- En quoi la réalité virtuelle est-elle un nouveau vecteur de conversation avec notre consommateur ?
- Quels sont ses réels impacts aujourd’hui ?
- Quelles sont les industries qui ont osé sauter le pas ?
La réalité virtuelle est désormais un atout dans le portfolio marketing et devient un outil incontestable pour créer de l’engagement.
Damien Lefebvre
Co-president, Canada
damien.lefebvre@valtech.ca
A recap and insights from CES 2014 from the Cake Group and Havas Media: includes insights around wearable technology; 4K displays, robotics; the connected home the intersection of fashion & tech; connected cars; immersive entertainment and tech marketers.
The pace of change in advertising and consumer behavior continues to be frantic and to accelerate, so our annual trip to CES in Las Vegas continues to remind us how, in relative terms, hardware changes more slowly than both software and our expectations. In fact, CES in 2016 didn’t show a revolution in electronics and consumer products, but more of an evolution. The products were similar yet faster, thinner, cheaper and above all else, more connected.
This moment feels like the early stages of a new era, a time when all products are becoming cloud connected, touch screens are everywhere, and all media is digital. Yet it’s not quite the Internet of things — it’s the interim of things. We don’t yet have a complete smart home, we have sophisticated homes that sometimes don’t quite work. We have 3D printers without totally compelling use cases, and robotic body parts that don’t quite make a full humanoid.
The companies succeeding are those that are innovating and collaborating to solve real consumer needs, while staying true to a clear brand purpose. From artificial intelligence and cognitive computing, to drone technologies, virtual reality and biometric sensing, to 8k video and 360 surround sound, there are tremendous opportunities on the horizon.
Please read on to view the ten themes that make up this moment in time.
With special thanks to Rori DuBoff, Jez Jowett, Tom Goodwin and the team at Havas Worldwide.
I was asked to present my prediction of what will happen in VR Market on 2017, based on our experience in developing VR Apps and Games. For more info, pls send eMail to Yariv@AppReal-VR.COM
- En quoi la réalité virtuelle est-elle un nouveau vecteur de conversation avec notre consommateur ?
- Quels sont ses réels impacts aujourd’hui ?
- Quelles sont les industries qui ont osé sauter le pas ?
La réalité virtuelle est désormais un atout dans le portfolio marketing et devient un outil incontestable pour créer de l’engagement.
Damien Lefebvre
Co-president, Canada
damien.lefebvre@valtech.ca
A recap and insights from CES 2014 from the Cake Group and Havas Media: includes insights around wearable technology; 4K displays, robotics; the connected home the intersection of fashion & tech; connected cars; immersive entertainment and tech marketers.
The pace of change in advertising and consumer behavior continues to be frantic and to accelerate, so our annual trip to CES in Las Vegas continues to remind us how, in relative terms, hardware changes more slowly than both software and our expectations. In fact, CES in 2016 didn’t show a revolution in electronics and consumer products, but more of an evolution. The products were similar yet faster, thinner, cheaper and above all else, more connected.
This moment feels like the early stages of a new era, a time when all products are becoming cloud connected, touch screens are everywhere, and all media is digital. Yet it’s not quite the Internet of things — it’s the interim of things. We don’t yet have a complete smart home, we have sophisticated homes that sometimes don’t quite work. We have 3D printers without totally compelling use cases, and robotic body parts that don’t quite make a full humanoid.
The companies succeeding are those that are innovating and collaborating to solve real consumer needs, while staying true to a clear brand purpose. From artificial intelligence and cognitive computing, to drone technologies, virtual reality and biometric sensing, to 8k video and 360 surround sound, there are tremendous opportunities on the horizon.
Please read on to view the ten themes that make up this moment in time.
With special thanks to Rori DuBoff, Jez Jowett, Tom Goodwin and the team at Havas Worldwide.
I was asked to present my prediction of what will happen in VR Market on 2017, based on our experience in developing VR Apps and Games. For more info, pls send eMail to Yariv@AppReal-VR.COM
VR and AR will remain a major topic for the media and technology industry in 2016. To keep up-to-date with coming developments, here's a concise presentation on the transversal potential of these two revolutionary formats, and how they will drive new content and marketing initiatives across the converging media landscape.
Designing the future of Augmented RealityCarina Ngai
Presented on March 4th, 2016 at Interaction16 in Helsinki, Finland.
Until now, augmented reality has so far been mostly a sci-fi vision that overlays visual information to what we see in the physical world. It’s widely perceived as a “cool and interesting feature” for brands and advertising, but doesn’t have much practicality yet. To harness the real power of AR, which includes geolocation, image recognition, we believe that a more utilitarian visual search would be next.
To design for such possibilities, we begin to question even the fundamental basis of AR. For example, what would AR become beyond a rich visual layer? Will this change people’s motivation and behavior to use AR? How can we redefine AR to be a tool to give augmented information on objects? And how we can speculate its usage in the future?
