ MARKETING
Buzz marketing is a viral marketing method in which focus is basically
based on the conversations among the consumers’ family and relatives or
a discussion on any other social platform. It is used in maximizing the
conversation potential of a certain product.

40. 8. SOCIAL MEDIA MARKETING
The use of social media and /or social media websites to promote a company or a
product is called social media marketing. With over 1.8 billion user alone on Facebook
the wide reach of social media can be estimated. Companies use social media
platform to gain consumers as some companies even use tools to analyze the data,
their wide reach and track the company’s progress.

42. 10. CONVERSATIONAL MARKETING
Conversational marketing is the method of online marketing that is based
generally on one to one marketing rather than appealing to a crowd of
people. Conversational marketing uses features like smart chat bots and
personalized customer care executives which provide the user with a
friendly experience.

46. ONLINE MARKETING APPLICATIONS
Dot Com Infoway
Appfillip
Techmagnate
Mobupps
Fuel4Media Technologies
Bidsopt
Shootorder
Twitchtime
Pentaway software

49. ONLINE PURCHASING APPLICATION
 Amazon
 Flipkart
 Paytm Mall
 Snapdeal
 TataCliq
 Shopclues
 Ebay
 Indiamart
 Naaptol
 Homeshop 18
 Myntra
 Jabong

50. ONLINE RETAIL AND WHOLESALE
Retail involves the sale of goods or services directly to the end-user. Retail sales can involve a variety of products
and can occur through numerous distribution channels. Types of retail stores include, but are not limited to:
1. Department stores
2. Online stores
3. Discount stores
4. Brick-and-mortar stores
There are lots of Online Retail applications are used which is directly sale of Goods or Services directly to the end
user.
Wholesalers are those who sell products to businesses or other outlets who are not the end-user. Wholesalers
don’t sell small quantities of goods like retailers. Instead, they sell products in bulk at a low price. The more you
buy from a wholesaler, the less per-product you’ll end up having to pay.

51. ONLINE RETAIL (R) AND WHOLESALE (W) APPLICATIONS
 Alibaba.com (W)
 Amazon Business (W)
 Xcart (W)
 Indiamart (W)
 Dhgate (W)
 Eworldtrade (W)
 Trade Key (W)
 Kinnek.com (W)
 Flipkart (R)
 Paytm (R)
 Amazon (R)
 Snapdeal (R)
 Myntra (R)
 Jabong (R)
 Shopclues (R)
 Voonik (R)

55. THANK YOU