Broadband for Business

MNREM Broadband for Business
Webinar Series
Minnesota Renewable Energy Marketplace
As part of the Minnesota Rural Intelligent
Communities (MIRC) Project

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

This webinar series is sponsored by MIRC – Minnesota Intelligent
Rural Communities in partnership with the MNREM - Minnesota
Renewable Marketplace and the Blandin Foundation. MNREM is
a project partner in the Minnesota Intelligent Rural Communities
initiative. MIRC is a coalition of 19 statewide partners and 11
demonstration communities funded in large part through an
American Recovery and Reinvestment Act grant. The work of the
coalition focuses on bringing the full promise of broadband
technologies to rural Minnesota communities, businesses and
people. Blandin Foundation serves as the project administrator.
More about MIRC is available www.blandinfoundation.org


Google Analytics
www.google.com/analytics/

Ann Treacy
broadband.mnrem.com


Google Analytics (GA) is a free
service offered by Google that
generates detailed statistics
about the visitors to a website.

Google Analytics hit the scene in 2005.


Advantages of Google Analytics
• Free
• Easy to use
• High level dashboard
• Detailed reports


Disadvantages of Google Analytics
• Doesn’t track everyone
– Visitors needs to accept cookies & JavaScript
– Not tracking spiders
• Limiting info provided
– Searchers can turn off tracking
– Limitations may increase
• Need to have Google Account But again free and easy!


How to Set Up:
• www.google.com/analytics


Set up Website


Add Code to Your Site


“Home”


Dates
• Choose dates
to view
• Compare to past


Compare Dates


Home - Email


Email
• Have stats
emailed to
you (or
others) on
a regular
basis


Home - Visits


Visits


• Audience – How many? Location? Duration of
visit? New, returning, bounce? Device?
• Advertising - Tracking success of AdWords
• Traffic Sources – Where does the traffic come
from? SEO? Ads? Links?
• Content – Which pages are working?
• Conversions – Are visitors doing what you
want them to do?


Audience


Mobile Traffic


More Details (Second Dimension)


Visitor Flow


Audience
• How many visitors?
• Any campaigns rewarded with more traffic?
• Where are they located?
• Are they mobile?
• New people, returns or bounces?


Traffic Sources


Referrals (Links from other sites)


SEO Note: This info is becoming limited!


Traffic Source
• Are our ads leading to visits?
• Which links bring us traffic?
• What terms do people use to find us?
• Are social media efforts paying off?


Content Overview


On Page Analytics


Content
• What pages are entry?
• Where do people exit?
• What pages are most/least popular?
• Where do people link?


Setting Up Goals


Goals


For the Future
Filters, Funnels, E-Commerce…
For today –
1. Get GA set up
2. Email stats monthly
3. Look at them!

QUESTIONS?
If you have an interest in further training on in your
area, please let us know.
Session will be posted online:
http://www.mnrem.com/blog/


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