Virtual Reality Playbook for Marketing and PRStefan Spinnler
Virtual Reality is on the rise and will become part of marketing and PR strategies around the world. This Playbook offers ideas and guidelines for marketers and PR professionals on how to make VR work for them.
5 Important Augmented And Virtual Reality Trends For 2019 Bernard Marr
Augmented and Virtual Reality (AR and VR) are key technology developments that promise to transform many industries and alter the way we humans interact with the world. Here we look at the 5 key AR and VR trends for 2019.
Spotlight on Media & Entertainment: Virtual RealityL.E.K. Consulting
As new technologies are developed and price points drop, virtual reality (VR) is poised to take off for some applications. In this Executive Insights’ "Spotlight on Media and Entertainment" series, L.E.K. takes a look at the three different types of VR including Super VR, Medium VR, and Casual Mobile VR.
Falcon.io - The Future of Brand Experiences is Virtual RealityFalcon.io
A deep dive into the disruptive force of virtual reality. How will VR change the way we do business in the future? How can brands leverage the technology to own and personalize brand experiences? Here are the key takeaways from Falcon’s Director of Product Innovation, Mikael Lemberg’s as presented during Social Media Week Copenhagen 2017.
When will Virtual Reality become Reality? @NED2015Rori DuBoff
The evolution of Virtual Reality and Augmented Reality.
Brand Marketing Case examples across industries including retail, travel, hospitality, medical, sports, journalism, music, movies, education and more. Plus the future for expanded reality (XR)
This 142-page trend report captures the highlights from the first-ever virtual CES event. We always say that CES is a preview of what to expect in the year ahead, and this year was no exception. Not only was CES 2021 filled with exciting and innovative new product announcements, it also encapsulated how the global pandemic forced the rapid acceleration of numerous fields in consumer electronics.
VR and AR will remain a major topic for the media and technology industry in 2016. To keep up-to-date with coming developments, here's a concise presentation on the transversal potential of these two revolutionary formats, and how they will drive new content and marketing initiatives across the converging media landscape.
Designing the future of Augmented RealityCarina Ngai
Presented on March 4th, 2016 at Interaction16 in Helsinki, Finland.
Until now, augmented reality has so far been mostly a sci-fi vision that overlays visual information to what we see in the physical world. It’s widely perceived as a “cool and interesting feature” for brands and advertising, but doesn’t have much practicality yet. To harness the real power of AR, which includes geolocation, image recognition, we believe that a more utilitarian visual search would be next.
To design for such possibilities, we begin to question even the fundamental basis of AR. For example, what would AR become beyond a rich visual layer? Will this change people’s motivation and behavior to use AR? How can we redefine AR to be a tool to give augmented information on objects? And how we can speculate its usage in the future?
Virtual Reality Playbook for Marketing and PRStefan Spinnler
Virtual Reality is on the rise and will become part of marketing and PR strategies around the world. This Playbook offers ideas and guidelines for marketers and PR professionals on how to make VR work for them.
5 Important Augmented And Virtual Reality Trends For 2019 Bernard Marr
Augmented and Virtual Reality (AR and VR) are key technology developments that promise to transform many industries and alter the way we humans interact with the world. Here we look at the 5 key AR and VR trends for 2019.
Spotlight on Media & Entertainment: Virtual RealityL.E.K. Consulting
As new technologies are developed and price points drop, virtual reality (VR) is poised to take off for some applications. In this Executive Insights’ "Spotlight on Media and Entertainment" series, L.E.K. takes a look at the three different types of VR including Super VR, Medium VR, and Casual Mobile VR.
Falcon.io - The Future of Brand Experiences is Virtual RealityFalcon.io
A deep dive into the disruptive force of virtual reality. How will VR change the way we do business in the future? How can brands leverage the technology to own and personalize brand experiences? Here are the key takeaways from Falcon’s Director of Product Innovation, Mikael Lemberg’s as presented during Social Media Week Copenhagen 2017.
When will Virtual Reality become Reality? @NED2015Rori DuBoff
The evolution of Virtual Reality and Augmented Reality.
Brand Marketing Case examples across industries including retail, travel, hospitality, medical, sports, journalism, music, movies, education and more. Plus the future for expanded reality (XR)
This 142-page trend report captures the highlights from the first-ever virtual CES event. We always say that CES is a preview of what to expect in the year ahead, and this year was no exception. Not only was CES 2021 filled with exciting and innovative new product announcements, it also encapsulated how the global pandemic forced the rapid acceleration of numerous fields in consumer electronics.
146-inch TVs. Autonomous electric cars. Smart homes. AR for the masses. A ping-pong playing robot. And voice-assisted and connected everything.
But what stood out among the 3,900 exhibiting companies stretched over 2.75 million square feet of exhibit space? And more importantly, what should you care about?
DigitasLBi brings you our CES 2018 Top 10 Toys & Trends, our annual compilation of the logical takeaways and insights that rose above the rest. It’s a mix of the CES stuff that wow’d, woo’d and is worthy of watching.
