This document discusses mobile apps and strategies for developing them. It covers the rise of mobile apps and app stores. It also addresses designing apps for both consumers and enterprises, ensuring a good user experience, and considering app architecture and how apps integrate with backend systems and services. The document emphasizes the importance of understanding user needs and developing apps using a process that involves defining, designing, developing, and deploying apps.

1. Mobile Apps
Arnd Brugman
Business Solutions
Sogeti NL

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The Web is Dead

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Long live the internet

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App Store 2008

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Position
Direction
Define Design Develop Deploy
Do-it-again
Discover
6D APProach

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Consumer Apps
Enhance New
Existing Brand

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Mobile3
AppmOfficem Processm
AccelerateSimplify Consume
Devicesm
Things

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Social
Enterprise
True
Crosschannel
Process
Acceleration
Office
Productivity
Enterprise Apps
Mail
Business Intelligence
Management
Field service
Sales support
Logistics
Social networking
Cross organization
Borderless
Form factor transparent
Internal and external
Self-Service

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I Want an App!

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Position
Direction
Define Design Develop Deploy
Do-it-again
Discover
6D APProach

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Mobile Strategy

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Personal Computer

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On the Go, On the Couch

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Size Matters
Dave Mooring – CEO WIMM Labs

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To Whom It May Concern
Persona Scenario

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Contextual Intention
People

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Scenarios
Where?
When?
What?
Who?
On an App Screen Device!

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Position
Direction
Define Design Develop Deploy
Do-it-again
Discover
6D APProach

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Devil’s Triangle

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UX

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UX
“Design is how it works” – Steve Jobs
“Don’t insult users!
They have better things to do than to learn how your app works.”
Mike Lee - Mayor of Appsterdam

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Jesse James Garrett

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Pro Rail – Route Lint

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Position
Direction
Define Design Develop Deploy
Do-it-again
Discover
6D APProach

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Impact on Business Architecture
and Security…

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Enhance New
Existing Brand
Standalone App Architecture
Controller
View
Model
Presentation
Businesslogic
Data

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Enhance New
Existing Brand
Business Apps Architecture
Controller
View
Model(Cloud)
Services
Presentation
Businesslogic
Data

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Enhance New
Existing Brand
New Business Apps Architecture
Controller
View
Model
Presentation
Businesslogic
Data

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Apps Architecture
Neighbor
Services
App
(Cloud)
Services
Controller
View
Model
Presentation
Businesslogic
Data

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Front & Backend

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Web and App

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Position
Direction
Define Design Develop Deploy
Do-it-again
Discover
6D APProach

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Consumerization of Business

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Listen and Connect

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Position
Direction
Define Design Develop Deploy
Do-it-again
Discover
6D APProach

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Release-map as Marketing-tool

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SOcial LOcal MObile

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6D APProach

40. Questions?