The document discusses the perspective that apps have replaced the web and the rise of mobile devices. It notes that apps simplify processes, accelerate consumption, and enable new capabilities through connected devices and things. The document advocates designing apps based on user personas and scenarios, and taking a contextual and iterative 6D approach (Discover, Define, Design, Develop, Deploy, Do-it-again). It also discusses using apps to enable enterprise processes like social networking, field service, sales support and more across organizations.