This is part of our 20 Interesting Things series that will look at interesting and innovative happenings in the digital and social worlds. Look for our other presentations that Foursquare, crowdsourcing, QR codes and goodness.
Hot off the Crowd – FABERNOVEL's watch based on crowdfunding and crowdsourcin...Fabernovel
The new Hot Off the Crowd edition is online! Our watch based on crowfunding and crowdsourcing platforms: Kickstarter, Indiegogo, AngelList, Product Hunt… FABERNOVEL is digging the gold out of the crowdfunding mine: emerging trends and tomorrow's it technologies. And this time, we decided to shed light on GitHub, “the real open platform for code”, halfway between a Facebook for coders and a software factory outlet, limitless, to craft new applications.
***
La troisième et nouvelle édition de Hot Off the Crowd est en ligne ! Les pépites et les tendances telles qu’elles émergent sur nos plateformes de crowdfunding et de crowdsourcing préférées : Kickstarter, Indiegogo, AngelList, ProductHunt. Et cette fois, coup de projecteur sur GitHub, “the real open platform for code”, entre facebook pour codeurs et magasin d’usine logicielle, sans limite, pour fabriquer des applications.
We attended the Largest electronics show on earth to understand the Technology that will be populating peoples lives in 2018 and the trends that will be populating culture this year.
Immersive technologies such as virtual and augmented reality are currently taking the world by storm. Over the past three years, we’ve seen a huge interest in immersive technologies from the likes of advertising agencies, games developers, construction companies and more… Here we take a look at what the hype is all about and what the future holds for these technologies!
Augmented reality is an interactive experience of a real-world environment where the objects that reside in the real world are enhanced by computer-generated perceptual information.
Emakina was present to the Mobile Forum 9th edition. Cécric Gyselinck gave an overview of augmented and virtual reality: all the actual technologies and what we can expect in the future.
Emakina was present to the Mobile Forum 9th edition. Cédric Gyselinck provided an overview of augmented and virtual reality: the current situation and what we can expect in the coming years.
GAFAnomics Tesla Volume 2 - Is Tesla the disruptor we need?Fabernovel
Valued at 210 billion dollars, that is to say the valuations of Ford, GM, Draimler, PSA and Uber combined, Tesla, the leading company in electric car sales, recently became the world's leading manufacturer ahead of Toyota. It is because the company has succeeded in breaking the codes of a century-old industry, symbol of the industrial model of the 20th century, that Tesla deserves its place at the top of the list of the most disruptive companies. Fabernovel presents its new study "Is Tesla the disruptor we need? which reveals the secrets of its success but also provides thought on the future of mobility, which the company has not disrupted to date.
Lancement de ReCOVery - Sortie de crise - Les nouveaux raisonnablesFabernovel
La crise que le monde traverse atteint individus et acteurs économiques avec une puissance inédite et nécessite de repenser en profondeur nos modèles de développement, sur la base de solutions véritablement actionnables.
Plusieurs entreprises et associations d’entreprises s’unissent donc pour lancer reCOVery, une initiative collaborative visant à faire redémarrer l’économie selon un modèle plus durable, plus juste et plus résilient. Voici la présentation donnée lors de lancement de cette plateforme pour échanger sur une mutation appelée de toutes parts, et redémarrer en mettant en œuvre la transformation vers les "nouveaux raisonnables".
We are pleased to release the second volume of our new KPIs report series. This study is dedicated to the new value creation levers in the digital era and in particular on the talent pillar: why it is a critical asset, how to monitor it, assess it and optimize valuation.
This comes jointly with an index to assess one’s company maturity on talent capital.
If you want to get a full version or have any question about this study, please email us: kpi@fabernovel.com.
You can find our first study Customer KPIs here : https://www.slideshare.net/faberNovel/fabernovel-study-new-economy-new-kpi-the-customer-era
Fabernovel analyse les tendances publicitaires du super bowl de 2020Fabernovel
Aux États-Unis le Super Bowl est le plus grand événement sportif de l’année, suivi par près d'un américain sur trois. La compétition n'y est pas seulement sportive, elle est également publicitaire. À 5,6 millions de dollars les 30 secondes d'antenne, les marques ne regardent pas à la dépense et font de leur campagne de véritables spectacles. Si bien que pour 23% des américains, les publicités sont devenues la partie la plus importante du Super Bowl, contre 35% pour le jeu et 9% pour le show de mi-temps. Cette 54ème édition n'a pas dérogé à la règle !
Alors, pourquoi tant d’engouement autour des campagnes publicitaires du Super Bowl ?
Et quelles sont les tendances 2020 ?
À découvrir dans notre analyse.
Amazon: friend or foe?
This presentation looks at the ways to work with Amazon, its opportunities and threats for brands and the winning distribution strategies for you.
Fabernovel is pleased to release this new edition of “Gafanomics Quarterly”, our publication which offers you every quarter a transversal review of the earnings releases and strategic announcements of the disruptive Tech giants.
This last quarter was somewhat special in our view, ushering in new times at several levels : a new fiscal year, a new decade and the accelerating change towards new value patterns.
After a challenging Q3, the Tech segment outperformed all other sectors on the Street with an impressive cumulated market cap gain of more than $1,300bn for our sample of 20 firms (i.e. the equivalent of Microsoft market value or the annual GDP of Spain). This was underpinned by the robust quarterly delivery of most of the Tech leaders with a value pattern still favouring user and top-line growth pattern compared to margin expansion. Our sample of Tech disruptors posted a median revenue growth of 23% and 17% EBIT growth in Q4 19, with very similar figures for FY19.
Is this outperformance set to last?
Beyond their economic power, the Tech leaders face several challenges. Facing rising maturity and competition, they are increasingly criticized on their dark side and their Achilles heel: Corporate and Social Responsibility. Several of them recorded in the last months the departures of their founders (Travis Kalanick at Uber, Jack Ma from Alibaba, Larry Page and Sergey Brin at Google, Adam Neumann at WeWork). Softbank has seen the arrival of activist investors in their capital.
The Green tide was the most striking new theme emerging from Q4 releases. Many tech players (Microsoft, Amazon, …) have started to communicate on the environmental impact. Greenwashing or strategic reality? Probably both. But we hope that the latter will prevail! Given their deep pockets, innovation culture and infrastructure power, Tech giants are probably among the few Corporates that can save the planet. The Coronavirus crisis has shown that software can help adapt in critical situation with new practices (more remote work) that can reduce carbon emissions.
In a new world where transparency and responsibility will increasingly drive valuation, we are convinced that this Green horizon can be a structuring value path for GAFAM & Co but also an area where they can join forces with other Corporates.
Kereitsu of modern times, Softbank has pioneered with its Vision Fund an Innovation at scale strategy powered by an agressive venture investments. It has thus opened an alternative way to GAFAM’s model that relied primarily on an organic technology model amplified by some bolt-on M&A.
SoftBank’s transformation case is in our view particularly interesting at a time when the European startups and innovation ecosystems need to catch-up with their American and Asian and many Corporates are entering in « coopetition » with Investment funds, launching or reinventing their ventures set-up in order to address their innovation at scale challenge.
For sure, like all disruptors Softbank has been somewhat extreme in its approach (especially in terms of risk aversion, fundraising, inflationary valuation) and not always exemplary in its practices (CSR, governance, financial disclosure...). Nevertheless we are witnessing some interesting read-across for European players, especially as vision, risk taking and entrepreneurial approaches are in our view critical success factors in the new economy.
Thus one of our wishes for 2020 is that some European Softbank may emerge and create a new way for innovation at scale.
Retail Apocalypse. Voilà comment Business Insider qualifiait il y a quelques semaines la situation actuelle (et future ?) du retail. Et à raison : aux US plus de 8600 magasins physiques doivent fermer en 2019. La France n’est pas épargnée - en témoignent les fermetures de huit enseignes Gap et plus de 30 Conforama cet été, pour n'en citer que quelques unes.
Dans le même temps, les Digitally Native Vertical Brands - ces ovnis du e-commerce devenus leaders aussi inspirants qu’anxiogènes - envahissent les rues. Littéralement : sur les 84 DNVB à fort potentiel identifiées en 2016 par Andy Dunn dans son article phare, 44 comptent désormais au moins un magasin physique. Ici aussi : difficile de se balader dans Paris aujourd’hui sans passer devant une boutique Sezane, Le Slip Français ou Jimmy Fairly.
Pour passer à l'échelle, il semblerait que les DNVB doivent faire tomber le “D”. “Halo effect” disent les Américains pour décrire ce phénomène qui consiste à ouvrir une boutique physique pour considérablement augmenter les ventes online. Mais alors...
Entre apocalypse et terre promise, à quoi ressemble vraiment le retail de demain ?
Quel modèle, quels KPIs et quelles conditions pour émerger ?
Présentée lors du MobileOne 2019 par Benoît AUDOUARD, responsable projet myCANAL chez Canal+ et Julie ROLLIN-MOUSTÉOU, Senior Product Manager chez Fabernovel.
Fabernovel is pleased to share this playbook reviewing various offerings of
WeChat advertising and the possibilities for brands to reach and engage the tech
savvy consumers.
Since the inception of WeChat, Tencent has been very cautious about introducing
promotional messages on its platform. The Super APP is envisioned more as a
productive toolkit for the users' daily life than a source of media revenue stream itself.
On contrary to 1 ad for every 10 posts on Facebook, the Shenzhen tech giant makes
sure its users exposed to maximum 2 ads per day.
That being said, WeChat advertising offerings have become so comprehensive and
impactful to capture the attention of Chinese consumers from both home and
abroad. To build successful WeChat strategies, it is now crucial for business to master
these various ad formats, ad touch points, ad features, bidding tactics and audience
targeting possibilities.
Let’s discover more with this playbook!
[Extract] Study The We Company: is real estate a disruptable industry?Fabernovel
A lot has been said about WeWork, whether it is about its controversial CEO, its delusional valuation, its abyssal losses, its obscure governance or its esoteric motto. But, as analysts passionated by new models and disruption players, we could not stay away from the debate surrunding the one startup that has shaken the real estate market.
Our study does not predict whether Wework will become public, or whether it will actually survive. But, it aims at describing how WeWork has made coworking a thing, which lessons should be drawn from its model (whether considered tech or not tech) , and which possible future can be imagined for the industry.
Insight Report by Fabernovel - The Hidden consumption force of Overseas Chine...Fabernovel
Fabernovel, the global innovation agency operating in Europe, US and China, is pleased to share its latest in-depth study analyzing Overseas Chinese Residents, “The hidden consumption force”.
Study Ardian & Fabernovel - The Augmented Infrastructure: Digital for climate?Fabernovel
Foreword:
2020 is tomorrow. Once a synonym for “future”,
this key date is a symbol for new dawn where
the issue of long term value can not be but linked
to digital sobriety and technological responsibility.
At Fabernovel, that is why when working on transformation projects, services design or engineering, we follow a triple approach: entrepreneurial, digital but first and foremost responsible.
I am convinced that this approach can be applied
to infrastructures. Regarding carbon impact issue, beyond mitigation measures and energy recycling,
we need to act upstream by rethinking the way we design services and technology.
Innovation more than ever, has to be thought in a global ecosystem perspective to prevent drifts and limit impact.
Let’s build this inclusive future together.
Stéphane Distinguin, CEO & Co-founder at Fabernovel
Services urbains : faut il vraiment penser utilisateur ?Fabernovel
Ils investissent l'espace, orchestrent les flux, bouleversent les usages et uniformisent nos villes : les géants du numérique saisissent l'espace urbain et nous forcent à requestionner notre façon de concevoir les services urbains.
A quoi doit ressembler une ville à l'ère du numérique ?
Peut-on vraiment "penser utilisateur" dans un contexte urbain ?
Comment réconcilier besoins individuels et communautaires ?
Nous sommes convaincus que c'est par le design que nous répondrons à ces nouveaux enjeux.
Pour échanger avec nous sur ces questions essentielles, nous avons eu le plaisir de recevoir Agnes Kwek, ambassadrice Design pour la ville de Singapour et Dominique Sciamma, Directeur et Doyen de Strate Ecole de Design et Président de l'APCI.
Découvrez dans cette keynote les nouveaux paradigmes de la Ville moderne, et contactez-nous pour échanger davantage sur ce sujet passionnant !
[Fabernovel study] New economy, new KPI: the customer eraFabernovel
By creating some disruption in value chains and favouring the emergence of new models, the digital revolution has induced deep changes in the way value is created and shared. It is more and more decorrelated from short term financial performance. That should push organizations and investors to review their monitoring and valuation of innovative projects, as well as pay attention to the value of some intangible assets, such as customer capital, talent capital, ecosystem, software or societal and environmental impact.
Customer centricity was at the heart of the digital revolution, which explains why among these assets, customer capital is the easiest to value by investors. However, if we’ve focused our analysis in this presentation on this asset, this should not overshadow the other key levers that organizations need now for their transformation to be more and more systemic.
Digital native economic models have been built by design according to an extra-financial approach with monitoring and communication already focused on customer KPIs, and sometimes on talent or ecosystem metrics. By contrast, if players other than digital natives have initiated a deep transformation of their model, they have not yet adapted their reporting styles, even though this would enable them to better allocate resources and value the customer acquisition strategy.
Combined with this document, we are launching a new index dedicated to testing your own maturity regarding customer capital (how you’ve integrated this approach, how customer-centric your reporting is, how you use it). Once this assessment has been completed, this presentation will help drive you along the path towards a new reporting approach. Additionally, it will help you harness your organization's potential, which we've identified at both the internal and external levels, while focusing on stakeholder engagement and value creation levers.
Gafanomics - The Quarterly - Episode 2 (Q2FY19)Fabernovel
Financial analysis of some of the most disruptive Tech companies in the world. This document aims to provide you with some major insights concerning the financial markets and the most disruptive innovations for the second quarter of the financial year 2019.
The Future of Corporate Learning: from Training to Learning ExperienceFabernovel
With innovation cycles becoming ever shorter, companies are faced with a new challenge: keeping their key skills up to date in real time. This strategic dimension of ‘workforce planning’ cannot rely solely on recruitment; existing employees must be able to continuously learn new things. As such, the number one skill companies now look for is the capacity to learn, and companies are particularly looking for ‘learning animals’, a term coined by Google.
To download the full report: http://eepurl.com/guJvA5
Gafanomics - The Quarterly - Episode 1 (Q1FY19)Fabernovel
Financial analysis of some of the most disruptive Tech companies in the world. This document aims to provide you with some major insights concerning the financial markets and the most disruptive innovations for the first quarter of the financial year 2019.
Vers une nouvelle ère de vos expériencesFabernovel
L’exposition Vasarely en cours actuellement au Centre Pompidou à Paris nous le rappelle : l’art est aussi affaire de méthode, de système, de programme. L’oeuvre de l’artiste hongrois-français ne doit rien au hasard : dès sa première période artistique, il met au point un alphabet plastique, lui permettant des combinaisons infinies de couleurs et de formes - garantissant une harmonie entre toutes ses créations, tout en rendant possible leur “industrialisation”. Digression ? Non, car les enjeux du design d’expérience aujourd’hui sont précisément ceux-là.
Cinquante-neuf ans après “Alphabet VR”, ce sont les expériences qui doivent passer à l’échelle. Et c’est exactement le propos du design system : une sorte de “toolbox” digitale à destination des designers, mais aussi des développeurs, chefs de projets et quiconque serait engagé de près ou de loin dans la conception d’une nouvelle expérience. Fini de bricoler des bouts d’expérience par-ci, par-là : le design system permet d’assurer la cohérence et l’harmonie sur tous les pans d’expérience d’une marque. Un outil plus qu’essentiel à l’ère de l’expérience.
In this study Gafanomics by Fabernovel, you’ll discover what is, to us – FABERNOVEL is among Slack’s early adopters, using it since 2014 –, Slack’s secret sauce and what makes it so special.
Slack is surely an incredible company with tremendous growth perspectives. But what does it mean in terms of work ideology? How can a single application transform culture, work relationships and, ultimately, entire organizations?
There is a (work) life before Slack... and another one after it: let’s see how Slack has impacted the corporate world.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
2. // !
// VIRTUAL REALITY
THE MAJOR TREND IN THE SECOND QUARTER OF 2014
3. 3// !
Virtual reality is making a major
comeback. It's become a sure thing,
after creating a lot of
disappointment in the past (you
might remember the headsets of
the 1990s, which were heavy and,
quite frankly, nauseating).
In parallel to Facebook's acquisition
of Oculus VR, the maker of headsets
for virtual reality gaming, for the
trifling sum of $2 billion, and which
served to confirm the market's
potential, several recent projects
have successfully raised funds on
Kickstarter.
THE RETURN OF VIRTUAL
REALITY
4. 4// !
// Beijing-based ANTVR is not afraid
to challenge the Oculus Rift by
offering 3D glasses as well as a
controller than can be transformed
into a gaming gun or steering
wheel. One of its major
distinguishing features in
comparison to the Oculus Rift is
that this project is compatible with
all gaming platforms, including Xbox
and PlayStation (while the Oculus
Rift requires specially adapted
games) and is based on open
source software, meaning that
anyone can contribute to its
development.
VIRTUAL REALITY //
ANTVR
5. 5// !
// Altergaze creates 3D glasses for
mobile phones. Its lenses transform
2D images projects by a
smartphone screen into 3D images.
An added benefit is that the "frame"
is created via 3D printing and the
files are also open source.
If you've ever dreamed of playing
Candy Crush in total immersion, this
project certainly deserves your full
attention.
VIRTUAL REALITY //
ALTERGAZE
6. 6// !
// PrioVR is a gaming suit that
places between 8 and 17 sensors on
the body, allowing the player's
natural movements to be translated
on-screen or in 3D glasses such as
Oculus Rift.
VIRTUAL REALITY //
PRIOVR
7. 7// !
Is a gaming suit that places
between 8 and 17 sensors on
the body, allowing the player's
natural movements to be
translated on-screen or in 3D
glasses such as Oculus Rift.
// Virtuix raised $3 million for its
omnidirectional treadmill for immersive
headsets ;
// Jaunt, which develops technology for
creating 360° immersive films, raised nearly $7
million
// Survios collected $4 million for its virtual
reality immersive system technology
combining a headset, numerous sensors and
controllers for moving around and picking up
objects in a game.
VIRTUAL REALITY //
CASH MACHINE ?
8. 8// !
Although, for the time being, virtual reality projects focus primarily on video games,
this area is still very new and expanding rapidly, without any specific killer application
standing out from the pack.
The question of which platform (or platforms) is dominant is still up in the air: the
Oculus Rift may have attracted most of the attention until now, but other powerful
players such as Sony are getting into the business. In order to carve out a place for
themselves, they will need to not only prove their technical superiority but also be
capable of attracting a large ecosystem of applications and accessories, similar to what
iOS and Android did in order to achieve smartphone dominance.
In short, we can wager that the value of virtual reality and the uses to which it can be
put will not be developed done "solo" but will be magnified by being combined with
other emerging technologies, in particular the most innovative user interfaces. In that
respect, we think that Bloomberg’s interest in combining Oculus Rift and Leap Motion,
a sensor that allows users to control a computer through hand movements, is an
interesting proposition.
VIRTUAL REALITY // END OF THE GAME ?
9. // !
// OBJECTS EVERYWHERE
BRINGING THE DIGITAL WORLD BACK TO LIFE
9
10. 10// !
Sensors accessible to everyone are
becoming increasingly powerful and
now affect new areas of our daily
lives. They allow us to understand
ourselves better...
// Bellabeat is a digital ultrasound tool
with an application that allows expectant
mothers to listen to their unborn baby's
heartbeat.
// Cue is a "laboratory in a box" that, for
$200, will analyze 5 key health indicators
found in your saliva, including vitamin D
and testosterone levels, inflammation,
influenza and fertility.
SENSOR EVERYWHERE
BELLABEAT
CUE
11. 11// !
… But sensors are also being used
for an increasing number of objects
in our everyday lives :
// SciO is a molecular sensor that fits in
the palm of your hands (developed by
an Israeli startup) that can analyze the
chemical composition of objects to
determine, for example, whether an
avocado is rotten or to identify a
medication.
// Scribble is a pen that has not only a
sensor for detecting any color but is able
to match up to 16 million different
shades.
SENSOR EVERYWHERE
SCRIBBLE
SCIO
12. 12// !
Several projects are trying to
reinvent and connect our kids'
gaming experiences which, we'll
admit, have not evolved as quickly
as our telephones.
NEXT GENERATION TOYS
13. 13// !
// Moff is a wristband that connects to
smartphones and can transform any
object into a toy. For example, if a
child wants to use a banana as a toy
gun, he or she (or a parent) uses the
Moff application for smartphones to
select the type of toy he or she would
like it to become (a play gun in this
case, but a tennis racket, sword, magic
wand and many other toys are also
available). As the child plays, the band
reacts to each movement via
embedded sensors that produce the
relevant sound effects.
NEXT GENERATION TOYS //
MOFF
14. 14// !
// DIDI is an iPad-powered teddy
bear. The top part of the screen
becomes the bear's face while the
bottom part displays games or
children's stories. The bear's facial
expressions change according to
the child's actions. For example, if
the child tickles it, the teddy bear
laughs.
NEXT GENERATION TOYS //
DIDI
15. 15// !
Osmo is an accessory that adds a small
plastic base to an iPad as well as a
reflector that is placed over the iPad's
camera. The Osmo system can detect a
child's movements on a flat surface,
interacting with the screen without
actually touching it.
Three game applications (with their own
related objects) have been developed so
far, including a puzzle game where
Osmo finds the position of each piece
and lets players know if they're moving
in the right direction.
Although it is currently designed for
children, the system could certainly be
extended to older children and other
uses beyond gaming.
NEXT GENERATION TOYS //
OSMO
16. 16// !
As you know, France is well-
represented in the world of
connected objects, as
demonstrated by the success
stories from the latest
Consumer Electronics Show in Las
Vegas, where several French
creations were on display.
We couldn't miss this opportunity
to highlight some of the best
French designs from the past few
months.
AND FRENCH TECH ?
17. 17// !
Kolibree the connected toothbrush,
managed to raise more than
$100,000 on Kickstarter. It can not
only track the entire family's
brushing statistics, it also offers
several related games for
smartphone (including a racing
game!) to make this important ritual
more effective as well as more
interactive.
FRENCH TECH //
KOLIBREE
18. 18// !
As its name suggests,
the 360cam can be used to create
high-definition 360° videos with its
three lenses and three
microphones. This handheld device
weighs only 180 grams, is watertight
and equipped with a Wi-Fi chip for
streaming live images. With all
these qualities, the project reached
its goal of collecting $150,000 within
only 24 hours and has raised nearly
$800,000 to date.
FRENCH TECH //
360 CAM
19. 19// !
Qleek, a startup incubated at Camping,
intends to make media consumption
more concrete and more human by
embedding content (such as YouTube
videos and Spotify playlists) in wooden
hexagons known as Tapps.
You can exchange, customize (both
covers and content) and display the
Tapps, just like a bookshelf is used to
display books. When you place a Tapp
on a player, the content is played on a
screen or through the associated
speakers via a connector.
This is a fantastic example of the rise of
French companies in the world of
connected objects as well as their sense
of design.
FRENCH TECH //
QLEEK
21. 21// !
We are monitoring this movement
very closely, from the hippie-like,
generosity-based sharing economy of
couchsurfing.org and covoiturage.fr to
the extremely business-focused Uber
and beyond (including companies
whose approach seems
almost parasitic): these companies
are turning things upside down.
We'd like to take this opportunity to
congratulate our friends at BlaBlaCar,
with whom we have worked often, for
having left its mark on the history of
startups in their field and in their
country over the past quarter by
raising $100 million.
SOFTWARE NOT DEAD //
ECONOMY ON DEMAND
22. 22// !
3 European startups are focusing on
the recreational boating market,
where the cost/use ratio is
particularly high and thus likely to
attract boat charterers and renters.
SamBoat, Clickandboat and Sailsharing
each offer to arrange boat rentals between
private individuals, and the latter two sites
both raised funds last April in quick
succession.
After empty bedrooms (Airbnb), unused
cars sitting in the garage (Zipcar) and even
vacant storefronts (Storefront, which also
raised $7.3 million in April), what other
types of "idle inventory" in our economy
will startups decide to target next?
SOFTWARE NOT DEAD //
ECONOMY ON DEMAND
22
23. 23// !
After observing a number of projects
launched or funded during the 2nd
quarter of 2014 and which deal directly
with the management of our personal
data and the digital tracks that we leave
behind us, we have noted that a
significant divergence is underway,
without knowing which of these two
trends will win out in the long term. On
one hand, we are strongly determined to
ensure that out digital experience
remains anonymous, while on the
either hand, we see no problem in
agreeing to the commodification of
our personal data.
SOFTWARE NOT DEAD //
PROTECTION OF PERSONAL
DATA VS. VOLUNTARY
COMMODIFICATION
23
24. 24// !
– Dark Wallet promise to make all
transactions untraceable via Bitcoin.
Tails is an operating system on a USB
key that ensures total confidentiality and
can be run from any computer without
leaving a trace.
ProtonMail is an end-to-end encrypted
email service hosted in Switzerland in
order to take advantage of the country's
very strict confidentiality laws.
Olive, a Pakistani project, seeks to set
up a decentralized, secure network to
circumvent censorship attempts. 24
DARKWALLET
TAILS
PROTONMAIL
SOFTWARE NOT DEAD //
PROTECTION DES
DONNÉES PERSONNELLES
25. 25// !
TheGoodData, a rather schizophrenic
project, consists of an extension for the
Chrome browser that allows users to
surf the web anonymously (by blocking
trackers used by third-party sites) while
aggregating information on users, which
is then made anonymous and sold. Half
of all profits are donated to Kiva, the
non-profit microcredit platform.
Datacoup, a more serious and cynical
site, offers to sell your social network
data and your credit card transaction
history. According to the most recent
information, your personal data is worth
$8 per month.
SOFTWARE NOT DEAD //
COMMODIFICATION OF
DATA
THEGOODDATA
DATACOUP
26. 26// !
An increasing number of startups are using
an innovative approach to target the
massive health care market, often not by
making interactions between patients and
health care personnel run more smoothly
but by designing applications or websites
to offer therapeutic services directly.
Omada Health, which raised $23 million in
April, has developed a diabetes prevention
program. For 16 weeks, participants have
access to a health coach, lessons and
physical exercises to do, a tool for tracking
their diet, activity levels and weight (a
connected scale and pedometer are
provided) as well as a group of patients
who promote healthy competition and
accountability as well offer psychological
support throughout the program.
SOFTWARE NOT DEAD //
DIGITAL THERAPEUTIC
SERVICES
27. 27// !
Similarly, other startups use a
combination of tracking tools,
automated personalized advice and links
to health care professionals, whether to
help overweight children with
Kurbo Health, manage back pain with
Doado or improve sleep with Sleepio.
With increasingly sophisticated sensors
(similar to the trend mentioned above)
and the possibility of printing 3D
medications at home in the near future,
digital and smart self-medication has a
bright future ahead of it.
SOFTWARE NOT DEAD //
DIGITAL THERAPEUTIC
SERVICES
27
KURBO HEALTH
SLEEPIO
DOADO
28. // !
// A FUTURE TREND:
MINIMALIST USER INTERFACES
29. 29// !
2 projects, one hardware-based and one
software-based, captured our imagination
with their minimalism :
// Bttn is a connected, programmable button
that can be used in a variety of ways. For
example, your children can press the button
to generate an SMS to let you know that they
got home safely.
// Yo is an application that allows you to
simply say "Yo" to your friends (that's right,
you read that correctly). Although these
projects play around with gadgets, at their
core they all address a similar basic trend:
simplifying digital devices and applications
that are sometimes complex and have an
abundance of features.
With Bttn and Yo, you can choose what you
truly need by programming a specific
functionality (with the former) or determining
the meaning behind the "Yo" sent to your
friends. Does this minimalism herald the
liberation of users ?
MINIMALIST USER
INTERFACES
YO!
BTTN
30. 30// !
// NEW YORK
150 West 25th St. , Suite 503
New York, NY 10001
+1415 298 02 09
meet_nyc@fabernovel.com
// MOSCOW
3-iy Monetchikovskiy Peureulok
17, Stroenie 2 Moscow 11054 Russia
+7(999) 639 80 82
meet_moscow@fabernovel.com
// PARIS
17 rue du faubourg du Temple
75010 Paris
+33 1 42 72 20 04
meet_paris@fabernovel.com
// SAN FRANCISCO
169 11th St.
San Francisco, CA 94103 USA
+1415 626 6406
meet_sf@fabernovel.com
30!
HOT OFF THE CROWD
FABERNOVEL’S WATCH BASED ON CROWDFUNDING PLATFORMS // 2